SUSUN ATUR UNTUK LEBIH MENONJOL DI MUSIM PERAYAAN

Transcription

1 RMM42 ENGLISH 传 dola gon 统 志 Jilid 42 : Sep 2015 RM12.80 PP14167/05/2013(032485) 零售商杂 dola gon dola gon eran pam tai lan ngan bara osi prom ter kaun an r baya SUSUN ATUR UNTUK LEBIH MENONJOL DI MUSIM PERAYAAN peti k seju uk mas u t pin ah khem ADAKAH SEMUA KOPI PUTIH DIHASILKAN SETARA? Pengarah Eksekutif SUPER, Steven Lim berkongsi dengan kami jawapannya di dalam sebuah temu bual eksklusif. ewa untuk m ran istim asa Tawa erhad sahaja t g n a y

2 TINJAUAN RUNCIT The festive season is usually filled with sales and promotions. So, have you thought about leveraging on these activities to make your store welcoming and attractive? In this issue s Rencana Runcit, we show you a few store layout tips that can help maximise your festive impact. Speaking of attracting shoppers, have you thought of using Facebook to promote your store and engage with your shoppers? Read up how you can use this popular social media platform in Peruncit Praktikal Operasi. If you don't have a smartphone yet, check out our new Teknologi Runcit section for 5 reasons why you should get one. Lastly, over at Jenama Runcit, Mr Steven Lim, the Executive Director of SUPER talks to us about his brand s latest charcoal roasted white coffee campaign in an exclusive interview. Happy reading PREPARING FOR THE FESTIVE SEASON EDITORIAL TEAM

3 RENCANA RUNCIT LAYOUT TO STAND OUT THIS FESTIVE SEASON From Hari Raya to Chinese New Year, and Deepavali to Christmas, our country is a melting pot of many festivals. These occasions are usually synonymous with joyous family reunions and gift giving. Most importantly, the festive season is also a major sales period for retailers like yourself. It is during this time that shoppers rush to purchase essential items to celebrate the festivities. You already know that you should be leveraging on this opportunity to increase sales and promote your store. However, you can do much more than just holding a sale. Let Runcit Malaysia take you through an ideal store so you can pick up some tips to maximise your store layout and attract shoppers to your store for the upcoming festive season.

4 RMM42 RENCANA RUNCIT 1. Make the most of your store entrance Your shop entrance has the highest shopper traffic in your entire shop. And what better way to reassure and confirm a customer's decision for walking in than to present them with a great festive offer? 2. Outside your store Many retailers pitch a tent on this space to sell items that shoppers will need for their celebrations, like festive cookies, prayer items and decorative lights. For instance, open a tent during Hari Raya to sell kuih-muih, ketupat, and dates. Or leading up to Chinese New Year, you could sell mandarin oranges and hampers. Of course, you will need to apply permission from your local council first. gondola gondola gondola 5 pameran lantai 3. Creating attractive displays Create displays as a means to grab shoppers attention and introduce them to the products for sale in your store. Speak to your suppliers about product display campaigns from brand owners that are usually held during the festive season. A well thought out and decorated gondola end or floor display will be attractive and draw people to them like a magnet. gondola peti sejuk barangan promosi kaunter bayaran 3 4 pintu masuk 1 2 khemah

5 RENCANA RUNCIT 4. Give attention to the right. Usually, shoppers entering shops will tend to turn to their right. Research also shows the right hand aisles in supermarkets get increased flows. For you this means you need to pay special attention to what you do with the right hand side of your shop. 5. Place products at the cashier. It is another place where traffic is very concentrated as shoppers wait their turn to be served. Use this area to sell unplanned purchases or purchases on impulse. It is the sort of stuff that grabs attention and won't break the bank, that makes people think, "I could use one of those". It works. The early bird catches the worm, so you should start preparing in advance for a festive season. Once you re satisfied, try your hand at browsing your own store and see if it works.

