Just Got More Loveable.

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Magdalen Barker
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1 The Mashed Potatoes Your Customers Love, Just Got More Loveable. SERVE UP COMFORT & A SIDE OF PROFITS

Easiest Prep, Just Add Water 1 2 A Better Way with Potatoes.

back-of-house benefits easiest prep, zero waste and longest

All you need to do to wow your customers and pile up the

The Most Profitable Mashed ZERO PRODUCT WASTE No loss due to

2 Easiest Prep, Just Add Water 1 2 A Better Way with Potatoes. 3 Potato Pearls, America s beloved comfort food is the best-selling brand of foodservice mashed potatoes that you can trust to deliver the taste and texture your customers love, every time. Plus, your bottom line will get a boost with profit-building back-of-house benefits easiest prep, zero waste and longest holding time. All you need to do to wow your customers and pile up the profits is Just Add Water. The Most Profitable Mashed ZERO PRODUCT WASTE No loss due to peeling or product stuck/left in package Superior hold time 10 lbs MOST SERVINGS PER CASE oz servings g dry LOWEST COST $ 0.07 $ 0.14 * PER 4 OZ. SERVING Actual peel loss weight from 50lb box of raw potatoes

Choose the Right Mashed for Your Operation Potato Pearls Requires no additional ingredients with just add water prep Fully Flavored Extra butter flavor EXCEL Original Butter Recipe Butter flavor with

smooth, 1 min prep with hand mix Golden Extra Rich Full carton packaging performs well in a mixer WHIPP Lowest serving solution, requires additional ingredients and a mixer in most applications Value

with hand mix Extra Rich - Full carton packaging performs well in No Salt Added a mixer In the end for me it is about flavors.

Other Formats Most Servings, Longest Hold Time, Easiest Prep & Lowest Cost POTATO PEARLS EXCEL WHIPP COMPLETE RECIPE WHOLE RAW POTATOES REFRIGERATED DICED POTATOES REFRIGERATED or FROZEN MASHED NET

3 Choose the Right Mashed for Your Operation Potato Pearls Requires no additional ingredients with just add water prep Fully Flavored Extra butter flavor EXCEL Original Butter Recipe Butter flavor with skins EXCEL Creamy Butter with Skins Varietal potatoes EXCEL Redskin; EXCEL Gold; EXCEL Sweet Potato Rich dairy and potato flavor Nature s Own Natural lumps and black pepper Country Style Extra smooth, 1 min prep with hand mix Golden Extra Rich Full carton packaging performs well in a mixer WHIPP Lowest serving solution, requires additional ingredients and a mixer in most applications Value Mashed Low sodium, Mashed Potatoes granule with Vitamin C Low sodium, Complete Recipe complete granule with Vitamin C Low Sodium Creamy texture Smart Servings with Vitamin C Extra smooth, 1 min prep with hand mix Extra Rich - Full carton packaging performs well in No Salt Added a mixer In the end for me it is about flavors. Potato Pearls EXCEL have the best balance of butter, salt and potato flavor. Foodservice Operator, Datassential Product Test, May 2015 Benefits vs. Other Formats Most Servings, Longest Hold Time, Easiest Prep & Lowest Cost POTATO PEARLS EXCEL WHIPP COMPLETE RECIPE WHOLE RAW POTATOES REFRIGERATED DICED POTATOES REFRIGERATED or FROZEN MASHED NET CASE WEIGHT 22 lbs 35 lbs 50 lbs 20 lbs 24 lbs PRODUCT WASTE 0% 0% 20% 0% 8% CASE YIELD (prepared potato per case) 125 lbs 176 lbs 40 lbs 20 lbs 22 lbs HOLD TIME up to 4 hrs up to 4 hrs up to 1 hr up to 1 hr up to 1 hr MINUTES TO SERVE 5 min 12 min 80 min 25 min 20 min COST COMPARISON* (per lb.) $0.48 $0.28 $ 0.87 $ 1.19 $ 1.27 * Potato costs based on average distributor pricing. Actual cost will vary.

