16 17 October 2018 caffecultureshow.com

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1 caffecultureshow.com

2 2 New Team, New Venue, New Dates, New Rates After 11 years at Olympia, the event is moving to the Business Design Centre in Islington, which is in the heart of one of London s most vibrant café communities. Our new home the Business Design Centre, Islington Caffè Culture has been acquired by Living Media Events which has re-united the show with the original award-winning team, who established Caffè Culture as the leading trade event for the Café and Coffee Bar industry. With decades of experience running successful events, the team is passionate about representing this thriving market and taking the show to new heights. We also have a new date in the calendar. After a period of consultation with the industry, we have taken the popular decision to move the show to October 2018.

3 16 17 October Who Will Visit? Caffè Culture 2018 is all about helping established businesses reach the next level. We have identified four types of businesses at different stages of development who share an aspiration to accelerate their growth. Registration to attend will this year be focused on professionals with an established business and a direct role in the purchasing process. Small multiples The most important visitor group facing the most exciting challenges. Businesses with 2-30 outlets looking at opportunities for further growth. Single outlet independents Established and profitable independents will attend to find avenues to increase profits through extending their trading hours and growing their customer base whilst actively considering a second site. Larger multiples Leisure industry professionals Café operations with in excess of 30 sites will visit the event to source new suppliers who can help them increase margins, capitalise on trends and build their brands. Caffè Culture will actively target other businesses looking to extend their operation with a quality tea and coffee offering. This will include buyers from pub chains, hotels, cinema groups and restaurateurs.

4 4 Key Visitor Visitor Breakdown by Company Information In 2017, Caffè Culture had 3,537 visitors attend the show over two days. We expect this figure to exceed 4,000 for A breakdown of who attended is on this page: Café/Coffee Shop + Sandwich Shop + Tea Room 41% Wholesale + Distributor + Supplier 19% What the 2017 Visitors Wanted to See 58% Coffee 50% Coffee Equipment 40% Food 39% Catering Equipment 38% Bakery 33% Barista Demonstrations /Competitions 32% Coffee Roasting 21% Tea 21% Packaging 20% Dairy 20% Business Seminars & Training 17% Soft Drinks 16% Food Demonstrations 16% Epos 15% Green Coffee 14% Technology 13% Associations 13% Furniture 12% Tableware Decision Makers 41% Were either an AMD/CEO/Chairman or Owner Partner Industry Body & Association + Education & Training 2% Interior Design + Architecture 2% Bakery + Deli 3% Contract / Cost-Sector Caterer 3% Purchasing Power 26% Visitors that had more than 50,000 to spend Company Status 19% 14% Visitors that had more than 100,000 to spend Group Head Office + Franchise Hotel + Bar + Restaurant 7% Leisure Facility + Garden Centre + Retail Outlet + Fast Food 6% 73% Independent Consultancy 6% Epos & Technology 6% Media 5%

5 45 Why They Will Visit? We know that a successful café enterprise is about much more than making a great flat white. From recruiting and retaining the best staff to building a consistent brand, we understand the key steps to building a profitable business in a highly competitive market. Our visitors will be looking to expand their café operations and will have the budget and motivation to place orders with suppliers who can help them reach their goals. While opportunities exist to meet coffee enthusiasts and aspiring café owners at other events, Caffè Culture exists purely to bring established owners, operators and buyers together with the brands that can help fuel their growth plans.

6 6 Caffè Feature Programme As well as the opportunity to meet thousands of café professionals, Caffè Culture will provide a full programme of talks, demonstrations, masterclasses, a roasting village and a hosted buyers programme to help drive visitors to the show. Details of the full programme will be released in the coming months

