Welcome to the new fall

Transcription

1 Fall Promotion Guide August 18 November 1, 2015 Starbucks Hot and Iced Beverages Welcome to the new fall TAZO ICED CHAI TEA LATTE SALTED CARAMEL MOCHA PUMPKIN SPICE LATTE This season you can make the most of the growing demand for cold drinks year-round. Serve the full spectrum of fall favorites iced and hot including Pumpkin Spice Latte! You will also receive marketing materials to get fall going. Order replenishment products as needed. Your Promotional Support Materials This promotional guide post the reverse side for your staff so they can learn about Starbucks hot and iced beverages solutions.starbucks.com which lets you order more product, marketing materials or download recipe cards Consumer marketing materials promote Starbucks hot and iced beverages in your location(s)

2 Fall Promotion Guide August 18 November 1, 2015 Starbucks Hot and Iced Beverages Your Fall Starbucks Hot and Iced Beverages For explanations on how to build each of your fall beverages, please see the recipe cards. Beverage Description: Pumpkin, cinnamon, and nutmeg brought together for an unmistakable favorite. Starbucks Espresso Roast 5 lb. Fontana TM Pumpkin Flavored Sauce Beverage Name: Pumpkin Spice Latte SKU Beverage Yield /cs /cs. Pumpkin Spice Topping ,530/cont. Suggested retail price Serve it iced, too! $ $5.25 (See recipe cards.) Beverage Description: Coffee, mocha, and toffee flavors combined for a rich, sweet delight. Starbucks Espresso Roast 5 lb. Beverage Name: Salted Caramel Mocha SKU Beverage Yield /cs. Fontana Toffee Nut Syrup /cs. Fontana TM Bittersweet Chocolate Mocha Sauce /cs. Salt Sugar Topping /ea. Fontana TM Caramel Sauce n/a Suggested retail price Serve it iced, too! $ $5.25 (See recipe cards.) Beverage Name: Tazo Iced Chai Tea Latte Beverage Description: Flavorful teas blended with cinnamon, ginger, cardamom, vanilla, and milk. SKU Beverage Yield Tazo Chai Tea Concentrate /cs. Suggested retail price Serve it hot, too! $ $4.25 (See recipe cards.) Sales Tips A little taste is all it takes When possible, actively sample versus leaving samples on the counter. Use 4 fl. oz. sampling cups. Keep samples fresh always serve within ten minutes of preparation. Did you know? Starbucks Pumpkin Spice Latte is one of the most anticipated flavors of the fall season, with a passionate and loyal following. Market for success The included counter cards and posters are double sided to help you get the most out of fall. o During fall s warmer times, we suggest using the side with iced Salted Caramel Mocha. o When it gets colder, switch to the side featuring hot Salted Caramel Mocha. Iced coffee growth is expected to increase 40% in the next five years.* *Source: Technomic Sign off when you ve (1) read this document, (2) sampled the fall beverages and (3) feel comfortable crafting the beverages. Team Sign-Off MANAGER list team s initials here TEAM MEMBER sign off below after reading MANAGER list team s initials here TEAM MEMBER sign off below after reading 2015 Starbucks Coffee Company. All rights reserved.

3 whipped cream steamed milk espresso Pumpkin Spice Latte sauce Ingredients 12 fl. oz. 16 fl. oz. 20 fl. oz. Fontana Pumpkin Sauce 2 pumps (1 fl. oz.) 3 pumps (1.5 fl. oz.) 4 pumps (2 fl. oz.) Starbucks Espresso Roast 1 shot 2 shots 2 shots Steamed Milk Whipped Cream Pumpkin Spice Topping 1. Add Fontana Pumpkin Sauce to cup. 2. Add espresso shots to cup. 3. Add steamed milk. 4. Top with whipped cream. 5. Top with Pumpkin Spice Topping. Top with whipped cream. Sprinkle over top of beverage Starbucks Coffee Company. All rights reserved. Confidential. For Starbucks Foodservice business purposes only. SFS-007-WPS-RC Hot Beverages PSL