6 PERUNCIT PRAKTIKAL OPERASI P eruncit raktikal Operasi DEKATI ENGAGING PEMBELI SHOPPERS MELALUI FACEBOOK THROUGH FACEBOOK Suka Mesej Garis masa Perihal Gambar Suka Video Populariti The popularity of social media such as media sosial seperti Facebook has helped hypermarkets Facebook telah membantu banyak and even a few larger mini-marts reach pasaraya hiper dan pasar mini and engage with their shoppers. Here yang besar untuk mendekati pembeli mereka. is what Berikut we can learn adalah from apa the yang bigger boleh kita stores: pelajari darinya: Potentially Potensi Capaian large reach Yang - Besar Social media can reach out to many Setiap shoppers. Suka For atau example, Kongsi pada every laman Facebook seorang pembeli berpotensi Like or Share on their untuk mendapat Suka dan Kongsi Facebook dari rakan-rakan pages has mereka the juga. potential to be liked or shared by their friends. Maklum Balas Pembeli Shopper feedback - Shoppers can Pembeli leave boleh important memberi maklum feedback balas or yang penting atau meminta sesuatu request for products on your produk pada laman Facebook anda. social media page. Peruncit Praktikal pada 23 Jun jam 12.45ptg Suka Komen Kongsi 420 orang menyukai ini. 15 kongsian komen teratas Siti Aminah Mohd Ishak kedai runcit terbaik layanan mesra, perkhidmatan bagus...memang gembira datang sini Suka Balas min G Shalini Kumar terima kasih kepada staff En Ali yang banyak membantu saya.. Suka Balas 5 10 min Umumkan Promosi Dengan Cepat Announcing promotions Facebook boleh quickly - Social membantu media mempromosi can help promote produk, products, perkhidmatan, services, acara, program events, keahlian dan peraduan dengan membership segera dan tanpa kos drives and tambahan. contests instantly at no added cost. There Jika anda are ingin challenges membuka to laman implementing Facebook untuk social kedai anda, media. berhati-hatilah If you want dengan to start a Facebook page for your shop, you cabaran should berikut: mindful of the following: : Planning Pengurusan time Masa and Dan resource Sumber - Be prepared to spend an hour or two a day to write, post and check on your Bersedialah store s untuk Facebook meluangkan page. masa Many untuk large menulis, stores mengemas have kini dedicated status dan staff to do this. Do not start if you don t have memeriksa the time laman and Facebook resource. kedai anda. Kebanyakan kedai besar mempunyai kakitangan khas untuk tugas ini. Answering questions - Any of your FB followers can leave a question or feedback on your page. Be prepared Menjawab to respond Soalan positively, even to complaints. Good and fast responses are generally well received. Pembeli yang mengikuti laman Facebook anda mungkin meninggalkan soalan atau maklum balas di situ. Bersedialah untuk memberi respons yang positif walaupun Social kepada media aduan. Respons is an inexpensive yang baik dan cepat way biasanya to reach diterima out to dengan shoppers. baik. Shoppers can like and share your postings to potentially hundreds of other people. However, social media takes time. If done right, it can be very effective. Menguruskan laman Facebook memerlukan masa. Jika dilakukan dengan betul, ia boleh menjadi sangat efektif. 10

7 KATEGORI RUNCIT Kategori Runcit Take Charge Of Household Batteries Many devices in our home rely on household batteries for power. Previously, the most common type of batteries are disposable alkaline or heavy duty batteries. Today, batteries have developed into more types. Generally, there are rechargeable and disposable batteries being sold in most shops today. Let s compare the different types: Type Rechargeable Disposable Material Nickel-Metal Hydride (NiMH) Lithium Alkaline Carbon Zinc Heavy Duty Capacity (mah) Price $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Use For Shelf Life Leaking Seldom Seldom Possible Easily Others New technology like Eneloop has 10x more recharge cyles than normal NiMH Weighs less and can be used in extreme temperatures New alkalines can last 50% longer Some brands have leak resistance Benefits Can be recharged hundreds of times, you save money in the long run Very powerful battery Popular and available everywhere, powers most devices Extremely cheap, great for low power devices With technology advancing at a rapid pace, your shoppers will always need batteries to power the latest devices. Do stock a wide variety of batteries to fulfill all your shoppers needs. 6 << English copy will be translated to BM, dummy CHI used >>

