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Simon Long
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1 Edit this form 11 responses View all responses Summary What is the name of your brewery or brewpub? Beacon Brewing Co. Nelson BC Firehall Brewery Red Truck Brewery Dogwood Brewing MISSION SPRINGS BREWING COMPANY Graham - Parallel 49 Lighthouse Brewing Co Green Leaf Brewing Driftwood Brewing Company Townsite Brewing Beacon Brewing Co. Nelson BC brewbeacon@gmail.com Firehall Brewery Red Truck Brewery Dogwood Brewing MISSION SPRINGS BREWING COMPANY Graham - Parallel 49 Lighthouse Brewing Co Green Leaf Brewing Driftwood Brewing Company Townsite Brewing What kind of brewery operation are you? Brewpub Only 0 0% Production Brewery Only (with or without store/lounge) % Brewpub with Production Brewery % Brewpub Only 0 0% Production Brewery Only (with or without store/lounge) % Brewpub with Production Brewery % How much beer does your brewery produce annually? HL/yr % HL/yr 0 0% HL/yr % HL/yr % HL/yr 0 0% Greater Than HL/yr 0 0% HL/yr %

2 HL/yr 0 0% HL/yr % HL/yr % HL/yr 0 0% Greater Than HL/yr 0 0% What quantity of hops - in kg - does your brewery purchase or consume annually? 25,000kg 100kg kg 800 KG kg ,000kg 100kg kg 800 KG kg How much of your brewery's annual hops consumption is made up by aroma hops? 0-25% 0 0% 25-50% % 50-75% % Greater than 75% % 0-25% 0 0% 25-50% % 50-75% % Greater than 75% % How much of your brewery's annual hops consumption is made up by bittering hops?

3 0-25% % 25-50% % 50-75% 0 0% Greater than 75% 0 0% 0-25% % 25-50% % 50-75% 0 0% Greater than 75% 0 0% Has your brewery ever brewed with BC grown hops at a commercial scale? Yes % No % Yes % No % If your brewery has brewed with BC grown hops at a commercial scale, would you do it again if the quality was the same or better? Yes % No 0 0% Yes % No 0 0% Do you currently have access to a source of good quality, locally grown BC hops? Yes % No % Yes % No %

4 Where does you brewery currently source its hops? Grow your own hops 0 0% Contract or partner directly with a BC farmer to grow hops for you % Hops broker (e.g. Country Malt, Hop Union, Hop Steiner) % Retail sales channel (e.g. online store or home-brew shop) 1 9.1% Other 1 9.1% Grow your own hops 0 0% Contract or partner directly with a BC farmer to grow hops for you % Hops broker (e.g. Country Malt, Hop Union, Hop Steiner) % Retail sales channel (e.g. online store or home-brew shop) 1 9.1% Other 1 9.1% If you do currently have access to a source of good quality, locally grown BC hops, are they able to consistently meet your demand for the product? Yes % No % Yes % No % If your source for BC grown hops is not currently able to meet your demand for their product, how much more would you purchase if you could Less than 25% 1 9.1% 25-50% 1 9.1% 50-75% 1 9.1% % 0 0% % (1-2 x what you purchase now) 0 0% % (2-5 x what you purchase now) % % (5-10 x what you purchase now) 1 9.1% Greater than 1000% 1 9.1% Less than 25% 1 9.1% 25-50% 1 9.1% 50-75% 1 9.1%

5 75-100% 0 0% % (1-2 x what you purchase now) 0 0% % (2-5 x what you purchase now) % % (5-10 x what you purchase now) 1 9.1% Greater than 1000% 1 9.1% If you source hops directly from your own farm operation or a BC farmer, how much of your total consumption does this supply? 0-5% % 5-10% 1 9.1% 10-25% 0 0% 25-50% 1 9.1% 50-75% 0 0% 75-99% 0 0% 100% 0 0% 0-5% % 5-10% 1 9.1% 10-25% 0 0% 25-50% 1 9.1% 50-75% 0 0% 75-99% 0 0% 100% 0 0% Is your brewery currently equipped to brew with whole dried hops and/or fresh hops? Yes % No 1 9.1% We can do it but it's a pain % Yes % No 1 9.1% We can do it but it's a pain % What form of hops do you purchase currently? Whole dried hops 1 9.1% Pelletized hops % We purchase both whole dried and pelletized hops 1 9.1% Whole dried hops 1 9.1% Pelletized hops % We purchase both whole dried and pelletized hops 1 9.1%

