Café Vienna since Vienna a city of imperial tradition which is world famous for its classical music, cakes & coffeehouse culture.

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2 Vienna a city of imperial tradition which is world famous for its classical music, cakes & coffeehouse culture.

3 It is our mission to bring this culture to your country and give your clients the authentic Viennese coffeehouse experience.

4 AIDA MORE THAN 100 YEARS OF SUCCESS

5 More than 100 Years of Success & know-how Joseph Prousek opens his first coffee shop Joseph Prousek opens the first factory in Vienna 11 outlets have been opened AIDA was a pioneer in shock freezing their products The first big B2B order for the American soldiers (Ice Cream and Doughnuts)

6 More than 100 Years of Success Felix Prousek the second generation joins the company and opens more stores with his father. Felix Prousek is announced CEO Due to demand new outlets and a 5000m 2 factory is built in Vienna Over 20 outlets are opened

7 More than 100 Years of Success Michael Prousek, Grandson of Founder Josef is announced CEO Dominik Prousek (4 th generation) joining the family business Two franchise outlets in Vienna opened Aida opens four franchise outlets which makes it a total of 31 stores in Vienna

8 More than 100 Years of Success Aida opens first international franchise outlets in Zagreb Croatia and Jeddah Saudi Arabia 3 shops are opened in Kazakhstan and one shop in Bosnia. Further AIDA franchises are being built in Qatar, Kazakhstan, Bosnia, Saudi Arabia and Austria

9 AIDA Snapshot => Operates 31 AIDA stores in its home market Vienna, where 18,000 cups of coffee sold daily and 115 tons of coffee are served per year => One century of success: AIDA serves its customers with first class pastries, cakes and coffee since more than 100 years as an Austrian family business in its 4 th generation => Highest quality standards: selected innovative products and hand-picked ingredients ensure our sustainable success => A piece of Austrian culture: offering its products in a traditional, exclusive Viennese ambience, imperial atmosphere and coffee house culture => Growth strategy: Franchise possibilities worldwide.

10 AIDA Facts => Largest and most exclusive privately owned confectionery producer and coffeehouse chain in Europe with a 6.000m 2 production hall.

11 AIDA Facts => More than 500 employees worldwide, => 130 confectioners produce 3 tons of cakes and pastries daily

12 Café Vienna since 1913 AIDA Facts homemade ice => and of course our famous 36 flavours of homemade => ice cream cream

13 AIDA Facts => AIDA branches also offer finest food specialities for breakfast and lunch

14 AIDA MENU CARDS

15 AIDA has its own coffee blend since 1954

16 ESPRESSO ESPRESSO ESPRESSO WHIPPED CREAM FLUID CREAM ESPRESSO WHIPPED CREAM STEAMED MILK ESPRESSO ESPRESSO Espresso Double Espresso Small Brauner AIDA Melange STEAMED MILK WATER ESPRESSO MILK FOAM STEAMED MILK ESPRESSO COCOAPOWDER WHIPPED CREAM FLUID CREAM WATER ESPRESSO WATER ESPRESSO Milchkaffee Cappuccino Verlängerter Verlängerter Black COCOA POWDER WHIPPED CREAM MILK FOAM STEAMED MILK ESPRESSO ESPRESSO TURKISH COFFEE WHIPPED CREAM ESPRESSO ESPRESSO ESPRESSO STEAMED MILK ESPRESSO ESPRESSO VANILLA ICE CREAM Cafe au Lait Turkish Coffee Einspänner Caffe Latte Wiener Eiskaffee

17 AIDA - Trade Marked Cake Receipts

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19 AIDA - Value Chain Product Development Selection of coffee, tea, ingredients Product Distribution AIDA outlets Products to go => AIDA SERVICES COVER THE ENTIRE VALUE-CHAIN, ensuring best-in-class quality standards => Constant research & development of new products to meet demands of different cultures, catering to the tastes of local consumers => Continuous improvement and diversification ion of supply-chain, including numerous Fair Trade suppliers of high quality beans => New market trends: implementation of a healthy low-calorie line, AIDA light, and introduction of AIDA Premium Single Cups

20 Café Vienna since 1913

21 Product Portfolio => A variety of over 450 products => Menus are adjusted to the target market, eg. for the Asian Franchises AIDA will offer a fine selection of local teas and deserts => Taste and sweetness of products can be adapted to the market => 98% of our products are shock frozen and last over 6 months => They are shipped from Vienna by cargo twice a month to any destination and have to be stored in a cooled warehouse COFFEE TEA CAKES PASTRY CHOCOLATES SALADS SNACKS ICE CREAM SOFT DRINKS GIFTS MERCHANDISE

22 AIDA Worldwide Viennese Coffeehouse Experience

23 AIDA Coffee and Cakes to Go

24 AIDA - Merchandise

25 What AIDA Provides Aida franchisees benefit from our experience! => 101 years of know-how => You will receive a franchise handbook and corporate Identity book. => You will obtain the licence to use the name of the trademark AIDA and furthermore sub-franchise it. => You will receive training in Vienna and on spot training before and after the opening. => We will provide you with exclusive high quality products. => We provide assistance in marketing. => We provide assistance in site selection. => Facility planning and architectural design (drawings and specifications, specifications for fixtures and equipment) => Continuous support from members of the Training and Operations Team.

