ESF Training. Red Espresso

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1 ESF Training Red Espresso

2 redespresso Redespresso is the world s first espresso made of tea: Taste: Rich, full-bodied, naturally sweet, with slightly woody undertones and refreshingly clean finish. 100% Natural Hand Harvested-Single Origin Caffeine Free Pure espresso ground rooibos Healthy! Innovative! Delicious!

3 Background redespresso was invented by Cape farmer Carl Pretorious He was conscious of the damaging effects of caffeine on the body He was inspired by the health perks of rooibos (a South African herbal tea), so experimented for months on creating a healthy espresso He sourced for the best quality rooibos. He succeeded in creating a tea with the consistency of an authentic espresso, rich in color, intense and coated with saffron crema Made of extracts, the tea carried even more health benefits than original rooibos, or green tea. redespresso was launched worldwide in 2005 South Africa

4 rooibos Rooibos Antioxidants Health Benefits rooibos Rooibos is a herb, that is only grown in a small area (Western Cape) in South Africa. It is a broom like legume (plant) that comes in both red and green: most available is the red. Rooibos is usually oxidized to give it the reddish-brown color, and sweet taste. It has been made into tea, and enjoyed by generations of South Africans. Traditionally taken with a slice of lemon and some sugar/honey. Reduce heart disease Can prevent cancer Eases tension, allergies and digestive problems Soothes asthma and eczema Boosts immune system: Health punch! Cures headaches Fights insomnia Strengthens bones and teeth Eases hyper tension Suppresses diabetes Anti-aging properties HAS NO KNOWN SIDE-EFFECTS!

5 Composition redespresso redespresso rooibos comes from a single estate in the Western Cape of South Africa: The Cedarberg Mountains. It is made only from quality handharvested rooibos: only the best quality high mountain tea rooibos is picked It is not made directly from the plant, but pressure-extracted from the rooibos The extracted infusions achieve a unique flavor and intense texture. It can be served as tea or coffee. The 100% premium ground can be used in espresso and coffee appliances

6 Application Redespresso is easily prepared in any kitchen or bar: It can be used as an alternative for coffee espresso It can be used as tea Redespresso can be used to make varieties of hot or cold beverages. Redespresso can be made in an espresso machine, through a French press or in a coffee maker. The taste is consistently great, and red espresso is quick and convenient to make. fresh red iced red red dragon red latte

7 Products Product is packaged pre-ground and ready-to-use. 1kg trade pack (5 X 1 kg cases) 250g retail pack (12 x 250 cases) There is also a special filter basket designed for use in any coffee machine. 6 months shelf-life once opened 1kg food services pack 250g retail pack

8 USP Red espresso is a revolutionary product that is making headlines, and winning awards internationally because: Best Quality: Consistent taste/texture Espresso strength and crema Best quality rooibos Quick and Convenient Pre-ground and ready to use Can be used with espresso machine Great, Unique Taste Extraction delivers intense flavor Healthier No caffeine 5 x more antioxidants than green tea 10 x more anti aging oxidants than tea-bag rooibos. Certified Kosher/Halal Versatile Makes over 300 different drinks More drinks with one product: Suitable for hot/cold tea and coffee recipes. Award-Winning Best New Product South Africa 2006 Best New Product SCAA USA 2008/09 Global Food Award Product Innovation 2008 Top 10 New product USA 2008

9 Cafes/Coffee Shops Bars Hotels Restaurants Health clubs/shops Cooking Schools Bakeries Pastry Shops Universities Hospitals/ Clinics Airports Potential Clients

10 Thank You On the website you can get all POS material: There is also a training video:

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