Distributor & Sales Booklet Updated December 2016

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Camilla Powers
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1 Distributor & Sales Booklet Updated December 2016

2 HISTORY The world s oldest written recipe is for beer. It dates back to 3200 BC when beer production appears to have started with the Egyptians. Beer s ability to intoxicate and induce a state of altered consciousness seemed almost magical to them. So too the fermentation process, a process whereby in some unique way the sugars were converted into the beverage that is today known as beer. On the British Isles, the beers were called des. In searching for a way to preserve those des during the winter, hops were added, giving the beer it s distinctive bitter taste. In Germany, where there was an adequate supply of ice, beer was stored on ice or in an ice house throughout the winter, which introduced the concept of a lager. Lexington, like many of the cities in America, had it s own breweries. The Lexington Brewing Company or the Dixie Brewing Company as it was called in it s hayday, produced in excess of 100,000 barrels, and this continued all the way into prohibition. Prohibition, which started in 1919, was the death of many brewers, including Lexington Brewing Company. It wasn t until 1999 that the brewery was resurrected.

3 TODAY Alltech Lexington Brewing & Distilling Co. is a passion for Dr. Pearse Lyons. Lyons, who spent his early years as an intern at both the Guinness and Harp Lager Breweries, went on to become the first Irishman to achieve a formal degree in Brewing and Distilling from the British School of Malting and Brewing, a school with over 100 years of history. Five generations of the Lyons family worked as coopers, supplying barrels to distilleries in Ireland for a quarter of a century. Lyons history and experience converged serendipitously in Kentucky. Alltech and Lyons had one strategy: make the very best beers. From that goal came Kentucky Ale and Kentucky Kölsch. Capitalizing on Kentucky s position as producer of 95% of the world s bourbon, Kentucky Ale was married with one of the state s most unique assets: the bourbon barrel. Within hours of a mature Kentucky bourbon leaving the barrel, Kentucky Ale takes up a six-week residence in the used cask, creating a distinctive taste, color, and fragrance. Tried before, but never duplicated, Kentucky Bourbon Barrel Ale is the flagship of Alltech Lexington Brewing & Distilling Co., winning numerous awards, including medals at the Great American Beer Festival. Gaining popularity nationwide, this unique beer is now available in 25 states and six countries. In 2011, Lyons launched Town Branch Bourbon, named after the waterway on which Lexington is founded. Alltech Lexington Brewing & Distilling Co. invites you to join us in downtown Lexington to experience our story for yourself and enjoy our full range of beverages including Kentucky Ale, Kentucky Kölsch, Kentucky Bourbon Barrel Ale, Kentucky Bourbon Barrel Stout, Kentucky IPA, Town Branch Bourbon, Pearse Lyons Reserve, Bluegrass Sundown, Town Branch Rye and Alltech Café Citadelle. We look forward to welcoming you. VISIT OUR DISTILLERY AT 401 CROSS STREET DOWNTOWN LEXINGTON, KENTUCKY!

4 BREWING PROCESS THE MALT ROOM 50-pound bags of grain are emptied into a mill that breaks down the grains into very small pieces. The grain is then taken through a flex screw auger to move it from the malt room into the brewhouse through a pipe, eventually emptying the grain into the lauter tun. THE LAUTER TUN As the grain falls into the lauter tun, it is combined with water. The instruments within the lauter tun stir the grain and water mixture to create an oatmeal-like substance called mash. The mash rests inside the lauter tun for close to an hour, allowing the starches to convert into sugars. At this point, the process is ready for its next step the brew kettle. THE BREW KETTLE The brew kettle heats up the mash from the lauter tun and sterilizes it. Then beer s next ingredient is added hops. Hops add two distinct characteristics to the beer: flavor (particularly bitterness) and aroma. THE FERMENTER From the brew kettle, the mash is cooled by being transferred through a plate heat exchanger before it enters a fermenter. This assures the temperature is just right for the addition of the active ingredient in the fermenters: yeast. THE FILTERS When the fermentation process is complete, the temperature of the beer is close to 75 degrees Fahrenheit. The beer spends seven days in the fermenters, being cooled from 75 degrees to below 35 degrees. Once the beer is cooled, it is taken through a double filtration process to filter out any protein or yeast particles. THE BRIGHT BEER TANK After filtration, the beer is transferred to a bright beer tank. The beer is held in the bright beer tank until it is placed into kegs, bottles or cans. Immediately before this step, carbon dioxide is injected into the tanks, adding the required carbonation to the beer. KEGGING/BOTTLING Our three options for packaging the beer are kegs, glass bottles, and cans. We typically place beer into kegs every day, and bottle and can several times per week. BARREL AGING PROCESS Our most popular beer requires an additional step: for six weeks, Kentucky Ale is placed in freshly decanted barrels that once held the finest bourbons of Kentucky, creating Kentucky s most unique beer, Kentucky Bourbon Barrel Ale.

