BLACK & WHITE. A Concept for Reed Diffuser

Transcription

1 BLACK & WHITE A Concept for Reed Diffuser

2 Content 1. The Concept Black & White 2. Global Market Data 3. Popularity of Reed Diffuser 4. It s all about 5. Bell Fragrance Composition for Black & White 6. Application Formula 7. Sources 8. Contacts

3 The Concept Black & White - Intro. Black & White a concept with timeless charm that probably will never lose its attraction and popularity. Both colours act separate and they are characterised by straight lines and pure elegance. In addition, black and white create impressive contrasts by mixing both parts together. We have the luxury to see the world in color all day long, whenever we want to Black & White is art, a feeling and a privilege at the same time. Bell Flavors & Fragrances would like to present that special topic for reed diffuser products and developed black and white fragrances for well-being and dreaming.

4 The Concept Black & White Colour Symbolism. symbolises: Elegance, modernity, clearness, intensity and functionality. symbolises: Light, cleanliness, neutrality, purity, modesty.

5 Global Market Size Home Care, total (Data mn, RSP) * *Laundry Care, Surface Care, Dishwashing, Air Care, Toilet Care, Polish, Bleach, Insectizide.

6 Global Market Size, Segments (Data mn, RSP) Category Air Care on 4th position followed by: Toilet care, Polish, Bleach, Insectizide.

7 Global Market Size Air Care (Data mn, RSP) Forcast: increasing sales!

8 Usage of Air Care Products. (Data based on permant use in %, 2014)

9 Popularity of Reed Diffuser. Consumers do not only buy air care products to mask malodours Creation of a well-being atmosphere at home Escape from busy everyday life by using manifold fragrances Aspects of Pique curiosity by Persuasive

10 It s all about Black & White.

11 It s all about Fashion. Source: Vogue

12 It s all about Lifestyle.

13 It s all about Fine Fragrances. Source: Tom Ford, Clinique, Reiss

14 It s all about Air Care. Market Samples Europe, 2015 Black Fig & Vanilla Luxury Diffuser, UK Aquiesse Portfolio White Iris & Vetiver, UK Equivalenza Manufactory Spain Dama de noche Lady of the night Coco Mangai Goan Sunset, UK Noir, Black, Dark Luxury Diffuser, UK

15 Following Bell Flavors & Fragrances presents fragrance compositions for Black & White orientated towards the current market trend.

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17 Clear Sense AFB conc. A refreshing, clear watery note, fragrance of juicy citrus fruits, violet leaves, aromatic herbs, pepper and musk mingle into an energizing cocktail, which evokes pure joy of living.

18 White Illusion AFB conc. This masculine composition get a fresh-vibrant brightness by using clear and aquatic elements. Bergamot, lemon and mandarin, based on a green leaves, starting this fragrance complex. Spicy and herbal notes as black pepper and lavender emphasize the heart.. In addition, noble woody elements of cedar, sandal and vetiver build the bridge to a musky fond that is rounded off by elegant oak moss.

19 Japanese Romance AFB conc. A fresh leafy green floates as a top note above a gentle floral composition of cherry-, almond- and apricot petals. The background of this captivating perfume is based on the fragrance of noble woods and precious musk.

20 Cleo s Seduction AFB conc. This floriental reveals a sophisticated combination of roses, jasmine, heliotrope, musk and sandal wood. Delicate creamy connotations blending very well with its precious balsamic background. Sweet and spicy tonka beans accentuate the powdery and vanilla impressions.

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22 Mysterious Night AFB conc. A balsamic fragrance, characterized by noble sandalwood in combination with spicy patchouli. A mysterious, dark base note consisting of musk, amber and tonka lends special charisma and volume to the creation.

23 Oriental Rose AFB conc. A luxurious perfume of oriental type, characterized by a rich rose note combined with exotic woods, amber and mossy aspects.

24 Black Vanilla AFB conc. A delicious composition, consisting of sweet vanilla, creamy coconut and floral heliotrope in perfect harmony with a dark patchouli-accord.

25 Dark Secret AFB conc. An opulent floriental composition of strawberries, candyfloss, cassis, floral elements of iris, orange blossoms, jasmine and roses. The fragrance is rounded off by a warm woody background with notes of cedarwood, white musk, vanilla, tonka beans, patchouli and a hint of oak moss.