ALASKAN FALL IN POLLOCK LOVE WITH. Lent 2018 Valentine's Day April 1

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1 FALL IN LOVE WITH ALASKAN POLLOCK Lent 2018 Valentine's Day April 1

2 WHAT'S NOT TO LOVE? an Everlasting COMMITMENT ALASKA IS SERIOUS ABOUT ITS COMMITMENT TO SUSTAINABILITY s Alaska is seen as an international model for its sustainability practices, and its fish stocks are consistently ranked among the healthiest in the world. COD S DELICIOUS COUSIN. It s the most ABUNDANT CERTIFIED- SUSTAINABLE wild fish in the world. It has a LOWER CARBON FOOTPRINT than beef, chicken, and pork. It s an extra-lean protein. And it s a natural SOURCE OF OMEGA-3s. With a profile like that, it s no wonder people all over the world are FALLING IN LOVE WITH WILD ALASKAN POLLOCK! Alaska has its own SUSTAINABILITY CERTIFICATION PROGRAM: the Responsible Fisheries Management (RFM). s In 2016, the RFM became the first certification program in the world to earn recognition from the GSSI, which seeks to establish a global standard for seafood sustainability practices. Sustainability was WRITTEN INTO ALASKA S CONSTITUTION IN 1959, when the territory became a state. SO THAT'S PRETTY SWEET.

3 CREATE DESIRE SHOWCASE WILD ALASKAN POLLOCK on your Lent menu with on-trend flavors. Mezze Platter with Alaskan Pollock, Eggplant, Olives, & Lemon Alaskan Pollock Kimchi Fritters with Scallions & Gochugaru Sauce Alaskan Pollock Kale Salad with Shaved Vegetables & Red Wine Vinaigrette

4 t Alaskan Pollock á Swiss Burger with Pickled Peppers full recipes à more product details ÒVISIT TRIDENTSEAFOODS.COM Real Simple Quinoa Salad with Yuzu Kosho & Furikake Alaskan Pollock Mole Torta with Pickled Onions & Jalapenos

5 Keep It Real Simple Salad Iceberg Lettuce & Buttermilk Dressing Bering Sea BBQ Burger with Onion Rings & Avocado B Spirit ã Alaska Pride of the South Southern Fillet Melt t

6 Nashville Hot Fish & Waffles with Corn Relish Shishito & Shoestring Alaskan Pollock Fish & Chips Miso Ramen with Alaskan Pollock, Black Garlic, & Shitake Mushrooms

7 EVERYBODY 'S SEAFOOD AT LENT! LENT IS A 40-DAY PERIOD DURING WHICH MANY CHRISTIANS STOP EATING MEAT, REPLACING IT WITH SEAFOOD. 50% 2 SEAFOOD SALES CAN INCREASE BY UP TO ON FRIDAYS DURING LENT SEAFOOD 20% SALES CAN SURGE MORE THAN DURING LENT 1 APPROXIMATELY 80 IN 2018, LENT RUNS FROM VALENTINE S* DAY TO EASTER. MILLION AMERICANS observe Lent EACH YEAR. 1 Sources: 1. Flavor & the Menu 2. Inc.com *aka: valentine s

8 MAKE YOUR CUSTOMERS FEEL Advertise your SPECIALS on Social Media & in your restaurant. Offer a Friday SPECIAL. SEAFOOD SALES CAN 50% SURGE BY UP TO on Fridays during Lent 1. SOURCES: 1. Inc.com 2. Flavor & the Menu SPECIAL Offer a Seafood SPECIAL. 74% 74% of Lent observers SAY IT S IMPORTANT! 2 94% OF CONSUMERS SAY THEY ARE MORE LIKELY TO PURCHASE A SEAFOOD ITEM WHEN THE WORD ALASKA IS USED AS A MENU DESCRIPTOR. LOVE AT FIRST BITE LENT IS YOUR CHANCE TO TEST OUT NEW SEAFOOD ITEMS THAT COULD BE: BIG SELLERS FOR YEARS TO COME! MCDONALD S FILET-O-FISH BEGAN AS A LENT SPECIAL AT ONE MCDONALD S LOCATION IN TODAY, MCDONALD S SELLS 300 MILLION FILET-O-FISH SANDWICHES EACH YEAR, AND NEARLY 25% OF THEM ARE SOLD AT LENT!*. *Source: USA Today. TRIDENT SEAFOODS CORPORATION POS103 10/17 TRFS

