Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 35,000. Fri. Jan 26, 2018 NATIONAL SUMMARY

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1 Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. NATIONAL SUMMARY 1/ 26.7% of 29,100 Feature Rate outlets THIS WEEK LAST WEEK LAST YEAR 30.0% of 29,100 outlets 27.3% of 29,100 outlets Special Rate 4/ 2.5% 0.9% 3.3% 12,419 14,185 12,717 3/ Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg - Hens Frozen - Hens Frozen Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: 6, , , Sausage , % lean 1, , , % lean 2, , , Breast , Rolls (frsh/frz 1 lb.) % lean 1, , , Breast Note: rolls & specialty not included in ground turkey total and weighted average. This Week's Turkey Feature Highlights Turkey activity slows as we near the end of month. Whole birds are a little easier to find with values usually lower. Bone-in breasts increase in offerings and price. Rotisserie breast offers are virtually non-existent. White meats are harder to find when compared to a week ago. You will tend to pay a little more for cutlets and marinated tenders. Dark part offers increase slightly; prices are mixed for both the fresh and the smoked varieties. Grinds are less active. The majority of attention is focused on 93% lean. Weighted average prices are lower for conventional ground breast meat and specialty 93-94% leans, while the balance of ground items trend higher. Deli activity gains some momentum due to an increase in self-service offerings. Whole muscle and shaving meats are better valued. Turkey Promotional Activity by Category Ground White Parts Whole Dark Parts 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 activity level Ground Turkey Featuring by Type 44% Dec Dec 29-Jan-04 Jan Jan Jan Jan 26-Feb-01 11% 7% All report information gathered from publicly available sources including store circulars, newspaper ads, and retailer websites. 1/ Feature Rate: the amount of sampled stores advertising any reported turkey item during the current week, expressed as a percentage of the total sample. 2/ Activity Index: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised turkey item (e.g., a retailer with 100 outlets featuring 3 turkey items has an activity index of 300). 3/ Stores/Avg: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/ Special Rate: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) 5/ Specialty: products produced from birds raised on an all vegetable diet without antibiotics and minimally processed. 1 of 7 8% 30% Sausage 85% lean 93% lean Breast 34.7% 12.8% Relative Feature Activity by Region 20.7% 9.7% 7.1% 13.9% 0.5% 0.6% NE SE MW SC SW NW AK HI

2 Special Rate 4/ USDA National Retail Report - Turkey Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 49.7% of 5,500 sampled outlets 2.7% of stores w/ no-price promotions SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 24.8% of 7,400 sampled outlets 0.1% of stores w/ no-price promotions MIDWEST U.S. (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 25.5% of 6,100 sampled outlets 1.9% of stores w/ no-price promotions Activity Index = 4,867 Activity Index = 2,442 Activity Index = 2,635 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens Frozen Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Sausage % lean , % lean , Breast (99-100% lean) Rolls (frsh/frz 1 lb.) % lean Breast of 7

3 Advertised Prices for Turkey to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. (AR,CO,KS,LA,MO,NM,OK,TX) (AZ,CA,NV,UT) (ID,MT,OR,WA,WY) Feature Rate 1/ 11.7% of 4,900 sampled outlets 15.6% of 3,800 sampled outlets 36.9% of 1,300 sampled outlets Special Rate 4/ 7.1% of stores w/ no-price promotions 2.0% of stores w/ no-price promotions 0.7% of stores w/ no-price promotions Activity Index = 1,243 Activity Index = 656 Activity Index = 531 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens Frozen Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Sausage % lean % lean Breast (99-100% lean) Rolls (frsh/frz 1 lb.) % lean Breast of 7

4 ALASKA HAWAII (AK) (HI) Feature Rate 1/ 22.6% of 100 sampled outlets 21.2% of 100 sampled outlets Special Rate 4/ 22.6% of stores w/ no-price promotions 0.0% of stores w/ no-price promotions Activity Index = 21 Activity Index = 24 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg - Hens Frozen - Hens Frozen Rotisserie Boneless, whole Cutlets Cutlets, thin sliced Tenders Marinated Tenders Drumsticks Thighs Wings Necks Smoked Drumsticks Smoked Wings Smoked Necks GROUND TURKEY: Sausage 85% lean 93% lean Breast (99-100% lean) Rolls (frsh/frz 1 lb.) 93-94% lean Breast 4 of 7

5 Feature Rate 1/ SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz USDA National Retail Report - Turkey Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) NATIONAL SUMMARY This Week 65.1% of 29,100 stores Last Week 58.8% of 29,100 stores Last Year 46.8% of 29,100 stores NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) SOUTHEAST U.S. (AL,FL,GA,MS,NC,SC,TN,VA,WV) 79.4% of 5,500 sampled outlets 66.2% of 7,400 sampled outlets Activity Index = 12,419 Activity Index = 11,030 44,944 41,841 34,690 Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg 3, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 5 of 7

6 Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) MIDWEST U.S. (IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. (AR,AZ,CO,KS,LA,MO,NM,OK,TX,UT) (CA,HI,NV) (AK,ID,MT,OR,WA,WY) Feature Rate 1/ SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz 63.1% of 6,100 sampled outlets 64.9% of 4,900 sampled outlets 3.0% of 3,800 sampled outlets 66.0% of 1,300 sampled outlets Activity Index = 8,447 Activity Index = 6,104 Activity Index = 2,836 Activity Index = 3,989 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg , , , , , , , , , : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 6 of 7

7 Advertised Prices for Poultry Deli Meats to Consumers at Major Retail Supermarket Outlets during the period of 01/26 thru 02/01. (prices in dollars per pound unless otherwise noted; does not reflect all poultry items available in the marketplace) ALASKA (AK) HAWAII (HI) Feature Rate 1/ 33.3% of 100 sampled outlets 44.2% of 100 sampled outlets SERVICE DELI - Turkey Category 3 Turkey Ham Turkey Pastrami SERVICE DELI - Chicken SELF-SERVICE DELI (dollars per tub or pouch) Turkey 7-10 oz Turkey 16 oz Chicken 7-10 oz Activity Index = 31 Activity Index = 88 ($/pound) Stores Wtd Avg ($/pound) Stores Wtd Avg : composed of 1-3 whole breast lobes using no binders. (slicing) : composed of multiple (5-7) whole or partial breast muscles; sectioned and formed with minimal binders. (thin slicing) Category 3: composed of multiple muscle pieces chopped and reformed into desired shape. (shaving) 7 of 7

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