China Coffee Market Overview The Guidance For Selling Coffee In China Published November Pages PDF Format 420

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1 China Coffee Market Overview The Guidance For Selling Coffee In China Published November Pages PDF Format 420 Order online at: This report presents a full view of China s coffee market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data. Through this research report, readers will know who are the major players and supervisors in China s coffee market, what are the market entry opportunities and barriers, where is the right place to sell products and when is the booming season, how many countries / regions exporting their products to China and where they go Table of Contents PART 1 MARKET ANALYSIS 1 CHAPTER 1 DEFINITION OF PRODUCTS DEFINITION OF PRODUCTS CLASSIFICATION OF PRODUCTS 2 CHAPTER 2 INDUSTRIAL ENVIRONMENT CHINA S ECONOMY: BASIC FACTS INTRODUCTION TO THE CURRENT DOMESTIC MACROECONOMIC ENVIRONMENT RELATIVE POLICIES, LAWS AND RULES Relative Policies 6

2 2.3.2 Relevant Laws and Rules EXTERNAL COOPERATION AGREEMENT 8 CHAPTER 3 DEVELOPMENT SITUATION OF DOMESTIC COFFEE MARKET ANALYSIS OF COFFEE MARKET SCALE THE RUNNING STATUS OF COFFEE MANUFACTURING ANALYSIS OF COFFEE INDUSTRIAL CHAINS 15 CHAPTER 4 ANALYSIS ON TRENDING OF COFFEE CONSUMPTION ANALYSIS OF THE CHARACTERISTICS OF COFFEE CONSUMPTION ANALYSIS ON TRENDING OF COFFEE CONSUMPTION 20 PART 2 FOREIGN TRADE STRUCTURE 23 CHAPTER 5 OVERVIEW ON THE IMPORT OF COFFEE PRODUCTS ANALYSIS ON IMPORT OF COFFEE PRODUCTS OF CHINA IN RECENT YEARS MAIN PRODUCING AREAS OF COFFEE IMPORT INTO CHINA MAIN AREAS IN CHINA IMPORTING COFFEE PRODUCTS 31 CHAPTER 6 ANALYSIS ON EXPORT SITUATION OF CHINA COFFEE IN PAST YEARS EXPORT CHANGES AND REASONS OF DOMESTIC COFFEE S IN RECENT YEARS MAIN DESTINATIONS OF COFFEE EXPORT FROM CHINA MAIN ORIGINAL PRODUCTION PLACES OF COFFEE PRODUCTS EXPORTED FROM CHINA 41 PART 3 MARKET ENTRY ANALYSIS 44 CHAPTER 7 TAX BURDEN OF IMPORTED PRODUCTS IMPORT TARIFFS VAT CONSUMPTION TAX 46

3 CHAPTER 8 IMPORT FLOW OF COFFEE FLOW CHART OF IMPORT COFFEE EXPLANATION OF COFFEE IMPORT FLOW 48 CHAPTER 9 INSPECTION QUARANTINE AND STANDARD SYSTEM THE INSPECTION AND QUARANTINE PROCEDURES FOR IMPORT COFFEE THE MAIN TESTING PRINCIPLES AND TESTING INDEXES RELEVANT STANDARDS OF COFFEE MAIN SUPERVISION INSTITUTION 66 CHAPTER 10 COMPETITIVE SITUATION IN DOMESTIC COFFEE MARKET ANALYSIS ON THE CONCENTRATION RATE OF MARKET SHARE OF EACH ENTERPRISE ANALYSIS ON CENTRALIZATION RATE OF SALES INCOME OF EACH AREA POSITION OF IMPORT COFFEE IN DOMESTIC MARKET INTRODUCTION TO TOP TEN ENTERPRISES IN THE SALES INCOME RANK OF CHINA S COFFEE INDUSTRY Nestle Dongguan Ltd Kraft Guang Tong Food Co., Ltd Nestle Shanghai Ltd Dehong Hogood Coffee Co., Ltd Mocha Food Co., Ltd Zhuhai Tsit Wing Food Co., Ltd Lianxing Tropical Crops Development (Yunnan) Co., Ltd Hainan Nanguo Food Co., Ltd Haikou Lisun Enterprise Co., Ltd. 77

