SPIRITS PRODUCT NEEDS

Transcription

1 SPIRITS PRODUCT NEEDS -13 Spring & Summer Seasonal Brown Spirits Focus is on premium and deluxe products in tequila/mescal, non cream liqueurs. These products will be purchased on a one shot basis and will be merchandised in section. Preference will be given to latest flavour trends, exciting brand extensions, and products that fill assortment gaps. Various March 16, March 19, March 30, April 5, April, 10 Whisky Shop Turn 3 & 4 Premium whiskies from around the world. Products should be unique, award winning and highly regarded. Preference may be given to new brands, or emerging regions new to the Ontario market. Submissions are considered for a quarterly release in the Whisky Shop program (90 stores). Turn 3 duration May 1 to July 15, Turn 4 duration July 15 to Oct 1 750mL and 200mL equivalents are encouraged Distillery features may be considered meaning 3 5 products from one distillery will be featured. To be considered for a distillery feature, a written proposal must be submitted to the category prior to the presubmission deadline. $39.95 $150 + April 27, May 4, May 18, May 24, May 25

2 SPIRITS PRODUCT NEEDS -13 Brandy/Eau de vie and Scotch Whisky Consideration will be given for the following purchases: Year round Brandy and Eau de vie (Fruit based spirits e.g. Calvados, Kirsh etc) Established, successful brands in foreign markets and/or innovative products aimed a new customer acquisition. Stand out packaging. Product should be mass appeal, use occasion should be established and easily understood by consumers. Year round Scotch Whisky Established, successful brands in foreign markets and/or innovative products aimed a new customer acquisition. Stand out packaging. Strong consideration given to products with commercial marketing budgets. Blends and Single malts accepted $23.90 $45.00 May 11, May 18, June 1, June 7, Open 10 Page 2

3 SPIRITS PRODUCT NEEDS -13 Vodka Consideration will be given for the following purchases: Year round Premium/Deluxe/Flavoured Vodka: Established, successful brands in other markets or new brands with innovative packaging and/or targeting a new customer. Strong marketing support required. Preference will be given to products priced $26.95 $29.95 to support the new Super Premium price band. Seasonal Flavoured Vodka Program: Capitalizing on new trends in flavoured vodka, these products will be available for a limited time throughout P1 P6. Success will be evaluated based on a pro rating of the sales target for flavoured vodka. Seasonal/One Shot Premium/Deluxe Vodka: $ June 1, June 8, June 15, June 21 & June 28, Open 10 Products that offer strong points of difference to the current assortment (i.e. craft/artisanal, unique distillation methods or marketing approaches). Success in other markets is a benefit. Products will be merchandised in section. American and Irish Whiskey Year round Premium/Deluxe American or Irish Whiskey: $28.65 $50.00 June 15, June 22, July 6, July 12, Open 10 Mass appeal, established brands. Strong consideration given to products with commercial marketing budgets. Strong packaging appeal. Ongoing availability of inventory. Page 3

4 SPIRITS PRODUCT NEEDS -13 Rum Year round Premium/Deluxe/Flavoured Rum: Unique and renowned rums that broaden the representation of key rum producing countries. Strong packaging and marketing support required. Preference will be given to products priced $26 $ (continued on next page...) Seasonal/One Shot Premium/Deluxe Rum: Seeking gems from all rum nations that have reputable accolades. These rums will appeal to the rum enthusiast and will offer strong points of difference to the current assortment. Success in other markets is a benefit. Cachaça $ June 29, July 6, July 20, July 26 & August 2, Open 10 Limited seasonal or one shot opportunities exist to test new cachaça offerings in anticipation of increased interest and awareness of this category. Gin Seasonal: Preference will be given to unique product offerings that target new consumers. Package appeal and marketing strategy/support will be a key consideration. One Shot Deluxe: These gins will appeal to the gin connoisseur and will offer strong points of difference to the current assortment. Success in other markets is a benefit. $ July 27, August 3, August 17, August 23, April 10 Page 4

