Kurt Huang Shanghai Longwu Market

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2 Kurt Huang Shanghai Longwu Market

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4 % % 36.22% Population(million) 40.53% 39.09% 37.66% Urbanlization 43.90% 42.99% 41.76% % % % 47% % % % 40.00% 30.00% % % %

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6 DPI (AU$) Average

7 Jing-Jing-Ji Yangtze Delta Pearl River Delta

8 Major Cities Population Wholesale Market Major Ports Jing Jing Ji Beijing Tianjing 76 Millions Beijing Tianjing Yangtze Delta Shanghai Hangzhou 160 Millions Shanghai Shanghai Pearl River Delta Guangzhou Shenzhen 64 Millions Guangzhou HK Guangzhou Shenzhen

9 Type Channel Rank in Volume Major Ports BEIJING SHENYANG Guangzhou National + Regional Grey + Legal 1 Hong Kong Shenzhen Shanghai Regional Legal 2 Shanghai SHANGHAI Beijing Regional Legal 3 Tianjing Shenyang Regional Legal 4 Dalian GUANGZHOU

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13 Chile 22% U.S. 25% Vietnam 16% Thailand 11% South Africa 6% Others 5% Peru 4% Philippines 9% New Zealand 2% 2011 Chile 25% U.S. 21% Vietnam 19% Thailand 11% South Africa 9% Others 6% Peru 5% Philippines 3% New Zealand 1% 2012 Grape, Cherry, Apple, Plum, Kiwi, Blueberry Tropical fruits: Longan, Dragon fruit, Durian, Mangosteen

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15 Thailand Malaysia Indonesia Vietnam Burma Tamarind, citrus(except lemon), apple, sugar apple, papaya, star fruit, guava, rambutan, rose apple, jack fruit, longkong, pineapple, sapodilla, banana, passion fruit, coconut, longan, durian, mango, lychee, mangosteen Longan, mangosteen, lychee, coconut, watermelon, papaya, rambutan Banana, longan, mangosteen, sala Mango, longan, banana, lychee, watermelon, rambutan, jack fruit, dragon fruit Longan, mangosteen, rambutan, lychee, mango, watermelon, musk melon, jujube (last 4 items only through Ruili and Daluo) ASIA Philippines Pineapple, banana, mango, papaya Taiwan, China Pineapple, banana, coconut, sugar apple, papaya, star fruit, mango, guava, rose apple, betel nut, citrus, plum, prune, loquat, persimmon, peach, jujube, dragon fruit, hami melon, pear Japan Tajikistan Pakistan India Israel Apple, pear Cherry Mango, citrus Mango, grapes Citrus

16 AMERICA U.S.A. Canada Mexico Panama Ecuador Columbia Plum (California), Cherry (Washington, Oregon, California, Idaho), Grapes (California), Citrus (California, Florida, Arizona, Texas), Apple (Red Delicious & Golden Delicious from Washington) Cherry Avocado, grapes Banana Banana Banana Costa Rica Banana Uruguay Argentina Chile Peru Citrus Citrus (except lemon), apple, pear Kiwi, apple, grapes, plum, cherry, blueberry, Avocado Grapes, mango, citrus

17 EUROPE France Spain Italy Belgium Apple, kiwi Citrus Kiwi Pear Greece Kiwi ( Pieria ) Cyprus Citrus ( Necosia, Lemesos, Paphos ) OCEANIA AFRICA Australia New Zealand South Africa Egypt Morocco Citrus, mango, Apple (Tasmania), Grapes Cherry(Tasmania) Citrus ( except grapefruit and pomelo ), apple, cherry, grapes, kiwi, plum, prune, pear Citrus, grapes Citrus Citrus (except lemon)

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19 Ports in Shanghai

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23 Tariff VAT Normal Total Rate FTA Total Rate IMPORT COST SAVE CHERRY APPLE PLUM 10% 13% 24.3% 13% 11.3% ORANGE 11% 13% 25.43% 13% 12.43% Other Citrus 12% 13% 26.56% 13% 13.56% Grape 13% 13% 26.69% 13% 13.69% Mango 15% 13% 29.95% 13% 16.95% Kiwi 20% 13% % 13% % Avocado 25% 13% 41.25% 13% 28.25% Blueberry 30% 13% 46.9% 13% 33.90%

24 RMB-USD This Week

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26 Import Permit Customs Clearances Container Logistics Delivery Shipment Concentrate in Sales and Marketing Import Agent (Shanghai Oheng) Importers/Wholesalers (Guys in the market) Sign Service contract Business Negotiation Exporters Shipment & Documents

27 LEGAL ACCESS GREY CHANNEL Legal identity for marketing Transparent operation, stable access Lower cost with tax sheet and invoice Ship to all major ports Fake for other origin in supermarkets Unstable access, government strengthen the boarder control High cost for the risk of smuggling Must through Hong Kong Suffer for quarantine treatments No quarantine control

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29 Country Items Pre -inspection Cold Treatment Hot Water treatment Free Trade Agreement Australia Citrus,grape, Cherry,Mango Grape, cherry Citrus, grape Mango New Zealand Citrus,apple, cherry, grapes, kiwi, plum, prune, pear YES South Africa Citrus, Grape Citrus, Grape Peru Citrus, Grape, Mango Citrus, Grape YES Chile Grape, Apple, Kiwi,Plum, Cherry,Blueberry, Avocado Only from Region V & VIII YES Argentina Citrus( no lemon) Citrus Uruguay Citrus

30 COLD TREATMENT ORIGIN ITEM TEMPERATURE DAYS SOUTH AFRICA CITRUS CYPRUS CITRUS MOROCCO CITRUS 1 16 SPAIN PAKISTAN ISRAEL EGYPT ARGENTINA CITRUS MANDARIN ORANGE CITRUS CITRUS ORANGE MANDARIN GRAPEFRUIT PERU CITRUS AUSTRALIA CITRUS AUSTRALIA GRAPES ITALY GREECE KIWI FRANCE SOUTH AFRICA GRAPES PLUM CHILE GRAPES (Region V & XIII) CHERRY BLUEBERRY PERU GRAPES

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