4 Tropic Spice & Beverage Crop Research Institute NATIONAL DISTRIBUTION MAP OF LARGE SCALED ENTERPRISES 79 CHAPTER 11 ANALYSIS OF MARKETING CHANNELS MAIN CHANNELS FOR DOMESTIC COFFEE SALES CHART OF DOMESTIC COFFEE SALES CHANNELS ANALYSES OF DOMESTIC COFFEE SALES CHANNELS 82 CHAPTER 12 ANALYSIS OF DOMESTIC MARKET ANALYSIS ON MARKET ENTRY OPPORTUNITY ANALYSIS OF NON TARIFF BARRIERS OF MARKET ENTRY MAIN CONCLUSION AND SUGGESTIONS 89 PART 4 NECESSARY RESOURCE FOR FOREIGN COMPANIES IN CHINA 92 CHAPTER 13 A LIST OF MAJOR COFFEE IMPORTERS IN CHINA 93 CHAPTER 14 RELATED ASSOCIATIONS COFFEE BRANCH OF CHINA FRUIT CIRCULATION ASSOCIATION CHINA COFFEE ASSOCIATION BEIJING 96 CHAPTER 15 RELATED EXHIBITIONS CHINA INTERNATIONAL COFFEE FESTIVAL CHINA (CHONGQING) INTERNATIONAL COFFEE AND TECHNOLOGY EQUIPMENT EXHIBITION THE SEVENTH COFFEE, FOOD AND BEVERAGE OF HOTEL AND CATERING EXHIBITION IN GUANGZHOU THE SIXTH CHINA (SHANGHAI) INTERNATIONAL COFFEE AND TEA EXHIBITION 99

5 TABLES TABLE 1 CLASSIFICATION OF COFFEE 2 TABLE 2 CHINA S MACRO ECONOMY INDEX IN TABLE 3 RUNNING CONDITIONS OF LARGE SCALE ENTERPRISES IN SOLID BEVERAGE MANUFACTURING DURING JANUARY TO NOVEMBER IN TABLE 4 IN , CHANGE IN THE QUANTITY AND GROWTH RATE OF IMPORTED COFFEE IN CHINA (UNIT: KG) 27 TABLE 5 IN , CHANGE IN THE VALUE AND GROWTH RATE OF CHINA IMPORTED COFFEE (UNIT: USD) 27 TABLE 6 THE QUANTITY OF THE TOP 10 PRODUCING AREAS OF COFFEE IMPORTED INTO CHINA IN 2008 AND THE GROWTH RATE IN THE PAST FIVE YEARS (UNIT: KG) 30 TABLE 7 THE VALUE OF THE TOP 10 PRODUCING AREAS OF COFFEE IMPORTED INTO CHINA IN 2008 AND THE GROWTH RATE IN THE PAST FIVE YEARS (UNIT: USD) 30 TABLE 8 IN 2008 THE IMPORT QUANTITY AND GROWTH RATE OF COFFEE IN DOMESTIC TOP TEN AREAS OVER THE YEARS (UNIT: KG) 33 TABLE 9 IN 2008 THE IMPORT VALUE AND GROWTH RATE OF COFFEE IN DOMESTIC TOP TEN AREAS OVER THE YEARS (UNIT: USD) 33 TABLE 10 IN THE EXPORT QUANTITY AND GROWTH RATE OF CHINA'S COFFEE (UNIT: KG) 38 TABLE 11 IN THE EXPORT AMOUNT AND GROWTH RATE OF CHINA'S COFFEE (UNIT: USD) 38 TABLE 12 TOP TEN DESTINATIONS OF CHINA'S COFFEE EXPORTS (UNIT: KG, USD) 39 TABLE 13 IN 2008 THE EXPORT QUANTITY AND GROWTH RATE OF TOP TEN DESTINATIONS OF CHINA'S COFFEE (UNIT: KG) 40 TABLE 14 IN 2008 THE EXPORT VALUE AND GROWTH RATE OF TOP TEN DESTINATIONS OF CHINA'S COFFEE (UNIT: USD) 40 TABLE 15 TOP TEN ORIGINAL PRODUCTION PLACES OF COFFEE PRODUCTS EXPORTED FROM CHINA IN 2008 (UNIT: KG, USD) 42