9 #ilovealaskanpollock ODE TO ALASKAN POLLOCK A FISH FROM ALASKA DID PLEA, I M YOUR TRUE LOVE. TRY ME AND YOU LL SEE! JUST CONTINUE TO FETCH A RESPONSIBLE CATCH, AND WE LL BE TOGETHER FOREVER, xoxo SHARE THE LOVE Don t be shy! Earn up to $50 more by sharing your Alaskan Pollock photos and recipes on social media. Just tag and use the hashtag #ilovealaskanpollock!* $5/share, maximum of 10 shares. To be eligible, you must and use the hashtag #ilovealaskanpollock on each social media share. You must also submit screenshots of each individual social media share along with proof of purchase and completed rebate form. Eligible social media platforms are Facebook, Instagram, Twitter, and LinkedIn.

10 PRODUCT CODE PARTICIPATING PRODUCTS PRODUCT DESCRIPTION Pan Redi Alaskan Pollock 3/16.5 lb $ Alaskan Pollock Redi Cuts 1/10 lb $ Skillet Redi Alaskan Pollock 1/20 lb $ Batter Redi Alaskan Pollock 1/22 lb $ PubHouse Golden Ale Alaskan Pollock (2 oz) 1/10 lb $ PubHouse Golden Ale Alaskan Pollock (3 oz) 1/10 lb $ PubHouse Golden Ale Alaskan Pollock (8 oz) 1/10 lb $ Alaskan Pollock Burger (3.2 oz) 1/10 lb $ Alaskan Pollock Burger (4 oz) 1/10 lb $ SEALEGS Real Simple Surimi 1/10 lb $ Redi Grilled Alaskan Pollock (4 oz) 1/10 lb $ Crispanko Breaded Alaskan Pollock Sandwich Portion (3.8 oz) 1/10 lb $ Hot & Spicy Breaded Alaskan Pollock Sandwich Portion (3.6 oz) 1/10 lb $5 PACK SIZE QTY REBATE AMOUNT Social Media shares ($5/Share for max 10 shares total on Facebook, Instagram, LinkedIn, and Twitter) N/A $5 TOTAL REBATE (MAXIMUM 50 CASES AND 10 SOCIAL MEDIA SHARES FOR $300 MAX REBATE) $ TOTAL REBATE NAME/TITLE: ESTABLISHMENT NAME: ADDRESS: CITY: STATE: ZIP CODE: DATE: PHONE (W/AREA CODE): FACSIMILE (W/AREA CODE): PRIMARY DISTRIBUTOR: SIGNATURE: AVERAGE # OF MEALS SERVED PER DAY: Yes, I would like to receive occasional updates from Trident Seafoods. Send completed form along with proof of purchase (Distributor Invoices): Trident Seafoods Fulfillment Center, Rebate Redemption Center, PO Box 988, Brunswick, OH MENU TYPE (CHECK ONE) Varied Asian Bakery BBQ Bar & Tavern Business & Industry Cafeteria & Buffet Caterers College & Univ. Fast Casual Chain Independent Italian Mexican Pizza Sandwich/Deli TYPE OF OPERATION (CHECK ONE) OWNERSHIP (CHECK ONE) Full Serv. Midscale/ Family Full Serv. Casual Dining Hotel/Motel Hospitals Seafood Steak Other K-12 Schools Military Nursing Home Quick Service Retail Hosts Senior Living Contract Management Offer valid only for the products listed in this brochure purchased between November 1, 2017 and April 30, Chains may participate on an individual basis. Offer can t be combined with other rebates, allowances, or contracts and can t be used on products purchased in bids. Cases redeemed against this offer cannot be redeemed against other Trident Seafoods rebate offers. Offer is valid for Foodservice operators only; distributors are not eligible. Trident Seafoods reserves the right to audit requests for payment and to cancel this offer at any time. Only reasonable purchase prices will be considered. All rebates must be postmarked by May 30, Void where restricted, taxed, or prohibited by law. Please allow 8-12 weeks for delivery of rebate check. POS103