Competitive Trade Analysis Italy

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1 MARKET ACCESS SECRETARIAT Global Analysis Report Competitive Trade Analysis Italy July 2015 REPORT CONTENT SUMMARY This report looks to highlight the major sectors in Italy, and attempts to identify the best opportunities for Canadian exports. Specifically, the data analysis that follows focusses on the top ten Italian imports by major aggregate sector, of which Canada is a supplier. It identifies the gap between Italy s imports from the world and the proportion provided by Canada, and then outlines top international. Unless otherwise specified, all figures in this document are based on import data as reported by Eurostat, and were sourced from Global Trade Atlas (2015). ITALY MARKET SUMMARY Italy was the eighth-largest importer of agri-food and seafood products in the world with C$62.0 billion in 2014, and Canada s share was 1.4% or C$853.4 million. In 2014, Italy exported C$51.2 billion worth of agri-food and seafood products to the world. This was an increase of 9.6% from 2013 and resulted in a ranking of tenth-largest agri-food and seafood exporter in the world. Over half (56%) of Italy s agri-food and seafood products are supplied by other European countries, such as,,, the and Poland. However, Italy s agri-food and seafood imports from Canada have been increasing faster than their imports from the world. This has resulted in a stable supply gap not only overall, but among most of Italy s top import commodities. Note: Please see the Annex at the end of this document for a list of abbreviations that will be used throughout this report. CONTENTS Report Content Summary... 1 Italy Market Summary... 1 Trade Overview... 2 Top Ten Agri-Food and Seafood Commodity Imports Meat and Edible Offal Dairy, Eggs and Honey Fish and Crustaceans Cereals Fats and Oils Edible Fruit and Nuts Food Waste and Animal Feed Beverages Spices, Coffee and Tea Live Animals Conclusion For More Information Resources Annex: Abbreviations Visit our online library of public reports for more information on this and other markets.

2 TRADE OVERVIEW Italy is a net importer of agri-food and seafood products. In 2014, Italy s agri-food and seafood trade deficit was C$10.8 billion with imports valued at C$62.0 billion, and C$51.2 billion in exports. Italy imports a wide variety of agri-food and seafood products with their top commodities being meat and edible offal, dairy, eggs and honey, and fish and crustaceans. The top three supplying countries are,, and. Canada is ranked 17 th among the 176 supplying countries to Italy and has seen some large fluctuation in market share over the last few years. Italy s Top Ten Suppliers of Agri-Food and Seafood Products, C$ Millions World 50, , , , , , , , , , , , , , , , , , , , , , , , , Austria 1, , , , , Poland 1, , , , , Belgium 1, , , , , Indonesia , , United States , , , Brazil 1, , , , , Canada Italy s Top Ten Suppliers of Agri-Food and Seafood Products, % Share PP Change Austria Poland Belgium Indonesia United States Brazil Canada Page 2

3 Canada has a large supply gap with Italy even though Canada was Italy s 17 th -largest supplier of agri-food and seafood products in There has been steady fluctuation in the value of Italy s agri-food and seafood imports from Canada over the last five years, but 2014 saw a 102.3% increase in imports to Italy from 2013 and thus an increase in market share to 1.4%. This growth was due to an increase in Italy s imports of cereals from Canada, more specifically durum wheat, which saw a substantial increase in imports of 220.6% over Italy has a diverse supplier list for agri-food and seafood products, but the top five countries combined represented 50.3% of the import market, signalling a relatively concentrated supply environment. Agri-Food and Seafood Product Supply Gap, C$ Millions Italy s imports from the world 50, , , , , Italy s imports from Canada Supply gap 49, , , , , Meat and edible offal was Italy s top-grossing commodity in 2014, with a value of C$6.7 billion or 10.8% of overall agri-food and seafood imports. However, over the 2010 to 2014 period, the meat and edible offal category was a low performer, with a compound annual growth rate (CAGR) of 2.9%. In comparison, the slightly smaller categories of cereals, food waste and animal feed, and spices, coffee and tea posted the strongest value sales growth with CAGRs of 12.2%, 9.1% and 8.5%, respectively, over the same period Rank HS Code Italy s Top Ten Agri-Food and Seafood Commodity Imports from the World, C$ Millions Commodity Total Agri-Food and Seafood Imports 50, , , , , Meat and edible offal 6, , , , , Dairy, eggs and honey 4, , , , , Fish and crustaceans 4, , , , , Cereals 2, , , , , Fats and oils 3, , , , , Edible fruit and nuts 2, , , , , Food waste and animal feed 2, , , , , Beverages 1, , , , , Spices, coffee and tea 1, , , , , Live animals 2, , , , , Page 3