6 TABLE 16 TOP TEN PRODUCTION PLACES OF QUANTITY OF COFFEE PRODUCTS EXPORTED FROM CHINA IN 2008 AND THE GROWTH RATE IN PAST YEARS (UNIT: KG) 42 TABLE 17 TOP TEN PRODUCTION PLACES OF VALUE OF COFFEE PRODUCTS EXPORTED FROM CHINA IN 2008 AND THE GROWTH RATE IN PAST YEARS (UNIT: USD) 43 TABLE 18 IMPORT TARIFFS OF CHINA S SUBDIVISION COFFEE 45 TABLE 19 THE REQUIREMENTS OF APPEARANCE AND SENSORY CHARACTERISTICS 51 TABLE 20 REQUIREMENTS OF PHYSICAL PROPERTIES 52 TABLE 21 REQUIREMENTS OF CHEMICAL PROPERTIES 52 TABLE 22 HEALTH INDICATORS 53 TABLE 23 REQUIREMENTS FOR APPEARANCE AND SENSORY CHARACTERISTICS 53 TABLE 24 DEMANDS OF PHYSICAL AND CHEMICAL PROPERTIES 54 TABLE 25 HEALTH INDICATORS 54 TABLE 26 BASIC TECHNOLOGY REQUIREMENTS OF COFFEE BEVERAGE PRODUCTS 55 TABLE 27 PHYSICAL AND CHEMICAL INDICATORS 56 TABLE 28 MICROBIAL INDICATORS 56 TABLE 29 THE MAXIMUM MEMORY USAGE OF FOOD ADDITIVES IN COFFEE PRODUCTS 57 TABLE 30 MEASURING UNITS OF NET CONTENT 64 TABLE 31 THE MINIMUM HEIGHT OF NET CONTENT CHARACTERS 65 TABLE 32 RELEVANT NATIONAL STANDARDS OF COFFEE PRODUCTS 65 TABLE 33 RELEVANT INDUSTRY STANDARDS OF COFFEE PRODUCTS 66 TABLE 34 FROM JANUARY TO NOVEMBER IN 2008, THE ECONOMIC OPERATION SITUATION OF CONSIDERABLE SIZED ENTERPRISES IN CHINA'S SOLID BEVERAGE MANUFACTURING (UNIT: RMB THOUSAND YUAN) 70 TABLE 35 RANK OF ENTERPRISES NUMBER ABOVE THE DESIGNATED SIZE IN SOLID BEVERAGE PROCESSING INDUSTRY OF EACH REGION IN CHINA FROM JANUARY TO NOVEMBER IN

