WE RE ALL IN THIS TOGETHER. Why You Should Consider Co-Branding Your Great American Cookies Franchise

Transcription

1 WE RE ALL IN THIS TOGETHER Why You Should Consider Co-Branding Your Great American Cookies Franchise + =

2 If you are already considering investing in a Great American Cookies franchise, let us first say congratulations on choosing such a fun, smart opportunity! At Great American Cookies, freshly baking delicious cookies in store every day is an absolute pleasure, and we love to share that pleasure with our franchise owners. In 2014, Global Franchise Group (GFG) discovered a new way to put smiles on the faces of both our customers and our franchise owners: co-branding. GFG is our parent company and also owns our sister brands Marble Slab Creamery, Hot Dog on a Stick, and Pretzelmaker putting us in a great position for creating co-branded stores with brands that fit well together. WHAT IS CO-BRANDING? Because we are affiliated with another amazing dessert brand, Marble Slab Creamery, the idea to put these two brands in one location seems natural. Co-branding is the concept that allows customers to enjoy cookies and ice cream in one location and gives franchisees the chance to enjoy a variety of benefits with a minimal extra investment. GREAT AMERICAN COOKIES GREAT AMERICAN COOKIES 2

3 BENEFITS OF CO-BRANDING Co-branding Great American Cookies and Marble Slab means you will be the owner of two different franchises, enjoying the many benefits that come with working with these two outstanding brands. Even better, co-branding two stores in one fun location does not require double the investment or even double the work! GFG continues to work hard to make co-branding both easy and affordable. Two Businesses, One Location Two businesses in one location eases some of the burdens that you might encounter if you opened two brands in different locations. For example, finding a prime location is much easier when you only have to do it once, as opposed to finding the right location for two different businesses. In addition, your two businesses can share virtually everything, including: EMPLOYEES: Once your employees are trained on both systems, they can bounce from cookies to ice cream as often as needed. OVERHEAD EXPENSES: Even though you are effectively running two businesses, you only pay rent and utilities on one building. CUSTOMER SEATING: Some people want cookies; other people prefer ice cream. Common seating allows customers to enjoy their treats together. MARBLE SLAB CREAMERY GREAT AMERICAN COOKIES GREAT AMERICAN COOKIES

4 Complementary Products Take a break from thinking about business for just a moment and imagine how delicious it would be to sandwich Marble Slab s fresh ice cream between two of Great American Cookies homemade cookies for what might be the most delicious ice cream sandwich of all time. Are you drooling yet? Cookies and ice cream are two of the most popular desserts in America 1, and each of our brands is proud to create fresh goodies made with high quality ingredients. The result? Treats that our customers love! These complementary desserts are both high margin products, boosting your bottom line. Additional Revenue with Minimal Additional Investment Because a co-branded store is two businesses in one, you stand to gain from additional revenue streams. Instead of opening an ice cream franchise and a separate cookie franchise, you can enjoy the revenue that comes from both tasty desserts. The best part? If you co-brand your stores from the beginning, you can enjoy these dual revenue streams with a minimal upfront cost. GFG is so excited about co-branding that we have made this opportunity affordable. Take a look at the franchise fees: GREAT AMERICAN COOKIES Single Store Franchise Fee MARBLE SLAB CREAMERY Single Store Franchise Fee $25,000 $25,000 GREAT AMERICAN COOKIES + MARBLE SLAB CREAMERY $5,000 Co-Branded Store Franchise Fee GREAT AMERICAN COOKIES GREAT AMERICAN COOKIES 4

5 As you can see, if you co-brand your store from the beginning, you save a whopping $10,000 on the franchise fees! Even the additional equipment does not require an enormous investment, especially compared to starting two franchises independently. In addition to ovens to bake cookies and brownies for your Great American Cookies franchise, you will also need freezers, slab of marble, and other fixtures for Marble Slab. But, as we mentioned earlier, everything else from seating to overhead is shared between both brands, so this equipment investment represents a small additional cost. If you are already investing in a Great American Cookies franchise, adding Marble Slab does not cost much more. + GREAT AMERICAN COOKIES GREAT AMERICAN COOKIES 5

6 COORDINATING AND IMPLEMENTING CO-BRANDING Global Franchise Group has made it easy to enjoy the benefits of a co-branded store by focusing on the logistics. Coordinating and implementing co-branding is simple and straightforward if you follow these easy guidelines: 1. CREATE A DEFINITIVE BREAK BETWEEN YOUR STORES Cookies go on one side, ice cream on the other. This allows your customers to easily differentiate where they can order and pay for their tasty desserts. 2. LEAVE A COMMON AREA IN THE MIDDLE Giving your customers common seating areas to enjoy their treats creates a sense of unity between the brands.. UTILIZE DIFFERENT POS SYSTEMS FOR EFFICIENCY Ring up cookies at the Great American Cookies counter and ice cream at the Marble Slab counter to easily see where your income is coming from. GREAT AMERICAN COOKIES GREAT AMERICAN COOKIES 6

7 THE CO-BRANDING TEAM In an effort to make co-branding go that much more smoothly for our franchisees, we have created a co-branding team. Dedicated to assisting with the specific points that co-branding owners deal with as they open and on a day to day basis, the co-branding team works exclusively with our franchisees who own the Great American Cookies and Marble Slab brands in the same location. The co-branding team assists you in a variety of ways, visiting your store periodically to offer extra support when you need it. These are the experts in co-branding, so they are an invaluable resource when you market your business and hold your grand opening. Working closely with the co-branding team in addition to the other members of the GFG franchisee support teams helps you hit the ground running. IT S CO-BRANDING TIME! Now that you know the benefits of combining forces with Great American Cookies and Marble Slab Creamery, there s no reason to wait! GREAT AMERICAN COOKIES GREAT AMERICAN COOKIES 7

8 Visit us at to get in touch with us and get started on your co-branded franchise! Great American Cookies and Marble Slab Creamery 5555 Glenridge Connector, Suite 850, Atlanta GA The Great American Cookies and Marble Slab Creamery franchise systems are operated by GAC Franchising, LLC, and Marble Slab Franchising, LLC. Both are located at 5555 Glenridge Connector, Suite 850, Atlanta, Georgia 042. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. An offer can be made only by the Franchise Disclosure Document (FDD). The terms of your contract will govern your franchise relationship. Don t rely on the FDD alone to understand your contract. Read your entire contract carefully. Show your contract and the FDD to an advisor, like a lawyer or an accountant. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by the Franchise Disclosure Document only. For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. SOURCES: 1. GREAT AMERICAN COOKIES