5 SPIRITS PRODUCT NEEDS -13 Coolers (Spirit/Wine Based) Single serve or multi packs. Range of spirit/wine bases will be considered. Products that target a diversified customer base and products that target consumer's changing taste profiles (i.e. less sweet, low calorie/sugar, natural ingredients) are of special interest. Preference will be given to products with premium and/or environmentally friendly packaging. Party Packs included. Shooter formats, products with caffeine levels >30mg/serve, open ended carriers will not be considered. Preference will be given to Premium pricing Cocktails to Go Single serve or multi packs of authentic or trendy premixed cocktails 7% abv. Easy solutions for both new and traditional cocktails in single serve format. Range of spirit bases will be considered. Brand name spirits / mixes preferred. Preference will be given to products with premium and/or environmentally friendly packaging, and those with year round appeal. Shooter formats, products with caffeine levels >30mg/serve, open ended carriers will not be considered. Value Pricing: < $0.594 per 100ml for 6 pack, 1L containers, and 473mL single serve; < $0.684 per 100ml for 4 packs All pricing above these level falls into Premium. August 10, August 10, August 17, August 17, August 31, August 31, 6,7,13, 6,7,and 13, March 10 March 10 Page 5

6 SPIRITS PRODUCT NEEDS -13 One Pour Cocktails Multi serve format (750 ml or larger); 7.1% 15% abv. Easy solutions for both new and traditional cocktails in ready to serve, entertaining sized formats. Range of spirit bases will be considered. Brand name spirits / mixes preferred. Large format offerings are of interest. Liquids should deliver the appropriate alc/vol for the cocktail. An evolution of the current assortment is essential. Preference will be given to products with premium and/or environmentally friendly packaging, and those with year round appeal. Value: $13.90, Mainstream: $13.95 $15.90, Premium: $15.95 Price based on 750mL. August 10, August 17, August 31, 6,7,13, March 10 Whisky Shop Turn 1 & Annual listings Premium whiskies from around the world. Products should be unique, award winning and highly regarded. Preference may be given to new brands, or emerging regions new to the Ontario market. Submissions are considered for a quarterly or annual release in the Whisky Shop program (90 stores). Turn 1 duration Oct 1 to Jan Annual listings from Oct 1 to Sept mL and 200mL equivalents are encouraged Distillery features may be considered meaning 3 5 products from one distillery will be featured. To be considered for a distillery feature, a written proposal must be submitted to the category prior to the presubmission deadline. $39.95 $150 + October 19, October 26, November 9, November 15, October 25 Page 6

7 SPIRITS PRODUCT NEEDS -13 Fall & Winter Seasonal Spirits Focus is on premium and deluxe products in the following sets: Cognac, Armagnac, Calvados, Cream Liquor, Aged rum. These products will be purchased on a one shot basis and will be merchandised in section. Preference may be given products that; reflect the newest flavour and cocktail trends; are exciting brand extensions; products that fill a need missing from our existing portfolio. various November 2, November 9, November 23, November 29, 10 Holiday Gift Program (Spirits and RTD) New and unique gifts with minimal packaging. Entertaining solutions, mixed packs, trial packs and limited edition/prestige bottles are of interest, particularly in sets that perform well at holiday (such as Cognac, Scotch and Cream Liquors). Unique, limited availability products are also of interest. Please note that product sample with all packaging is required on February 1st,. various February 1, N/A February 1, February 28, October 20 Whisky Shop Turn 2 Premium whiskies from around the world. Products should be unique, award winning and highly regarded. Preference may be given to new brands, or emerging regions new to the Ontario market. Submissions are considered for a quarterly release in the Whisky Shop program (90 stores). Turn 2 Duration Feb 1 to April mL and 200mL equivalents are encouraged Distillery features considered (3 5 products from one distillery will be featured). Submit a proposal to the category prior to the deadline. $39.95 $150 + January 18, January 25, February 8, February 14, February Page 7

