BRD BREWERS RESOURCE DIRECTORY

Transcription

1 BRD BREWERS RESOURCE DIRECTORY BENCHMARKING AND BESTPRACTICES SURVEY RESULTS REWERS ASSOCIATION MEMBERS-ONLY EXCLUSIVE CONTENT BREWERS ASSOCIATION MEMBERS-ONLY EXCLUSIVE CONTENT BREWERS ASSOCIATION MEMBERS-ONLY EXCLUSIVE CONTENT BREWERS ASSOCIATION MEMBERS The Brewers Association (BA) conducted a comprehensive survey of America s craft brewers to establish and share industry benchmarks and best practices. This survey was developed in response to BA member requests for hard data that they could use to measure their businesses and in turn make them more efficient and successful survey questions were revised slightly from the 2010 edition; importantly, the 2012 survey now includes the BA salary survey as well. Results were compiled and aggregated by BA staff. The results provide a valuable set of tools specific to America s small and independent craft brewers. This section contains the highlights of the 2012 survey and newly a sampling of the BA salary survey results. Remaining data and more detailed in-depth salary information will be available in the Members-Only section of BrewersAssociation.org. Thank you to all who participated and may you find value in these results to help you grow with the industry. This is, indeed, an exciting time to be part of the craft beer community! Sincerely, Paul Gatza Brewers Association Kristi Switzer Brewers Publications Chris Swersey Technical Brewing Projects Coordinator 1

2 Key Anonymity Bonus The Brewers Association places great value on the anonymity of survey respondents. Many survey questions were of a highly sensitive nature. Not all respondents chose to answer all questions. The answers to questions with very low participation rates are shown with less detail (for example, not broken down by region, or not organized by company size), or may be shown on a per barrel basis (based on 2011 reported production) in order to protect the identity of the companies that answered these questions. The answer u/r ( unreported ), indicates an answer that is not provided in order to protect the anonymity of survey respondents. For purposes of this survey, Bonus includes all non-wage compensation such as bonus, profit sharing, commissions, tips, etc. Brewery Production Employees Brewpub Brewpub Sizes Full-Time Employee Max Mean Median Min Mode Non-Production, Sales and Marketing Employees Part-Time Employee Production Brewery Production Brewery Sizes For purposes of this survey, these are Brewmaster/Head Brewers, Shift Brewers, Cellarmen, QA/QC/Sensory, Lab and R&D employees. The Brewers Association defines a brewpub as follows: A restaurant-brewery that sells 25% or more of its companyowned production onsite. The beer is brewed primarily for sale in the restaurant and bar. The beer is often dispensed directly from the brewery s storage tanks. Where allowed by law, brewpubs often sell beer to go and/or distribute to off site accounts. Brewpubs were grouped based on their reported 2011 production figures in US Barrels. Groups were chosen in order to even out the number of responses within each size group. Many answers to survey questions are published on a per barrel basis, making identification of individual respondents impossible. Brewpubs with more than one location were given the option of answering questions in aggregate form, or based on average value per store values. Unless otherwise noted, survey answers are reported on a per store basis. For purposes of this survey, full-time employees are those working >30 hours per week or salaried. Full-time employee compensation reported as hourly wages was converted to a yearly figure by multiplying the reported hourly wage by 1,560 (52*30). The largest value among all responses The average value of survey responses to a given question. The total of all responses given, divided by the number of responses The middle response. An equal number of larger and smaller values were given as responses The smallest value among all responses The most common answer to a question For purposes of this survey, these are Owners/Proprietors, Professional Services (Accounting, Legal, Engineering, other), Administrative, Sustainability, HR, PR, other, Marketing/Advertising/Sales Managers or Staff, Material Ordering/Order Fulfillment/Warehouse/Logistics/Maintenance/All Others For purposes of this survey, full-time employees are those working <30 hours per week or salaried. Part-time employee compensation reported as hourly wages was converted to a yearly figure by multiplying the reported hourly wage by 780 (52*15). A production brewery, contract brewing company or alternating proprietorship that is not a brewpub. Production breweries were grouped based on their reported 2011 total production figures in US Barrels. Group volume breaks were chosen in order to roughly even out the number of responses within each size group. The largest category of production breweries (with 2011 production >50,000 US Barrels) contained the smallest number of responses. In order to maintain the confidentiality of individual respondents, answers within this group are often published as an entire group, with less detail than other groups. Many answers to survey questions are published on a per barrel basis, making identification of individual respondents impossible. All production brewery respondents entered their information in aggregate form. Respondents The survey included US craft brewers as defined by the Brewers Association. Datasets that did not include 2011 production data were removed. 288 total datasets were included in the analysis. 2