6 If you purchase both pelletized and whole dried hops, how much of this is in pelletized form? Greater than 90% % 75-90% 0 0% 50-75% 1 9.1% 25-50% 0 0% 10-25% 1 9.1% Less than 10% 0 0% Greater than 90% % 75-90% 0 0% 50-75% 1 9.1% 25-50% 0 0% 10-25% 1 9.1% Less than 10% 0 0% On a scale of 1-5, how important is price point when purchasing hops? % % % % % % % % % % On a scale of 1-5, how important is it that hops be processed into pellets? % % % % % % % % On a scale of 1-5, how important is it that hops be consistently high quality?

7 3 0 0% % % 3 0 0% % % On a scale of 1-5, how much interest do you have in securing a source for local (i.e. BC grown) hops that meet your specifications? % % % % % % Which of the following hop varieties would you be interested in purchasing from local (i.e. BC based) growers?

8 Cascade % Centennial % Columbus % Chinook % US Goldings % Fuggles % Nugget 0 0% Willamette % Sterling % Northern Brewer % Magnum % Challenger % Galena 0 0% Amarillo % Citra % Simcoe % Mosaic % Bramling Cross 1 9.1% Liberty 1 9.1% Crystal % Calypso % Summit % Other % Cascade % Centennial % Columbus % Chinook % US Goldings % Fuggles % Nugget 0 0% Willamette % Sterling % Northern Brewer % Magnum % Challenger % Galena 0 0% Amarillo % Citra % Simcoe % Mosaic % Bramling Cross 1 9.1% Liberty 1 9.1% Crystal % Calypso % Summit % Other %

9 What would be your top 2 picks for locally grown hops

10 Cascade % Centennial % Columbus 1 9.1% Chinook 0 0% US Goldings 0 0% Fuggles 1 9.1% Nugget 0 0% Willamette 1 9.1% Sterling 1 9.1% Northern Brewer 1 9.1% Magnum % Challenger 1 9.1% Galena 0 0% Bramling Cross 0 0% Liberty 0 0% Calypso 0 0% Summit 0 0% Cascade % Centennial % Columbus 1 9.1% Chinook 0 0% US Goldings 0 0% Fuggles 1 9.1% Nugget 0 0% Willamette 1 9.1% Sterling 1 9.1% Northern Brewer 1 9.1% Magnum % Challenger 1 9.1% Galena 0 0% Bramling Cross 0 0% Liberty 0 0% Calypso 0 0% Summit 0 0% Do you prefer to purchase hops from a single supplier or multiple suppliers?

11 Single Supplier % Multiple Suppliers % Single Supplier % Multiple Suppliers % Why? simplicity and economics of freight, but would not mind getting BC hops pelletized from different suppliers Spread risk. Better access to popular/proprietary varieties. Pricing advantages on certain varieties. Necessity in the case of Australian and NZ hops. To ensure supply ease or ordering, inventory and accounts payable Multiple suppliers ensure my hop supply though out the year. If one farmer has a a bad crop year, hopefully the others would be able to carry the load. Better security of supply and quality. Purchasing from a single supplier allows us to combine shipments and save on shipping costs. It also reduces the time required to source materials. Helps me not get screwed over in a worse case scenario. able to soure if one supplier runs out. Diversity, supply, cost, and customer service. Each Supplier is different. I don't like to wait. simplicity and economics of freight, but would not mind getting BC hops pelletized from different suppliers Spread risk. Better access to popular/proprietary varieties. Pricing advantages on certain varieties. Necessity in the case of Australian and NZ hops. To ensure supply ease or ordering, inventory and accounts payable Multiple suppliers ensure my hop supply though out the year. If one farmer has a a bad crop year, hopefully the others would be able to carry the load. Better security of supply and quality. Purchasing from a single supplier allows us to combine shipments and save on shipping costs. It also reduces the time required to source materials. Helps me not get screwed over in a worse case scenario. able to soure if one supplier runs out. Diversity, supply, cost, and customer service. Each Supplier is different. I don't like to wait. How many different hops suppliers do you regularly purchase from? % % 3 0 0% % % 6 0 0% % % % 3 0 0% % % 6 0 0% %

