Press Kit. International development with the master-franchise system.

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Nathaniel Hodges
6 years ago
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1 1 Press Kit MALONGO s Coffee-shops goes abroad! International development with the master-franchise system. MALONGO has always looked for strong partners to develop up-market coffee industry outside of France. Now, MALONGO look for master-franchisees in Asia, Middle-East, North America and other areas such as Russia, Eastern Europe, Australia, New Zealand and Africa. 24/10/2016

2 2 The company s profile The brand MALONGO is the premium brand on the French market. The company was created in 1934 and has been roasting coffee beans as well as serving luxury restaurants and hotels with premium Arabicas over decades. First player being involved in the Max Havelaar label, MALONGO has been promoting ethics and fair-trade philosophy in the industry since Jean-Pierre Blanc, a charismatic CEO For over 40 years now, the company has been run by Jean-Pierre BLANC, an inspiring leader, who made the company go through decades by leading innovation. From the quest of new markets such as HoReCa (1968) and retail industry (1980) to commercial innovation with the launch of new products (1980), the company grew bigger under its patronage. He also launched a training center, coffee-shops and E-commerce. Jean-Pierre Blanc brought a vision to a small southern roasting company. The concept THE COFFEE-SHOP named MALONGO L Atelier Barista is the quintessence coffee culture. Inspired by the roots of the roasting gold, the concept brings together: Luxury with premium products and traditional know-how. Organic coffee (beans, grounded, pods) along with tea ranges. Long-lasting positioning with a more technical approach. Key figures 334 employees. 102 million Euros turnover. 7,400 tones of green coffee imported and roasted. 74 different origins of coffee from 30 countries.

3 3 History of the company

4 4 Picture of the coffee-shop Oriane LAFON International Franchise Development Manager - MALONGO

5 What makes MALONGO s concept different from another coffee shop? We do not pretend to sell the best coffees. We just sell them!

Our clients are luxury hotels and restaurants in Paris and in the French Riviera (Fouquet s, Le Meurice, Le Plazza Athénée, Le George V,

We have earned a long knowledge in training professional since 1985.

Barista Competition launched in 1995. We can create a specific blend for you to help you succeed in your country market.

50% of our coffees are grown organic. We do fair-trade since 1982. We are the first player in France for organic and fair-trade coffee.

5 5 What makes MALONGO s concept different from another coffee shop? We do not pretend to sell the best coffees. We just sell them! MALONGO is the first player on premium segment in France. Our clients are luxury hotels and restaurants in Paris and in the French Riviera (Fouquet s, Le Meurice, Le Plazza Athénée, Le George V, etc) as well as international food and beverage & hotel groups (Accor, Louvre Hotels, KFC France, La Croissanterie, etc). We have earned a long knowledge in training professional since Nowadays we train internationally renowned pastry and gastronomy chiefs in private session as well as young generation with the Young Barista Competition launched in We can create a specific blend for you to help you succeed in your country market. We will support you with marketing. But organics and fair-trade is not marketing for us. It is a philosophy! 50% of our coffees are grown organic. We do fair-trade since We are the first player in France for organic and fair-trade coffee. Invest in Third-wave Coffee-shops, s, a long-lasting business model. Are all Coffee-shops brands the same to you? Tooo many competitors to make the difference? How to outpace the competition? MALONGO offers you another way of doing coffeee business. More expertise and know-how for better and long-term benefits. MALONGO s Coffee-shops offer the quintessence of coffee to its customers.

6 6 Ranges of products Coffee Tea and infusions Coffee machines Accessoirise Coffee from around the world Organic coffee Coffee pods Tea Infusion Organic tea MALONGO s Coffee machines Specialty coffee machines Up-market professional machines Cups, mugs Chocolate, biscuits Books Gifts Master-Franchise MALONGO developed 3 concepts to be franchised: sole-boutique, corner-shop and shop-in- that suits the best its shop. Therefore the master-franchisee and franchisee can choose the form local market. Training: 2 weeks in MALONGO s training center in Nice. Royalties: 5%. Surface: between 60sqm and 250 sqm, depending on the form the concept. Investment: Employees: 8 Full Time Equivalent (FTE). Flagships PARIS : 50 rue Saint André des Arts PARIS NICE : 39 avenue Jean Médecin NICE Centre Commercial CAP ST LAURENT DU VAR

7 7 Contact us Oriane LAFON International Franchise Development Manager Philippe GOMEDERT International Franchise Development Director + 33 (0) pgodemert@malongo.com Henri RODRIGUEZ Export Director + 33 (0) hrodriguez@malongo.com

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