Pit-smoked for generations.

Transcription

1 Pit Barbecued Brisket Pit-smoked for generations. Table Ready In Minutes.

2 Exceptional Flavor. Extraordinary Convenience. Unlimited Potential. Offer your customers a flavor that only comes from hours of slow-cooked, hardwood-fired, pit smoking. And give them a meal they can put on the table in less than 10 minutes. A Texas Taste Tradition Sadler s TenderSplit Beef Brisket is a premium, value-added meat product that packs over 100 years of Texas taste into every tender, moist, smoked-to-perfection bite. Fully cooked the way our family has been preparing brisket for generations, TenderSplit gives your customers a fast, convenient and delicious dining alternative. Until now, a taste this good required a special trip to a barbecue restaurant. But thanks to Sadler s Tendersplit Beef Brisket in our Fast Flavor serving system, eating at home can be its own special occasion. And with just two minutes of cooking time and five minutes of cooling, any cook can serve this classic favorite with no special effort. Step 1 Remove food tray from sleeve. DO NOT remove or puncture clear film. Step 2 Place directly in microwave. Heat on high for 1 minute, 45 seconds. Step 3 Film will balloon during heating, then self-vent. Let cool for 5 minutes, film will relax back over food. Step 4 Pull easy- open tab to remove film and serve. A Convenient Serving Solution Our new freezer-to-table serving system provides unmatched convenience. Simply remove the plastic tray from its paper sleeve and put it directly into the microwave. No Thawing. No piercing the film covering. Then, when it s done, remove it using the built-in handles. No hot pads. No burned fingers. Allow it to cool for five minutes, peel back the film and serve. It s that easy. an Exciting Sales Opportunity Available in both 12-ounce and 19- ounce portions, Sadler s TenderSplit Brisket packaged in our Fast Flavor serving system is ideal for a relaxing weekend supper for two or a hectic weeknight dinner for four. It s sized right. It s packaged beautifully. And it offers the perfect blend of great taste and convenience busy customers are already purchasing at premium prices. Cryovac s new SimpleSteps microwave serving technology is a key component of our new FastFlavor serving system.

3 Sadler s Is The Texas Taste Tradition Beef Barbeque Is Part Of Texas. But It s Everything To Us. Texas is beef. The cattle drives of the 1800 s put meat on the table of an emerging nation. And Texas cooks showed America how to prepare it. Generation after generation, the secrets of seasoning, smoke and time have been passed down, perfected and protected. They ve created a tradition of bold, rich taste that remains part of our culture to this day. Those traditions are alive and well at Sadler s Smokehouse. A Growing Business Authentic Texas barbeque is our passion. You could call it an obsession. That s all the last four generations of our family have known. Starting with a simple 50- square-foot restaurant, Sadler s Barbeque now operates an over 200,000-square-foot USDA commercial production facility. And our market has grown from a few square miles to an ever-expanding network of large regional and national grocery chains and mass retailers. But even with all this growth, we still pit-smoke our meats the traditional Texas way. The true Sadler s way. A Consistent Product We refuse to rush the smoking process. That s what makes our barbeque brisket so superior. So full of flavor. So tender. We don t expose it to direct heat. We don t roast it in ovens. We don t apply artificial smoke seasoning. We follow the same process we have for generations. It starts with hardwood coals, carefully selected meat, custom-blended spices and low, even heat. Then it s a matter of time. Hours of time. Longer than other producers are willing to wait. But you can taste the difference. And so can your customers. That s why they ll keep coming back. An Uncompromising Promise We bring the same commitment to our business. Investing in development and focusing on excellence. Delivering exceptional food safety and increasing production capacity of products designed to meet evolving market demands. In fact, this packet represents a new packaging system that will make serving our barbeque brisket even more convenient for consumers and profitable for retailers. But one thing will never change. Sadler s meats will always be pit-smoked. Unhurried. Uncompromised. Using the same process that has made us a Texas Taste Tradition. I Promise. Harold Sadler 2006 Sadler s Bar-B-Que Sales, Ltd. Sadler s Smokehouse and TenderSplit are trademarks of Sadler s Bar-B-Que Sales, Ltd. CS