12 How do you prefer to purchase your hops? I prefer to contract for my hops % I prefer not to contract for my hops % I prefer to contract for my hops % I prefer not to contract for my hops % Why? Security of supply and known price. I like having a guarantee of what I can get Security, plain and simple. Without a contract I'm left to fend in a pool of an ever increasing number of breweries and a dwindling supply of hops. Contracting ensures supply and helps farmers with forecasting Certainty of price and supply. Makes planning easier. we can only contract for secure volume not predict changes We are still a new brewery and are unsure of our demand. We also experiment with a variety of recipes so we sometimes use smaller amounts of many kinds of hops. We may contract in the future lower cost. I don't need to order or pay for the entire shipment at one time. Because if I don't contract, the hops I use will run out and the beer flavour will have to change. Security of supply and known price. I like having a guarantee of what I can get Security, plain and simple. Without a contract I'm left to fend in a pool of an ever increasing number of breweries and a dwindling supply of hops. Contracting ensures supply and helps farmers with forecasting Certainty of price and supply. Makes planning easier. we can only contract for secure volume not predict changes We are still a new brewery and are unsure of our demand. We also experiment with a variety of recipes so we sometimes use smaller amounts of many kinds of hops. We may contract in the future lower cost. I don't need to order or pay for the entire shipment at one time. Because if I don't contract, the hops I use will run out and the beer flavour will have to change. If you contract for your hops, what purchasing practice do you employ to select a supplier to contract with?

We regularly issue tenders for the hops we wish to contract for 1 9.1% We have no formal tender process (e.g. process may include selecting based on comparison of pricing and availability information from multiple suppliers) 8 72.

13 We regularly issue tenders for the hops we wish to contract for 1 9.1% We have no formal tender process (e.g. process may include selecting based on comparison of pricing and availability information from multiple suppliers) % Other 1 9.1% We regularly issue tenders for the hops we wish to contract for 1 9.1% We have no formal tender process (e.g. process may include selecting based on comparison of pricing and availability information from multiple suppliers) % Other 1 9.1% How important is the following when deciding who to purchase hops from: Product Quality? % % % % % % How important is the following when deciding who to purchase hops from: Product Price? % % % % % % % % % %

14 How important is the following when deciding who to purchase hops from: Buying Local? % % % % % % % % How important is the following when deciding who to purchase hops from: Varieties and Selection? % % % % % % How important is the following when deciding who to purchase hops from: Customer Service? % % % % %

15 % All else being equal, would you consider switching to local BC grown suppliers for some or all of your hops if the option was available? Yes % No 0 0% Yes % No 0 0% All else being equal, would you consider switching to local BC grown suppliers for some or all of your hops if the option was available AND if it meant paying a price premium? Yes % No 1 9.1% Yes % No 1 9.1% If you would consider paying a price premium for BC grown hops, how much of a premium would you pay? 5% % 10% % 15% 1 9.1% 20% 0 0% 25% % Greater than 25% % 5% % 10% % 15% 1 9.1% 20% 0 0% 25% % Greater than 25% %

16 If you would consider switching, what proportion of your annual hops consumption would you like to purchase from local BC grown suppliers? 0-10% 0 0% 10-20% % 20-30% 1 9.1% 30-40% 0 0% 40-50% 1 9.1% 50-60% 1 9.1% 60-70% 0 0% 70-80% 0 0% 80-90% % % % 0-10% 0 0% 10-20% % 20-30% 1 9.1% 30-40% 0 0% 40-50% 1 9.1% 50-60% 1 9.1% 60-70% 0 0% 70-80% 0 0% 80-90% % % % How do you think prices for your hops should be determined? I would prefer commodity/market pricing that fluctuates based on crop yields, supply and demand % I would prefer a fixed price for my hops that does not fluctuate 1 9.1% I'm fine with either fluctuating commodity pricing or fixed pricing % I would prefer commodity/market pricing that fluctuates based on crop yields, supply and demand % I would prefer a fixed price for my hops that does not fluctuate 1 9.1% I'm fine with either fluctuating commodity pricing or fixed pricing % How much would you be willing to pay per pound for BC grown, high quality, pelletized hops?