4 TOP TEN AGRI-FOOD AND SEAFOOD COMMODITY IMPORTS 1. MEAT AND EDIBLE OFFAL Italy s Top Ten Suppliers of Meat and Edible Offal, C$ Millions World 6, , , , , , , , , , , Poland Denmark Austria Ireland Brazil Belgium (33) Canada Italy s Top Ten Suppliers of Meat and Edible Offal, % Share PP Change Poland Denmark Austria Ireland Brazil Belgium (33) Canada Page 4

5 Meat and Edible Offal Supply Gap, C$ Millions Italy s imports from the world 6, , , , , Italy s imports from Canada Supply gap 6, , , , , Italy s Top Five Meat and Edible Offal Product Imports, C$ Millions HS Code Description Fresh/chilled pork meat (hams, shoulders, bone-in) Fresh/chilled beef cuts with bone-in CAGR% , , , , , , Fresh/chilled boneless beef Fresh/chilled pork Fresh/chilled carcasses and half-carcasses of beef Italy s Top Five Meat and Edible Offal Product Imports and Top Supplying Countries, 2014 HS Code Product Description Fresh/chilled pork meat (hams, shoulders, bone-in) Fresh/chilled beef cuts with bone-in Fresh/chilled boneless beef Fresh/chilled pork Fresh/chilled carcasses and half-carcasses of beef Market Share % Ireland Poland Denmark Austria 9.68 Poland Canada s % Share Page 5

6 2. DAIRY, EGGS AND HONEY Italy s Top Ten Suppliers of Dairy, Eggs and Honey, C$ Millions World 4, , , , , , , , , , , , Austria Belgium Poland Hungary Slovenia Lithuania (45) Canada N/C Italy s Top Ten Suppliers of Dairy, Eggs and Honey, % Share PP Change Austria Belgium Poland Hungary Slovenia Lithuania Canada (45) Dairy, Eggs and Honey Supply Gap, C$ Millions Italy s imports from the world 4, , , , , Italy s imports from Canada N/C Supply gap 4, , , , , Page 6

7 Italy s Top Five Dairy, Eggs and Honey Product Imports, C$ Millions HS Code Description CAGR% Cheese, (including cheddar and Colby) Milk/cream, not concentrated nor sweetened, >1% but <6% fat content by weight Fresh cheese, unripened or uncured (including whey cheese) and curd Yogurt, whether or not sweetened, flavoured or containing added fruit, nuts or cocoa Concentrated milk/cream, whether or not sweetened, in powder and other solid forms, <1.5% fat content by weight 1, , , , , Italy s Top Five Dairy, Eggs and Honey Product Imports and Top Supplying Countries, 2014 HS Code Product Description Market Share % Canada s % Share Cheese, (including cheddar and Colby) Milk/cream, not concentrated nor sweetened, >1% but <6% fat content by weight Austria Fresh cheese, unripened or uncured (including whey cheese) and curd Yogurt, whether or not sweetened, flavoured or containing added fruit, nuts or cocoa Concentrated milk/cream, whether or not sweetened, in powder and other solid forms, <1.5% fat content by weight Lithuania Austria Greece Belgium Page 7

8 3. FISH AND CRUSTACEANS Italy s Top Ten Suppliers of Fish and Crustaceans, C$ Millions World 4, , , , , Denmark Greece Sweden Ecuador Thailand Argentina India (35) Canada Italy s Top Ten Suppliers of Fish and Crustaceans, % Share PP Change Denmark Greece Sweden Ecuador Thailand Argentina India (35) Canada Fish and Crustaceans Supply Gap, C$ Millions Italy s imports from the world 4, , , , , Italy s imports from Canada Supply gap 4, , , , , Page 8