SEASONAL SPECIALS Y EA R Seasonal LTOs to Boost Your Bottom Line R OU N D I T S P RO F Limited Time Offers (LTOs)

To get seasonal recipes and find easy LTO s to execute each season, visit baf.

Potato Pearls and WHIPP Mashed Potatoes are made with fresh, whole potatoes, grown in the United States.

PUTTANESCA MASHED POTATOES Puttanesca sauce combined with roasted vegetables and rich, creamy mashed potatoes.

Founded by Jack Hume in a modest dehydration plant using a technology later adopted for potatoes and beans.

Today, Basic American Foods is a leading supplier of shelfstable products to the foodservice market.

4 SEASONAL SPECIALS Y EA R Seasonal LTOs to Boost Your Bottom Line R OU N D I T S P RO F Limited Time Offers (LTOs) keep your menu fresh and your customers coming back for more. To get seasonal recipes and find easy LTO s to execute each season, visit baf.com/seasonalspecials Our Proprietary Drying Process Locks in Farm-Fresh Flavor and Natural Texture. Potato Pearls and WHIPP Mashed Potatoes are made with fresh, whole potatoes, grown in the United States. They are cooked, dried and packaged safely using our unique process to lock in flavor and texture in every batch. PUTTANESCA MASHED POTATOES Puttanesca sauce combined with roasted vegetables and rich, creamy mashed potatoes. Family Owned and Operated Since Founded by Jack Hume in a modest dehydration plant using a technology later adopted for potatoes and beans. ARUGULA MASHED POTATOES Creamy mashed potatoes with sautéed arugula and shallots. Focused in Foodservice. Today, Basic American Foods is a leading supplier of shelfstable products to the foodservice market. Our portfolio, built on delivering quick, easy prep and consistent quality sides, includes: Brilliant Beginnings, Potato Pearls & WHIPP Mashed Potatoes Golden Grill Hashbrowns Classic Casserole Potato Casseroles & Sides Santiago Refried, Black Beans & Chili ARTICHOKE MASHED POTATOES Fresh artichokes bring a sweet, earthy flavor to our signature, creamy mashed potatoes.

Products & Nutritional Information PRODUCT DESCRIPTION SKU PACK PKG. CS GROSS WT. LBS./ SIZE FORM (LB) PKG. Potato Pearls No Additional Ingredients Required. Just Add Water.

**Manufactured on a line that also produces milk CASE MIN./ SERVE KOSHER ALLERG. TOTAL CALORIES 76468 12/28 oz pouch 22.45 10.4 125 42 504 5 OU-D Milk 78 1.1 0.1 364 15 1 2 Y Y 10056 1/40 lb bag 42.

