Fruit Flavored Snacks Innovative Items & Programs February, 2014

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Randell Welch
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1 Fruit Flavored Snacks Innovative Items & Programs February,

2 Table of Contents Fruit Flavored Snack Category Sunrise Fruit Flavored Snacks Mount Franklin Foods, LLC Sunrise Capabilities Sunrise Quality Program 2

3 Fruit Flavored Snack Category $1 Billion Category at Retail and Growing! Annual increase of 3% to 5% over last 2 years Private Label is #2 at 20%of Category! Share By Brand / Manufacturer: 40% General Mills 20% Private Label 16% Kellogg's 12% Welch s 12% Other Source: NCA, IRI, Nielsen,

4 Fruit Flavored Snack Category (26 Weeks) *Nielsen xaoc 26 weeks Ending 6/8/13 4

5 Fruit Flavored Snack Category (26 Weeks) (NOTE: Equivalent Volume in Pounds) *Nielsen xaoc 26 weeks Ending 6/8/13 5

6 Fruit Flavored Snack Category (26 Weeks) *Nielsen xaoc 26 weeks Ending 6/8/13 6

7 Fruit Flavored Snack Category (26 Weeks) *Nielsen xaoc 26 weeks Ending 6/8/13 7

8 Fruit Flavored Snack Category (26 Weeks) *Nielsen xaoc 26 weeks Ending 6/8/13 8

9 Fruit Flavored Snack Category (52 Weeks) Through November 3, 2013 Fruit Snacks Fruit Snacks % Change Year Ago % of Category Rank Company $ Sales % Change Year Ago % of Category Rank Brand $ Sales 1 Private Label $150,560, General Mills Inc. $453,527, Promotion In Motion Welch's $147,002, Kellogg Co. $156,451, Betty Crocker Fruit Roll Ups $63,776, Private Label $150,560, Betty Crocker Fruit Gushers $63,188, Promotion In Motion $148,497, Kellogg's $53,153, Ferrara Candy Co. $23,881, Betty Crocker Scooby Doo $45,945, Annie's Inc. $21,461, Betty Crocker Fruit by the Foot $45,071, Stretch Island Fruit Sales LLC $10,189, General Mills Motts Medleys $34,424, Healthy Food Brands $8,862, Betty Crckr Frt Rll Ups Gshrs Fr $33,044, Clif Bar & Company $8,327, Annie's Homegrown $21,461, Triunfo Mex Inc. $7,317, Total $1,013,680, Total $1,013,680, Note: U.S. Confectionery sales through total U.S. multi-outlet with c-store (supermarkets, drug stores, mass market retailers, gas/c-stores, military commissaries and select club and dollar retail chains). Source IRI 9

10 Private Label Fruit Flavored Snack Advantages Private Label offers more value to consumers! Private Label is #2 in the category! Private Label holds an impressive 20% Share Retailer margins of 35%+ at $1.99 to $2.29 Ability to co-brand with popular licensed brands 10

11 Fruit Flavored Snack Program Fruit Shoppe Fruit Shoppe 25% Reduced Farmers Market Moon Rocks Real Fruit Snacks (Coming Soon) Liquid Filled (Coming Soon) 11

Fruit Flavored Snacks (Juice First!) 0.9 oz.

Modified Corn Starch, Gelatin, Citric Acid, Ascorbic Acid (Vitamin C), Sodium

(Red 40, Yellow 6, Yellow 5, Blue 1, Red 3).

12 Fruit Flavored Snacks (Juice First!) 0.9 oz. Pouch Film Design Ingredients: Apple Juice From Concentrate, Sugar, Corn Syrup, Modified Corn Starch, Gelatin, Citric Acid, Ascorbic Acid (Vitamin C), Sodium Citrate, Carnauba Wax, Artificial & Natural Flavors, Artificial Colors including (Red 40, Yellow 6, Yellow 5, Blue 1, Red 3). Soft, chewy fruit shaped snacks in an assortment of cherry, orange, green apple, strawberry, blue raspberry, and grape flavors. 100% DV Vitamin C, Juice First! 12

25% Reduced Fruit Flavored Snacks 0.8 oz.

Maltodextrin, Modified Corn Starch, Gelatin, Citric Acid, Ascorbic Acid (Vitamin C),

Artificial Colors including (Red 40, Yellow 6, Yellow 5, Blue 1, Red 3).