8 SAHABAT RUNCIT Jenama Runcit Steven Lim Pengarah Eksekutif Super Food Marketing Sdn Bhd Jikalau ruang rak anda terhad, anda perlu...memilih dan menumpukan pada jenama-jenama yang sentiasa melabur di dalam pengiklanan dan promosi kerana ini membantu meningkatkan permintaan dan jualan. THE WHITE COFFEE PICKED BY BARISTAS SUPER adalah pengeluar kopi terbesar di Malaysia. Syarikat ini mengeluarkan 10 bilion cawan kopi setiap tahun dan merupakan pengeluar kopi yang pertama memperkenalkan format kopi 3 dalam 1 pada Kempen terbaru Tiada Kopi Putih Yang Setara Dengannya, berani menguji kopi putih jenama ini di kalangan barista. Kami menemu bual Pengarah Eksekutif SUPER, 1. En. What Steven is Lim the untuk inspiration mengetahui behind dengan lebih the lanjut. Not All White Coffees Are Created Equal campaign? RMM: Apakah inspirasi di sebalik kempen Tiada Kopi Putih Yang Setara Dengannya? Barista adalah pakar Baristas kopi. Mereka are coffee sangat arif connoisseurs. tentang kopi. Walaupun They know kami their percaya coffee Kopi Putih well. While we believe that SUPER Charcoal Roasted White Coffee is a Panggang SUPER adalah produk yang berkualiti, kami mahu orang ramai mendengar pendapat pakar quality product, we wanted people to hear it from these experts. mengenainya. Dengan lebih 89 jenama kopi putih di pasaran Malaysia, siapa lagi yang lebih bagus With over 89 brands of white coffee in the Malaysian market, daripada barista untuk menyatakan bahawa kopi kami mempunyai rasa yang terbaik? who better than baristas are to say that our coffee tastes the best? RMM: Dengan begitu banyak jenama di pasaran, berapa besarkah kategori kopi putih ini di Malaysia? Di dalam kategori campuran kopi segera, terdapat 3 jenis: kopi hitam, kopi putih dan kopi berfungsi (biasanya mengandungi tongkat ali atau kacip fatimah). Kopi biasa masih mendominasi dengan 50% 2. With so many brands in the market, how big is the white perkongsian pasaran. Namun, sejak 6 tahun yang lalu, terdapat pertumbuhan dua angka bagi kopi putih kerana ianya coffee lebih menguntungkan category in Malaysia? Untuk memastikan jenama kami terkenal di pasaran, kami perlu menghasilkan produk kopi yang berbeza berbanding jenama kopi yang lain. Oleh itu, In instant coffee mix category, there are 3 segments: regular, kami telah memperkenalkan 6 proses unik iaitu bermula dari pemilihan biji kopi yang teliti, white coffee and functional. Regular still dominates more than diikuti dengan proses memanggang biji kopi, mengekstrak cecair, mengembalikan aroma, 50% market share. However for the past 6 years, white coffee teknologi has pengeringan seen double-digit semburan dan growth, pengeringan because beku untuk it sells menghasilkan for higher kopi putih dengan rasa margins. yang terbaik. With Tahukah such a anda competitive SUPER merupakan market, satu we diantara feel that dua pengedar we kopi di Malaysia needed yang to memanggang make our coffee dan menghasilkan stand out. kopi Our sendiri? 