9 Italy s Top Five Fish and Crustacean Product Imports, C$ Millions HS Code Description CAGR% Frozen shrimp and prawns Frozen, dried, salted or in-brine cuttlefish and squid Frozen, dried, salted or in-brine octopus Smoked Pacific, Atlantic and Danube salmon Fresh/chilled Atlantic and Danube salmon Italy s Top Five Fish and Crustacean Product Imports and Top Supplying Countries, 2014 HS Code Product Description Frozen shrimp and prawns Frozen, dried, salted or in-brine cuttlefish and squid Frozen, dried, salted or in-brine octopus Smoked Pacific, Atlantic and Danube salmon Fresh/chilled Atlantic and Danube salmon Market Share % Argentina Ecuador Thailand Morocco Poland Sweden Denmark Denmark China 8.98 Mexico 9.67 Lithuania Canada s % Share 0.01 Page 9

10 4. CEREALS Italy s Top Ten Suppliers of Cereals, C$ Millions World 2, , , , , Canada Hungary Ukraine Austria United States Romania Greece Bulgaria Italy s Top Suppliers of Cereals, % Share PP Change Canada Hungary Ukraine Austria United States Romania Greece Bulgaria Cereals Supply Gap, C$ Millions Italy s imports from the world 2, , , , , Italy s imports from Canada Supply gap 2, , , , , Page 10

11 Italy s Top Five Cereal Product Imports, C$ Millions HS Code Description CAGR% Non-durum wheat 1, , , Corn (maize), other than seed corn , , Durum wheat , Barley Non-durum wheat seed Italy s Top Five Cereal Product Imports, C$ Millions and Top Supplying Countries, 2014 HS Code Product Description Non-durum wheat Corn (Maize), other than seed corn Durum wheat Barley Non-durum wheat seed Market Share % Austria Ukraine Canada Hungary Hungary Austria Hungary United States Hungary Canada s % Share 4.40 < Page 11

12 5. FATS AND OILS Italy s Top Ten Suppliers of Fats and Oils, C$ Millions World 3, , , , , , , , , , Indonesia , Malaysia Greece Ukraine Hungary Tunisia (57) Canada Italy s Top Ten Suppliers of Fats and Oils, % Share PP Change Indonesia Malaysia Greece Ukraine Hungary Tunisia (57) Canada Fats and Oils Supply Gap, C$ Millions Italy s imports from the world 3, , , , , Italy s imports from Canada Supply gap 3, , , , , Page 12

13 Italy s Top Five Fats and Oils Product Imports, C$ Millions HS Code Description Virgin olive oil and fractions, not chemically modified CAGR% , , , Palm oil, refined, but not chemically modified Crude palm oil, not chemically modified Crude sunflower seed or safflower oil, and their fractions, not chemically modified Refined olive oil and fractions, but not chemically modified Italy s Top Five Fats and Oils Product Imports and Top Supplying Countries, 2014 HS Code Product Description Market Share % Canada s % Share Virgin olive oil and fractions, not chemically modified Greece Portugal Palm oil, refined, but not chemically modified Indonesia Malaysia Crude palm oil, not chemically modified Indonesia Malaysia Thailand Crude sunflower seed or safflower oil, and their fractions, not chemically modified Ukraine Hungary Moldova Refined olive oil and fractions, but not chemically modified Tunisia 4.45 Turkey 1.47 Page 13

14 6. EDIBLE FRUIT AND NUTS Italy s Top Ten Suppliers of Edible Fruit and Nuts, C$ Millions World 2, , , , , Turkey United States Costa Rica Ecuador Chile Argentina (69) Canada Italy s Top Ten Suppliers of Edible Fruit and Nuts, % Share PP Change Turkey United States Costa Rica Ecuador Chile Argentina (69) Canada Edible Fruit and Nuts Supply Gap, C$ Millions Italy s imports from the world 2, , , , , Italy s imports from Canada Supply gap 2, , , , , Page 14

