HANDCRAFTED Made with the Finest Ingredients

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EST. 1962 MEDIA KIT HANDCRAFTED A L L - N AT U R A L C

1 EST MEDIA KIT HANDCRAFTED A L L - N AT U R A L C O C K TA I L M I X E R S Made with the Finest Ingredients

ABOUT POWELL & MAHONEY Based on the goal to capture the clean and classic tastes of some of America s original cocktails, Powell & Mahoney produces vintage mixers such as the Bloody Mary,

2 ABOUT POWELL & MAHONEY Based on the goal to capture the clean and classic tastes of some of America s original cocktails, Powell & Mahoney produces vintage mixers such as the Bloody Mary, Cosmopolitan, Bellini, Mojito, Ginger, Red Sangria, Hot Toddy, and Margarita, made with only the absolute highest quality, all-natural ingredients. For more on the company and to check out the entire product line, please visit Powell & Mahoney, Ltd. can be found in specialty food and spirits outlets throughout North America. POWELL & MAHONEY STORY The founders of Powell & Mahoney, Ltd. consider themselves beverage and cocktail aficionados. With over 48 years of combined experience in the cocktail mixer and beverage world, Brian Powell and Mark Mahoney thought it was high time to bring back the genuine, honest taste of America's classic cocktails, in an all-natural cocktail mixer that cocktail-lovers want to use time and time again. Using only the finest juices, essential oils and all-natural sugar, Brian and Mark authentically reproduced the classics. In addition to flavors like their authentic Ginger mixer and sippable beverage, they will continue to bring delicious, carefully researched recipe cocktail mixers, priced right, that can t be found anywhere else.

POWELL & MAHONEY S MIXERS Low Cal Margarita NEW!

The rest of the blend contains the same world s finest ingredients the company has become famous for including natural lime juice, essential orange oil and lemon

Product benefits include: Made with 100-percent all-natural ingredients Only 20 calories per serving virgin style or 100 calories with alcohol Free of high fructose

3 POWELL & MAHONEY S MIXERS Low Cal Margarita NEW! The Secret behind the new low-calorie version of Powell & Mahoney s popular Margarita mixer lies in its sweetener: Organic agave nectar and pear juice. The rest of the blend contains the same world s finest ingredients the company has become famous for including natural lime juice, essential orange oil and lemon juice. Product benefits include: Made with 100-percent all-natural ingredients Only 20 calories per serving virgin style or 100 calories with alcohol Free of high fructose corn syrup and preservatives Provides 100% Fiesta, 65% Fewer Calories Margarita Ingredients such as real orange oil, lime juice and all-natural cane sugar fuse to create a tangy, not too sweet, refreshing flavor of the original authentic Margarita, first developed in 1937, in Tijuana, Mexico. While virgin and traditional margaritas are always a tasty drink, Cucumber Margaritas and Pineapple Margaritas are a refreshing twist to everyone s favorite frozen drink.

Bloody Mary By using only the finest ingredients and the original recipe, Powell and Mahoney pays homage to the most

To top the original social scene cocktail, garnish with celery sticks, olives, slice of lemon, lime wedge, salami or even

Powell & Mahoney s Bloody Mary Cocktail Mixer is perfect for also making The Bloody Maria s and Wasabi Bloody Mary.

4 Bloody Mary By using only the finest ingredients and the original recipe, Powell and Mahoney pays homage to the most classic of all cocktails, The Bloody Mary. To top the original social scene cocktail, garnish with celery sticks, olives, slice of lemon, lime wedge, salami or even shrimp! Powell & Mahoney s Bloody Mary Cocktail Mixer is perfect for also making The Bloody Maria s and Wasabi Bloody Mary. Mojito First created in Cuba, the Mojito evolved a drink known for its minty, citrusy flavor. Powell & Mahoney s faithful recreation includes mint oil, lime oil, lime juice and allnatural cane sugar to provide that freshly muddled taste. Powell & Mahoney even recommends adding fresh strawberries or kiwi for a fruity twist.