7 7 Steering Committee To ensure the show is focused and relevant, we will be working with a select group of industry experts to steer the direction of the show and design a programme to educate and entertain our visitors. Drawing on their own experiences, our experts will provide the key ingredients to build a successful business, whatever your scale. Steve Penk Steve Penk is a successful business owner and has held some very prestigious positions within the coffee industry. A former Board Member and Vice President of the SCAE, a Board Member and Chairman of the WBC, Steve is also the exclusive UK distributor of Loring, Fetco, PuqPress, Mahlkoenig, Ditting, Anfim and La Spaziale. Maxwell Colonna-Dashwood Maxwell is a 3-time winner of the UKBC, serial finalist of the WBC, author, academic, co-founder of Colonna Coffee and Coffee Roaster. Maxwell s goal is to think big and achieve innovative ways in which we experience coffee. At the heart of it is a passion to find out how good coffee can be. Maxwell is also well known for collaborating with the scientific world and co-authoring published academic papers; exploring topics such as freezing coffee beans and the effect water has on the flavour of a cup of coffee. John Richardson John Richardson is an author, coach and consultant to the hospitality industry where he specialises in helping coffee shop owners increase profits and make their businesses run more efficiently. As well as authoring the UK s top 3 books on running successful coffee shops, John regularly appears in the media sharing his industry expertise. He has advised the NHS, Gordon Ramsay and Simon Rimmer and writes a regular blog for Caffè Culture.

8 8 Stand Rates To ensure our exhibitors get maximum return on investment, the stand rates have been reduced by up to 16% compared to We have also negotiated favourable power rates with the venue, saving you up to 30% when compared to the 2017 prices. Shell scheme VAT per sqm Includes: Walling, name board, fascia, carpet, show guide and online profile Space only VAT per sqm Includes: Carpet, show guide and online profile Roaster Zone 1050 total price Includes counter top, machine, grinder and power Artisan Food Market 800 total price Includes counter top stand and nameboard To discuss exhibiting at Caffè Culture 2018, please contact the sales team today: Elliot Gard (Event Director) +44 (0) (0) Dan Holmes (Director) +44 (0) (0)

9 9 Floor Plan Gallery Bays Gallery Bays GL44 GL42 GL40 GL38 GL36 GL34 GL32 GL30 GL28 GL GL24 GL22 GL20 GL18 GL16 GL14 GL12 GL10 GL8 GL6 GL4 GL G7 F12 E11 E10 D D16 C17 C16 C15 B21 B20 B19 B A20 A18 A16 A Stage: Compete H4 G G1 F2 F8 1.0 F7 1 H3 H2 H1 Theatre: Learn G4 G3 G5 G2 F3 F10 F9 F11 2 F4 2 F6 F1 E E9 E E7 E4 E3 3 E1 E6 E5 D2 10m D1 10m 2 D m 2 D D4 D3 D14 D12 Feature: See D6 D5 1.0 C14 30m 2 C RZ RZ1 10.5m C4 C7 C5 C3 C6 C8 10m 2 C2 C13 2 C1 B3 B17 B12 B10 1 B9 B4 B2 B16 B13 B11 2 B8 B5 B1 B15 B14 B7 B6 1.5 A19 A14 A13 A5 A4 3m 2 A17 A12 A11 A7 A6 A3 A3a 3m 2 A10 A8 3 A2 Roasting Village A9 1.2 RZ9 1.2 RZ2 A RZ8 RZ7 1.2 RZ6 RZ5 1.2 RZ4 RZ3 Main Entrance at Ground Level 1.0 3m m m m m 2 MV28 MV22 MV16 MV10 MV4 MV30 MV26 MV24 MV20 MV18 MV14 MV12 MV8 MV6 MV2 AM35 AM34 AM33 AM32 AM29 AM28 AM27 AM26 AM23 AM22 AM21 AM20 AM17 AM16 AM15 AM14 AM11 AM10 AM9 AM8 AM5 AM4 AM3 AM2 AM36 AM31 AM30 AM25 AM24 AM19 AM18 AM13 AM24 AM7 AM6 AM1 Press Lounge Gallery Suites

10 10 Contact Us To discuss exhibiting at Caffè Culture 2018, please contact the sales team today: Elliot Gard Event Director +44 (0) (0) Dan Holmes Director +44 (0) (0)

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