Turkey s Largest Food and Drink Exhibition

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2 Turkey s Largest Food and Drink Exhibition On the 5-8 September 2013, Turkey's dedicated food and drink exhibition took place in Istanbul. In its 21st edition the event once again confirmed its status as an effective route to the Turkish market. For many international companies, the event offers an opportunity to meet large numbers of targeted visitors in a short space of time. A Growing Market The Turkish food industry represents an increasing wealth of opportunity for international companies. 76 million population (17 th largest country in the world) GDP growth of 8.5% in 2011 Expected to be the fastest growing economy of the OECD members during Average annual growth rate of 6.7% Increasing demand for energy drinks, health food and ready meals WorldFood Istanbul in numbers 374 exhibitors from 27 countries 15,808 visitors 40,000 sqm of gross exhibition space

3 Global Coverage Domestic and international participants congregated from almost every province of Turkey and different regions of the world. Participating Countries: Bosnia and Herzegovina, Brazil, Poland, Macedonia, China, Iran, Italy, Luxemburg, India, Greece, Australia, Pakistan, Bangladesh, Kosovo, Palestine, The Netherlands, United Kingdom, Korea, Azerbaijan, Russia, Romania, Taiwan, Thailand, Argentina, Turkey, Ecuador and Spain. Product Sectors Frozen Seafood Vegetable Oils & Olives Flour Based Food & Pastas Jams, Honey, Molasses and Halva Products Grains & Spices Dried Fruit & Nuts Dips & Dressings Baby Foods Fresh Produce Food Ingredients Other Food Products Milk & Dairy Products Meat Products Confectionary Products & Chocolate Frozen Food Canned & Tinned Goods Natural & Organic Food Food Additives & Supplementary Alcoholic Beverages Non- Alcoholic Beverages. Official Support Ministry of Food, Agriculture and Livestock of the Republic of Turkey The Federation of Food and Drink Industry Associations of Turkey (TGDF) Chamber of Commerce and Industry of the Russian Federation

4 2013 Event Highlights The event was official opened by Mehmet Kutbettin Arzu, the Turkish Assistant Minister of Food, Agriculture and Livestock. Hosted buyer delegations from Greece, Azerbaijan and Iran, as well as decision makers from the Middle East, the Balkans and Africa, attended the event. World Cezve Ibrik Championship. National champion baristas from the USA, Austria, the UK, Greece, Romania, Norway, Italy and Turkey competed in the international distinguished competition. Winner, Turgay Yildizlt from Turkey, demonstrated the best coffee brewing skill set. Co-located Events WorldFood Istanbul promotes inter-industry networking, as Ingredients Turkey and Ipack Turkey exhibitions run alongside the event. A specialised event for food ingredients, additives and flavouring companies. Covering a wide range of food processing, storing and packaging supplies and equipment.

5 Exhibitors Exhibitors reason of participating at WorldFood Istanbul by percentage 70% 45% Public relations 30% Direct sales 95% 50% Maintain relationships with existing contacts/business partners Intoduce a new product/service Establish new contacts Showcase existing products/services 60% *Multiple choice question 95% of exhibitors participated to establish new contacts 70% of exhibitors perceive WorldFood Istanbul as essential for business 80% of exhibitors were satisfied or very satisfied with the event Exhibitor Testimonials Chantarasakha Nuanwan, Thai World Import & Export Co.,Ltd. & Thai Agri Foods Public Co.,Ltd This show has enabled us to know more about the Turkish market and get feedback on our product. We have met visitors who are interested our products. Verena Sinewe, C.M.W. Canadian Mineral Water Development, Luxemburg The exhibition was successful for us, it was a perfect platform to showcase our whole product range, especially our newest products, and we made some good new contacts.

6 Visitors Percentage of buyers by company activity Food production/manufacturing 35% Wholesalers 25% Marketing companies 24% Importers & exporters 24% Supermarkets / hypermarkets 15% Packaging 14% Grocery stores/markets/corner stores 12% Fast food establishments 8% Hotels/restaurants/bars/nightclubs/holiday resorts 8% Caterers 7% Bakeries 6% Military establishments 5% Kiosks & canteen operators 4% Passenger accommodation services 3% Media 3% *Multiple choice question 77% of visitors influence or make purchasing decisions

7 Visitors Buyers reason for attending WorldFood Istanbul by percentage Gain knowledge on new products/services/technologies Get an overview of the market and developments Establish new contacts 57% 60% 58% Learn about the latest technologies 47% Find out about technical information of products Stay in touch with existing contacts 34% 38% Find specific information for a purchasing decision Place orders Network 26% 24% 27% Request quotations / invite tenders Explore the possibility of exhibiting next year 13% 18% Visit the conference 6% *Multiple choice question 89% state WorldFood Istanbul is important or very important for purchasing and supplier sourcing 20% of visitors were international

8 We look forward to seeing you at WorldFood Istanbul September CNR Expocentre, Istanbul For more information contact the relevant team member below: Administration/Invoicing Enquiries: Aynur Meric Event Coordinator T: +44 (0) E: Marketing/Press Enquiries: Alison O Dowd Marketing Executive T: +44 (0) E: alison.odowd@ite-exhibitions.com Sales Enquiries WorldFood Istanbul Andrew Burman Sales Manager T: +44 (0) E: andrew.burman@ite-exhibitions.com Sales Enquiries Ipack Turkey Tamas Szuts Sales Manager T: +44 (0) E: tamas.szuts@ite-exhibitions.com Sales Enquiries Ingredients Turkey Leila Isakova Sales Manager T: +44 (0) E: Leila.Isakova@ite-exhibitions.com

9 International Agents Americas/Canada/ Spain/Portugal Cecilia Rodriguez Di Sanzo FeriasAlimentarias.com t: f: e: m India\Bangladesh Anita Yadav Comnet Exhibitions Pvt. Ltd. t: direct: f: e: Pakistan Asad Sajjad Global Exhibitions & Marketing t: f: m: e: asad@gemexpo.org Australia\New Zealand\Singapore \Vietnam\Japan\Indonesia John Gore Eurofair Limited t: f: m: e: jlg@eurofair.co.nz Italy Andrea Caselli Cavip di Quirino Caselli & Co. Sas t: f: e: andrea.caselli@caselli.it Taiwan Pamela Lin Wes Worldwide Expo Services Ltd. t: ext. 107 f: e: pamela.lin@wesexpo.com Egypt\Lebanon Dalia Kabeel Konzept - Exhibitions & Event Management t: / 88 f: e: dalia.kabeel@konzeptegypt.com Korea Alex Lee Nexstar Co. Ltd. t: f: m: e: alex@nexstar.co.kr Thailand Thanyalak K. BLI (Thailand) Co., Ltd. t: f: e: thanyalak@blithailand.com Greece\Romania\Bulgaria Natasa Skarlatou Economotechniki Ltd. t: f: e: nskarlatou@economotechniki.g r Malaysia Wendy Lee Wexpo Event (Malaysia) Sdn t: f: e: info@wexpoevent.com CIS Countries Tatyana Shaposhnikova KingsBurg Expo Ltd t: e: tatyana.s@kingsburgexpo.com Hungary Abel Kuncz Mac-Line Hungary t: e: ak@macline.hu

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