8 BEER & CIDER PRODUCT NEEDS -13 PRICE RANGE PRE-SUBMISSION RESPONSE TO Gluten-Free Beer Top-selling brands only. A range of styles and formats will be considered. Strong packaging and marketing support will be required. A limited number of purchases will be made. Spring Seasonals Craft Beer Premium products from around the world appropriate for the Spring season (e.g. Bock, Stout, Fruit beers, IPAs). Products must be renowned and award-winning. Limited-release items desirable. Single serve format preferred (500 ml bottle). One time purchase only. Distribution to approximately 100 stores. Summer Seasonals Craft Beer Premium products from around the world appropriate for the Summer season (e.g. Wheat, Fruit beers). Products must be renowned and award-winning. Limited-release items desirable. Single serve format preferred (500 ml bottle). One time purchase only. Distribution to approximately 100 stores. Competitively priced to existing portfolio. Preference will be given to products under $4.50 for 500 ml Preference will be given to products under $4.50 for 500 ml April 5, April 13, April 13, April 20, April 27, May 4, July 20, July 27, August 10, May 3, Fall / Spring May 10, August 16, March, June, Page 8

9 BEER & CIDER PRODUCT NEEDS -13 PRICE RANGE PRE-SUBMISSION RESPONSE TO Summer Gifts & Sampler Packs Mixed packs containing products appropriate for the season. Packs should contain at least one new product or something not previously available in the market. May contain domestic or imported products. Submissions should be appropriate for Father s Day and other gifting occasions and/or summer entertaining. Promotional support may be required. One time purchase only. NOTE: Gifts with excessive packaging cost and/or a high proportion of nonbeverage alcohol content will not be considered. Under $15.00 preferred, with minimal packaging cost. August 31, 07, 21, 27, Spring / Summer 3 Out-of-Province Craft Beer A range of styles from all provinces (excluding Ontario) will be considered. Must be from top-selling breweries and products must be well-known, awardwinning and reputable. Both single and multi-pack formats will be considered. Marketing support will be required. A limited number of purchases will be made. Competitively priced to existing portfolio. August 31, 07, 21, 27, Spring 6 American Craft Beer Submissions must come from renowned, awarding-winning craft breweries and ideally be the flagship product. A range of styles will be considered. Both single and multi-pack formats will be considered. Marketing support will be required. A limited number of purchases will be made. Competitively priced to existing portfolio. August 31, 07, 21, 27, Spring 6 Page 9

10 BEER & CIDER PRODUCT NEEDS -13 PRICE RANGE PRE-SUBMISSION RESPONSE TO Autumn Seasonals Craft Beer Premium products from around the world appropriate for the Autumn season (e.g. Stouts, Porters, Oak Aged beers, Pale Ales, etc). Products must be renowned and award-winning. Limited-release items desirable. Single serve format preferred (500 ml bottle). One time purchase only. Distribution to approximately 100 stores. Halloween Beer, Octoberfest and Harvest Ales Strong packaging appeal required. Single serving format preferred (500 ml bottle). Promotional support may be required. One time purchase only. Preference will be given to products under $4.50 for 500 ml. Preference will be given to products under $4.50 for 500 ml October 12, October 19, October 12, October 19, November 2, November 2, November 8, November 8, 6 6 Ontario Craft Beer Spring & Summer releases Includes both ongoing and seasonal purchases for the Spring and Summer season. Strong packaging and marketing support required. Sales success from brewery retail store or on premise (if applicable) will be considered. NOTE: Submissions for the Fall & Winter releases will be required in Spring and will be included in next year s product needs letter. Preferred price range $2.60 or less for 473 ml cans or $12.95 for 6 pack bottles. December 14, December 21, January 4, January 10, Spring 4 Page 10

11 BEER & CIDER PRODUCT NEEDS -13 PRICE RANGE PRE-SUBMISSION RESPONSE TO Winter Seasonals Craft Beer Premium products from around the world appropriate for the Winter season (e.g. Imperial Stouts, Spiced, Barley Wines, Double IPAs, etc). Products must be renowned and award-winning. Limited-release items desirable. Single serve format preferred (500 ml bottle). One time purchase only. Distribution to approximately 100 stores. Preference will be given to products under $4.50 for 500 ml. January 25, February 1, February 15, February 21, December 6 Holiday Gift Program Multipacks and single bottles of beer and cider. Unique formats or sizes (magnums, mini kegs). Gifts featuring popular, top selling brands. Gifts featuring unique, niche brands not currently available at the LCBO. Limited-release items desirable. Product information should be incorporated into packaging. NOTE: Gifts with excessive packaging cost and/or a high proportion of nonbeverage alcohol content will not be considered. Various February 1, February 8, February 22, February 28, October 8 Page 11