FINDING THE RIGHT SNACK MIX
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1 FINDING THE RIGHT SNACK MIX Business & Industry
2 SNACKING FOR THE 24/7 GENERATION Forget three square meals. Today s busy consumers rely on well-rounded snacks throughout the day to complement, bridge or replace meals. HOW DO YOU SATISFY? Make sure you have the right assortment that satisfies each of your customer s tastes and preferences. Through our proprietary research we ve identified what today s snackers are hungry for and three types of snackers visiting your operation: indulgent snackers These snack lovers have broad tastes and enjoy trying new flavors. They re most likely to reach for rich, indulgent snacks like cookies. 1 bold snackers Bold flavors and textures, particularly in salty snacks, lure these adventurous snackers to the rack. 1 healthy snackers Simple ingredients, more natural options and clean labels get the attention of these health-conscious snackers. 1 MEET THEIR VARYING NEEDS BY SATISFYING ALL THE REASONS THEY SEEK SNACKS. REPLACE MEALS substantial & filling BRIDGE THE GAP keeps them going COMPLEMENT MEALS lighter treats NOURISHMENT better for you foods 1 Kellogg Snacking Demand Landscape 2015
3 THE RIGHT ASSORTMENT FOR YOUR SNACKERS. Kellogg s is your value-add solution partner, bringing you proprietary research to help you increase consumer reach. Maximize your snacking sales with these 20 SKUS SWEET & SALTY From left to right: Munchies Peanut Butter on Cheese Flavored Crackers, Planters Trail Mix Nuts & Chocolate, Ritz Bits Cheese Crackers, Famous Amos Chocolate Chip Cookies, Pop- Tarts Frosted Strawberry, Cheez-It Crackers Original, OREO Cookies, single serve 4, Rice Krispies Treats Original, Nutter Butter Peanut Butter Sandwich Cookies BREAKFAST BARS From left to right: Nature Valley Crunchy Oats n Honey Bar, Nutri-Grain Soft Baked Breakfast Bars Strawberry, Fiber One Chewy Bars Oats & Chocolate, BelVita Blueberry Breakfast Bars, Quaker Chewy Classic Granola Bars HEALTH & WELLNESS From left to right: Bear Naked Granola Bites Dark Chocolate & Sea Salt, Kashi Trail Mix Bar, Pure Organic Fruit & Nut Assorted Case, Special K Chocolate Peanut Butter Protein Bar, KIND Dark Chocolate Nuts & Sea Salt Bar AS A SNACK CATEGORY LEADER, KELLOGG S CAN INCREASE YOUR SALES AND CUSTOMER SATISFACTION. # 1cracker manufacturer of the top with 48% market share3 brands310 4snack 2 Kellogg Snacking Demand Landscape, 3/ NPD SupplyTrack Latest 12M Ending June 2017
4 EXPAND YOUR POTENTIAL Now that you have a great starting point with core sellers, here is a complete list of Kellogg s items that meet your specific snackers needs. indulgent snackers Filling Nutri-Grain Soft Baked Breakfast Bars Strawberry Nutri-Grain Soft Baked Breakfast Bars Apple Cinnamon Nutri-Grain Soft Baked Breakfast Bars Blueberry Pop-Tarts Frosted Strawberry Pop-Tarts Frosted Brown Sugar Cinnamon Rice Krispies Treats Original bold snackers Filling Cheez-It Crackers Original Famous Amos Chocolate Chip Cookies Pringles Grab & Go Original Pringles Grab & Go Sour Cream & Onion Pringles Grab & Go Cheddar Pringles Grab & Go Assorted Case 60 Asst Bear Naked Granola Bites Dark Chocolate & Sea Salt Bear Naked Granola Bites Peanut Butter & Honey healthy snackers Filling Special K Chocolate Peanut Butter Protein Bar Special K Strawberry Protein Bar Special K Double Chocolate Protein Bar Special K Strawberry Pastry Crisps Special K Nourish Chocolate Almond Chewy Nut Bar Special K Nourish Cranberry Almond Chewy Nut Bar Special K Bar Red Berries Kashi GOLEAN Salted Dark Chocolate and Nuts Kashi GOLEAN Crunchy Peanut Butter Pure Organic Fruit & Nut Assorted Case Pure Organic Ancient Grains Assorted Case Kashi Trail Mix Bar Contact your Kellogg s Sales Representative to enhance your profit potential with merchandising solutions and support. Indicates Gluten-Free Indicates Core SKU
