ADVANCING THE REGIONAL BREWING AND DISTRIBUTION INDUSTRY

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Emory Tucker
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1 MANILA, PHILIPPINES JUNE 2018 SOUTHEAST ASIA BREWERS CONFERENCE & TRADE FAIR ADVANCING THE REGIONAL BREWING AND DISTRIBUTION INDUSTRY TRADE PARTNER OPPORTUNITIES

2 As affluence in Asia grows, so too does the demand for premium beers. This increase in consumption has seen the proliferation of new breweries and distributors entering the market in the past 2-3 years, a trend that is certain to continue for the foreseeable future. WHO ATTENDED 2017? DELEGATES BY THE NUMBERS 400 The market is now witnessing a need as never before for brewing and dispensing equipment, supplies and education and the Southeast Asia Brewers Conference (SEA Brew), now in its fourth year, is firmly established as the number one industry platform within the region for the exchange of brewing knowledge and for suppliers currently servicing or hoping to gain access to the market. SEA Brew 2018, to be held in Manila (Philippines) on June 2018, will attract brewers, distributors and investors from across Asia looking to exchange ideas and gain insights from global experts into the latest technological innovations in order to keep up with the fast paced development in the industry. In such a geographically diverse region, SEA Brew provides the ideal opportunity for suppliers to meet current and potential partners all in one place. The conference and trade fair attracts delegates from not only the ASEAN countries but from those further afield such as Hong Kong, Taiwan, China, India and South Korea BY REGION Vietnam...46% Rest of ASEAN...34% Rest of Asia...10% Rest of the world...10% Main Reason for Brewers Joining SEA Brew 2017 Education New Supply Options 245 (projected) Market Intelligence Industry Networking An event we wouldn t miss. So many valuable learning opportunities and good friends, all in one place. Jim Kellett, Founder Crossroads Brewing Co. (Singapore)

WHAT S HAPPENING IN 2018? Following on from a very successful 2017 we shall be introducing more interactive elements into the SEA Brew programme.

Tables Opportunities for Trade Partners to host focussed discussion sessions Collaboration Workshop For brewers wishing to explore collaboration

environment Networking Opportunities Evening networking events will be hosted in local bars, restaurants and brewpubs 400 ATTENDEES 20+ INTERACTIVE

Living in Taiwan we don t have the ability to interact with others in the Asian brewing community as often as we d like.

discuss with brewers about how to resolve those issues we face.

3 WHAT S HAPPENING IN 2018? Following on from a very successful 2017 we shall be introducing more interactive elements into the SEA Brew programme. NEW NEW 2 Day Conference Keynote speakers, discussion groups and regional forums Breakout Sessions Technical Workshops & Sensory Sessions Round Tables Opportunities for Trade Partners to host focussed discussion sessions Collaboration Workshop For brewers wishing to explore collaboration projects with counterparts across the region Expanded Trade Fair Doubling in size to 36 exhibitors with custombuilt booths for a more dynamic environment Networking Opportunities Evening networking events will be hosted in local bars, restaurants and brewpubs 400 ATTENDEES 20+ INTERACTIVE SESSIONS 20+ SPEAKERS 70% GROWTH FROM 2017 As a first time attendee to Seabrew, we at Redpoint Brewing found it to be VERY informative. Living in Taiwan we don t have the ability to interact with others in the Asian brewing community as often as we d like. This event gave us insight and ideas into many situations we deal with daily and allowed us to learn from the interactive sessions as well as discuss with brewers about how to resolve those issues we face. Douglas Pierce, Co-Founder Redpoint Brewing (Taiwan) My first SEA Brew and definitely not my last! A wealth of knowledge shared from some incredibly passionate speakers, as well as some epic beers with great people hats off to SEA Brew!. Champion, Head Brewer, Little Creatures (Hong Kong)