17 Less than $8 per dry pound (pelletized) 0 0% $8-$10 per dry pound (pelletized) % $10-12 per dry pound (pelletized) % $12-14 per dry pound (pelletized) % $14-16 per dry pound (pelletized) % $16-18 per dry pound (pelletized) 0 0% $18-20 per dry pound (pelletized) 1 9.1% Greater than $20 per dry pound (pelletized) 0 0% Less than $8 per dry pound (pelletized) 0 0% $8-$10 per dry pound (pelletized) % $10-12 per dry pound (pelletized) % $12-14 per dry pound (pelletized) % $14-16 per dry pound (pelletized) % $16-18 per dry pound (pelletized) 0 0% $18-20 per dry pound (pelletized) 1 9.1% Greater than $20 per dry pound (pelletized) 0 0% How much would you be willing to pay per pound for BC grown, high quality, whole dried hops? Less than $8 per dry pound (pelletized) 1 9.1% $8-$10 per dry pound (pelletized) % $10-12 per dry pound (pelletized) 0 0% $12-14 per dry pound (pelletized) 1 9.1% $14-16 per dry pound (pelletized) 0 0% $16-18 per dry pound (pelletized) 0 0% $18-20 per dry pound (pelletized) 1 9.1% Greater than $20 per dry pound (pelletized) 0 0% Less than $8 per dry pound (pelletized) 1 9.1% $8-$10 per dry pound (pelletized) % $10-12 per dry pound (pelletized) 0 0% $12-14 per dry pound (pelletized) 1 9.1% $14-16 per dry pound (pelletized) 0 0% $16-18 per dry pound (pelletized) 0 0% $18-20 per dry pound (pelletized) 1 9.1% Greater than $20 per dry pound (pelletized) 0 0% What interests you most about BC grown hops? desire to support local hops industry and buy local ethic. perhaps distinctive BC flavour. Our community has a strong buy local ethic which supports our business model. We would like to do the same if possible. It would be nice to be able to brew something with a distinct BC character. support for local farmers Desire to support the BC economy and bring back a workforce that once dominated the region. Quality assurance of a superior product. A distinctive BC flavour and aroma would be highly sought after, and already is. we are a remote facility and currently spend alot on fright deliveries, I am always interested in cutting down those costs Terroir, and the cache of buying local Support local industry and local characteristics. Unique and good is what I want. That's why most of my hops come from Australia and New Zealand. As much as we'd all like to feel good about supporting local growers, if they produce poor quality, expensive and uninteresting hops, I just can't see the point. I do like the idea of having locally sourced ingredients for a beer. We can and did grow hops here there is no reason we shouldn't continue and grow. I would like to see a breeding program to create new varieties. local desire to support local hops industry and buy local ethic. perhaps distinctive BC flavour. Our community has a strong buy local ethic which supports our business model. We would like to do the same if possible. It would be nice to be able to brew something with a distinct BC character. support for local farmers Desire to support the BC economy and bring back a workforce that once dominated the region. Quality assurance of a superior product. A distinctive

