OVER 100 YEARS OF COFFEE EXCELLENCE

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1 We Proudly Serve

2 OVER 100 YEARS OF COFFEE EXCELLENCE At the heart of Lavazza s story is a single family s passion for coffee. Beginning with Luigi Lavazza in 1895, four generations of the Lavazza family have devoted themselves to continuous improvement, innovation and sharing of authentically Italian coffee experiences. Luigi was the first to blend different types of coffees for distinctive taste and flavor consistency. Over 120 years later, Lavazza has perfected the art of coffee blending in order to offer a wide range of products suited to match every personal taste. The #1 selling coffee in Italy, a global brand and a recognized leader in Italian espresso Lavazza is still family owned and operated, remaining dedicated as ever to bringing people around the world an authentic Italian coffee experience. 2

3 A GLOBAL PRESENCE Presence in over 90 countries 4,000 employees worldwide 5 plants 4 in Italy, 1 in India 48% Italy market share in value* $1.8 billion In sales in *Source: Nielsen Data, June 2014

4 PASSIONATE ABOUT QUALITY 12 tasters sample over 1, Producing countries varieties of coffee each year from Every variety is tasted 4 times 25 Quality Control experts test samples every 30 seconds International Certifications Kosher ISO 9001 (International Organization for Standardization) 4

5 OFFER LAVAZZA TO CAPITALIZE ON THE GROWING PREMIUM COFFEE MARKET Foodservice Sales in 2013 Premium Coffee in 2013 $42.1 Billion 8.8 % 51% 18.6% Coffee in the US foodservice industry was worth $42.1 billion dollars in 2013, up +8.8% from the previous year. In 2013, Premium coffee accounted for a 51% share of all coffee consumed, up +18.6% from the previous year. * Premium coffee includes traditional coffee brewed from premium whole bean or ground varieties and espresso-based beverages. Sources: Study Logic 2013, NCA National Coffee Drinking Trends

6 LAVAZZA S ACCOUNTS Over 3,500 accounts in the hotel, foodservice, & hospitality sectors including: Hotels Foodservice Hospitality 6

7 A FULL-SERVICE PARTNER FOR ALL YOUR COFFEE NEEDS Equipment Solution for Every Need Menu Development and Innovation Training and Support Custom Design Solutions Extensive Range of Coffee Products Full Range of POS Materials 7

8 EXTENSIVE RANGE OF COFFEE PRODUCTS Espresso Blends Drip Coffee Blends Blue Capsules 8

9 LAVAZZA TIERRA! 100% of the finest Arabica: a coffee with a mild body, sweet and fruity flavor and rich aroma 100% sustainably grown coffee: comes exclusively from Rainforest Alliance Certified TM coffee farms which help protect the environment and improve conditions of the farm workers and their families Rainforest Alliance is an international nonprofit organization dedicated to conserve biodiversity and ensure sustainable livelihoods by transforming landuse practices, business, and consumer behavior. 9

10 LAVAZZA BLUE SINGLE-SERVE SYSTEM Office Hospitality Exclusive coffee capsule system guaranteed by Lavazza to ensure an excellent espresso-based beverage at every preparation. One-touch drink preparation Virtually no training needed Small footprint Reliable quality and consistency in every cup Food Service 10

11 EQUIPMENT SOLUTIONS: TRADITIONAL EQUIPMENT FOR ESPRESSO AND DRIP COFFEE Espresso Blends Drip Coffee Blends 11

12 A WIDE RANGE OF COFFEE AND ESPRESSO-BASED RECIPES 12

13 TRAINING AND SERVICE Lavazza has 42 training centers worldwide dedicated to the perfection of coffee making. Via our robust distribution network and dedicated training professionals, Lavazza provides expert assistance designed to create an authentic Italian coffee experience. On-site and off-site training Menu review and consultation on core drinks and pricing Menu preparation and product/ machine selection for ultimate quality National technical service 13

14 FULL RANGE OF POS MATERIALS AND SERVICE ITEMS 14

15 PROUDLY SERVING ERACLEA In 2010, Lavazza acquired Eraclea and now offers a complete selection of drink items to operators and their customers. The products offered are: Hot Chocolate Granita Coffee Sorbet Superior Teas 15

16 THE WE PROUDLY SERVE DESIGN 16 The shape, size and specs of the kiosks are flexible to meet the account s requirements.

17 PASSIONATE DESIGN WPS REBRANDING Before After 17

18 MENU BOARDS AND IMAGES 18

19 COMMITMENT TO TOP GASTRONOMY Lavazza has teamed-up with Top Chefs, Michelin-starred restaurants and Fine Dining Venues to deliver the BEST coffee experience with the best brand ambassadors. Lavazza and world-renowned Chef Ferran Adrià have collaborated together for over a decade. Numerous innovative ways to enjoy the Italian ritual of espresso drinking were created through this partnership. Èspesso by Ferran Adrià Coffee Caviar by Ferran Adrià Chef Ferran Adrià Lavazza is the sponsor and official espresso and coffee purveyor of the James Beard Foundation, the top American organization that helps educate and mentor generations of professional chefs and food enthusiasts. The James Beard Foundation 19

20 LAVAZZA AND EATALY Eataly is the largest Italian marketplace in the world, committed to promoting high-quality, gourmet regional Italian ingredients and food. Eataly has 2 venues in the USA, in both NYC and Chicago. Each features a Lavazza Café which offers a variety of hot and cold drinks. Eataly Chicago More locations are schedule to open in the next 5 years in North America. Eataly New York 20

21 WHY LAVAZZA? A powerful, global brand and Italy s bestselling coffee A complete range of espresso and drip coffee blends The Lavazza BLUE TM single serve system, a patented technology that provides cost effective solutions A full line of 100% Rainforest Alliance Certified TM blends National distribution and service network Customized branding, menu development and training programs to enhance value to our customers 23