Zagreb, 10/2014. mag. Brigita Lazar Lunder, MBA
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1 Zagreb, 10/2014 mag. Brigita Lazar Lunder, MBA
2 Referencije 25 godina TOP 1% 2
3 Svijet i kupci promjenili su se Ono što je nekada djelovalo ne radi više 75 % 57 % 97 % B2B kupovina utjecaju društveni mediji kupovna odluka donesena prije se uključi prodajni agent "Hladni pozivi" ne radi 7 % manje na godišnjoj razini od 2010 Corporate Executive Board 2012 Connect & Sell 2012 IBM Buyers Preference Study 2011
4 Kako do novih kupaca /Leads? Pretvaranjevaših prodajnihmetoda Fun and brief explainer video about LinkedIn, Linked Strategies, and how it ties in with going fishing... (1:34)
5 Metrics koristi 89 od 100 najboljih Fortune rukovoditelji iz svih Fortune 500 u više od 200 zemalja 67 % članova izvan SAD-a na 21 jezika 4 milijuna članova / mjesec 2 nove članove / sek 3 milijuna tvrtk ima Linkedin August, 2014
6 The Internet evolution Država online MIO % online h/week online % via PC % tablet online mobile online MIO LI users LI penetra tion % 2, ,1 63 5,3 0, , ,6 82 5,0 0, NA 3, ,0 49 2,0 0, ,29 NA NA NA IAB Europe Research, 2012
7 9 činjenica zašto Linkedin 1. najvažnijab2b stranica u svijetu, te je 4 X puta učinkovitiji za B2B što su Facebook ili Twitter 2. više od 80% od Li je donositeljima odluka u poduzećima 3. LI prosječan korisnik s prihodom prosječna Twitter korisnika s prihodima prosječna Facebook korisnik prihod više od 25 milijuna ljudi pohađaju svaki dan LI 7. 45% posjetitelja od Li ošeta" na vašedruge (web stranice,blog whitepaper, video, itd.) 8. više od 2,1 milijuna profesionalnih skupina 9. člani 2 x više povjerenja inforamcijama na LinkedIn
8 Zašto je kralj B2B networkinga? Facebook No 1. družabna mreža za B2B je LI najbolje mesto za početak
9 Hoće li raditi i za vašposao?
10 100 % uspjeh 1. biti pronađen (odličan osobni profil) 2. pronađite svoje idealne klijentei strateške saveze 3. napravite prvi kontakt 4. izgradnja odnosa 5. prebaciti na "off-line 6. aktivacija Agencije
11 Vaše prisustvo na LinkedIn
12 Šta je LinkedIn osobni profil? What is LinkedIn? (1:54) DODATAK Kako u 4 koraka do osobnog LinkedIn profila
13 8 X kako optimizirati osobni profil za prodaju osiguranja Najvažnije 1. profesionalna fotografija 2. ne pretjerujte sa svojim nazivom npr: "Iskusni savjetnik u ABC osiguranje" 3. ispričati svoju priču -ali neka bude kratka 1.Foto 4. backup svoju priču s dokazom (iskustva) 2.Naziv 5. stavite svoj trudna zaslonu "Agent of theyear" 3.Kontakt 4.Backgraund= Summary 6. neka drugi backup= preporuke 7. budite vidljivi (501+ kontakt) 8. podijelite svoje sadržaje i biti aktivni
14 Call From Unknown Jack Contacts Lists Company Webpage Cold Contact vs. Brian Targeted Search Social Profile Warm Introduction KakoTop prodavači koriste LinkedIn 2013 LinkedIn Corporation. All Rights Reserved.
15 7 koraka do generiranja posla za agenata osiguranja 1. upoznajte svoje ciljeve: odnosno koliko se novih klijenata mjesečno hoćeš / trebaš? 2. identificirajte svoje ciljno tržište i Nazive ključnih kontakta 3. budite master pronaći procesa ovog tržišta 4. pridružite se svojim skupinama 5. napravite zanimljiv sadržaj za svoje tržište i članaka na web stranicama 6. podijelite vaše članke u važećim skupinama u vašim licencirani regiji 7. budite master network događaja u vašem području kroz LinkedIn Događaji Zapamtite, biti društveni je o izgradnji odnosa
16 Najkorisniji alati za prodaju In Mail: može biti vrlo učinkovit alat za prodavatelje (premium članstvo) "Advanced People Search pruža informacije o ljudima, radna mjesta, grupe i poduzeća; predložio uvjete za pretraživanje; pametniji upit namjera Algoritam; spremljena pretraživanja i upozorenja TeamLink Off-line: suradnja s publikom podijeliti i relevantan sadržaj
17 1:19 Transform the Way You Sell with LinkedIn Sales Navigator 17
18 LinkedIn index prodaje 15% više povratak strank 31% veča kvota teama 21% prodavača ima kvotu Korelira s prodajnimi uspehi Source: 18 Aberdeen Group
19 Gold Mine -poklon Učesnici obično plate 197 $ za taj sadržaj, ali nekoliko mjesta za impresivnih ljudi koji mogu dobiti puno od ove vrijednosti za svoju tvrtku. " Besplatni Webinar otkriva LinkedIn automatiziranu strategiju za potencijalne kupce, koja proizvodi 10 do 20 novih potencijalnih (leadsov) klijentima svaki dan! Novi korisnici / leadsi su kao zrak u tvrtke i u znjihposlovanje će doći u život Ako želite imati svaki dan od 10 do 20 svježe ciljanih potencijalnih kupaca / leadsov iz skupina donositelja odluka na LinkedIn, onda će to biti najvažniji webinar koji ćete vidjeti ove godine.. P. S. Proslijediti ili. Za potvrdu akoželite, da vamamožemo slati poklon
20 Brigita Lazar Lunder
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