Trends of Beverages Less and More

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1 Trends of Beverages Less and More ABCE Dubai 2018 Niels Østerberg Quality by Nature The sustainable way

2 ORANA IS: Fruit Based Raw Materials. Tailor made For Beverage, Dairy, Bakery industries Fit to each individual market demand and customer Uniform Quality Fruit Based Raw Materials. Commodities Natural Extracts / Natural Flavours Pulps / Concentrates / Pieces

3 ORANA IS ALSO: Food Service Ice Cream Co-Packing Fresh Fruit Processing Technology Transfer

4 ORANA TODAY: International Company based on Danish values 80+ Years Experience in Fruit (1934) 40+ Years Experience in Fruit Based Raw Materials 4 Innovation Centres 5 Production Sites (3 + 2) 13 Sales Offices ISO, HACCP, Halal Certified CSR Environment Conscious (Danish style)

5 OUR SUCCESS IS BASED ON 5 PILLARS: Tradition & Origins Innovation & Creativity Expansion & Localisation Quality & Responsibility and SPREADING THE RISK

6 ORANA TEAMS: FOOD SERVICE PRODUCT RANGE Crushes Fillings Toppings Jams Spreads Baking Jams Syrups Sales InC Production

7 Trends of Beverages Less and More

8 In the good old days (1980 s) All artificial Artificial colours Artificial flavours Additives Added preservatives Sugar Narrow product range

9 1 st Development Phase Less Artificial, Less E-numbers Clean Label More Fruit, Natural ingredients Less Artificial colours More Natural colours Less Artificial flavours More Natural flavours Preservatives? Sugar, carbohydrates, sodium Less Traditional More Wide product range

10 Tuborg Squash Carbonated Juice Drink (Denmark) Since 1985: Completely natural colours Use of carrot extract Natural stabilizer Locust bean gum Natural flavour Orange oil 5% fruit

11 1 st Development Phase continued More Natural More Fruit, Natural ingredients Natural Colours Natural Flavours Less Sugar Artificial and natural based sweeteners Zero / Low calories

12 Minute Maid Lemonade (US) Minute Maid in 2010 Minute Maid Light in 2018 Nutritional Facts Calories 43 per 100 ml Total Fat 0 g Sodium 13 mg Total Carbohydrates 12 g Sugar 11 g Protein 0g Nutritional Facts Calories 6 per 100 ml Total Fat 0 g Sodium 6 mg Total Carbohydrates 2 g Sugar 1 g Protein 0g Ingredients: Contains pure filtered water, high fructose corn syrup, lemon juice from concentrate, less than 0.5% of Natural flavors, citric acid, modified cornstarch glycerol ester of rosin, sodium benzoate and potassium sorbate, and calcium disodium EDTA, Yellow #5. Ingredients: Contains pure filtered water, lemon juice from concentrate, less than 2% of Vitamin C (ascorbic acid), natural flavors, citric acid, potassium citrate, glycerol ester of rosin, modified cornstarch, high fructose corn syrup, aspartame, acesulfame potassium.

13 SPAR s Aloe Vera Drinks (South Africa) Claims made from original flavoured Aloe water, contains real aloe pieces and flavoured with fruit juice, no preservatives

14 2 nd Development Phase (Today) All Natural Organic More Fruit not from concentrate Functional Ingredients Products with a story Natural colours Natural flavours No preservatives Low sugar / No added sugar Wide product range

15 Unsweetened tea (Indonesia) PT Ichitan Indonesia has launched first unsweetened tea for health concern consumers. Contains green tea and Jasmine Indonesian Consumers have less options for no sugar beverages

16 Rani Float (Saudi Arabia) Launched in 2017 targeting kids Contains real fruit juice Free from preservatives Added with vitamin D

17 Tropicana from Simple beverage to Highly engineered nutraceutical (US) Organic Range of Tropicana 1991 Tropicana Twister light with reduced calories 2005 Tropicana pure premium essential with added fibre 1988 Tropicana Twister with Vitamin C as key nutrient ingredient 2009 Tropicana with 50% less sugar and calories ; Natural sweeteners + + Calcium + Vitamin D 2018 Tropicana Kids Organic range of products 45% fruit juice with no artificial sweeteners and flavours 1980 s Tropicana used flash pasteurization 2016 Tropicana with functional benefits claimed 100% juice + probiotics + no artificial ingredients + Sugar

18 Perrier s Carbonated Mineral Water (France) In 1990 s Eau de Perrier Sparkling water Flavours In 2018, Perrier & Juice Natural water and Zero Calories. Contains few chemical additives Less carbonated compared to the original version Natural Flavours Free from sugar Free from sweeteners Only 2 Calories All natural 79% of Perrier natural sparkling water, 15% fruit juice and natural flavours Contains 46 Kcal