3 Restaurant Employees Salary/Hourly Wages For purposes of these survey, these are grouped as Chefs/Kitchen Managers (back-of-house), Wait Staff and Bar Managers (front-of-house), Cooks, Dishwashers, other (back-of-house), Wait Staff, Bar Staff, Bussers, Host-Greeters, other (front-ofhouse). For purposes of this survey, salary/hourly wages consists of base compensation paid to employees, not including bonus, profit sharing, comissions, tips, etc. Regions Midwest Mountain West Northeast Pacific Pacific NW South For the purposes of this survey, states were assigned to generally accepted definitions of regions, with a few exceptions that allowed for more even numbers of responses among the regions. Regions are usually tabulated alphabetically. Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin Arizona, Colorado, Nevada, New Mexico, Utah, Wyoming Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia, Washington DC, West Virginia California, Hawaii Alaska, Idaho, Montana, Oregon, Washington Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas 3

4 Demographics of Survey Respondents 1. Brewpubs and Production Breweries by Region Region All Respondents Brewpubs Production Breweries Midwest Mountain West Northeast Pacific Pacific NW South All Regions Brewpub Number of Respondents Per Type, Size and Region (As of July 2012) by number Brewpub Volume All Regions Midwest Mountain West Northeast Pacific Pacific NW South bbl bbl >1000 bbl Total Production Brewery Number of Respondents Per Type, Size and Region (As of July 2012) by number Production Brewery Volume All Regions Midwest Mountain West Northeast Pacific Pacific NW South bbl bbl ,000 bbl >50,000 bbl Total Brewpub Number of Respondents Per Type, Size and Region (As of July 2012) by percentage Brewpub Volume % of Brewpub Respondents % of All Respondents Midwest % Mountain West % Northeast % Pacific % Pacific NW % South % bbl 20% 8% 21% 17% 15% 8% 40% 20% bbl 43% 17% 52% 39% 40% 54% 20% 50% >1000 bbl 37% 15% 27% 43% 45% 38% 40% 30% Total 100% 40% 100% 100% 100% 100% 100% 100% 4

5 5. Production Brewery Number of Respondents Per Type, Size and Region (As of July 2012) by percentage Production Brewery Volume % of Production Breweries Respondents % of All Respondents Midwest % Mountain West % Northeast % Pacific % Pacific NW % South % bbl 31% 19% 34% 32% 32% 32% 37% 16% bbl 34% 20% 29% 32% 28% 21% 40% 52% ,000 bbl 28% 17% 29% 32% 32% 36% 11% 32% >50,000 bbl 8% 5% 9% 4% 8% 11% 11% 0% Total 100% 60% 100% 100% 100% 100% 100% 100% 6. Average Production Volume: a. Average Production Volume: All Brewpubs and Production Breweries All Brewpubs (per store volume) % change bbl % bbl % >1000 bbl % Brewing Companies bbl % bbl % ,000 bbl % >50,000 bbl % Notes: Number of stores was calculated differently in this survey compared to the last survey. b. Average Production Volume: Single Store Brewpubs Only Single Store Brewpubs Only % change bbl % bbl % >1000 bbl % 5

6 7. Average Brewpub Production By Region (US BBL on a per store basis) Region (projected) Midwest Mountain West Northeast Pacific Pacific NW South All Regions Average Brewpub Production By Region (% Change in US BBL on a per store basis) Region 2011 (Actual) vs One Year Trend 2011 (Actual) vs Two Year Trend 2011 One Year Trend 2010 Two Year Trend 2009 Three Year Trend Midwest 16% 39% 45% 68% 102% Mountain West 15% 25% 51% 74% 88% Northeast 16% 28% 20% 40% 54% Pacific 9% 16% 13% 24% 31% Pacific NW 36% 80% 33% 81% 139% South 22% 37% 5% 28% 44% All Regions 18% 34% 33% 57% 79% 9. Average Brewing Company Production By Region (US BBL) Region (projected) Midwest Mountain West Northeast Pacific Pacific NW South All Regions

7 10. Average Brewing Company Production By Region (% Change in US BBL) Region 2011 (Actual) vs One Year Trend 2011 (Actual) vs Two Year Trend 2011 One Year Trend 2010 Two Year Trend 2009 Three Year Trend Midwest 109% 158% 28% 167% 231% Mountain West 14% 31% 20% 36% 56% Northeast 25% 59% 13% 41% 79% Pacific 13% 25% 17% 32% 46% Pacific NW 18% 27% 19% 40% 52% South 49% 113% 41% 109% 200% All Regions 24% 43% 20% 49% 71% Brewers Publications A Division of the Brewers Association 7