6 unique Manakala processes jenama lain - hanyalah melakukan from stringent proses pembungkusan. bean selection, to roasting, liquid extraction, aroma recovery, spray drying and freeze-drying - deliver the RMM: Siapakah best pembeli tasting utama white kopi putih coffee. panggang Did you anda? know that SUPER is one of the Kami mahu semua only orang two merasa coffee kopi manufacturers putih kami, jadi kami in Malaysia mengedarkannya to roast ke semua and jenis produce pasaran, dari pasar hyper, its pasaraya, own pasar coffee? mini Other dan kedai brands runcit. are Pengguna only packers. sasaran untuk kopi putih kami adalah mereka yang berusia antara tahun. RMM: Izzue Islam dan Yana Samsudin dipilih sebagai duta jenama SUPER sejak tahun lalu. Apakah peranan 3. mereka Who di are dalam the kempen main terbaru consumers anda? of your charcoal roasted Sebagai duta jenama white kami, coffee? Yana dan Izzue melengkapi kempen ini melalui sokongan berterusan di saluran Facebook dan Instagram. We want everyone to taste our white coffee, so we distribute our RMM: Untuk perdagangan white coffee runcit, everywhere, kami lihat SUPER even telah to pasarayas, memperkenalkan provision pek bersaiz stores kecil, kerap mengiklankan and di mini dalam markets. Majalah Runcit Our target Malaysia, consumers malah memberi for white sampel coffee percuma are kepada peruncit. Bagaimana between lagi SUPER the ages akan of menyokong years perdagangan old. runcit dalam beberapa bulan akan datang? Untuk kempen ini, kami telah memperkenalkan pek yang ditanda khas bagi Kopi Putih Panggang Klasik SUPER pada hanya RM10.99, termasuk GST Ini adalah kali pertama kami menawarkan harga serendah ini. 4. Izzue Islam and Yana Samsudin were signed-up as SUPER s brand ambassadors since last year. How do they RMM: Apakah nasihat complement akhir untuk your semua latest peruncit? campaign? Jikalau ruang rak anda terhad, anda perlu memperoleh sikap lebih memilih dan menumpukan pada jenama-jenama utama As our dan brand jenama-jenama ambassadors, yang sentiasa Yana melabur and Izzue di dalam complements pengiklanan dan our promosi kerana ini membantu campaign meningkatkan through permintaan their continuous dan jualan. Selain support itu, ambillah in their peluang Facebook ini untuk memanfaatkan pek and promosi Instagram RM10.99 channels. dan perkenalkan Kopi Putih Panggang SUPER kepada pembeli anda untuk mengaut keuntungan yang lebih menarik. 16 APAKAH ITU BARISTA? Barista adalah individu yang dilatih khas untuk menyedia dan menghidangkan minuman kopi khas berasaskan espresso. Barista adalah perkataan Itali yang bermaksud pelayan bar, yang biasanya bekerja di belakang kaunter untuk menyediakan minuman panas atau sejuk. Sumber: Wikipedia