7 FIGURES FIGURE 1 THE CHANGING TREND OF GROWTH RATE OF THE MAIN MACROECONOMIC INDICATORS (UNIT: %) 4 FIGURE 2 COMPARISON OF MAIN RUNNING INDICATORS OF THE LARGE SCALE ENTERPRISES IN SOLID BEVERAGE MANUFACTURING FROM JANUARY AND NOVEMBER IN (UNIT: RMB THOUSAND YUAN) 12 FIGURE 3 THE PROPORTION OF MAIN INDICATORS OF THE LARGE SCALE ENTERPRISES OF SOLID BEVERAGE MANUFACTURING ACCOUNTING FOR SOFT DRINK MANUFACTURING BETWEEN JANUARY AND NOVEMBER IN 2008 (UNIT: RMB THOUSAND YUAN) 12 FIGURE 4 ACCORDING TO ENTERPRISE OWNERSHIP, THE DISTRIBUTION OF THE NUMBER OF ENTERPRISES, SALES REVENUE AND PROFIT OF SOLID MANUFACTURING INDUSTRIES BETWEEN JANUARY AND NOVEMBER IN 2008 (UNIT:NUMBER, RMB THOUSAND YUAN) 13 FIGURE 5 CHART OF DOMESTIC COFFEE INDUSTRIAL CHAINS 15 FIGURE 6 IN CHANGE IN THE QUANTITY AND GROWTH RATE OF IMPORTED COFFEE OF CHINA (UNIT: KG) 24 FIGURE 7 IN CHANGE IN THE VALUE AND GROWTH RATE OF IMPORTED COFFEE OF CHINA (UNIT: USD) 25 FIGURE 8 IN 2008 PROPORTIONS FOR CHINA S IMPORTED SUBDIVIDED COFFEE (UNIT: KG) 25 FIGURE 9 AVERAGE PRICE FLUCTUATION OF IMPORT COFFEE PRODUCTS DURING 2004 TO 2008(UNIT: DOLLAR/KG) 26 FIGURE 10 IN 2008, THE TOP 10 PRODUCING AREAS OF COFFEE IMPORTED INTO CHINA (DIVIDED BY THE IMPORTED QUANTITY) 27 FIGURE 11 CHANGE TREND OF CHINA'S TOP FIVE PRODUCING AREAS OF COFFEE IMPORTED INTO CHINA (UNIT: %) 28 FIGURE 12 IN 2008, THE TOP 10 PRODUCING AREAS OF COFFEE IMPORTED INTO CHINA (DIVIDED BY THE IMPORTED VALUE) 28 FIGURE 13 CHANGE TREND OF CHINA'S TOP FIVE PRODUCING AREAS OF COFFEE IMPORTED INTO CHINA (UNIT: %) 29 FIGURE 14 IN 2008 TOP TEN AREAS WITH THE LARGEST QUANTITY OF IMPORTED COFFEE IMPORTS IN CHINA(UNIT: KG) 31

8 FIGURE 15 CHANGE TREND OF QUANTITY OF MAIN AREAS IMPORTING COFFEE IN CHINA (UNIT :%) 31 FIGURE 16 IN 2008 TOP TEN AREAS WITH THE LARGEST VALUE OF IMPORTED COFFEE IMPORTS IN CHINA (UNIT: USD) 32 FIGURE 17 CHANGE TREND OF VALUE OF MAIN AREAS IMPORTING COFFEE IN CHINA (UNIT :%) 32 FIGURE 18 CHANGE IN THE QUANTITY AND GROWTH RATE OF COFFEE PRODUCTS EXPORT FROM CHINA IN (UNIT: KG) 35 FIGURE 19 CHANGE IN THE VALUE AND GROWTH RATE OF COFFEE PRODUCTS EXPORT FROM CHINA IN (UNIT: USD) 36 FIGURE 20 IN 2008 THE PROPORTION OF MAIN SUB SPECIES OF COFFEE EXPORTS FROM CHINA (UNIT: KG) 37 FIGURE 21 AVERAGE PRICE FLUCTUATION OF COFFEE PRODUCTS EXPORT FROM CHINA DURING 2004 TO 2008 (UNIT: USD / KG) 37 FIGURE 22 THE TOP 10 EXPORT DESTINATIONS OF CHINA'S COFFEE IN 2008 (UNIT: KG, USD) 39 FIGURE 23 TOP TEN ORIGINAL PRODUCTION PLACES OF COFFEE PRODUCTS EXPORTED FROM CHINA IN 2008 (UNIT: KG, USD) 41 FIGURE 24 PROPORTION OF SALES INCOME BY THE TOP 10 ENTERPRISES IN THAT OF ALL ENTERPRISES ABOVE THE DESIGNATED SIZE OF THE INDUSTRY 67 FIGURE 25 PROPORTION OF SALES INCOME BY TOP TEN AREAS IN THAT OF ALL THE ENTERPRISES ABOVE THE DESIGNATED SIZE OF THE COUNTRY 69 FIGURE 26 NATIONAL DISTRIBUTION MAP OF LARGE SCALED ENTERPRISES 79

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