Marketing of aluminum bottle November 12, 2013 Hiroshi UENO General Manager of Marketing Div. Universal Can Corporation

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1 Marketing of aluminum bottle November 12, 2013 Hiroshi UENO General Manager of Marketing Div. Universal Can Corporation Copyright Universal Can Corporation

2 Contents Our company profile Metal bottle market in Japan Our aluminum bottle marketing Overview of aluminum bottle in Asia and USA Next step Copyright Universal Can Corporation 2

3 Company Profile of Universal Can Corporation Universal Can Corporation got its start in October 2005 in Japan with integration of aluminum beverage can and bottle business of Mitsubishi Materials Corp. and that of Hokkan Holdings Ltd Aluminum can operations started Aluminum bottle operations started. BEVERAGE CONTAINERS FRIENDLY TO PEOPLE, SOCIETY, AND THE ENVIRONMENT We will be the partner to the customers by achieving the industry s highest quality and cost competitiveness and continuing to provide valuable technology, product, and service with our core bases of the advanced aluminum beverage can and bottle manufacturing. Copyright Universal Can Corporation 3

4 Shipment of Metal Bottle (Alum. & Steel) in Japan 2,500 million bottles Total Y/Y 102% 190 2,000 2,100 1,500 1,000 Y/Y 122% Steel bottles Aluminum bottles Universal Can bottles Note: including exportation Copyright Universal Can Corporation 4

5 Our Aluminum Bottle (ALB) 1000 million bottles Our ALB by beverage categories Total growth thanks to Coffee Up to 73% occupation (mainly black coffee) 800 OTHERS 600 JUICE TEA CSD COFFEE Copyright Universal Can Corporation 5

6 RTD Coffee packed into metal bottles in Japan 1000 million bottles Metal Bottle Coffee by brands Total Y/Y 128% 800 Our ALB Y/Y 133% Others Brand E Brand D Brand C Brand B Brand A Above packaged in our ALB Copyright Universal Can Corporation 6

7 The marketing of the Aluminum Bottle Black Coffee From market survey Can vs. ALB Retailer price Time of Drinking up White-collar % out of heavy user Can black coffee 120 / 190g 60% - within 15min Below 30% ALB black coffee 140 / 275g 53% - 30min to 3hrs Above 50% Create the occasion of office use Copyright Universal Can Corporation 7

8 From the observation of ALB coffee heavy users Behavior of loyal heavy consumers (office workers) under observation Iconize and Habitual conduct If we ask them the reason why they choose, the answer is the product itself is OK as it is, but I like it. Many of them can t describe the reason clearly. For a switch They drink the bottle up taking time just to distract themselves of the need for something to put in their mouth. We hope that ALB coffee will become a new category of beverage Copyright Universal Can Corporation 8

9 Our Sales Points of ALB to customer 1 New look metal bottle 2 Wide opening (cap size: dia. 33 or 38 mm) 3 Inner pressure 4 Aluminum metal Eye catch Aroma New eye-catching shape Cool or hot and robust metal appearance and feeling Easy to drink & pour smoothly even containing solids Good top-note (enable to smell through nose while drinking. The inner pressure releases gas with its aroma when opening.) Good Barrier against light and oxygen (better shelf-life) Light weight and Highly recyclable (eco-friendly) Copyright Universal Can Corporation 9

10 Overview of Metal bottle market for beverage Country Population 2012 GDP per capita QTTY filled in 2012 (pcs) Y/Y 2012/2011 ALB Supplied by Main products Japan 2,291 million 102% 100% local suppliers mainly D&I alum., and D&I steel 127 million USD 46,736 S. Korea 104 million 114% 75% local suppliers D&I alum. 50 million USD 23,113 China 2 million 150% None of the locals imported D&I alum. 1,354 million USD 6,076 USA 700 million 290% 100% local suppliers D&I alum., and Impact bottle 312 million USD 49,922 Black or Milk coffee, CSD, Tea, Juice Milk or Black coffee, Tea Health drink, Tea Beer, Energy Drinks *The information above are based on our estimation. Copyright Universal Can Corporation 10

11 For further promotion From some acceptance of the ALB in the market of Japan. Our ALB could help build customer brands by appealing New image of package Enhance its AROMA Compensating the price of our package, our clients add value to their product and success, because the manufacturing cost of ALB is higher by around 70% even compared to SOT Can. What is the next step to match up with the products in the new market? Copyright Universal Can Corporation 11