15 Italy s Top Five Edible Fruit and Nut Product Imports, C$ Millions HS Code Description CAGR% Fresh or dried bananas Fresh or dried, shelled hazelnuts or filberts Fresh or dried, shelled almonds Fresh or dried, in-shell walnuts Fresh or dried lemons and limes Italy s Top Five Edible Fruit and Nut Product Imports and Top Supplying Countries, 2014 HS Code Product Description Fresh or dried bananas Fresh or dried, shelled hazelnuts or filberts Fresh or dried, shelled almonds Fresh or dried, in-shell walnuts Fresh or dried lemons and limes Market Share % Costa Rica Ecuador Turkey United States United States Georgia Argentina Colombia Azerbaijan 4.45 Australia 8.20 Chile Canada s % Share 0.05 Page 15

16 7. FOOD WASTE AND ANIMAL FEED Italy s Top Ten Suppliers of Food Waste and Animal Feed, C$ Millions World 2, , , , , Argentina Paraguay Brazil United States Slovenia Austria (29) Canada Italy s Top Ten Suppliers of Food Waste and Animal Feed, % Share PP Change Argentina Paraguay Brazil United States Slovenia Austria (29) Canada Food Waste and Animal Feed Supply Gap, 2014, C$ Millions Italy s imports from the world 2, , , , , Italy s imports from Canada Supply gap 2, , , , , Page 16

17 Italy s Top Five Food Waste and Animal Feed Product Imports, C$ Millions HS Code Description Soybean oilcake and other solid residue, whether or not ground or in pellet form Dog and cat food, put up for retail sale Animal feed preparations, except dog or cat food for retail sale Sunflower seed oilcake and other solid residue, whether or not ground or in pellet form Flours, meals and pellets of meat/meat offal, unfit for human consumption; greaves CAGR% , Italy s Top Five Food Waste and Animal Feed Product Imports and Top Supplying Countries, 2014 HS Code Product Description Soybean oilcake and other solid residue, whether or not ground or in pellet form Market Share % Argentina Paraguay Brazil Canada s % Share Dog and cat food, put up for retail sale Thailand Animal feed preparations, except dog or cat food for retail sale Sunflower seed oilcake and other solid residue, whether or not ground or in pellet form Flours, meals and pellets of meat/meat offal, unfit for human consumption; greaves Russia Ukraine Slovenia Ireland Page 17

18 8. BEVERAGES *does not include juices Italy s Top Ten Suppliers of Beverages, C$ Millions World 1, , , , , Austria United Kingdom United States Belgium Denmark Slovenia (51) Canada Italy s Top Ten Suppliers of Beverages, % Share PP Change Austria United Kingdom United States Belgium Denmark Slovenia Canada (51) Beverages Supply Gap, C$ Millions Italy s imports from the world 1, , , , , Italy s imports from Canada Supply gap 1, , , , , Page 18

19 Italy s Top Five Beverage Product Imports, C$ Millions HS Code Description CAGR% Beer made from malt Non-alcoholic beverages Sparkling wine of fresh grapes Wine of fresh grapes (other than sparkling) >2 litre Whiskies Italy s Top Five Beverage Product Imports and Top Supplying Countries, 2014 HS Code Product Description Beer made from malt Non-alcoholic beverages Sparkling wine of fresh grapes Whiskies Wine of fresh grapes (other than sparkling) >2 litre Market Share % Denmark Austria United Kingdom United States United States Belgium Australia Canada s % Share 0.06 < Page 19

20 9. SPICES, COFFEE AND TEA Italy s Top Ten Suppliers of Spices, Coffee and Tea, C$ Millions World 1, , , , , Brazil Vietnam India Uganda Indonesia Colombia Honduras Ethiopia (72) Canada Italy s Top Suppliers of Spices, Coffee and Tea, % Share PP Change Brazil Vietnam India Uganda Indonesia Colombia Honduras Ethiopia (72) Canada Spices, Coffee and Tea Supply Gap, C$ Millions Italy s imports from the world 1, , , , , Italy s imports from Canada Supply gap 1, , , , , Page 20