26 Corporate Clients (Master Franchise only) Aida provides tailor-made and customized products for a selective range of clients and distribution channels: => High end hotel industry: eg Burj Al Arab => Retail store chains, eg SPAR, Shop in Shop => Wholesale store chains, eg Metro => Corporate clients, like Fashion TV => Catering services for special events, like weddings or conferences => Home delivery services (on request) => B2B => Online Plattforms

27 Market Environment Aida s unique selling proposition

28 Market Environment Aida s unique selling proposition => Over 100 years of tradition and culture => Affordable luxury => Secret recipes => 450 handmade products => Affordable luxury => Europe s biggest cake manufacture => You leave aida with a special experience => Offers a piece of Vienna in your country

29 AIDA s unique selling proposition => Sustainability: 100 year of success through continuous achievement of highest and constant quality standards in the entire value chain, in production, distribution, sales and services => High-End-Diversity: exclusive product range comprises a variety of unique cakes, coffees, salads, soups, snacks, ice cream, pastries and gifts => Flexibility: Highly flexible market requirements through tailormade shop concepts (3 modules, AIDA PINK, AIDA BROWN and AIDA GOLD address specific target groups) => AIDA personality : serving clients with a piece of Vienna, combining tradition, luxury, style and Viennese charm with comfort and pleasure

30 3 Store Concepts 1. AIDA PINK 2.AIDA BROWN (for home-market only) 3. AIDA GOLD

31 AIDA PINK Target market / location: designed for airports, retail chains, busy areas, hospitals, malls, bookstores, etc. Target group: => age 20 to 80 => travelers, shoppers => patients and visitors Core business: => coffee & pastry to go => breakfast & snacks to go => cakes => beverages and merchandise Advantages: => flexible modules => Low investment costs => Maximum 2 employees => Only small space needed

32 AIDA PINK SHOP Size: 6-15 sqm Employees : 1-2 staff Location: public facilities and highly frequented areas like airports, on busy streets, malls, train-stations, hospitals, bookstores, hotels Infrastructure & Facilities: => Order and Sales Window, Sales desk => Fresh oven, espresso machine, microwave => Bar tables and seating area => Cooled and Heated Display Products => Coffee, AIDA chocolates and sweets => Gift and seasonal items - various hot and cold drinks- => Pastry, Coffee, Snacks and lunch to go Average stay per costumer: 3-12min

33 AIDA PINK DRIVE Size: sqm Employees : 2 sales person Infrastructure & Facilities: => Garden / parking area => Order and Sales Window, Sales desk => Fresh oven, espresso machine, microwave => Bar tables and seating area => Cooled and Heated Display => Locker room for staff and storage space Products => Coffee, AIDA chocolates and sweets => Gift and seasonal items - various hot and cold drinks => Pastry, Coffee, Snacks and lunch to go Average stay per costumer: 3-12min

34 STORE CONCEPT AIDA BROWN

35 AIDA BROWN Size: sqm Employees: 2-5 sales person Location: busy street corners, shopping malls, airports Designed as a classic Viennese café with pictures of famous Austrian characters such as Mozart and empress Sissi Target group: at the age of Mass marketing Average stay per costumer 12min.

36 STORE CONCEPT AIDA GOLD

37 AIDA GOLD AIDA Gold is the luxury line of AIDA brand and preferred franchise-brand Size: sqm Employees: 4-40 sales person Location: flagship sites, and shopping malls, busy streets in city centre, airports A combination of old imperialistic futures combined with modern fusion. Average stay per costumer 20 min.

38 AIDA - Franchise Owning and operating an AIDA store comprises the use of the brand name, trademarks, products, operational systems, interior and décor and marketing. Additionally AIDA provides a franchise manual and further assistance in: => Site selection => Facility planning and architectural design (drawings and specifications, specifications for fixtures and equipment) => On-site Training of owner/operator, operational manager, sales team => Pricing policy and increasing profitability => Improving efficiency of operational and administration processes ses => Continuous support from members of the Training and Operations Team => Continuous updates and exchange of information on market trends and innovations

39 Welcome to our AIDA-Family By signing your franchise contract you will receive our franchise manual containing over 100 years of experience and detailed information of all procedures.