4 TenderSplit Premium Barbeque Brisket Pit-Smoked To Perfection. And Packaged To Sell. There s no shortcut for producing a Sadler s TenderSplit beef brisket. Its aroma, flavor, and tenderness are the result of hours of hardwood-fired, low-heat pit smoking. It s not grilled. It s not chopped. Its taste isn t masked by sauce. TenderSplit is a premium, fully cooked meat product that offers authentic Texas barbeque appeal and true consumer convenience. Its preparation is uncompromised. Its seasoned-to-the-core smoke saturation is unmatched. And it s packaged for a range of serving solutions. A Family Of Premium Barbeque Serving Size Solutions Full Flavor. Half Brisket. 12 oz. Serving Just right for one or two, it delivers big taste for a simple meal 19 oz. Serving Generously serving three to four, it s ideal for a family or friends Half Brisket A platter full of mouthwatering flavor for parties or small groups A whole brisket is larger than most groups need. That s why Sadler s introduced its TenderSplit half brisket. Perfect for moderately-sized gatherings of family, friends or co-workers, TenderSplit is fully cooked, sliced, vacuum-sealed and quick-chilled to lock in its just-cooked flavor. Easily reheated in the oven or on the grill, it s a mouth-watering platter full of premium pit-smoked beef. Big Taste. Smaller Scale. A generous portion for three to four individuals, our 19 oz. TenderSplit serving is ideal as a quick and hearty entrée or as an ingredient in another recipe. Sold in our new Fast Flavor serving system, it contains the same premium, smoke-saturated beef as our TenderSplit half brisket. Equally suitable for the meat case or the heat-and-serve freezer section, it brings extravagant flavor and value to any meal in under 10 minutes. Simple Serving. Special Treat. Packing all the pit-smoked taste, time and tenderness of a Sadler s barbeque brisket into a 12 oz. Fast Flavor serving-system size, it s never been easier to make a truly special meal for one or two people. Offer singles, empty nesters, retirees and even students a pre-cooked, pre-sliced meat entrée they can prepare successfully with minimum skill, effort and cleanup. Part of the TenderSplit family, it s a small package with a big potential Sadler s Bar-B-Que Sales, Ltd. Sadler s Smokehouse and TenderSplit are trademarks of Sadler s Bar-B-Que Sales, Ltd. CS

5 Introducing The Fast Flavor Serving System An Exceptional Package For An Outstanding Product. The demanding schedules of today s work, family and lifestyle activities have dramatically changed the meal preparation process. Once familiar terms such as mince, simmer and sauté have been replaced by pre-cooked, ready-to-serve and microwavable. But even though modern consumers want to eat quickly, they still expect to eat well. That s the whole idea behind Sadler s TenderSplit brisket in our Fast Flavor serving system. It s pitsmoked for hours, but table-ready in minutes. Fast, Easy Preparation Pioneered as SimpleSteps by Sealed Air Corporation s Cryovac Food Packaging Division, Sadler s Fast Flavor serving system makes reheating our TenderSplit brisket a simple three-step process. First, take the food tray out of its packaging sleeve and place it directly in the microwave without removing or puncturing the clear film cover. Second, heat it on high for 1 minute 45 seconds. Third, let it cool for five minutes, remove the film cover and serve. The package s clear cover is designed to tent up during heating, selfvent and relax back over the food to hold in moisture while preventing leaks. Convenient In Every Way Besides just being easier to prepare, Sadler s Fast Flavor serving system also successfully addresses other important consumer issues. It doesn t require utensils because its film cover isn t pierced nor must it be stirred during cooking. It doesn t require using any other cookware. It can be heated and served in its packaging tray. In addition, the tray incorporates wider sealing edges on either end so users can handle it without burns or the use of hot pads. Then when the meal is over, cleanup is simply throwing the tray and packaging away. What could be easier? Great Barbeque Taste Table-Ready In Three Simple Steps Step 1 Place food tray directly in microwave without puncturing film over food Better Storage And Quality Heat on high for 1 minute, 45 seconds (film will balloon, selfvent and recover food) Step 2 Last but certainly not least, our Fast Flavor serving system maintains food quality, visual appeal and nutritional value exceptionally well. Quick-chilled and vacuum-sealed to lock in its just-cooked barbeque flavor, harmful bacteria and appearance-robbing oxygen are locked out by our extra-thick, high-clarity shrink film. This also protects the food from freezer burn and dehydration so when our TenderSplit brisket is reheated, its natural moisture, texture and taste are restored. The result is a high-protein, main entrée that satisfies consumer demands for both convenience and nutrition. Step 3 Let cool for 5 minutes, pull tab to remove film and serve 2006 Sadler s Bar-B-Que Sales, Ltd. Sadler s Smokehouse and TenderSplit are trademarks of Sadler s Bar-B-Que Sales, Ltd. SimpleSteps is a trademark of Cryovac, Inc. CS