4 JOIN US AS A TRADE PARTNER SEA Brew is an invaluable resource for anyone involved in the brewing industry in Southeast Asia. From brewing techniques to marketing tips to insider knowledge of distribution and sales, this event hosts experts in each of their respective fields and brings together the region for a fantastic time of networking and knowledge. Each year is better than the last and must not be missed! Chad Mitchell, Regional Director, Beervana The wide range of countries being reached and brewers brought together by this conference, which is steadily growing, shows a prosperous future for craft brewing in South East Asia/Asia Pacific. A good mix of presentations, workshops and possibilities for networking makes it unique in this region for us at Krones it is a perfect base to show our capabilities in the small scale brewing size and the possibility to support and grow together with our customers. Felix Burberg, Head of Sales Plants and Components Southeast Asia / China, Krones AG What do you want to achieve? Create new customers. Develop qualified leads. Convert leads into sales. Retain existing customers. Position your products, services and executives as key players in front of industry leaders. Streamline your sales and marketing efforts by gaining access to stakeholders across the brewing and distribution supply chain under one roof, at one time! Package options Display Thought Leadership Position your cost-effective, innovative solution in front of active project owners and decision makers through our plenary and speaking sessions or host an interactive round table Command Presence and Establish Your Focal Point Take up an exhibition booth to display your offering, and more importantly, have a focal point from which to network and converse with your target audience Branding, Branding, Branding Remain front-of-mind for your target audience by sponsoring our delegate bags, lanyards, pens, notepads, registration booth and collaterals Networking Break / Lunch Host Gain exposure with prospects through branding and signage during the networking breaks Exclusive 1:1 Meeting Packages Empower yourself through targeted interaction with key prospects to optimise your networking opportunities Cocktail Reception Host Host an evening cocktail reception and brand yourself through banners, a welcome address and videos in a conducive and relaxed atmosphere aimed at building relationships Registration Desk Gain enhanced visibility as our delegates register onsite on both days Interactive Working Group Host Be the host of a working group and combine your thought leadership with intimate discussion to a very targeted audience of brewers and distributors Online Opportunities Reach out to our extensive database of regional brewers and distributors through targeted blogs publications, s, social media posts and website adverts. A great way to develop pre and post conference awareness. Live Technical Demonstration during the Innovation Think Tank at the Trade Fair Bring your solution to life in our newly extended demonstration showcase, the Innovation Think Tank taking place in the Trade Fair! Get as creative as you like, with videos, equipment demonstrations and hands-on interactions. Typical packages range from Bronze US$10,000, Silver US$15,000 and Gold US$25,000. Each package is tailored to suit your business objectives and include a combination of engagement options above. Please contact us for more details.

5 ON-SITE OPPORTUNITIES DESCRIPTION (US$) NOTES Conference Logo Wall (Size: 2700mm w x 2300mm h) FREE Addition of your logo on our Conference Logo Wall - free to all Exhibitors & Conference Sponsors Pull-Up Banner Placement in Conference Foyer (Size: 2M h x 1M w) $500 For additional brand exposure place a pull-up banner in the conference foyer. Limited high visibility placements are available. Conference Swag Bag Sponsor $3,500 (sole) Highly visible and exclusive logo placement on the conference canvas bag to be given to all conference delagates (400pcs.) Delegate Lanyards $2,250 Stubby Coolers $2,900 Conference Glass $3,250 Brochure Placement in Swag Bag $500 Corporate Branded Item Placement in Swag Bag (pen, notepad etc) $500 Conference Notebook Sponsor $2,700 Official Water $3,500 Conference Coffee Stand $1,500 Conference Cups $2,500 Conference Brew Sponsor $1,500 Room Naming Rights $1,000 Exclusive logo placement on lanyards for all attendees and exhibitors. (400pcs.) Exclusive logo placement on a stubby holder - an insulated holder for beer cans and bottles - given to all delegates. (400pcs.) Exclusive logo placement on a unique individually packaged glass given to all delegates (400pcs.) Brochure placement in the conference canvas bag given to all delegates (400pcs.) Placement of a branded item in the Conference Swag Bag, given to all attendees upon registration. Item supplied by Sponsor (400pcs.) Exclusive placement of your logo on the front cover of the conference notebook, given to all delegates in their conference Swag Bag (400pcs.) Exclusive logo placement on water bottles for all attendees and exhibitors. Placed on all conference tables Be the Official Conference Coffee stand! Sell or provide your coffee free of charge to attendees Get your logo into every delegate s hand by sponsoring the cups used for service from our conference bars situated in the SEA Brew Trade Fair Be on the lips of every delegate! Includes a presentation opportunity during the Conference Brew Sensory Session Adopt one of our conference rooms for greater on-site visibility. Includes your logo in the main entrance room Programme Board, all conference schedules and 2 Pull-Up banners in the room (supplied by sponsor) Have we missed anything out? Let us know if you would like to run your own engagement initiative not featured above and we shall see how we can fit it into our programme.

1/2 Page Advert $750 Vertical: 105mm w x 210mm h Horizontal: 148mm w x 105mm h Conference Programme - Full Page

h* Conference Programme Full Page Advert, Back Cover $1,500 148mm w x 210mm h* Conference Programme - 1/2 Page

Homepage - after event synopsis, before the countdown $250/m or $1000 for 6 months Homepage - bottom of the

6 ADVERTISING OPPORTUNITIES PRINT OPPORTUNITIES (US$) NOTES Conference Programme Listing (with logo) FREE Free to exhibitors at SEA Brew 2017 Conference Programme - 1/4 Page Advert $ mm w x 74mm h Conference Programme - 1/2 Page Advert $750 Vertical: 105mm w x 210mm h Horizontal: 148mm w x 105mm h Conference Programme - Full Page Advert $ mm w x 210mm h* Conference Programme Full Page Advert, inside Front cover $1, mm w x 210mm h* Conference Programme Full Page Advert, Back Cover $1, mm w x 210mm h* Conference Programme - 1/2 Page Corporate Profile & Contact Information $500 *Please allow 5mm bleed on all adverts ONLINE OPPORTUNITIES (US$) Homepage - after event synopsis, before the countdown $250/m or $1000 for 6 months Homepage - bottom of the homepage, before the footer $150/m or $600 for 6 months For further information, please contact: Charles Guerrier charles@sea-brew.com

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