5 FINDING THE RIGHT SNACK MIX Healthcare FOR HEALTHCARE
6 SNACKING FOR THE 24/7 GENERATION Forget three square meals. Today s busy consumers rely on well-rounded snacks throughout the day to complement, bridge or replace meals. HOW DO YOU SATISFY? Make sure you have the right assortment that satisfies each of your customer s tastes and preferences. Through our proprietary research we ve identified what today s snackers are hungry for and three types of snackers visiting your operation: indulgent snackers These snack lovers have broad tastes and enjoy trying new flavors. They re most likely to reach for rich, indulgent snacks like cookies. 1 bold snackers Bold flavors and textures, particularly in salty snacks, lure these adventurous snackers to the rack. 1 healthy snackers Simple ingredients, more natural options and clean labels get the attention of these health-conscious snackers. 1 MEET THEIR VARYING NEEDS BY SATISFYING ALL THE REASONS THEY SEEK SNACKS. REPLACE MEALS substantial & filling BRIDGE THE GAP keeps them going COMPLEMENT MEALS lighter treats NOURISHMENT better for you foods 1 Kellogg Snacking Demand Landscape 2015
7 THE RIGHT ASSORTMENT FOR YOUR SNACKERS. Kellogg s is your value-add solution partner, bringing you proprietary research to help you increase consumer reach. Maximize your snacking sales with these 20 SKUS SWEET & SALTY From left to right: Munchies Peanut Butter on Cheese Flavored Crackers, Planters Trail Mix Nuts & Chocolate, Ritz Bits Cheese Crackers, Famous Amos Chocolate Chip Cookies, Pop- Tarts Frosted Strawberry, Cheez-It Crackers Original, OREO Cookies, single serve 4, Rice Krispies Treats Original, Nutter Butter Peanut Butter Sandwich Cookies BREAKFAST BARS From left to right: Nature Valley Crunchy Oats n Honey Bar, Nutri-Grain Soft Baked Breakfast Bars Strawberry, Fiber One Chewy Bars Oats & Chocolate, BelVita Blueberry Breakfast Bars, Quaker Chewy Classic Granola Bars HEALTH & WELLNESS From left to right: Bear Naked Granola Bites Dark Chocolate & Sea Salt, Kashi Trail Mix Bar, Pure Organic Fruit & Nut Assorted Case, Special K Chocolate Peanut Butter Protein Bar, KIND Dark Chocolate Nuts & Sea Salt Bar AS A SNACK CATEGORY LEADER, KELLOGG S CAN INCREASE YOUR SALES AND CUSTOMER SATISFACTION. # 1cracker manufacturer of the top with 48% market share3 brands310 4snack 2 Kellogg Snacking Demand Landscape, 3/ NPD SupplyTrack Latest 12M Ending June 2017
8 EXPAND YOUR POTENTIAL Now that you have a great starting point with core sellers, here is a complete list of Kellogg s items that meet your specific snackers needs. indulgent snackers Filling Nutri-Grain Soft Baked Breakfast Bars Strawberry Nutri-Grain Soft Baked Breakfast Bars Apple Cinnamon Nutri-Grain Soft Baked Breakfast Bars Blueberry Pop-Tarts Frosted Strawberry Pop-Tarts Frosted Brown Sugar Cinnamon Rice Krispies Treats Original bold snackers Filling Cheez-It Crackers Original Famous Amos Chocolate Chip Cookies Pringles Grab & Go Original Pringles Grab & Go Sour Cream & Onion Pringles Grab & Go Cheddar Pringles Grab & Go Assorted Case 60 Asst Bear Naked Granola Bites Dark Chocolate & Sea Salt Bear Naked Granola Bites Peanut Butter & Honey healthy snackers Filling Special K Chocolate Peanut Butter Protein Bar Special K Strawberry Protein Bar Special K Double Chocolate Protein Bar Special K Strawberry Pastry Crisps Special K Nourish Chocolate Almond Chewy Nut Bar Special K Nourish Cranberry Almond Chewy Nut Bar Special K Bar Red Berries Kashi GOLEAN Salted Dark Chocolate and Nuts Kashi GOLEAN Crunchy Peanut Butter Pure Organic Fruit & Nut Assorted Case Pure Organic Ancient Grains Assorted Case Kashi Trail Mix Bar Indicates Gluten-Free Indicates core sku Contact your Kellogg s Sales Representative to enhance your profit potential with merchandising solutions and support.