Cosmopolitan Perfect for any Lady s Night, Powell & Mahoney s fusion of cranberry juice, lime juice and

For a even sexier beverage, add a splash of fresh orange juice to create The Madras or a splash of soda water for

Ginger Known for its functional properties, Ginger serves as a great sippable soft drink or as a mixer with

5 Cosmopolitan Perfect for any Lady s Night, Powell & Mahoney s fusion of cranberry juice, lime juice and all-natural ingredients will make the sexiest cocktail around. For a even sexier beverage, add a splash of fresh orange juice to create The Madras or a splash of soda water for a Cosmo Spritzer. Ginger Known for its functional properties, Ginger serves as a great sippable soft drink or as a mixer with whisky, rum or brandy. Powell & Mahoney s recipe packs a wallop of spicy, soothing, therapeutic ginger in every sip that's satisfying and warming. As a mixer, Powell & Mahoney s Ginger can be used to make cocktails such as The Ginger Highball, Dark and Stormy and Moscow Mule.

Pomegranate When creating an all-in-one solution for home entertaining, Powell & Mahoney s objectives

With a touch of lemon and orange, this perfectly balanced mix is great with vodka, tequila and gin.

Peach Bellini Italy s favorite cocktail has taken America by storm The Powell & Mahoney Bellini mixer

6 Pomegranate When creating an all-in-one solution for home entertaining, Powell & Mahoney s objectives includes simple, crisp and refreshing. With a touch of lemon and orange, this perfectly balanced mix is great with vodka, tequila and gin. Topped with a lemon garnish, a Pomegranate martini is sure to be a hit for any house party. Peach Bellini Italy s favorite cocktail has taken America by storm The Powell & Mahoney Bellini mixer consists of pureed white peaches and is delicious mixed with Prosecco and other sparkling favorites. Garnished with a cherry or raspberries, this Peach Bellini is sure to be a favorite at any upcoming celebration or brunch.

Red Sangria Known as a wine punch, Sangria is popularly made with Rioja and other Spanish reds but recipes also include vodka, hot sauce and even Irish Whisky.

In the winter, bundle up and sip on a warm glass of Sangria with additions such as cinnamon, nutmeg and pear.

7 Red Sangria Known as a wine punch, Sangria is popularly made with Rioja and other Spanish reds but recipes also include vodka, hot sauce and even Irish Whisky. Perhaps the best part of Sangria is that there are winter and summer versions, both hot and cold. In the winter, bundle up and sip on a warm glass of Sangria with additions such as cinnamon, nutmeg and pear. In the summer, enjoy the sunshine and a glass of refreshing Sangria made with berries, peaches and apples. Lemon Sour Perhaps the most versatile mixer, Powell & Mahoney s Lemon Sour contains only the finest natural ingredients, perfectly blended for a wide range of cocktails including Whisky Sour, Whisky Sour Old Fashioned and Tom Collins.

Hot Toddy Beloved for centuries as a functional and therapeutic drink during colder months, this all-natural

Hot Toddy is the perfect drink for cold weather and the holidays.

or Brandy. Garnished with lemon or cinnamon and nutmeg, Hot Toddy is the ultimate Holiday Cheer!

8 Hot Toddy Beloved for centuries as a functional and therapeutic drink during colder months, this all-natural authentic recipe stays true to its 1751 origins. Hot Toddy is the perfect drink for cold weather and the holidays. Tasty when drank by itself, Powell & Mahoney s Hot Toddy mixer can also be mixed with Irish Whiskey, Dark Rum or Brandy. Garnished with lemon or cinnamon and nutmeg, Hot Toddy is the ultimate Holiday Cheer! Simple Syrup Simple syrup is essential in making your own scratch Margarita, or Mojito and hundreds of other cocktails. Simple syrup is THE essential ingredient for all mixologists because it makes spirits taste better and last longer.

RECENT NEWS Powell & Mahoney Introduces the First All-Natural Vintage Original Cocktail Mixers New Mixers Fill the Void for Great Tasting, Classic American Cocktails Beverly, MA - Powell & Mahoney,