DISTILLING PROCESS PEARSE LYONS RESERVE AND TOWN BRANCH BOURBON BOTH USE A PROPRIETARY YEAST STRAIN DESIGNED BY ALLTECH, SPECIFICALLY DESIGNED FOR DISTILLATION.

Malting is the process of soaking the barley in water and allowing it to germinate, creating enzymes that later convert the malt to starch and the barley to sugar.

5 DISTILLING PROCESS PEARSE LYONS RESERVE AND TOWN BRANCH BOURBON BOTH USE A PROPRIETARY YEAST STRAIN DESIGNED BY ALLTECH, SPECIFICALLY DESIGNED FOR DISTILLATION. MALT HOUSE Grain is the first ingredient in whiskey and is stored in the malt house. Malting is the process of soaking the barley in water and allowing it to germinate, creating enzymes that later convert the malt to starch and the barley to sugar. Growth is then halted, and the barley is heated in a kiln, readying the starches for extraction. LAUTER TUN As the grain falls into the lauter tun, it is combined with the second ingredient: water. The grain and water are mixed together to create mash. The mash sits inside the lauter tun, activating the enzymes to convert the starches into sugars while the husks act as a filter. FERMENTER The active ingredient in the fermenters is yeast. As the whiskey ferments, the yeast serves a dual purpose: conversion of sugars (as made in the lauter tun) into alcohol and the release of carbon dioxide. WASH STILL We use two copper pot stills from Scotland. The first still is the wash still where, when boiled at high temperatures, the alcohol comes off as a vapor. It is then condensed back into liquids. SPIRIT SAFE From both the wash still and the spirit still, the alcohol enters the spirit safe. There, the alcohol levels are read by a certified hydrometer, and the low wines are moved to the low wine receiver. SPIRIT STILL In this still, the low wines are boiled, and once again the vapors rise. These vapors are called heads, which have a very high alcohol content (greater than 70%), and are collected to the side. The whiskey itself the heart of the distillation is deemed to be just right with an alcohol level of less than 70%, but at least 63%. SPIRIT RECEIVER The final spirits are transferred to the spirit receiver and held until ready to be placed into barrels. It is required that bourbon age at less than 125 proof. BARRELS All bourbons must age in new cooperage that are charred, white oak. After the barrels are filled, they are sent to a contract bonded warehouse for maturation. Once properly aged, whiskeys are collected from different casks and allowed to interact in a marrying tank. The whiskeys are then chilled, filtered, bottled, and ready to be enjoyed.

6 BARREL PRODUCTION TOWN BRANCH BOURBON IS AGED IN WHITE OAK BARRELS CHARRED FOR 55 SECONDS TO A #4 ALLIGATOR CHAR. The art of making bourbon starts with coopers, or barrel makers, and they are picky about their product. They have to be, since law requires that bourbon be made in new, white oak barrels. Trees that are cut for this process average about 100 years, and after being cut, they are left to dry approximately two years. From these trees comes the main part of a barrel: the stave. There are approximately 33 staves per barrel, and narrow and wide staves may be alternated to help create strong, leak-proof sides. To create the barrel s rounded form, heat and water are used on the staves to make them more flexible, and hoops are placed around them. Next, the barrel is charred. This is a two step process. First, the barrel is toasted for about 12 minutes to seal flavors into the wood. Next, it is put into a larger fire for about 12 seconds where it is evenly charred. The evenness of the burn is crucial since the brewer wants the liquid to absorb an even charcoal layer. During the aging process, liquid moves in and out of the barrel s wood by about ¾ of an inch, making the barrel s newness important.

