The first appearance of. de luxe ice confectionery

Transcription

1 The first appearance of de luxe ice confectionery

2 In 1927, Also after 80 years, the original Eichetti Eistörtchen is still a fast seller: Gourmets in more than 40 countries all over the world love to nibble the softly melting sweets and sales fi gures are increasing

3 The extensive Eichetti product range offers a top-selling and highly profi t- yielding portfolio for food retailers and confectioners. The unique original by Eichetti In 1927, three decades after the foundation of his company, the Werneck confectioner Adam Eichelmann developed a delightful new type of sweet: Eichetti is a premium seller also in the convenience sector where customers buy spontaneously. we invented ice confectionery chocolate rounds that melted cool and tenderly in the mouth the Eistörtchen was born. Now, after more than 80 years, Eichetti is known all over the world as a provider of innovative confectionery specialties.

4 Eichetti presents gourmet experience i Chocolate sales fi gures are increasing, with a growing focus on the premium segment.

5 The innovative delight between chocolate and truffle Also nutrition-conscious, well-informed consumers love a tasty nibble every now and then. n a new market segment When choosing sweets, this type of buyers tends to pick high-quality products that are not only delicious but also visually appealing. For this sophisticated clientele, Eichetti has created a new seduction: the tasty and tender Pralinetti. Pralinetti is the light and cool alternative to the classical chocolate truffl e.

6 The Pralinetti has a topping of deliciously crunchy crumbles. The heart of the innovative seduction is an especially tender cream produced by long, gentle conching. Pralinetti: with love and passion The conching process not only makes the cream tender and velvety but also creates a finely structured taste bouquet. The surprisingly cool effect of the cream is caused by coconut oil that melts at a temperature of 24 C. The withdrawal of heat from the mouth creates a cool feeling.

7 The finely conched cream melts coolly on the tongue. A Pralinetti in its noble enclosure

8 Makes it easy to give in to seduction the small luxury with the great potential Attraction, Interest, Desire, Action there are few other contexts where the well-known AIDA formula works as well as with the purchase of sweets. An irresistible temptation In terms of spontaneous shopping, sweets are one of the top items and thus bring a huge potential for additional turnover. The luscious-looking Pralinettis stimulate impulse buying and make one wish for more as soon as you look at them.

9 The Eichetti Pralinetti has an irresistible uplifting effect on customers and on sales

10 Open your mouth and your eyes! Sweets address emotions and seduce the customer 16 exquisite seductions For more than one century, we have been making our premium products using traditional confectionery skills, state-of-the-art manufacturing processes and high-quality raw materials with natural aromas. This makes a difference you can taste. Pralinetti convinces with a sophisticated recipe that will certainly make the gourmet help themselves again and again only high quality creates long-term customer loyalty. Experience the velvety taste and the crunchy topping

11 The elegant package is in keeping with the Pralinetti promise: exquisite de luxe ice confectionery

12 Give Pralinetti the optimum placement to benefit: from an innovative gourmet product that appeals to the modern sophisticated consumer from a convincing price-performance ratio with attractive margin from a fast-turning spontaneous shopping product from a high-quality product that consumers will remember and buy again from an extension of your product line in a particularly attractive price segment Seduction at your point of sale

13 With attractive presentation display for effective support at the point of sale.

14 Duo of tenderly melting almond and hazelnut ice confectionery, topped with almond and nut crumble. Duo of tenderly melting espresso and caramel ice confectionery, topped with espresso and caramel crumble. caramel hazelnut almond

15 Benefit from special actions centered around the classy Pralinetti experience espresso Since 1897, our company name has been a synonym for innovative sweets of superior quality and taste. The retail trade appreciates our seductive delicacies, and the consumers just love them. Christian Weigel Managing Director Günther Kraus Managing Director

16 The Pralinetti gourmet world There are many different ways to introduce your customers to the extraordinary experience of the Pralinetti taste. We will be happy to tell you how to turn your Point of Sale into a Point of Desire. Contact us! We are looking forward to a successful cooperation. Andreas Sauer (Head of Sales Germany) Phone: Günther Kraus (Management/Sales) Phone: Heidi Hofmann (Sales/export) Phone: Eichetti Confect Spezialitäten A. Eichelmann GmbH & Co. KG Mittlerer Weg 23 D Werneck Phone: +49 (0) 97 22/ Fax: +49 (0) 97 22/ eichetti@eichetti.de Internet: