Trends of soft drinks market? A new generation of natural light soft drinks, combining: Natural Ingredients. 0% Sugar. Low Calories.
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- Percival Anthony
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2 Trends of soft drinks market? A new generation of natural light soft drinks, combining: Natural Ingredients 0% Sugar Low Calories Great Taste
3 The answer to customer needs!
4 Loux plus n light _What is it? The first soft drink with : 100% Natural sweeteners & stevia 0% Sugar 0% Artificial sweeteners Low calories Introducing a unique taste to the market Taste proximity to classic recipes More juice orange, lemon enhanced in flavored products Extra vitamin C (in flavored) moreover Responds to market trend for a healthier diet and natural innocent products rather than zero-calorie ones with artificial ingredients Removes the guilt factor from soft drinks
5 Loux plus n light_name & Label Innovation Natural Superior Taste Extra natural juice Extra Vitamin C High quality, Greek fruits Tradition Nature Mediterranean pleasure Less calories Less guilt No longer forbidding More consumption
6 Loux plus n light Orange / Lemon _Profile 100% Natural sweeteners & stevia 0% Sugar 0% Artificial sweeteners High percentage of natural fruit juice (Orange 20%, Lemon 7%) Amazing natural taste Produced from the most delicious oranges and lemons of the Peloponnese region. Extra Vitamin C Low Glycemic Index (Orange GI 27, Lemon GI 14) Only 17kcal / 100ml PET 330ml & glass 250ml, optional 1,5lt
7 Loux Cola plus n light _Profile 100% Natural cola 100% Natural sweeteners & stevia Natural acidified using lemon juice Natural caffeine from coffee beans Natural colour 0% Sugar 0% Artificial sweeteners Νo orthophosphoric acid No preservatives Low Glycemic Index (GI 22) Only 15kcal / 100ml PET 330ml & glass 250ml, optional 1,5lt
8 Loux plus n light Tea _Profile 3 flavors, black tea with lemon, black tea with peach & green tea with red fruits 100% Natural sweeteners & stevia 0% Sugar 0% Artificial sweeteners High percentage of natural tea extract & fruit juice Amazing natural taste Fewer calories Only 11kcal / 100ml (Lemon), 10 kcal 100 ml (Peach) & 11 kcal/100ml (Red Fruits) PET 330ml
9 Ingredients - flavours vs international brands SUGAR ARTIFICIAL SWEETENERS STEVIA NATURAL SWEETENERS NATURAL ACIDIFIED Loux plus n light (Orange, Lemon) Fanta Differentiation Orange Fanta Zero Orangina - Schweppes Orange San Pellegrino Lemonade Orange Mass Frucade Orange Fruit Juice Drink Frucade Orange Juice Lemonade Light Fritz Fritz Limo Orange Gröbi Orange Sugar Free, With 5 Vitamins Stability Gröbi Orange + 5 Vitamins
10 Ingredients - cola vs international brands Coke Differentiation Mass Value 4 Money & Pepsi mass Light Fritz-kola Stability Sugar Free Stability SUGAR ARTIFICIAL SWEETENERS STEVIA NATURAL SWEETENERS ORTHOPHOSPHORIC ACID NATURAL ACIDIFIED Loux cola plus n light Coke Zero Coke Light COKE Life Pepsi Pepsi Max Fritz - Kola Fritz-kola Stevia Afri Cola Afri Cola - Afri White (Light)
11 Ingredients - flavors vs international brands SUGAR ARTIFICIAL SWEETENERS STEVIA NATURAL SWEETENERS NATURAL ACIDIFIED Loux plus n light Tea Lipton Ice Tea Lemon Lipton Ice Tea Peach Lipton Differentiation Ice Tea Mango Lipton Ice Tea Red Lipton Ice Tea Zero Sugar Lemon Lipton Green Ice Tea Lime Lipton Green Ice Tea Mint Citrus Mass Lipton Green Ice Tea Jasmine Lychee Nestea Lemon Nestea Peach Nestea Green Tea Cirtus Nestea Free Lemon Nestea Free Peach Nestea Stability Free Passion Fruit Arizona Peach Tea Arizona Green Tea with Citrus Low Sugar Arizona Green Tea Zero Arizona Green Tea with Honey Source: Official websites: liptonicetea.com/de-de/, nestea.gr, drinkarizona.com
12 Supportive marketing activities in new markets 1. Creation of a localized Website 2. Launch of Digital Campaign Geographical Targeting GDN Campaign Facebook Advertising Youtube Campaign 3. POS Advertising - adaptation to the local market Displays Product Tasting In store competitions 4. Competitions Indicative prize: 10 Trips to Peloponnese, Greece
13 Why cooperate with us - marketing & sales Unique innovative product proposition in the beverages sector Differentiation from competition Product range ideal for all the types of retail shops Well developed marketing & sales wise brand, adopting ingenious marketing and sales strategies, easy to adjust to a new market Market leader in quality and taste (based on nationwide ALCO research) Availability of Marketing tools & assets (refrigerators) Experience against strong multinational competitors Superior product-oriented corporate culture Mechanisms of influencing customers of different cultures and requirements due to Loux experience in many and different cultures / countries Sells easily due to great taste
14 The company Founded in 1950 Located in Patras, Greece Manufacturing and distribution of soft drinks and natural juices 3 production plants & 1 logistic centre Exports to 22 countries (Germany, Canada, USA, Italy, Australia, Cyprus, United Kingdom, Panama, Switzerland, Belgium, Sweden, Netherlands, Austria, Romania, Bulgaria, Hungary, Czech Republic, Dubai, Qatar, Korea, Russia and South Africa) POS nationwide 130 direct & indirect employees R&D department with highly skilled personnel Turnover of 32 million Euros ISO 9001 and FSSC certified
15 Awards (Indicatively) 2008: "Diamonds" award bystat Bank, as one of the most dynamic companies in Greece, an award it received 6 times overall by : 1st entrepreneurship "Kouros" award by the Associated Business Club 2010: Listed among the Strongest Companies in Greece by ICAP Group, in 2014: Chosen as the official soft drink of the Hellenic Presidency of the EU 2014: "Innovation and creative entrepreneurship" award by the Chamber of Athens (E.E.A.) 2015: "Famous Greek Product for Food and Beverages" and (for the 2ndtime) "Business Excellence" award, at the Made in Greece awards by the Greek Marketing Academy 2016: Awarded "Public National Champion" of Greece, at the European Business Awards, competing for the title of the overall European Public Champion. 2017: Best soft beverage finalist at the Gulfood Innovation Awards (Loux Cola plus n light) 2017: Top brand at the Superbrands Greece 2016 Awards, in the non alcoholic beverages category
16 Promo Materials
17 Loux plus n light Flavours
18 Loux Cola plus n light
19
20 Wrap promo packages 5+1 free (retail)
21 Wrap promo packages 5+1 free (retail)
22 TV Commercials _ Loux YouTube Channel
23 enjoy Loux!
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