21 Italy s Top Five Spices, Coffee and Tea Product Imports, C$ Millions HS Code Description Coffee, not roasted, not decaffeinated Coffee, roasted, not decaffeinated Black tea (fermented) and partly fermented tea, packaged <3 kg White or black pepper, neither crushed nor ground Coffee, not roasted, decaffeinated CAGR% , , , Italy s Top Five Spices, Coffee and Tea Product Imports and Top Supplying Countries, 2014 HS Code Product Description Coffee, not roasted, not decaffeinated Coffee, roasted, not decaffeinated Black tea (fermented) and partly fermented tea, packaged <3 kg White or black pepper, neither crushed nor ground Coffee, not roasted, decaffeinated Market Share % Vietnam Brazil Poland Vietnam Belgium Belgium 4.71 India India 7.13 Indonesia Canada s % Share < Page 21

22 10. LIVE ANIMALS Italy s Top Ten Suppliers of Live Animals, C$ Millions World 2, , , , , , , , , , Hungary Austria Ireland Poland Denmark Romania (79) Canada Italy s Top Ten Suppliers of Live Animals, % Share PP Change Hungary Austria Ireland Poland Denmark Romania Canada (79) Live Animals Supply Gap, 2014, C$ Millions Italy s imports from the world 2, , , , , Italy s imports from Canada Supply gap 2, , , , , Page 22

23 Italy s Top Five Live Animal Product Imports, C$ Millions HS Code Description Live cattle, other than purebred breeding CAGR% , , , Live cattle, purebred breeding Live sheep Live pigs, <50 kg each Live pigs, >50 kg each Italy s Top Five Live Animal Product Imports and Top Supplying Countries, 2014 HS Code Product Description Live cattle, other than purebred breeding Live cattle, purebred breeding Live sheep Live pigs, <50 kg each Live pigs, >50 kg each Market Share % Ireland Hungary Denmark Austria Austria Romania Canada s % Share Page 23

24 CONCLUSION Even though Italy s imports of agri-food and seafood products from Canada have continually increased since 2012, there is still a significant supply gap between the two countries which has only continued to widen. However, over the last five years, Italy s imports of agri-food and seafood products from Canada have grown at a faster rate than their imports from the world. As well, while Italy sources agri-food and seafood products from a large number of countries, among many commodities the vast majority of their imports come from other European Union countries, leaving just marginal market share for others. Canada holds less than 1% market share in all but one (cereals) of Italy s key import commodities. However, Italy s imports from Canada have increased in five of their top ten commodities (meat and edible offal; cereals; food waste and animal feed; beverages; and spices, coffee and tea). This may indicate further potential to lessen the gap, particularly, within the aforementioned commodities as Italy s imports from Canada outpaced their imports from the world in these categories. Canada should also benefit from tariff reductions under the Comprehensive Economic and Trade Agreement (CETA). FOR MORE INFORMATION International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice. Overview of Trade Commissioner Services in Italy Find a Trade Commissioner For additional intelligence on this and other markets, the complete library of Global Analysis reports can be found under Statistics and Market Information at the following link, arranged by sector and region of interest: ats-sea.agr.gc.ca RESOURCES Global Trade Atlas, March 2015 ANNEX: ABBREVIATIONS CAGR - compound annual growth rate - not applicable N/C - not calculable PP - percentage point (difference between two percentage values) Page 24

25 Competitive Trade Analysis: Italy Global Analysis Report Prepared by: Stephanie Clarke, Market Analyst Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2015). Photo Credits All photographs reproduced in this publication are used by permission of the rights holders. All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada. For additional copies, to request an alternate format, and for all other inquiries regarding this publication, please contact: Agriculture and Agri-Food Canada, Global Analysis 1341 Baseline Road, Tower 5, 3 rd floor Ottawa, ON Canada, K1A 0C5 The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada (AAFC) assumes no liability for any actions taken based on the information contained herein. Reproduction or redistribution of this document, in whole or in part, must include acknowledgement of Agriculture and Agri-Food Canada as the owner of the copyright in the document, through a reference citing AAFC, the title of the document and the year. Where the reproduction or redistribution includes data from this document, it must also include an acknowledgement of the specific data source(s), as noted in this document. Agriculture and Agri-Food Canada provides this document and other report services to agriculture and food industry clients free of charge. Page 25

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