13 25% Reduced Fruit Flavored Snacks 0.8 oz. Pouch Film Design Ingredients: Apple Juice From Concentrate, Corn Syrup, Sugar, Maltodextrin, Modified Corn Starch, Gelatin, Citric Acid, Ascorbic Acid (Vitamin C), Artificial & Natural Flavors, Sodium Citrate, Carnauba Wax, Stevia Extract, Fructan, Artificial Colors including (Red 40, Yellow 6, Yellow 5, Blue 1, Red 3). Soft, chewy, 25% reduced sugar fruit shaped snacks in cherry, orange, green apple, strawberry, blue raspberry, and grape flavors. 100% DV Vitamin C! 13

Pectin, Dextrose, Citric Acid, Malic Acid, Ascorbic Acid (Vitamin C), Natural Flavors, Fruit and Vegetable Juices For Color, Sodium Citrate,

14 Fruit Flavored Snacks w/ Vegetable Juice 0.8 oz. Pouch Film Design Ingredients: Fruit and Vegetable Juices From Concentrate (Apple, Pear, Carrot), Sugar, Corn Syrup, Modified Corn Starch, Pectin, Dextrose, Citric Acid, Malic Acid, Ascorbic Acid (Vitamin C), Natural Flavors, Fruit and Vegetable Juices For Color, Sodium Citrate, Carnauba Wax, Organic Fruit and Vegetable Juices For Color, Fructan, Beta-Carotene. Soft, silky-smooth treats featuring real fruit and vegetable juice in a delicious assortment of all natural fruit flavors. 100% DV Vitamin C. No artificial flavors! 14

Artificial Flavors, Citric Acid, Malic Acid, Titanium Dioxide (for color), Sodium Citrate, Ascorbic Acid (Vitamin C), Dextrin, Maltodextrin, Carnauba

15 Moon Rocks Crunchy Fruit Flavored Snacks 0.8 oz. Pouch Film Design Ingredients: Dextrose, Sugar, Apple Juice From Concentrate, Corn Syrup, Modified Corn Starch, Apple Flake, Gelatin, Natural & Artificial Flavors, Citric Acid, Malic Acid, Titanium Dioxide (for color), Sodium Citrate, Ascorbic Acid (Vitamin C), Dextrin, Maltodextrin, Carnauba Wax, Beeswax, colors including (Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Red 40, Blue 1, Yellow 5, Red 3). Crunchy, colorful, truly unique fruit flavored snacks in five flavors: lemon, green apple, strawberry, blue raspberry, and grape. 100% DV Vitamin C!. 15

Plants vs. Zombies Fruit Flavored Snacks Available Back to School/Halloween 0.8 oz.

Modified Corn Starch, Gelatin, Citric Acid, Ascorbic Acid (Vitamin C), Sodium Citrate,

16 Plants vs. Zombies Fruit Flavored Snacks Available Back to School/Halloween 0.8 oz. Pouch Film Design Ingredients: Apple Juice From Concentrate, Sugar, Corn Syrup, Modified Corn Starch, Gelatin, Citric Acid, Ascorbic Acid (Vitamin C), Sodium Citrate, Carnauba Wax, Artificial & Natural Flavors, colors including (Red 40, Yellow 6, Yellow 5, Blue 1, Red 3).. Wildly popular fruit flavored snacks featuring fun Zombie, Peashooter, Sunflower, and Walnut characters in grape, cherry, green apple, orange and strawberry. 16

17 About Mount Franklin Foods, LLC 17

About Mount Franklin Foods, LLC Azar Nut

1,000,000 square feet in total facility space

18 About Mount Franklin Foods, LLC Azar Nut Company founded in 1907 Sunrise Confections founded in 2001 Currently employ over 3,000 people across El Paso & Juarez More than 1,000,000 square feet in total facility space SQF 2000 Level 3 Certified at all three production plants 18

19 Sunrise Capabilities Moguls (8) Pans (100+) Curing Rooms Weighing Bagging Packaging 19

20 State-of-the-Art Candy Plant Built from the ground-up in 2001 Designed for efficiency & flexibility Top-of-the-line equipment (Klockner, Hayssen, Makat, NID, Tannis, etc.) Phase I: 105,000 square feet (mogul, panning, hard candy) Phase II: 115,000 square feet (contract manufacturing) 20

System Forward & Backward Lot Tracking Fully EDI Capable

21 Warehousing & Distribution Mount Franklin s 240,000 square foot distribution center in El Paso Automated Forecasting System Forward & Backward Lot Tracking Fully EDI Capable Order Acknowledgement Invoicing Electronic Funds Transfer 21

22 Sunrise Quality SQF 2000 Level 3 FDA Compliance HACCP Program Documentation Testing / Checking 22

23 Questions? Discuss Next Steps Thank You! 23

Mount Franklin Foods, LLC Company Overview. February, 2014

Mount Franklin Foods, LLC Company Overview February, 2014 1 About Mount Franklin Foods, LLC Azar Nut Company founded in 1907 Sunrise Confections founded in 2001 Parent company named Mount Franklin Foods,