TOTAL SOLUTIONS COFFEE EXPERTISE SUSTAINABILITY COMMITMENT

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1 BEYOND the CUP

2 It begins with a partnership unlike any other. With passion, innovation, and a personalized approach, Keurig Green Mountain is disrupting the premium coffee category and redefining foodservice experiences for operators and their guests. TOTAL SOLUTIONS Single-serve innovation paired with an extensive portfolio of premium beverages, formats, and consumer-loved brands. COFFEE EXPERTISE Long-standing sourcing, roasting, and crafting experience backed by industry-leading expertise, insights, and support. SUSTAINABILITY COMMITMENT Sustainable practices from bean to cup and premium, Fair Trade coffee that ensures a living wage for our farmers and their families. DELIGHT GUESTS AND BREW A MORE ROBUST BOTTOM LINE WITH A TOTAL BEVERAGE PROVIDER THAT INVESTS IN YOUR SUCCESS EVERY STEP OF THE WAY. Value Proposition 01

3 SPECIALTY COFFEE is our specialty. Keurig Green Mountain is proud to offer BEVERAGE Formats From single-serve to traditional fractional packs to whole bean, you ll find the right format to fit your operational needs. expertise that is concentrated on the highest quality coffee in the world. SINGLE-SERVE 228 million Highest quality green coffee beans SPECIALTY COFFEE DEFINED BY THE SCAA Roasted to greatest flavor potential by true craftspeople Properly brewed to SCAA standards Profit by reducing coffee waste and selling every cup you brew while commanding a premium price. Allow guests to customize their cup with the blend that fits their taste. #1 Keurig brewed products #1 recommended by operators. Source: McKinsey Distributor & End Customer/decision makers Survey, August 2016 More than 228 million of green coffee purchased from farmer partners around the globe. 80pts + out of 100pts Coffee with outstanding quality and overall taste is graded specialty, earning a quality and overall taste rating of 80 out of 100 points. Appeal to a range of beverage preferences with 30+ well-loved beverage brands. Serve delicious freshly brewed beverages fast. Single-serve acceptance in foodservice is growing, with greatest purchase intent from Millennials. Source: Technomic 2015 SCAA=Specialty Coffee Association of America CUSTOMERS ARE CHOOSING SPECIALTY COFFEE. 51 % 3 x 21 % TRADITIONAL COFFEE Brew your way with a range of formats fractional packs, bulk whole bean, and bulk ground. TRADITIONAL + SINGLE-SERVE Use our full line of premium-quality coffees to ensure consistency and Specialty coffees represent 51% of U.S. coffee cups. Source: Specialty Coffee Association of America (SCAA), December 2014 Specialty coffee consumption rose threefold in the last 15 years. Source: National Coffee Association, % of consumers say beverages play an important role in which restaurants they visit for meals, up from 16% in Offer a wide selection, including Fair Trade, Organic, Rainforest Alliance Certified, and seasonal coffees. Choose from premium blends across all roast profiles. meet changing demands during your peak and off-peak dayparts while addressing low, medium, and high volume needs. Source: Penton Foodservice Industry Overview Specialty Coffee Beverage Formats 03

4 QUALITY Beverages K130 Hospitality Brewing SYSTEMS Elevate the guest experience with brands consumers love and variety that consistently guarantees satisfaction cup after cup. Offer great variety with reliable, easy-to-integrate and easy-to-use Keurig single-serve brewers. Serve consistent quality in every cup with BRANDS People are loyal to the brands they love. Connect with customers and align yourself with 30+ of the best-selling coffee brands in America. VARIETY With a breadth of 130+ varieties including Fair Trade, Organic, and Seasonal choices, your guests can get exactly what they want. K150, K150P Small-Medium Volume 15+ cups/day 4 cases/month options designed to work for various foodservice operations, including direct-water-line plumbing. Brew confidently with commercial grade brewing equipment certified to NSF standards, including a 1-year warranty. Keurig offers America s most popular brands. Increase profitability with the universal appeal of national and regional brand favorites. FLAVORED COCOA DECAF FRUIT BREW ROAST PROFILE TEA REGULAR COFFEE #1 Keurig ranked #1 coffee solution by Food Service decision makers, selected 7 to 1 over the next single serve system Source: McKinsey Distributor & End Customer/decision makers Survey, August 2016 LIGHT MEDIUM DARK 2016 Single Serve Coffee Maker Brand of the Year For the fifth consecutive year, the Keurig brewing systems is named Single Serve SEASONAL SELECTIONS FAIR TRADE & ORGANIC K3000SE Coffee Maker Brand of the Year 2016 Harris Poll EquiTrend Equity Study Keep beverage offerings fresh and deliver on the seasonal flavors customers look for with limited-time offerings. 4 x Seasonal/flavor interest is 4x higher for Millennials today than it was 5 years ago. Our commitment to producing premium coffees that deliver the richest aromas and flavors begins at the source. The quality of our coffee is directly related to the quality of the relationships we build with coffee farmers around the world. Medium-High Volume 30+ cups/day 8 cases/month Source: 2014 National Coffee Association Drinking Trends, Flavor & Fragrance Specialties 28 % Approximately 28% of coffee café consumers preferred operations that serve Fair Trade coffee. Source: Technomic Coffee & Bakery Report, 2014 BEYOND THE BREWER Boost your bottom line with selling support, from insights and trends to merchandising and recipes. 04 Quality Beverages Brewer Equipment 05

5 SUSTAINABILITY At Green Mountain Coffee, good quality coffee just isn t good enough. We travel the globe looking for only the finest beans the top 10% in the world and taste them at the source to ensure they meet our standards. Share specialty, premium-quality coffee with a story that has real meaning for your guests. GREEN MOUNTAIN COFFEE Fair Trade and Fair Trade Organic selections Specialty, premium-quality Arabica coffee Together with our consumers, suppliers, employees, and communities, Keurig is Making Every Cup Matter. Keurig Green Mountain ranks among the Top Green Companies in the U.S. for 2016 Source: Newsweek, Ranking World s Largest Companies on Corporate Sustainability and Environmental Impact RESPONSIBLE SOURCING At Keurig Green Mountain, sustainability means more than Fair Trade, it means partnering to improve the lives and land of small farmers to ensure their communities will thrive for years to come. $9 M invested in community development funds for coffee farmers in Source: RECYCLABILITY Recyclable K-Cup pods have started rolling off our production lines. Increasing production each year, 100% of our pods will be recyclable by Multiple formats to fit any operation WASTE CONSCIOUSNESS CLEAN WATER PROTECTION 14 M Nearly 14M pounds of Fair Trade Certified TM coffee sold in 2015 With a focus on energy use, greenhouse gas emissions, and waste diversion, we strive to reduce our environmental impacts by using resources efficiently across our supply chain and operations. Clean water for all. Through projects that enhance watersheds, protect habitats and conserve water, we will restore every cup of water used to brew a Keurig beverage, and keep connecting people with clean water. 524 M Gallons of water restored to date through projects around North America For more information about Green Mountain Coffee, visit SAVE WATER AND COFFEE 15% of each pot of brewed coffee is wasted, adding up to 438 cups of coffee annually, and about 55 gallons of water wasted. For more information about our sustainability efforts, visit By brewing only what you need, the Keurig System saves 6 gallons of water per cup vs traditional brewers. 06 Green Mountain Coffee Source: Keurig Research Study on Waste Coffee, February 2016 Sustainability 07

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7 To learn more about a partnership with Keurig Green Mountain, contact your representative or call Keurig Green Mountain, Inc All Rights Reserved

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