5 Products & Nutritional Information PRODUCT DESCRIPTION SKU PACK PKG. CS GROSS WT. LBS./ SIZE FORM (LB) PKG. Potato Pearls No Additional Ingredients Required. Just Add Water. FULLY FLAVORED EXCEL Original Butter Recipe Mashed Product information subject to changes, errors and omissions. PREPARED YIELD LBS./ CASE 4-OZ SERVINGS PKG. **Manufactured on a line that also produces milk CASE MIN./ SERVE KOSHER ALLERG. TOTAL CALORIES /28 oz pouch OU-D Milk Y Y /40 lb bag OU-D Milk Y Y EXCEL Creamy Butter with Skins Mashed /27.16 oz pouch OU-D Milk Y Y EXCEL Redskin Mashed /32.5 oz pouch OU-D Milk Y Y EXCEL Gold Mashed /31.9 oz pouch OU-D Milk Y Y EXCEL Sweet Potato Mashed /20.17 oz pouch Pareve OU Soy Y Y Nature's Own Mashed /29.3 oz pouch OU-D Milk Y Y Country Style Mashed /30.7 oz pouch OU-D Milk Y N Golden Extra Rich Mashed /29.6 oz pouch OU-D Milk Y Y /3.7 lb carton OU-D Milk Y Y /50 lb bag OU-D Milk Y N Seasoned Mashed /5 lb bag OU-D Milk Y N LOW SODIUM Smart Servings Mashed /26.5 oz pouch OU-D Milk Y Y with Vitamin C /40 lb bag OU-D Milk Y Y Extra Rich Mashed - No Salt Added /3.55 lb carton OU-D Milk Y Y Vitamin C Mashed /5 lb bag OU-D Milk Y N PREPARED 17-G DRY YIELD SERVINGS WHIPP Value Mashed. Economical Solution for High-Volume Preparation in a Mixer. Mashed Complete Recipe with /5.31 lb Safe-T-Can OU-D Milk Y Y Vitamin C - Low Sodium Mashed with Vitamin C - Low Sodium /5.75 lb Safe-T-Can Pareve OU ** Y Y PREPARED 4-OZ YIELD SERVINGS Automash /48 oz pouch OU-D Milk Y N Instant Potato Flakes /5 lb bag Pareve OU None Y N Instant Potato Flakes /40 lb bag Pareve OU None Y N FAT SAT. FAT (MG) SODIUM (MG) CARB. FIBER PROTEIN GLUTEN FREE Potato Pearls Mashed EXCEL Original Butter Recipe, Redskin, Gold & Smart Servings Pour 4L hot water ( F) into a 6-inch deep half-steamtable pan. Add all potatoes, stir for 15 sec. Let stand for 5 min. Stir and serve. EXCEL Creamy Butter Pour 1 gal hot water ( F) into a 6-inch deep half-steamtable pan. Add all potatoes, stir for 15 sec. Let stand for 5 min. Stir and serve. Nature s Own Pour 1 gal hot water ( F) into a 6-inch deep half-steamtable pan. Add all potatoes, stir for 15 sec. Let stand for 7 min. Stir and serve. Country Style Pour 1 gal boiling water (212 F) into 6-inch deep half-steamtable pan. Quickly add potatoes, stir for 15 sec. Let stand min. Stir and serve. Extra Rich & Golden Extra Rich Add boiling water (212 F) (pouch: 1 gal; carton: 2 gal) Hand Mix: Pour water into a 6-inch deep steamtable pan (pouch: half-size; carton: full-size). Add all potatoes while stirring. Let stand 1 min. Stir and serve. Machine Mix: Pour water into mixing bowl. Using whip attachment, mix on low, slowly add potatoes. Whip on high until fluffy for 2 min. Stir and serve. WHIPP Value Mashed Pour 12 qt boiling water (and other ingredients) in mixing bowl. Using whip attachment, slowly add potatoes, mix on low 1 min. Scrape bowl, whip on high until fluffy, 3-5 min. Stir and serve. Automash can be mixed in a cocoa mixer in single servings. All Basic American Foods Mashed Potatoes are: Naturally Gluten Free 0 g Trans Fat per Serving Sold Product of USA Produced in a Nut-Free Environment Lot Code Interpretation For all Potato Pearls and WHIPP Mashed Potatoes; located on cases & cartons B 1530 Date of Packaging (month/day) Date of Packaging (year) Manufacturing Plant & Line Blackfoot, Shelley, Rexburg, Moses Lake > ie- Feb Blackfoot 3:30pm Military Time Earn reward points by purchasing Basic American Foods Potatoes and Beans. To become a member, go to: foodservicerewards.com; it s free! 2185 N. CALIFORNIA BLVD., SUITE 215, WALNUT CREEK, CA BAF.COM /16 Basic American Foods and Smart Servings are trademarks and Potato Pearls, EXCEL, WHIPP, Golden Grill, Santiago and Classic Casserole are registered trademarks of Basic American Foods.

Just Got More Loveable.

The Mashed Potatoes Your Customers Love, Just Got More Loveable. SERVE UP COMFORT & A SIDE OF PROFITS Easiest Prep, Just Add Water 1 2 A Better Way with Potatoes. America s beloved comfort food delivers