up to six weeks in freshly decanted bourbon barrels from some of

Subtle yet familiar flavors of vanilla and oak are imparted to

Hops: Fuggles, East Kent Goldings Malts: 2 Row Pale, Caramel 40

8 19 IBUs 8.2 % ABV KENTUCKY bourbon barrel ALE Our Kentucky Ale is aged for up to six weeks in freshly decanted bourbon barrels from some of Kentucky s finest distilleries. Subtle yet familiar flavors of vanilla and oak are imparted to this special ale as it rests in the charred barrels. Hops: Fuggles, East Kent Goldings Malts: 2 Row Pale, Caramel 40 L, Aromatic Malt, Carapils, Malted Wheat CASE 4 PACK SINGLE AVAILABLE IN CANS! CASE 12 PACK SINGLE can

9 25 IBUs 8.0 % ABV KENTUCKY bourbon barrel stout Kentucky Bourbon Barrel Stout is brewed and aged with Alltech Café Citadelle Haitian coffee and aged in world-famous Kentucky bourbon barrels. The result is a complex stout with dark-roasted malts, hints of caramel and vanilla and a lightly roasted coffee finish. Hops: East Kent Goldings Malts: 2 Row Pale, Caramel 80, Carapils, Chocolate Malt CASE 4 PACK SINGLE

beer. We took a cold-conditioned cream ale brewed with a hint of flaked corn and bourbon vanilla beans and aged it in

10 22 IBUs 5.5 % ABV KENTUCKY Vanilla barrel cream ale Kentucky Vanilla Barrel Cream Ale is our take on a classic American style of beer. We took a cold-conditioned cream ale brewed with a hint of flaked corn and bourbon vanilla beans and aged it in freshly decanted Kentucky bourbon barrels for a minimum of two months. Hops: Centennial Malts: 2 Row Pale, Munich 10, Crystal 60, Biscuit Malt, Flaked Maze CASE 6 PACK SINGLE

Kentucky Ale as a marriage between two classic beer

This well balanced hybrid is amber in color and owes

and a pinch of wheat malt that create a rich, smooth

11 19 IBUs 5.3 % ABV KENTUCKY ALE Our master brewers describe Kentucky Ale as a marriage between two classic beer styles: Irish Red Ale and English Pale Ale. This well balanced hybrid is amber in color and owes its unique body and character to select imported malts and a pinch of wheat malt that create a rich, smooth taste. Hops: Fuggles, East Kent Goldings Malts: 2 Row Pale, Caramel 40 L, Aromatic Malt, Carapils, Malted Wheat CASE 6 PACK SINGLE

Our master brewers recipe calls for imported pale malts and

12 14 IBUs 4.3 % ABV KENTUCKY KÖLSCH Our specialized yeast, said to be the life force of beer, is the single greatest flavor contributor to this crisp brew with a lively aroma. Our master brewers recipe calls for imported pale malts and malted white wheat to create an exceptionally smooth finish. Hops: Czech Saaz, German Hallertau Malts: Pilsner Malt, Malted Wheat CASE 6 PACK SINGLE

The India Pale Ale style is the fastest growing craft

13 70 IBUs 6.5 % ABV KENTUCKY IPA It has bright citrus flavors and sweet floral aromas that come from liberal dry-hopping with American hops. The India Pale Ale style is the fastest growing craft beer style on the US market. Hops: 2 Row Pale, Caramel 40, Aromatic Malt Malts: Columbus, Cascade, Centennial, Simcoe CASE 6 PACK SINGLE

Session IPA is the ideal aromatic, citrusy brew to sip on at a full day at the

Dry hopped with Hallertau hops from a traditional German hop-growing region sacred

14 30 IBUs 4.5 % ABV KENTUCKY Race day IPA Light-bodied and refreshing, Kentucky Race Day Session IPA is the ideal aromatic, citrusy brew to sip on at a full day at the races or on the golf course. Dry hopped with Hallertau hops from a traditional German hop-growing region sacred to many brewers, as well as Cascade hops from America s Yakima Valley. Hops: 2 Row Pale, Caramel 40 Malts: Cascade, Calypso, Mandarina Bavaria CASE 6 PACK SINGLE

Unfiltered for optimal depth of flavor, this Belgian

15 32 IBUs 5.3 % ABV Kentucky White Ale This Belgian White ale is heavily brewed with wheat and features refreshing citrus notes of coriander and orange peel. Unfiltered for optimal depth of flavor, this Belgian Style wheat ale boasts a naturally cloudy appearance with a light golden color. Hops: Hallertau, Saaz Malts: Euro Pils, White wheat

big-bodied, American Pale Ale has been hand crafted

A strong malty backbone has been complemented by a

16 30 IBUs 5.3 % ABV College Heights ale This smooth, big-bodied, American Pale Ale has been hand crafted to quench your thirst at any tailgate. A strong malty backbone has been complemented by a late hop addition with Centennial and Cascade hops from the west coast of America. Hops: 2 Row Pale, Caramel 40 L, Aromatic Malt Malts: Cascade, Centennial CASE 6 PACK SINGLE

College Heights IPA delivers heavy notes of citrus on the nose.