18 BC flavour and aroma would be highly sought after, and already is. we are a remote facility and currently spend alot on fright deliveries, I am always interested in cutting down those costs Terroir, and the cache of buying local Support local industry and local characteristics. Unique and good is what I want. That's why most of my hops come from Australia and New Zealand. As much as we'd all like to feel good about supporting local growers, if they produce poor quality, expensive and uninteresting hops, I just can't see the point. I do like the idea of having locally sourced ingredients for a beer. We can and did grow hops here there is no reason we shouldn't continue and grow. I would like to see a breeding program to create new varieties. local Thank you! Is there anything else we should have asked you about or that you would like to comment on? Keep up the great work. Bring back the BC hop farming community! Cashmere hops just came out and they are publicly owned and great. BC farmers can grow these and I'd buy a bunch of them. Maybe BC can invest in a hop breeding program? Price is really important. But will a looming hop shortage, as long as the quality is high your hops should be able to find a market. Farming practices. I like buying spray-free and/or organic hops. If BC growers can't achieve this, their products have limited appeal for me. And perhaps hops shouldn't be grown here. Keep up the great work. Bring back the BC hop farming community! Cashmere hops just came out and they are publicly owned and great. BC farmers can grow these and I'd buy a bunch of them. Maybe BC can invest in a hop breeding program? Price is really important. But will a looming hop shortage, as long as the quality is high your hops should be able to find a market. Farming practices. I like buying spray-free and/or organic hops. If BC growers can't achieve this, their products have limited appeal for me. And perhaps hops shouldn't be grown here. What is the name of your brewery or brewpub? What kind of brewery operation are you? How much beer does your brewery produce annually? What quantity of hops - in kg - does your brewery purchase or consume annually? How much of your brewery's annual hops consumption is made up by aroma hops? How much of your brewery's annual hops consumption is made up by bittering hops? Has your brewery ever brewed with BC grown hops at a commercial scale? If your brewery has brewed with BC grown hops at a commercial scale, would you do it again if the quality was the same or better? Do you currently have access to a source of good quality, locally grown BC hops? Where does you brewery currently source its hops? If you do currently have access to a source of good quality, locally grown BC hops, are they able to consistently meet your demand for the product? If your source for BC grown hops is not currently able to meet your demand for their product, how much more would you purchase if you could If you source hops directly from your own farm operation or a BC farmer, how much of your total consumption does this supply? Is your brewery currently equipped to brew with whole dried hops and/or fresh hops?

19 What form of hops do you purchase currently? If you purchase both pelletized and whole dried hops, how much of this is in pelletized form? On a scale of 1-5, how important is price point when purchasing hops? On a scale of 1-5, how important is it that hops be processed into pellets? On a scale of 1-5, how important is it that hops be consistently high quality? On a scale of 1-5, how much interest do you have in securing a source for local (i.e. BC grown) hops that meet your specifications? Which of the following hop varieties would you be interested in purchasing from local (i.e. BC based) growers? What would be your top 2 picks for locally grown hops Do you prefer to purchase hops from a single supplier or multiple suppliers? Why? How many different hops suppliers do you regularly purchase from? How do you prefer to purchase your hops? Why? If you contract for your hops, what purchasing practice do you employ to select a supplier to contract with? How important is the following when deciding who to purchase hops from: Product Quality? How important is the following when deciding who to purchase hops from: Product Price? How important is the following when deciding who to purchase hops from: Buying Local? How important is the following when deciding who to purchase hops from: Varieties and Selection? How important is the following when deciding who to purchase hops from: Customer Service? All else being equal, would you consider switching to local BC grown suppliers for some or all of your hops if the option was available? All else being equal, would you consider switching to local BC grown suppliers for some or all of your hops if the option was available AND if it meant paying a price premium? If you would consider paying a price premium for BC grown hops, how much of a premium would you pay? If you would consider switching, what proportion of your annual hops consumption would you like to purchase from local BC grown suppliers? How do you think prices for your hops should be determined? How much would you be willing to pay per pound for BC grown, high quality, pelletized hops? How much would you be willing to pay per pound for BC grown, high quality, whole dried hops? What interests you most about BC grown hops?

20 Thank you! Is there anything else we should have asked you about or that you would like to comment on? Number of daily responses Number of daily responses View all responses Summary

Market research. Hop production practices from hop producers. Market demand of hops: current and desired from brewers

Market research. Hop production practices from hop producers. Market demand of hops: current and desired from brewers Market research Part of 3 year Ontario Ministry of Agriculture and Food study of Hop Varieties, Growing Techniques, Market Demand and Value Chain design. Objectives: Hop production practices from hop producers