9 SAHABAT RUNCIT 5. For the general trade, we noted that SUPER has introduced smaller pack sizes, advertised regularly in Runcit Malaysia Magazine and are even enclosing free sachets for our retailers. How else will SUPER support the general trade in the coming months? For this campaign, we have introduced a specially marked pack, SUPER Charcoal Roasted White Coffee Classic at only RM10.99, inclusive of GST This is the first time we have marked the price so low. 6. What is your final advice to all retailers? As your shelf space is limited, you should not sell too many coffee brands. Stick to the top brands that constantly invest in advertising and promotions, which help grow demand and increase sales. Additionally, you should sell more white coffee as it can give you better margins. Take this opportunity to leverage on our RM10.99 marked pack promotion and introduce SUPER Charcoal Roasted White Coffee to your shoppers. What is a barista? A barista is a person specially trained to make and serve specialty espresso-based coffee drinks. Barista is an Italian word meaning bartender, who typically works behind the counter serving hot or cold drinks. Source: Wikipedia freezedried kopi freezedried coffee Tidak seperti jenama-jenama lain, Kopi Panggang Putih SUPER mengandungi campuran kopi spray-dried dan kopi freeze-dried untuk menghasilkan secawan kopi yang sempurna. Runcit Malaysia 17

10 TEKNOLOGI RUNCIT Tinjauan Teknologi Runcit REASONS WHY YOU SHOULD OWN A SMARTPHONE FOR BUSINESS TA smartphone elefon pintar telah has menjadi become alat an yang indispensable penting untuk tool perniagaan. for business. Selain Aside from daripada membuat panggilan dan menghantar SMS, berikut adalah making calls and sending SMS, here are 5 reasons how a smartphone can be useful for your business: 5 sebab mengapa telefon pintar berguna untuk perniagaan anda: Menyimpan maklumat pembekal Anda bukan sahaja boleh menyimpan maklumat pembekal, malah juga 1. Maintaining supplier profiles. You can not only save supplier contacts, mendapatkan but also semula store maklumat and retrieve berguna tentang useful mereka information dengan cepat. about them quickly. 2. Berkomunikasi Hubungi pembekal anda melalui apps seperti WhatsApp, Line dan Wechat 2. tanpa Chatting. caj. Anda Chat juga with boleh your hantar suppliers gambar barangan using apps rosak such atau slip as bayaran WhatsApp, kepada pembekal Line and dengan WeChat cepat. for free. You can also send pictures of damaged goods or bank-in slips as proof of payment to your suppliers instantly. 3. Memantau harga 3. Ikuti Price perkembangan Monitoring. harga Monitor pasaran the pesaing prices anda of untuk your produk competitors. anda. 4. Menguruskan masa 4. Tetapkan Managing peringatan time. untuk Set reminders tugasan harian for atau your waktu daily kedatangan tasks or pembekal supplier menggunakan visits app using kalendar. your calendar app. 5. Perbankan Periksa baki akaun atau tetapkan peringatan untuk membuat bayaran 5. Banking. Check your bank balance anytime or set reminders for kepada your pembekal supplier melalui payments app bank. using your bank s app. APA ITU APPS? What are apps? Singkatan kepada perkataan aplikasi, ia Short for perisian yang direka untuk applications, apps melaksanakan perkaraperkara are software tertentu. designed Terdapat to lebih fulfill daripada a particular 1 juta apps purpose. yang membolehkan There are anda more menonton than 1 rancangan million apps televisyen, that ataupun can do sebagai GPS. anything, Kebanyakan from apps watch juga percuma television, or even use as a GPS. Best of all, most of them are free A smartphone is not difficult to use. These days, many are equipped with larger screens and an easy to use Telefon pintar tidak sukar untuk digunakan. Kini, banyak mempunyai skrin interface. Plus, a decent smartphone is not expensive. Why not consider getting a smartphone if you don t yang besar dan antara muka (interface) yang mudah digunakan. Harganya already own one? juga lebih berpatutan. Jadi, apa kata anda mendapatkan telefon pintar?

11 RMM42 SAHABAT RUNCIT Sahabat Runcit K tahun keduanya, Product ofyear the Year Malaysiaissemakin pantas the benchmark of consumer confidence in Now inini itsdalam second year, Product of the Malaysia fast becoming menjadi di Malaysia. Anugerah Malaysia. Thepenanda awardsaras arebagi thekeyakinan result of pengguna a partnership between Product of the Year International and ini adalah hasil usaha sama Product of the Year International Sledgehammer Communications MARKETING magazine. dan MARKETING magazine milik Sledgehammer Communications. This year, 20 category winners were voted by over 2,000 consumers through an extensive survey conducted by Tahun ini, 20 pemenang kategori diundi oleh lebih 2,000 pengguna melalui kaji Nielsen Malaysia. Consumers across Malaysia will now be able to shop through the overcrowded supermarket selidik menyeluruh yang dijalankan oleh Nielsen Malaysia. Pengguna di seluruh shelves and recognise the winners of innovation by looking for the honorary red Product of the Year seal, Malaysia kini boleh membeli-belah dengan mengenal pasti para pemenang which ini will on packaging, advertising inovasi dibe rak-rak pasaraya yang sarat melaluiand labelin-store Productdisplays. of the Year berwarna merah yang akan diletakkan pada pembungkusan, bahan-bahan pengiklanan dan pameran dalam kedai. Instant Beverages Minuman Segera Horlicks Chocolate Label Product Of The Year" akan Product of The Year label will dipaparkan di produk-produk ini be displayed on these products Penjagaan Bayi Baby Care (Lampin-Pakai (Diapers Pants) Buang Seluar) Drypers Drypantz Bayi- Tape) BabyPenjagaan Care (Diapers (Lampin Pakai Buang Pelekat) MamyPoko Tape Newborn with Speed Wave Men's Face Penjagaan Care Muka Lelaki Kao Biore Men's Double Acne Solution Detergent Detergen Daia ColourShield Cecair Pencuci Dishwash Liquid Pinggan Mangkuk Glo Lime with Magnetic Power Female Face Growing Up Penjagaan Care Muka Wanita Eversoft Skinz UV White Miracle Blackhead Exfoliator Susu untuk Milk Membesar Sustagen Kid 3+ New Formula Men s Ice Cream Aiskrim Magnum GOLD? Soya Drinks Minuman Soya Hershey's SoyFresh, Chocolate and Mocha Instant Noodles (Cup) Mi Segera (Cup) Maggi Royale Korean Spicy Braised Beef Noodle Soft Drinks Minuman Ringan Mountain Dew Blue Shock Men's BodyBadan & Hair& Penjagaan Rambut Lelaki adidas Hair & Body 3 Mint Extract Extra Fresh Shower Gel Shampoo Instant Noodles (Pack) Mi Segera (Pek) Mamee Chef Mi Kari Seribu Rasa Syampu Lelaki Shampoo Head & Shoulders Lemon Fresh Anti-Dandruff Shampoo Female Skin Penjagaan Skin Perlindungan Care Protection Kulit Wanita Kulit Nivea Extra Sunplay Skin Whitening Skin Aqua UV Therapy Serum Watery Gel SPF33PA++ Mandian Badan Men's Body Wash Hair Conditioner Perapi Rambut Lelaki Pantene Pro V Aqua Protex for Men Pure Conditioner Sport Shower Gel Face Cream Krim Muka Safi Balqis White Trilogy

12 RMM42 P PERUNCIT PRAKTIKAL MOTIVASI eruncit raktikal Motivasi DO YOU HAVE The National Health and Morbidity Survey 2011 revealed that 2.6 million Malaysians are suffering from diabetes. DID YOU KNOW? Diabetes can slowly creep up on you with no signs or symptoms. However, look out for these warning signs: Needing to pass urine more frequently Constant need to quench thirst You may be at risk of diabetes because of: Family history Feeling more tired than usual Losing weight unexpectedly Do you have high blood glucose? High blood glucose could be a sign of diabetes.visit a 1. pharmacist to do a simple finger prick test: 1. Fasting blood glucose test Overweight/Obese 2. Done after fasting overnight (at least 8 hours). Target: <5.6 mmol/l Unhealthy eating 2. Random blood glucose test Done anytime after meals. Target: <7.8 mmol/l Lack of exercise If your results are higher than stated above, immediately see your doctor for proper tests. 1. Diabetes is a lifelong potentially serious disease if untreated The information presented is intended only as a guide. Always consult your doctor for advice on medical issues. Ref: Clinical Practice Guidelines Management of Type 2 Diabetes Mellitus (4th Edition), May 2009

