Report on Italian Desserts in China

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1 Report on Italian Desserts in China In recent three years, the total imports value of Chinese desserts products continued to grow steadily. In 2016 the total value of desserts products (including coffee, confectionary, chocolate, bakery products and ice cream) reached USD 1828 million with the growth of 9.56% comparing with the previous year. Italy is in the fourth place with a market share of 7.39% and an export value of million USD, after Vietnam, Indonesia and Malaysia. Chocolate By 2020, the United States is expected to be the largest consumer of chocolate globally, followed by Russia. Amongst the BRIC nations, while China is the nation projected to have the highest chocolate market growth in the period The statistics from an special agency (Euro monitor International) showed that the European consume more than 7 kgs of chocolate per year, the Korea and Japanese consume about 2 kgs each year, while the per capita consumption of chocolate is only grams per year in China. If China's per capita consumption of chocolate reaches 1 kg a year, it will become the largest chocolate market in the world. Experts predict that by 2020, the scale of China's chocolate market will reach 6 billion USD. Several foreign brands currently hold a large share of domestic consumption and the Chinese manufacturers are trying to improve their products in terms of quality and promotion. Data shows that the current Chinese chocolate market is still dominated by the foreign chocolate enterprises which account for more than 80% of the domestic market share, such as MARS, FERRERO, NESTLE, HERSHEY'S,MEIJI, GODIVA, ect. In 2016 the total value of Chinese imports of chocolate is USD 333 million. In the ranking of countries, Italy is firmly in the first place with a market share of 28% and an export value of million USD. Chocolate, however, is the first entry of Italian exports to China in the agri-food sector and represents 25% of Italian exports in food and beverage. All these made chocolates be one of the most famous Italian brands. For this reason, since the 90s many foreign manufacturers of chocolate have made their entry into China, winning a control of the entire mid-market and upper middle in a short time.

2 Different from other countries and due to the fast development of e-commerce in recent years, more Chinese consumers tend to buy chocolate from the internet, in addition to traditional sales channels. In China, nearly 20% of the chocolate is sold through e-commerce platform. Ice Cream In past few years, China has surpassed the US to become the largest ice cream market in the world. Through a combination of forces is driving increased consumption, one of the chief proponents is rising middle-income stratum in China. With more disposable income and a proclivity for goods enjoyed in the West, ice cream consumption has never been higher in China. The Chinese market for ice cream has an excellent growth given that seasonal phenomenon is turning into a constant habit. The consumption volume in China reached 4.3 billion liters in Some of the largest companies in the local dairy and the most famous multinational confectionery industry have gained a market share greater than 85%, like Yili Group, Mengniu Group, Bright Group, Nestle, Wall's, Haagen-Dazs etc. The ice cream of fresh Italian is still not widespread even if they operate with some commitment from Italian manufacturers of machinery and ingredients. However, the Chinese consumers are accepting gelato rapidly. With regard to imports of ice cream in 2016 was USD 61 million and Italy ranked as 10 with USD 1.08 million in value, a huge increase of 273% compared to Pastry and Bread China pasta market is in its nascent phase where there is generally a lack of diversity in terms of product formats relative to its other noodle-based substitutes, e.g. instant noodles. Almost all of the pasta consumed in China is in the dried pasta format, with a lack of canned / preserved pasta or chilled / fresh pasta being available on the market. Pasta market sales volume and value both grew fast in the past 8 years. Growth is mainly driven by younger Chinese consumers as they develop growing acceptance and corresponding demand for Western dine-out options, e.g. pizza and pasta. Introduction of an extensive pasta menu in foodservice outlets like Pizza Hut appealed to younger Chinese consumers and grew substantial popularity over the years; this make foodservice outlets a key demand driver for pasta in China.

3 Italian pasta makers are looking to expand in Asia and China. The total pasta import value has reached USD 30 million in 2016 with an increase of 28.5%. While Italy still ranked No.1 with a share of 49%. With regard to imports of pastry and bread in 2016 were 182 million USD, an increase of 49% compared to 2015 Italy ranked as 15 with 3.15 million USD in value. The market share has increased from 1.18% to 1.73%. Coffee Compared with most countries in the world, coffee consumption started late in China. The traditional Chinese consumers do not have the habit of drinking coffee in daily life because it represents a Western life style which is more attractive for the upper class and middle class in China as well as the younger generation. For them, coffee is not only a refreshing drink but also a way to enjoy social life or promote business negotiation. According to the data provided by some specialized agency (Euro monitor International), in average the American drinks 400 cups of coffee a year, the British drinks 250 cups, the Japanese drinks 200 cups, while the average Chinese coffee consumption is only 4 cups per year, which is almost the lowest in the world ranking. Although at present the average consumption of coffee in China is lower than the global average level, the Chinese coffee market is still very potential. According to the data of U.S. Department of Agriculture, Chinese total coffee consumption has tripled in the past 5 years. The Chinese coffee market will still maintain the high growth trend of 16-20% in the future. At the moment the instant coffee is still occupying the main market in China with the market share of over 70%, while ready-to-drink coffee and freshly ground coffee are also gradually recognized by the market. In 2016 the total value of Chinese imports of coffee is USD 494 million. In the ranking of countries, Italy is in the third place with a market share of 4% and an export value of million USD after Vietnam and Malaysia.

4 Dazi doganali Codice Doganale Descrizione del prodotto Dazio (MFN) (%) 1806 Cioccolato Gelati Confetteria /20/40/90 Prodotto da forno Biscotti Caffe tostato VAT (%) Fonte: Dogana Cinese (2016)

5 IMPORTAZIONI IN CINA DI DESSERTS ( ) January December Note: including HS code 0901 for coffee, HS code 1704 for confectionary, HS code 1806 for chocolate, HS code 1905 for bakery products and HS code 2105 for ice cream % Share % Change Rank Country / World Vietnam Indonesia Malaysia Italy Hong Kong United States Taiwan Korea, South France Denmark IMPORTAZIONI IN CINA DI DESSERTS ( ) January October Note: including HS code 0901 for coffee, HS code 1704 for confectionary, HS code 1806 for chocolate, HS code 1905 for bakery products and HS code 2105 for ice cream % Share % Change Rank Country / World Vietnam Indonesia Hong Kong Malaysia Italy France Taiwan United States Belgium Japan

6 IMPORTAZIONI IN CINA DI CIOCCOLATO ( ) January December Hs code:1806 IMPORTAZIONI IN CINA DI CIOCCOLATO ( ) January October Hs code:1806

7 IMPORTAZIONI IN CINA DI COFFEE ( ) January December Hs code:0901 IMPORTAZIONI IN CINA DI COFFEE ( ) January October Hs code: 0901

8 IMPORTAZIONI IN CINA DI BAKERY PRODUCTS ( ) January December Hs code: 1905 IMPORTAZIONI IN CINA DI BAKERY PRODUCTS ( ) January October Hs code: 1905

9 IMPORTAZIONI IN CINA DI GELATI ( ) January December Hs code: 2105 IMPORTAZIONI IN CINA DI GELATI ( ) January October Hs code: 2105

10 IMPORTAZIONI IN CINA DI CONFETTERIA ( ) January December Hs code: 1704

11 IMPORTAZIONI IN CINA DI CONFETTERIA ( ) January October Hs code: 1704

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