4 Salted Caramel Mocha Ingredients 12 fl. oz. 16 fl. oz. 20 fl. oz. Fontana Bittersweet Chocolate Mocha Sauce 3 pumps (1.5 fl. oz.) 4 pumps (2 fl. oz.) 5 pumps (2.5 fl. oz.) Fontana Toffee Nut Syrup 3 pumps (.75 fl. oz.) 4 pumps (1 fl. oz.) 5 pumps (1.25 fl. oz.) Starbucks Espresso Roast 1 shot 2 shots 2 shots Steamed Milk Whipped Cream Fontana Caramel Sauce Salt Sugar Topping Fill to ¼ below rim. Top with whipped cream. Drizzle over top of whipped cream. Sprinkle over top of beverage. 1. Add Fontana Bittersweet Chocolate Mocha Sauce and Fontana Toffee Nut Syrup to cup. 4. Top with whipped cream. 2. Add espresso shots and swirl in cup. 5. Drizzle with Fontana Caramel Sauce. 3. Add steamed milk. 6. Sprinkle with Salt Sugar Topping Starbucks Coffee Company. All rights reserved. Confidential. For Starbucks Foodservice business purposes only. SFS-007-WPS-RC Hot Beverages SCM

5 Tazo Iced Chai Tea Latte ICED TEA Ingredients 12 fl. oz. 16 fl. oz. 24 fl. oz. Tazo Chai Concentrate 3 fl. oz. 5 fl. oz. 7 fl. oz. Chilled Milk 3 fl. oz. 5 fl. oz. 7 fl. oz. Ice Fill to 1 / 4 " below rim. 1. Combine milk and chai in cup. 2. Stir well. 3. Add ice Tazo. All rights reserved. SFS-007-TAZO-RC1-1070

6 Tazo Chai Tea Latte HOT TEA Ingredients 12 fl. oz. 16 fl. oz. 20 fl. oz. Tazo Chai Concentrate 5 fl. oz. 7 fl. oz. 9 fl. oz. Steamed Milk 5 fl. oz. 7 fl. oz. 9 fl. oz. Foamed Milk Top with 1 / 4 " foamed milk. 1. Combine chai, milk and steam. 2. Add mixture to cup. 3. Top with 1 / 4 " foamed milk Tazo. All rights reserved. SFS-007-TAZO-RC1-1066

7 whipped cream ice espresso chilled milk Iced Pumpkin Spice Latte sauce Ingredients 12 fl. oz. 16 fl. oz. 24 fl. oz. Fontana Pumpkin Sauce 2 pumps (1 fl. oz.) 3 pumps (1.5 fl. oz.) 5 pumps (2.5 fl. oz.) Starbucks Espresso Roast 1 shot 2 shots 3 shots Ice Chilled Milk Whipped Cream Pumpkin Spice Topping 1. Add Fontana Pumpkin Sauce to cup. 2. Add espresso shots to cup. 3. Add ice. 4. Add chilled milk. 5. Top with whipped cream. Top with whipped cream. Sprinkle over top of beverage. 6. Top with Pumpkin Spice Topping Starbucks Coffee Company. All rights reserved. Confidential. For Starbucks Foodservice business purposes only. SFS-007-WPS-RC Iced Beverages PSL

8 Iced Salted Caramel Mocha Ingredients 12 fl. oz. 16 fl. oz. 24 fl. oz. Fontana Bittersweet Chocolate Mocha Sauce 3 pumps (1.5 fl. oz.) 4 pumps (2 fl. oz.) 6 pumps (3 fl. oz.) Fontana Toffee Nut Syrup 3 pumps (.75 fl. oz.) 4 pumps (1 fl. oz.) 6 pumps (1.5 fl. oz.) Starbucks Espresso Roast 1 shot 2 shots 3 shots Ice Chilled Milk Whipped Cream Fontana Caramel Sauce Salt Sugar Topping Top with whipped cream. Swirl on top of whipped cream. Sprinkle over top of beverage. 1. Add Fontana Bittersweet Chocolate Mocha Sauce and Fontana Toffee Nut Syrup to cup. 5. Add ice. 2. Add espresso shots and swirl in cup. 6. Top with whipped cream. 3. Add chilled milk. 7. Top with Fontana Caramel Sauce. 4. Stir well. 8. Top with Salt Sugar Topping Starbucks Coffee Company. All rights reserved. Confidential. For Starbucks Foodservice business purposes only. SFS-007-WPS-RC Iced Beverages SCM