MAMA S logo / News Cover and Handwritten elements are registered trademarks

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3 CONTENT About MAMA S Exceptional products, simple because. Product Portfolio Product book Innovation and Potential Sales Promotion and marketing

4 ABOUT MAMA S: MAMA S is a collection of high quality, great tasting products, with authentic and widely acceptable taste, made according to the traditional recipes from the best housewives in Macedonia

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6 EXCEPTIONAL PRODUCTS, SIMPLY BECAUSE. The products are made from traditional homemade recipes Their exceptional fresh ingredients are selected from the most sunny region in Macedonia

7 EXCEPTIONAL PRODUCTS, SIMPLY BECAUSE. The harvest and transformation of MAMA S products are made within 24 hours The production happens only once a year, when the raw ingredients are maturated (August/September)

8 EXCEPTIONAL PRODUCTS, SIMPLY BECAUSE.

9 EXCEPTIONAL PRODUCTS, SIMPLY BECAUSE. MAMA S is 100% natural no additives, preservatives, artificial colors MAMA S is KOSHER certified HALAL certified

10 PRODUCT PORFOLIO Ingredients: Roasted pepper from Strumica, roasted eggplant from Valandovo, sunflower oil and sea salt Recipe of mama Maria

11 THE RANGE 550gr 290gr 200gr MAMA S Homemade ajvar (mild, hot and fire hot)

12 PRODUCT PORFOLIO Ingredients: Roasted green pepper from Strumica, roasted eggplant from Valandovo, sunflower oil and sea salt Recipe of mama Elena

13 THE RANGE 550gr 290gr 200gr MAMA S Homemade malizzano (mild, hot and fire hot)

14 PRODUCT PORFOLIO Ingredients: Roasted red pepper from Strumica, tomatoes from Strumica, sunflower oil and sea salt and chilly peppers Recipe of mama Katarina

15 THE RANGE 550gr 290gr MAMA S Homemade lutenica

16 PRODUCT PORFOLIO

17 THE RANGE MAMA S DELIGHT PROGRAM Kiwi White watermelon with lemon & sesame Wild Fig with Walnuts

18 PRODUCT PORFOLIO

19 NEWEST PRODUCT from MAMA S Creative Kitchen MAMA S READY TO EAT PROGRAM HOMESTYLE Baked Beans 560 g. Perfect serving ready to eat Ingredients: Beans, onion, red chili pepper powder, wheat flour, sunflower oil, sea salt. Recipe of mama Milica

20 PRODUCT PORFOLIO

21 NEWEST PRODUCT from MAMA S Creative Kitchen MAMA S SOUR PROGRAM Traditionally Prepared Baby Gherkins 550 g. Perfect serving Ingredients: Gherkins, water, acetic acid, sugar, salt, dill, onion, mustard seed and black pepper Recipe of mama Nada

22 VISUAL IDENTITY Promo Tag Promo or Recipe booklet News Cover Inspired by the traditional way of preserving the Ajvar at home (wrapped in newspaper) Special MAMA S jar Contemporary and authentic design Label Hand written elements

23 INNOVATION CRITERIA Authentic and traditional recipes from Macedonia Unique taste New flavors every season (Pepper relish and Sweet/delight) Local Ingredients (Class A) Launching only Premium Quality Products

24 MAMA S POTENTIALS Recognizable and widely acceptable taste not only by the Balkan population (accepted by the international consumers worldwide) BEST taste within the competition Contemporary Look Emotional Relation with the consumers (concept - story) helps the sales process Instant hit on the market Expansion in the region and internationally Strong strategic marketing and promotional support Great Profit Potential

25 SALES Present in more than 35 countries all over the world such us: Sweden Denmark Norway Netherlands England Belgium Hungary Switzerland France Germany Canada USA Costa Rica Russia Japan South Korea Greece Bulgaria Macedonia Serbia Montenegro Bosnia Croatia Slovenia Australia Dubai Honk Kong Macau Israel Selective distribution in each country in the best departments stores and finest delicacy/gourmet stores

26 SALES STRATEGY MAMA S consumer: Primary TG: Young Adults and couples (stylish and financially secure, with less time to prepare food but like to consume home style and great tasting food) Secondary TG: HCM (Home Category Manager) mainly the moms how take care of the big families What do we communicate? MAMAs brings the magical Macedonian and Balkan cuisine - Traditional Homestyle Premium Products Promotional Package 290g and 200g Perfect Serving 550g Family Pack 700g HORECA

27 SHOPPERS MARKETING - Adaptation of the label according the consumer needs (ingredients, %, positioning, product name etc) - Adaptation of the label on local language - Experiential Samplings main promotional support (since we are establishing new product) - Adaptation of the promotional POP elements (shelf dividers, displays, hangers, posters, flyers etc.) - Other tailor-made activities appointed by the partners - Fairs exhibition - Gifts and presents for the end consumer - MAMAs Original Recipe Book

28 Promo support: New original MAMA S RECIPE BOOK

29 Promo support: Mama s stand Branded aprons

30 Promo support: Wobblers Shelf Divider

31 Promo support: SAMPLING SET Montenegro Belgium

32 Promo support: SAMPLING SET Austarlia Sweden

33 WHAT OTHERS SAID ABOUT MAMA S: Name: Christina Message: Hello! My husband and I first discovered the most amazing taste that is in your jar of Ajvar in Toronto. Best, Very desperate taste buds in NY AKA Christina Name: Daniel König Message: Help! Where can i Buy your Ajvar in Germany??? It is the best! IP: IP: Name: Dave Message: Gday, I m from Australia. I enjoy this product I put it on just about anything thou it dose prove to be hard to find now I just saw your fire hot range I love my hot food but where can I buy it? cheers Dave IP: Name: Ingvill Sandven Message: I am addicted to your ajvar. Best regards, Ingvill Sandven IP: Name: Alberto Gava Message: Hello, I write from Italy. Your products are wonderful!! thank you Alberto Gava IP: Name: Nathan Levitus Message: Where do i buy this incredible nice vegetarian stuff in Holland? Greetzz Nathan IP:

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