19 SanPellegrino Fruit Beverage (UK) In 2018, product relaunch with 40% reduction in Sugar In 2018, new product with organic tea and fruit flavours with cane sugar In 2015, only 10% of sugar was removed. All natural with no preservatives and colours 50 calories per 250 ml Natural sweetened and claims 60 calories less than original version

20 Red Bull towards consumers preferences (Germany) Before 1990 s In 2003, Red bull with 35 KJ calories In 2017, Trend of Organic Energy content 485 KJ In 2011, Launch of Red bull fruit flavour versions Sugar free version with sucrose and aspartame In 2012, Red bull Zero Calories Cranberry, Blueberry and Lime Energy content 4.5 KJ Organic drinks made from 100% natural ingredients

21 3 rd Development phase (Future, towards 2030) Pure Organic More Sustainability (raw materials, production) More Biodegradable packaging More Functionality

22 Orana s sustainability initiatives

23 ORANA AND SUSTAINABLE DEVELOP GOAL POLICY The following 3 SDGs are the prioritized SDGs which the Orana Group is working on:

24 EXTENDING THE SDG SCOPE Over the next year, we will also work on: At a later stage also:

25 2 nd Development Phase continued More Story telling

26 Juice from Farm shops (Denmark)

27 2 nd Development Phase continued More Functional ingredients

28 Shots (Denmark)

29 Vitagen as one of the products with less sugar (Malaysia) Vitagen Regular Before 2005 Vitagen Less Sugar since 2005 Vitagen Collagen with Less Sugar Since % less sugar content 50% less sugar content with Functional property Contains probiotic culture High probiotic fibre 50% less sugar Contains probiotic culture High probiotic fibre Contains less sugar 500 mg of marine collagen 30mg of Vitamin C Improve gut health

30 Cold Pressed Juice (India) Raw Pressery Drinks to boost metabolism High pressure processing No preservative No added Sugar Shelf life 21 days Detox drink Charcoal Lemonade Activated Charcoal with cold pressed fruit juices

31 Vitamin Water (UAE) Al Ain has launched bottled water with Vitamin D content World s first bottled water with Vitamin D in UAE Claims safe for adult and children No preservatives No flavours and colours

32 Functional Ingredients Aloe Vera. Antimicrobial for mouth hygiene Lowers blood sugar Prevents diabetes Helps with your digestive system Boost immune system Country of Origin : Southern parts of India

33 Functional Ingredients Baobab. Significant source of vitamin C High antioxidant content Contains fibre to help regulation of blood sugar Prebiotic stimulation for benefical microflora High content of magnesium and calcium Country of Origin : Africa

34 Functional Ingredients Beetroot. High content of antioxidants Good source of minerals Reduces bad cholesterol Lower blood sugar Amongst the best anti-inflammatory foods Country of Origin : Across globe

35 Functional Ingredients Chia Seeds. Excellent source of antioxidants Almost all carbs are fiber High in quality of protein High content of omega-3 fatty acids Balance blood sugar Country of Origin : Africa and Australia

36 Functional Ingredients Chili. Benefitable for digestive system Improves metabolism Fights flu and colds Rich in vitamin C and E Natural source of iron Country of Origin : Across Globe

37 Functional Ingredients Ginger. Acts as an antimicrobial Acts as anti-inflammatory Effective painkiller Helps against nausea and vomiting Reduce stomach discomfort Regulating blood sugar Country of Origin : Southern Asia and Africa

38 Functional Ingredients Hemp Seeds. High content of protein Source of omega-3 Good source for fiber Rich in vitamin E Excellent source of magnesium and potassium Country of Origin : Denmark

39 Functional Ingredients Hibiscus. Anti-inflammatory effects Antioxidant effects Lowers cholesterol Lowers blood sugar Protecting your liver Country of Origin : Egypt and Sudan

40 Functional Ingredients Lucuma. Rich in antioxidants Natural low GI sweetener Great source of minerals High content of vitamins Good source of fiber Country of Origin : Ecuador and Peru

41 Functional Ingredients Turmeric. Anti-inflammatory effects Antioxidant effects Supports brain activity Regulating blood sugar Encourages healthy cholesterol levels Country of Origin : Southeast Asia

42

43 Future EU Beverage market More natural / not from concentrate More sustainability More ethnic products More niche products More special products for different groups of people Shorter product life cycle

44 Future ME Beverage market More natural Less sugar Low calories Organic More Functional ingredients

45 THANK YOU Thank you!

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