13 MEDIA RUNCIT Media Runcit 18

14 MEDIA RUNCIT Our survey results show that Runcit Malaysia Magazine remains an important tool that bridges traditional retailers and brand owners. If you are interested to subscribe to our magazine for free, or if you have any questions, call us at or send us an to Hasil kajian kami menunjukkan bahawa Majalah Runcit Malaysia masih penting untuk menghubungkan peruncit tradisional dan pemilik jenama. Jika anda berminat untuk melanggan majalah kami secara percuma, atau jika anda mempunyai sebarang pertanyaan, hubungi kami di talian atau hantar e-mel kepada

15 CAKAP-CAKAP RUNCIT PROFITABLE TOY VENDING MACHINE I installed a vending machine selling children s toys outside my store about one year ago. It has proven popular with the children in my area, as I earn more than RM200 a month from its sales. Not only do I profit from toy sales, I also see an increase in sales for snacks as well. V. Yelawsaraw A/L T.K. Voowosamy Kedai Runcit Malini Maju Enterprise Ipoh, Perak PL: Seaw Sek Chuan LOCAL FRUITS IN DEMAND I sell a large variety of fresh produce, mainly meat, vegetables and local fruits in my shop. Most popular are my local bananas and pineapples - they are highly in demand Sales of my local fruits have contributed the most income and an increase in shopper visits. Reza Pasar Mini Fasa 2 Bandar Puncak Alam, Selangor FS: Sim Keng Lee & David Teh

16 CAKAP-CAKAP RUNCIT MEETING NEIGHBOURHOOD DEMAND My store is located far from the city, but it is convienient for the residents in my neighbourhood. My store is well-stocked and meets my shoppers' demand for essential grocery items at affordable prices, without the need for them to travel to the city. Siti Yah bt Mamat Pasar Mini Mak Su Yah Pasir Puteh, Kelantan FS: Mohd Azam LONG, SUCCESSFUL BUSINESS I have been running my store for 15 years. The key to my business longetivity is store cleanliness, well-merchandised stock on the shelves and block display for my shoppers' ease, a wide variety of items for sale and finally, treat your shoppers' well so they return to your store. Looi Soo Yong Perniagaan Seng Lip Tong Bukit Mertajam, Pulau Pinang FS: Mohd Azam WIDE VARIETY OF MOON CAKES My store is a one-stop shop that provides a variety of products and extra services to my shoppers. Every year during the Moon Cake Festival, we sell a wide variety of Moon Cake brands. These sell very well and shoppers are happy as they are spoilt for choice. Toh Chee In Coco Mart (M) Taman Wangsa Permai, Kuala Lumpur PL: Peter Lim

17 WIRA RUNCIT NEW TOWNSHIP, NEW OPPORTUNITY Two brothers saw a golden opportunity and opened a retail store in a new township. Although business was slow early on, sales began to boom as more people started moving in. While his brother has since migrated, Dev Anand a/l Pandurengan still runs the business successfully. We speak to him to find out how his business continues to thrive. Tell us how did Super Star Store come about? Before, I was working in a factory until it fell bankrupt. My brother brought up the idea of opening a kedai runcit in a new Menglembu township. When the store opened in 2003, business was so slow that we earned under RM100 daily. However, our patience paid off and business picked up by 2006 as more residents moved into the area. How do you cope with the increased business? About two years ago, the neighbouring corner lot was available. I jumped at the opportunity and rented the lot to expand my shop. I now have two lots side by side. As a result, my business grew further and I rented the shoplot opposite to be my storeroom. Furthermore, I am looking for another storeroom What attracts shoppers to your store? I sell a large number of household goods from a wide range of brands. I am also well-stocked with fresh vegetables, rice and fish, which are highly in demand. My shoppers are spoilt for choice and don t need to travel far to shop. As an added advantage, I believe I have many return shoppers because I make it a point to build good relationships with them. My shoppers are satisfied with the service and price of my goods. What is your advice to other retailers? Even when presented with a golden opportunity, you need to keep working hard to make your business prosper. Never give up, and work towards achieving your personal goals and you will definitely see the fruits of your labour. END