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1 Copywriting project: I wrote this content following an interview with Tom Collins, Director and Founder of Think Drinks. Very little printed marketing material existed. Think Drinks Copy Home Think Drinks Cost Comparison Services Think Energy Draught Tec About us Contact us Book a Taste Test Think we can t beat that big-brand taste? >Try it Save up to 50% Think profit! Switch to Think Drinks >Cost Comparison Draught Tec Draught Beer Equipment and installation >Events and Festivals >Brewers Accounts

2 Home Page Think Drinks The Soft Drinks Company Check-out how our syrup and service could save you up to 50% on soft-drinks... We re already helping hundreds of bars across the South West to save money on quality soft-drinks, including a Cola that gives Coke and Pepsi a run for their money. In fact, you could save up to 50% on a Cola that hits you just like the real-thing. Plus you ll get free hire of top-quality draught equipment, free installation and maintenance and free next-day delivery on supplies. And you won t be tied to a contract. Think Drinks We re helping hundreds of bars across the South West to save money on top-quality soft-drinks. <link to Think Drinks page> So throw out your dusty bottles and recover your counter-space with our top-quality dispensing equipment, syrups and service! Think profit A good syrup goes a long way. You ll get more half-pint drinks for every litre of syrup than Coca-Cola. Now that can t be bad... Compare now Think Flavour Nobody wants to compromise on a great taste. That s why we work closely with a top flavour-house to produce essences that are second-to-none, including Cola, Diet Cola, Lemonade, Tonic, Blackcurrant, Lime and a great-tasting Energy Drink! <link to Energy page> Think value We throw in hire of a state-of-the-art dispensing machine and cooler and an eight-line, free-flow gun. You re not tied into a contract and maintenance is free. Think local service Get free next-day delivery, experienced installation engineers and service-with-a-smile, direct from our factory in Somerset!

3 Think Drinks Everyone loves the tangy fizz of an ice-cold Coke or Pepsi. But we don t all love the price... That s why we ve gone to the end of the earth and back to find that indescribable big-brand taste for nearly half the price of the real-thing. And the secret s all in the mix... Think Drinks quality mix-ratio of 6:1, combined with a better price per litre, means you can make more half pints per litre of syrup than Coke (5.4:1), plus you ll make more money on every drink sold. See our Coca-Cola cost-comparison. But it s not all about Cola! With a Think Drinks draught dispenser, you can serve up to eight of your customers favourite drinks or mixers from one, flexible gun. Our syrups... Cola Diet Cola Lemonade Energy Tonic Blackcurrant Lime Perfect drinks, each and every time... Our draught equipment (supplied free) mixes soda and syrup before it hits the glass and cools it to perfection. Plus your free-flow gun with eight lines allows for greater flexibility and speed at the bar. Contact Tom today for a taste comparison and a quote to beat your current supplier.

4 Cost Comparison With Think Drinks Cola you can save nearly 50 % with no compromise on the flavour, fizz or hit of the big-brands. Here s how Think Cola stacks up against Coca Cola* <insert diagram illustrating 11p vs 20p of Coca Cola > A bar using 2 boxes of Coca-Cola a week could save XXXX a year, just by switching to Think Drinks. Contact Tom today for a taste comparison and a quote to beat your current supplier. *Like-for-like comparison based on price-per-litre, 2010: Think Drinks price per litre 2.80 Coca-Cola price per litre 4.57.

5 Service From installing your draught equipment to re-ordering your syrup supplies, our dedicated team are always on hand to help. Free Equipment Hire and Installation Free hire of draught equipment worth 1500 Free installation of pump and products Gun dispenser included for ultimate flexibility at the bar Add up to eight syrups as and when you want We won t tie you into a contract Free Drinks Delivery Free next-day delivery on orders placed before noon* A minimum order quantity of two boxes applies *A 20 charge applies to Saturday deliveries Free Support and Maintenance Highly experienced engineers on call 24/7 On-site within 24 hours of your call Small friendly business Passionate, dedicated staff, based in Somerset Installing Think Drinks equipment takes just one day, and we ll have you up and running within two weeks of a site-visit. Contact Tom today for a taste comparison and a quote to beat your current supplier.

6 Draught Tec Draught beer equipment and installation <Jump down the page - or another way of helping them navigate to the right section...> Events and festivals Brewer s accounts Events and Festivals Rushes at festivals and outdoor events can test dispensing equipment to the limits, resulting in warm, frothy beer, wastage, stressed-out bar staff and unhappy punters. So if you re running an event where cool beer and soft-drinks are in high demand, don t leave it to chance...call in the Draught Tec Team! Best-quality cooling equipment, lines and taps Reduce wastage by ensuring every pint s a winner Expert technical advice and customer service Highly-experienced engineers and fitters Engineers on call 24/7 2-3 day installation depending on event Think Drink Syrups are supplied with our soft-drink dispensers. Please note that we cannot supply beer or cider. Events we ve serviced Womad Glastonbury Bristol Balloon Festival Bath and West Show Bristol Harbourside Festival Cheltenham Jazz Festival Portsmouth s Festival of the Sea Got an event looming? Contact us on for more information. Brewer s accounts Draught Tec work on behalf of brewers across the south west, installing and maintaining draught-lines in pubs and bars. Our highly experienced engineers and customer service staff guarantee your account is handled professionally, with commitment to specialist installation and maintenance. Currently we install and maintain lines for: Budweiser Budvar H. Weston and Sons Ltd, Stowford Press Cider Kingfisher Premium Lager For more information on Brewers Accounts, contact us on

7 Think Energy We ve extended our range of soft drinks to include Think Energy! It s packed with the same caffeine and sugar-buzz of big brand energy drinks, for just half the price. If your customers are crazy for cocktails that use Red Bull or Monster, simply add our Energy syrup to your Think Drinks gun dispenser for more efficiency and savings at the bar. <new section> Are your customers going mad for Jägerbombs? Use Think Energy for a bomb that blasts... Pass on the savings or improve your profits by substituting ½ can Red Bull for 125 ml of Think Energy... You ll save XXX. <use photo of Jagerbomb preparation in a bar, showing lots of glasses in a row...(must be easier to use a gun?? Or does Red Bull come on draught>

8 About us Founded in 2005, Think Drinks is already helping hundreds of bars across the South West to save money on quality soft drinks, including a Cola that gives Coke and Pepsi a run for their money. But at the end of the day, it s not all about syrup. Our customers want reliable dispensing equipment and experienced engineers who re on-call 24/7. That s why we aim to offer an unbeatable service to all of our customers. From the moment you book a taste-test, we re committed to delivering our products and services with speed, efficiency and a smile. Our founding directors, Tom Collins and Mike Vowles, have been in the draught installation and soft drinks business for over XXX years, and our engineers have 70 years experience between them. It s this combined experience and commitment to service that puts us head and shoulders above other suppliers in the South West. The Think Drinks Team Tom Collins, Director and Founder Mike Vowles, Director and Founder Elaine Hayes, Office Manager Julian Chubb, Finance Manager Sarah Belton, Assistant Finance Manager Matthew Brown, Engineer Ian Wiltshire, Drinks manufacture and distribution Contact Tom today for a taste comparison and a quote to beat your current supplier.

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