17 47 IBUs 6.5 % ABV College Heights IPA Inspired by the combination of northeast IPA and west coast IPA, College Heights IPA delivers heavy notes of citrus on the nose. With a bright, floral hop flavor that comes from limited filtration, this cloudy IPA meets in the middle between the two popular IPA styles. Hops: Calypso, Apollo, Mosaic, Mandarina Bavaria Malts: Euro Pils, White Wheat

A NEW BREED Aged 6 weeks in bourbon barrels that once held the

These barrels are still dripping wet with bourbon when they arrive

Up to 5 gallons of bourbon is still resting in the wood of the

18 A NEW BREED Aged 6 weeks in bourbon barrels that once held the finest bourbons Kentucky has to offer. These barrels are still dripping wet with bourbon when they arrive at our brewery only hours after being decanted. Up to 5 gallons of bourbon is still resting in the wood of the barrels when we carefully fill them with Kentucky Ale or a beer in our Barrel-Aged Seasonal Series. EACH BARREL HOLDS 53 GALLONS OF BEER. 5,000-6,000 BARRELS OF AGING BEER ARE HELD AT OUR BARREL-AGAING HOUSE IN LEXINGTON, KENTUCKY AT ANY GIVEN TIME.

outnumber people, Alltech Lexington Brewing

seasonal series that capitalizes on it s

changing taste preferences of the seasons.

aged in freshly decanted Kentucky bourbon

19 SEASONAL SERIES Nestled in the heart of bourbon country where bourbon barrels outnumber people, Alltech Lexington Brewing & Distilling Company produces a barrel aged seasonal series that capitalizes on it s close proximity to the region and the changing taste preferences of the seasons. All of these beers are produced in Kentucky, aged in freshly decanted Kentucky bourbon barrels, 100% barrel aged, and produced in bourbon barrels only used once. PLEASE ENJOY AND LOOK FOR OUR NEXT BEER IN OUR BARREL-AGED SEASONAL SERIES SOON!

20 PROFITABILITY Product Keg Size Retail Ounces/Keg Serving Serving/Keg Gross Net Domestic Half BBL $87 1,984 16oz 124 $372 $285 Prem. Import 50 Liter $145 1,690 16oz 105 $525 $379 Craft Half BBL $130 1,984 16oz 124 $496 $366 High-End Half BBL $170 1,984 16oz 124 $620 $450 Belgian 30 Liter $200 1,014 10oz 101 $656 $456 Bourbon Barrel Half BBL $189 1,984 10oz 198 $1,188 $999

Pleasant woody and oaky aromas lead into caramel, brown sugar, and hints of cherry.

22 Water Yeast 13% Rye 15% Malt 72% Corn Aged in new, charred white oak barrels, Town Branch Bourbon is infused with a golden amber color, which is an inviting introduction to this masterfully crafted bourbon. Pleasant woody and oaky aromas lead into caramel, brown sugar, and hints of cherry. The complex flavors are smooth and sweet with a gentle warming leading to a long finish. Single Bottle ML Case - 6 Bottles

Water Yeast 100% Malt Distilled in dual copper pot stills from Scotland, Pearse Lyons Reserve is the first malt whiskey produced in Kentucky since 1919 and offers notes of molasses

23 Water Yeast 100% Malt Distilled in dual copper pot stills from Scotland, Pearse Lyons Reserve is the first malt whiskey produced in Kentucky since 1919 and offers notes of molasses and brown sugar with a touch of nutmeg and vanilla. The taste is smooth and spicy, then fades to reveal tart notes of lemon crème and molasses. Single Bottle ML Case - 6 Bottles

Water Yeast 15% Malt 30% Corn 55% Rye As the original spirit in a Whiskey Sour or an Old Fashioned and the most popular whiskey until Prohibition, rye whiskey is still chosen by the most discerning

