Welcome to Coffee Planet

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1 franchising

2 Welcome to Coffee Planet

3 We are on a journey to bring our coffee to the world and we are looking for partners to help deliver our mission and share in our combined success. We hope this book inspires you to want to become part of the Coffee Planet family. Each recipient of this presentation agrees that all information contained herein is confidential, that the recipient will treat the information confidentially and that the recipient will not directly or indirectly duplicate or disclose this information without the prior written consent of Coffee Planet.

4 Arabica, Coffee Planet & our franchise partners Specialty coffee According to the Specialty Coffee Association (SCA), specialty coffee is coffee that scores 80 points or above (out of 100) when it is graded by coffee professionals. Specialty coffee is now the fastest growing sector of the coffee market as global consumers begin to appreciate the taste, depth and complexity of great coffee. Coffee roasters, vendors and café owners have the opportunity to benefit from this trend which is projected to be the fastest growing sector within coffee for the foreseeable future. If people wish to have the best watch they choose Swiss-made. If they want the best leather goods then Italy is top of the list. Why? Because the leading brands in these countries combine heritage and skills with new processes and techniques to create the world s best. At Coffee Planet we roast our 100% Arabica specialty coffee in our own roastery on the Arabian Peninsula; where Arabica roasting began over 500 years ago. The combination of this heritage, the world s finest Arabica beans and our expert know-how, helps us create truly unique specialty coffees. We are looking for franchise partners to help as many people as possible experience and enjoy our 100% Arabica specialty coffees; combined with wholesome food in unique and inspiring settings. We already work with franchise partners in several countries across the world and we believe there is a huge global-opportunity for Coffee Planet.

5 Our love of coffee and determination didn t stop there and by 2007, we expanded to offer a complete coffee solution to leading five-star hotels, catering companies, airlines and offices. In 2008, we opened our new roastery in Dubai, which meant we had total control of roasting our specialty coffee blends and single origin coffees. We then expanded into retail across the UAE and wider GCC region, selling coffee in supermarkets and specialist food stores. Coffee Planet is now a multi-million dollar success story through our own brand and via roasting privatelabel coffee for leading companies across the globe. We plan to keep growing until everyone in the world has the opportunity to experience and enjoy our 100% Arabica specialty coffee. We first started our coffee venture in 2005, when the local coffee-landscape in the UAE was very different and somewhat ordinary. With the goal to help people experience the finest global Arabica coffee, we set out to look at how coffee was being made, who was growing what and how we could develop our own great tasting blends. Launching Coffee Planet on the Arabian Peninsula made perfect sense to us, since what better place to learn from the past 500 years of Arabica coffee roasting and apply our modern approach & beyond In 2009 we launched our first franchised café concept in the UAE, while 2011 witnessed our global expansion of franchised cafés into other international markets. Our first task was to improve the quality of coffee sold on-the-go in highway convenience stores. We quickly got to work and signed our first partnership with two major blue-chip fuel companies in the UAE, to serve our freshly roasted, 100% Arabica coffee with fresh milk.

6 Our mission is to provide our customers with the finest global Arabica coffee, roasted and delivered perfectly every time. At Coffee Planet we take great pride in our coffee. We want all of our customers to experience the joy of a fabulous cup of coffee every time they choose Coffee Planet. We hope that we can do our bit to help customers around the world demand a better-quality coffee experience.

7 Our business We directly source 100% Arabica coffee from the world s best farmers in over 20 countries We roast coffee in our HACCP and UTZ certified UAEbased roastery in Dubai We create freshly-roasted whole beans, ground coffee and coffee capsules for retail and foodservice clients We provide and deliver a seamless, 360-degree approach to coffee solutions including: A range of market leading coffee machines and equipment All coffee related consumables Training for staff Machine service and maintenance Franchising outlet options Cafés Kiosks Carts Vending machines Why take a Coffee Planet franchise? High growth category Well-differentiated brand High-quality product Stylish and timeless outlet solutions Competitive franchising charges based on territory size and outlet number commitment What we are looking for in our franchise partners It starts with passion Passion for coffee Passion for customer service Passion for making money We want to work with the best new franchisees Leaders with vision Proven relevant operational business skills and achievement Brand-driven Ability to invest Great knowledge of their chosen franchise territory What we provide our franchisees: Site selection support Outlet design support including The Design Manual Contractor selection support Training including how to use The Operations Manual Ability to purchase exclusive coffee roasts at special prices Food and drink recipes with preparation guides Ability to purchase branded service-ware and consumables Marketing support including The Brand & Marketing Manual Outlet opening support Ongoing support Opportunity to apply for financing through our banking partners * *subject to terms and conditions

8 Café Incorporating a touch of Coffee Planet s Arabian heritage, the café design features a tribute to the UAE s most iconic buildings while other inspiration has been taken from our crop-to-cup ethos with warm, earthy tones, exposed brick, brass, black tiling and wood finishes.

9 The timeless design can be easily scaled to requirements and includes state-of-the-art equipment to complete the high-end finish.

10 Kiosk Taking core design elements of the authentic espresso bar and Arabian theme, the kiosk is an efficient solution, designed to cater to smaller locations while successfully including quality finishes and state-of-the-art equipment. Cart The durable and mobile Coffee Planet cart captures signature elements of the timeless design including brass panels and the iconic cup embellishments. With the option to add extensions and drop down counters, the cart includes storage, lighting, water units and shelving.

11 Fee structure Franchise contract fee This fee is to secure the franchise rights to a defined territory for a specific period of time, typically ten years Amount is based on the size of the territory and the contractual outlet-rollout Monthly royalty fees This fee is payable monthly and is a fixed percentage of total outlet gross sales Outlet opening fee This fee is payable prior to an outlet opening and includes support through the outlet opening process Amount is dependent on outlet size Next steps Once you have decided that you would like to apply to become a Coffee Planet franchise partner, please visit the franchise section of coffeeplanet.com. Download our application form and the completed form to One of our franchise representatives will then contact you to discuss your application.

12 We look forward to welcoming you to the Coffee Planet family

13 Coffee Planet Office M08 Commercial Bank of Dubai Building Sheikh Zayed Road PO Box Dubai UAE Telephone Facebook MyCoffeePlanet Instagram mycoffeeplanet

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