9 RECENT NEWS Powell & Mahoney Introduces the First All-Natural Vintage Original Cocktail Mixers New Mixers Fill the Void for Great Tasting, Classic American Cocktails Beverly, MA - Powell & Mahoney, Ltd. brings the authentic and classic flavors, style, and spirit of America s great, original cocktails to the home entertainer in a line of easy to use, all-natural cocktail mixers. Small batchcrafted using only the finest all-natural ingredients, along with pure cane and all-natural cane sugars and agave, Powell & Mahoney Vintage Original Cocktail Mixers provide the clean, classic, authentic flavors of cocktails made from scratch. A current line-up of all-natural flavors includes Bloody Mary, Margarita, Mojito, Cosmopolitan, Peach Bellini, Red Sangria, Sour Mix, and three unique flavors to the category Ginger, Hot Toddy, and Low-Calorie Margarita. Powell & Mahoney also offers a pure cane sugar Simple Syrup, for at-home entertainers who want to try their hand at some from scratch cocktail creations. Standouts include the spicy, unique all-natural Ginger mixer, which works both as a cocktail mixer for the perfect Dark & Stormy, Irish Whiskey HiBall, and more, but that is also perfect by itself over ice as a sippable, soothing beverage when just plain tea won t do. Another unique flavor is the seasonal offering Hot Toddy. Carefully crafted with fresh ginger, lemon, all-natural cane sugar, honey and a special mix of spices and herbs, this vintage flavor authentically recreates everyone s favorite winter warmer. We understand that people aren t going out as much these days and they are looking for VALUE and QUALITY more than ever, says Brain Powell, co-founder of Powell & Mahoney. We wanted to produce something that would be easy, of superior quality, more affordable than any other premium mixer and provide more consistent results than making these cocktails from scratch. It s a perfect mixer for a perfect AT HOME cocktail...made just the way you like it! Our mixers are absolutely the most delicious on the market and with a suggested SRP of $6.99 to $7.99 they re priced just a little more than any run-of-the-mill mixers. In the world of home entertaining, our mixers are at the center of it all.the starting point for a great party at home. Powell & Mahoney Vintage Original Cocktail Mixers are available at select gourmet specialty stores, liquor stores, and lifestyle retailers, throughout North America. ###

Powell & Mahoney Introduces 100% All-Natural, 20-Calorie Margarita Cocktail Mixer New Tequila Cocktail Blend Reduces Calories by 65% While Maintaining 100% of the Fiesta Beverly, MA November 2011

10 Powell & Mahoney Introduces 100% All-Natural, 20-Calorie Margarita Cocktail Mixer New Tequila Cocktail Blend Reduces Calories by 65% While Maintaining 100% of the Fiesta Beverly, MA November 2011 Margarita lovers who are concerned that their guilty pleasure will lead to weight gain can rest easier. Powell & Mahoney has recently introduced a breakthrough in low-calorie cocktail mixers. The company s all-natural Margarita cocktail mixer allows social drinkers to enjoy their favorite beverage without the caloric guilt. The addition of this new product to the vintage cocktail mixer line marks the first time a low-calorie mixer has been offered to the public that s 100% all natural, yet tastes as delicious as the full-calorie cane sugar version. According to the Cheers On-Premise Handbook, the Margarita was the most popularly ordered drink in Of all mixed drink sales in the U.S., the tequila blend garnered an 18 percent share of the full pitcher. A Brown-Forman survey conducted that same year further revealed that, on average, Americans consume 185,000 Margaritas per hour. While all that buying and imbibing might be good for the U.S. economy, it could take a toll on Americans waist lines if they re not careful. Calorie King estimates that there are 306 calories in a 6.6-ounce serving of a standard recipe Margarita. Just two of these cocktails a week could add up to a nearly nine-pound weight gain over the course of a year. So what s a fiesta -loving party gal or guy to do? Powell & Mahoney, the manufacturer of vintage original cocktail mixers, recently added a new product to its lineup that allows social drinkers to have their Margaritas without having to worry about the scale too. The company recently unveiled a 100% all-natural low-calorie margarita mix with only 20 calories per serving virgin style, or 100 calories with alcohol. Free of high fructose corn syrup and preservatives, the new Margarita mixer provides 100% Fiesta, 65% fewer calories. The secret behind the new low-calorie version of Powell & Mahoney s popular Margarita mixer lies in its sweetener: Organic agave nectar and pear juice. The rest of the blend contains the same world s finest ingredients the company has become famous for including natural lime juice, essential orange oil and lemon juice. What s more, the product retails for just $ $7.99, thereby allowing at-home consumers to craft six to 12 better-than restaurant-quality cocktails at a fraction of the bar or restaurant price. For more information on Powell & Mahoney s low calorie margarita mixer and the company s complete product line, please visit ###

11 AS SEEN IN...

12 CONTACT INFORMATION Powell & Mahoney For Media Inquiries: Dana Ziebarth Avalon Communications

CLASSICS. Manhattan Gin or Vodka Martini Margarita Mojito Cosmopolitan Bloody Mary Daiquiri 7.

CLASSICS. Manhattan Gin or Vodka Martini Margarita Mojito Cosmopolitan Bloody Mary Daiquiri 7. CLASSICS Manhattan 7.25 Popular history suggests that this drink originated at the Manhattan club in New York City in the early 1870s. We use rye whiskey for its complexity along with sweet vermouth and