6 The Right Product At The Right Time This Table-Ready Entrée Is Also A Profit-Ready Opportunity With retail sales of over $19.6 billion in 2003, ready meals and side dishes are the ready choice for more and more consumers. That s because modern cooks have less time to shop and prepare meals and less experience in the kitchen. They re turning to foods that are pre-packaged, pre-mixed and pre-cooked. Spending less time making dinner and more time enjoying it. Looking for foods that remind them of past home-cooked meal experiences. And tastes like Sadler s TenderSplit barbecue beef brisket. THE APPEAL OF BARBEQUE The popularity of barbeque continues to rise. Not only are traditional barbeque chains aggressively expanding, but the #2 national refrigerated brand by dollar volume sells barbecue entrées. Similarly, the growth in backyard barbeques has sparked an explosion in grill sales, bottled sauce variations and accessories. In one report, the number of new products introduced with some form of barbeque flavoring increased by 31% from 2002 to Fueled by various industry promotions, contests and celebrities, the time has never been better for barbeque. THE VALUE OF CONVENIENCE Consumers have also demonstrated a willingness to pay for convenience. Repeatedly shelling out as much as two to three times more for foods that will help them prepare meals faster and easier. That s because almost 50% of weekday meals are now prepared in 30 minutes or less. Smart marketers and retailers are transforming traditionally low-margin commodity produce and meats into highprofit, value-added convenience brands. And researchers project an average annual growth rate of 7% for these re-energized products for the near future. The stage is set for profits The Perfect Time To Turn Potential Into Profit NEW BARBEQUE-FLAVORED PRODUCTS The explosion of barbeque-flavored products suggests its popularity THE ADVANTAGES OF SADLER S $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 In conclusion, Sadler s TenderSplit brisket and our Fast Flavor serving system deliver three unique advantages. First, no other producer offers the premium barbeque taste our extended slow-smoking process provides. Second, you won t find a simpler, more convenient serving solution so well received by consumers in early testing. And third, our family of packaging sizes satisfies the widest range of customer needs. So, considering barbeque s popularity plus the growth and profit potential of convenience foods, give yourself the greatest advantage of all and put Sadler s in your inventory today. READY MEALS & SIDE DISHES (retail sales in millions) $14,161 $19,619 $27, Convenience food sales are projected to continue rapid growth in the near future 2006 Sadler s Bar-B-Que Sales, Ltd. Sadler s Smokehouse and TenderSplit are trademarks of Sadler s Bar-B-Que Sales, Ltd. CS

7 2006 Sadler s Bar-B-Que Sales, Ltd. Sadler s Smokehouse and TenderSplit are trademarks of Sadler s Bar-B-Que Sales, Ltd. CS 1927