Category ADVICE.

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2 MARKET INSIGHT Hot Snacks over index in UK Impulse, making it 3 times more important to the convenience shopper (Nielsen Apr 2018) The Instant Hot Snacks market is worth over 246m, and growing 11.6% YOY (Nielsen Apr 2018) Healthy Beans is the top performing segment in the category, growing +18% YOY (AC Nielsen, 52 WE 16th June 2018, Total Coverage and Impulse) Canned Fish is the largest sub-category in Canned Goods in terms of value, accounting for 22.6% of the total spend in the category. This puts it ahead of Beans (14.9%) and Soup (14.1%) (Kantar, 52 w/e ) Ambient Soup is highly seasonal, with sales increasing by +4% for every 1 degree drop in temperature (AC Nielsen, 52 WE 16th June 2018, Impulse/Kantar WPO, 52 WE 17th June 2018/ Kantar Consumption, February 2017) Canned Fish is front of mind for shoppers looking for positive nutrition, protein and convenience 3 current major food trends (Blue Cube Consumer Research October 2016)

3 MARKET INSIGHT Have Must Stock lines at eye level and brand block. Avoid single facings to make the fixture less cluttered, more visible and improve availability Drive growth in sales by offering healthy options that cater to shoppers demands 42% of Soup is eaten with Bread. Promote together to drive sales Maximise occasions - As Canned Fish is recognised for its versatility, it s a good idea to use off shelf display to drive impulse sales on promotions. Shoppers eat Canned Fish all year round in sandwiches, salads and pasta bakes - giving plenty of opportunities to maximise sales Visibility is a key driver of Pot Snack sales, to maximise pick up and impulse purchases, maintain on shelf presence in highly visible locations Make Canned Fish impossible to miss - Locate the Canned Fish fixture in the centre of the store, close to high footfall areas. There are 28.7 billion everyday savoury meal occasions in the UK every year, so there is a big opportunity to increase Canned Fish sales through locating with Ambient Grocery categories in store

4 MUST STOCK LINES These are the Must Stock lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers needs and therefore they will visit your store again. Ambient convenience meals Ambient desserts & puddings Ambient meat & fish ambient fruit ambient milk soup canned vegetables dried pasta, packet noodles & rice

5 MUST STOCK LINES 1 heinz baked beans pm 89p 415g SKU Code: ambrosia creamed rice pm 1 SKU Code: heinz beans & sausages PM g SKU Code: ambrosia custard PM 1 SKU Code: heinz spaghetti pm 89p 3 7 SKU Code: best-one chocolate sponge pudding PM g SKU Code: best-one baked beans pm 50p 4 8 SKU Code: princes hot dogs SKU Code: Bestway Batleys

6 MUST STOCK LINES 9 best-one hot dogs pm 79p SKU Code: princes tuna steaks in sunflower oil 185g SKU Code: fray bentos steak & Kidney Pie PM g SKU Code: best-one tuna chunks pm g SKU Code: best-one corned beef 11 PM SKU Code: best-one pink salmon pm g SKU Code: john west mackerell fillets in oil g 16 SKU Code: del monte fruit cocktail pm g SKU Code:

7 MUST STOCK LINES 17 del monte pineapple slices pm g SKU Code: heinz tomato soup pm 1.09 SKU Code: princes peach slices pm g SKU Code: heinz chicken soup pm 1.09 SKU Code: carnation evaporated milk pm g SKU Code: heinz vegetable soup pm 1.09 SKU Code: carnation condensed milk 20 PM g 24 SKU Code: green giant niblets original pm 99p 340g SKU Code:

8 MUST STOCK LINES 25 best-one sweetcorn pm 69p 340g SKU Code: best-one spaghetti pm 89p 500g SKU Code: batchelors bigga marrowfat peas 300g SKU Code: best-one fusilli pasta pm 99p 500g SKU Code: best-one chopped tomatoes Pm 49p SKU Code: best-one penne pasta pm 99p 500g SKU Code:

9 MUST STOCK LINES 31 uncle bens long grain rice PM g SKU Code: pot pasta carbonara pm g SKU Code: POT Noodle Chicken & Mushroom PM 1.19 Pot SKU Code: batchelors super noodles chicken pm 1 100g SKU Code: POT Noodle beef & tomato PM 1.19 Pot SKU Code: batchelors pasta & sauce Cheese & Broccoli pm 1 110g SKU Code:

10 1m x 6 PLANOGRAM SKUs 1 BESTWAY BATLEYS BATCHELORS CUP A SOUP CHICKEN & VEGETABLE PM PKT BATCHELORS CUP A SOUP CREAM VEGETABLE PM PKT BATCHELORS CUP A SOUP MINESTRONE PM PKT BATCHELORS CUP A SOUP CHICKEN PM PKT BATCHELORS CUP A SOUP TOMATO PM PKT BATCHELORS CUP A SOUP TOMATO GO POT 33G BATCHELORS CUP A SOUP CHICKEN GO POT 33G KNORR CHICKEN NOODLE SOUP 1.5PT HEINZ BIG SOUP BEEF & VEGETABLE PM 400G HEINZ BIG SOUP CHICKEN & VEGETABLE PM 400G SKUs 2 BESTWAY BATLEYS HEINZ SOUP CHICKEN PM 400G HEINZ SOUP VEGETABLE PM 400G HEINZ SOUP TOMATO PM 400G HEINZ SOUP MUSHROOM PM 400G HEINZ SOUP LENTIL PM 400G BAXTERS CHICKEN BROTH PM 400G BAXTERS MINESTRONE PM 400G 6

11 1m x 6 PLANOGRAM SKUs 3 BESTWAY BATLEYS BEST-ONE POTATOES PM 75P 540G BEST-ONE POTATOES PM 55P 300G BEST-ONE MIXED VEG PM 55P 300G BEST-ONE SLICE CARROTS PM 55P 300G BEST-ONE WHOLE CARROTS PM 55P 300G BEST-ONE MARROWFAT PEAS PM 45P 300G BEST-ONE PROCESSED PEAS PM 45P 300G BEST-ONE MUSHY PEAS PM 45P 300G BEST-ONE GARDEN PEAS PM 55P 300G BEST-ONE CHICK PEAS PM 49P 400G BEST-ONE CUT GREEN BEANS PM 59P 400G BEST-ONE RED KIDNEY BEANS PM 59P 400G SKUs 4 BESTWAY BATLEYS BEST-ONE SWEETCORN PM 69P 340G GREEN GIANT NIBLETS ORIGINAL PM 340G GREEN GIANT CORN PM 2 FOR PM 198G BEST-ONE SLICED MUSHROOMS PM G BEST-ONE BUTTON MUSHROOMS G BEST-ONE CHOPPED TOMATOES PM 49P 400G NAPOLINA CHOPPED TOMATOES 400G BEST-ONE PLUM TOMATOES PM 49P 400G BEST-ONE CHERRY TOMATOES PM 89P 400G 6

12 1m x 6 PLANOGRAM SKUs 5 BESTWAY BATLEYS HEINZ BAKED BEANZ PM 415G BEST-ONE BAKED BEANS PM 50P 400G HEINZ BEANZ & SAUSAGE 2 FOR PM 415G BEST-ONE BEANS & SAUSAGE PM 89P 410G BEST-ONE ALLDAY BREAKFAST PM G HEINZ RAVIOLI 2 FOR PM 400G BEST-ONE RAVIOLI PM 69P 400G SKUs 6 BESTWAY BATLEYS HEINZ BAKED BEANZ PM 4PK 415G HEINZ BAKED BEANS PM 200G HEINZ SPAGHETTI PM 400G BEST-ONE SPAGHETTI PM 49P 400G HEINZ SPAGHETTI HOOPS PM 400G HEINZ SPAGHETTI BOLOGNESE 2 FOR PM 400G HEINZ MACARONI CHEESE 2 FOR PM 400G 6

13 For more information including planograms and advice on other key ranges, go to or call quoting OCTOBER RANGE