24 Water Yeast 15% Malt 30% Corn 55% Rye As the original spirit in a Whiskey Sour or an Old Fashioned and the most popular whiskey until Prohibition, rye whiskey is still chosen by the most discerning spirits connoisseurs for its spicy, robust flavor. Enjoy the spicy floral aroma, then the light notes of vanilla and oak, finishing with a peppery, warm dry finish. Single Bottle ML Case - 6 Bottles

Enjoy Reminiscent of the famed Irish coffee, but with a decidedly Kentucky spin, Bluegrass Sundown is a dark roasted coffee

25 HOW TO MAKE A BLUEGRASS SUNDOWN 1. Shake Well 2. Fill glass with 1 part Bluegrass Sundown 3. Add 2 parts boiling water 4. Float heavy cream on top 5. Enjoy Reminiscent of the famed Irish coffee, but with a decidedly Kentucky spin, Bluegrass Sundown is a dark roasted coffee infused with Kentucky bourbon and sugar, making it the perfect after-dinner drink. Boiling water is simply added to the concentrate, and a delicate layer of heavy cream is floated atop. Single Bottle ML Case - 6 Bottles

AWARDS Kentucky Ale 2016 Tastings World Beer Championships - Silver 2014 World Beer Championships - Silver 2012 US Open Beer Championships - Bronze Kentucky Kölsch 2016 Tastings World Beer

26 AWARDS Kentucky Ale 2016 Tastings World Beer Championships - Silver 2014 World Beer Championships - Silver 2012 US Open Beer Championships - Bronze Kentucky Kölsch 2016 Tastings World Beer Championships - Silver 2014 World Beer Championships - Silver 2014 Australian International Beer Awards - Silver 2012 US Open Beer Championships - Bronze Kentucky IPA 2016 Tastings World Beer Championships - Silver 2014 World Beer Championships - Silver Kentucky Bourbon Barrel Ale 2014 World Beer Championships - Silver 2012 US Open Beer Championships - Gold 2010 World Beer Cup - Silver 2007 Great American Beer Festival - Silver Kentucky Bourbon Barrel Stout 2013 Australian International Beer Awards - Bronze Bluegrass Sundown 2012 International Spirits Competition - Gold Pearse Lyons Reserve 2016 Denver International Spirits Competition - Silver 2016 LA Spirits Competition - Silver 2016 Washington Cup Spirits Competition - Washington Cup 2014 Berlin International Spirits Competition - Double Gold 2014 International Craft Spirits Award - Gold 2014 World Spirits Award - Gold 2013 Spirits of the Americas - Gold 2012 San Francisco World Spirits Competition - Silver 2012 World Spirits (Germany) - Gold Town Branch Bourbon 2016 Denver International Spirits Competition - Silver 2016 LA Spirits Competition - Gold 2016 Washington Cup Spirits Competition - Gold 2013 San Fransisco World Spirits Competition - Gold 2013 Denver International Spirits Competition - Silver 2013 Spirits of the Americas - Silver Town Branch Rye 2016 Denver International Spirits Competition - Bronze 2016 LA Spirits Competition - Silver 2016 Washington Cup Spirits Competition - Washington Cup

campaign materials like the items on the left for all of our brands! www.

27 FIND US Check out our new Sales Materials website. Enjoy access to all of our product photos, logos, flyer, and banner templates, and campaign materials like the items on the left for all of our brands! JAPAN CHINA TO FIND A RETAIL LOCATION NEAR YOU PLEASE VISIT OUR WEBSITE AT KENTUCKYALE.COM IRELAND

28 VISIT US Take a tour of our brewery and distillery in the heart of downtown Lexington, Kentucky. Enjoy tasting our beer and spirits while touring, and browsing our Dublin-themed Visitor Center for merchandise and gifts. Monday - Saturday 10am-5pm Sunday 12pm-5pm Tours run every hour on the hour, last tour starts at 4pm. 401 Cross Street Lexington, KY KentuckyAle.com/Tours

CRAFT BEER TASTING NOTES

CRAFT BEER TASTING NOTES PILSNER A Craft Pilsner with a balanced hop aroma and crisp bitter finish. ALCOHOL: 5.2 Vol% P I L S N E R BITTER UNITS: 32 IBU COLOUR: Light Blonde. MALT: Carefully selected speciality