9 FINDING THE RIGHT SNACK MIX College & University
10 SNACKING FOR THE 24/7 GENERATION Forget three square meals. Today s busy students and staff rely on well-rounded snacks throughout the day to complement, bridge or replace meals. HOW DO YOU SATISFY? Make sure you have the right assortment that satisfies each of your customer s tastes and preferences. Through our proprietary research we ve identified what today s snackers are hungry for and three types of snackers visiting your operation: indulgent snackers These snack lovers have broad tastes and enjoy trying new flavors. They re most likely to reach for rich, indulgent snacks like cookies. 1 bold snackers Bold flavors and textures, particularly in salty snacks, lure these adventurous snackers to the rack. 1 healthy snackers Simple ingredients, more natural options and clean labels get the attention of these health-conscious snackers. 1 MEET THEIR VARYING NEEDS BY SATISFYING ALL THE REASONS THEY SEEK SNACKS. REPLACE MEALS substantial & filling BRIDGE THE GAP keeps them going COMPLEMENT MEALS lighter treats NOURISHMENT better for you foods 1 Kellogg Snacking Demand Landscape 2015
11 THE RIGHT ASSORTMENT FOR YOUR SNACKERS. Kellogg s is your value-add solution partner, bringing you proprietary research to help you increase consumer reach. THESE 20 SKUS SATISFY 86% OF CONSUMER SNACKING OCCASIONS, 2 SWEET & SALTY From left to right: Pop-Tarts Frosted Brown Sugar Cinnamon, Famous Amos Chocolate Chip Cookies, Pop-Tarts Frosted Strawberry, Cheez-It Crackers Original, Rice Krispies Treats Original, OREO Cookies, single serve 4, Nature Valley Sweet & Salty Nut Bars, Nutter Butter Peanut Butter Sandwich Cookies BREAKFAST BARS From left to right: Nature Valley Crunchy Oats n Honey Bar, Nutri-Grain Soft Baked Breakfast Bars Strawberry, Fiber One Chewy Bars Oats & Chocolate, Nature Valley Chewy Trail Mix Bar Fruit and Nut, Quaker Chewy Classic Granola Bars HEALTH & WELLNESS From left to right: Bear Naked Granola Bites Dark Chocolate & Sea Salt, Kashi Trail Mix Bar, Pure Organic Fruit & Nut Assorted Case, KIND Dark Chocolate Nuts & Sea Salt Bar, Special K Chocolate Peanut Butter Protein Bar, KIND Plus Peanut Butter and Dark Chocolate Protein Bar AS A SNACK CATEGORY LEADER, KELLOGG S CAN INCREASE YOUR SALES AND CUSTOMER SATISFACTION. # 1cracker manufacturer of the top with 51% brands310 4snack market share3 2 Kellogg Snacking Demand Landscape, 3/ NPD SupplyTrack Latest 12M Ending June 2017
12 EXPAND YOUR POTENTIAL Now that you have a great starting point with core sellers, here is a complete list of Kellogg s items that meet your specific snackers needs. indulgent snackers Filling Nutri-Grain Soft Baked Breakfast Bars Strawberry Nutri-Grain Soft Baked Breakfast Bars Apple Cinnamon Nutri-Grain Soft Baked Breakfast Bars Blueberry Pop-Tarts Frosted Strawberry Pop-Tarts Frosted Brown Sugar Cinnamon Rice Krispies Treats Original bold snackers Filling Cheez-It Crackers Original Famous Amos Chocolate Chip Cookies Pringles Grab & Go Original Pringles Grab & Go Sour Cream & Onion Pringles Grab & Go Cheddar Pringles Grab & Go Assorted Case 60 Asst Bear Naked Granola Bites Dark Chocolate & Sea Salt Bear Naked Granola Bites Peanut Butter & Honey healthy snackers Filling Special K Chocolate Peanut Butter Protein Bar Special K Strawberry Protein Bar Special K Double Chocolate Protein Bar Special K Strawberry Pastry Crisps Special K Nourish Chocolate Almond Chewy Nut Bar Special K Nourish Cranberry Almond Chewy Nut Bar Special K Bar Red Berries Kashi GOLEAN Salted Dark Chocolate and Nuts Kashi GOLEAN Crunchy Peanut Butter Pure Organic Fruit & Nut Assorted Case Pure Organic Ancient Grains Assorted Case Kashi Trail Mix Bar Contact your Kellogg s Sales Representative to enhance your profit potential with merchandising solutions and support. Indicates Gluten-Free Indicates Core SKU
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