Mapping the Growing Sector of Voluntary Sustainability Standards: Current State and Trends

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1 Research Institute of Agriculture FiBL Mapping the Growing Sector of Voluntary Sustainability Standards: Current State and Trends Julia Lernoud and Helga Willer BIOFACH 2018 Nuremberg, Germany Funded by February 14, 2018

Economic Affairs SECO International Trade Centre

2 Partners Research Institute of Agriculture (FiBL) Supporter The Swiss State Secretariat for Economic Affairs SECO International Trade Centre (ITC) International Institute for Sustainable Development

3 Selected VSS 4C (Global Coffee Platform) Better Cotton Initiative (BCI) Bonsucro Cotton Made in Fairtrade International Forest Stewardship Council (FSC) GLOBALG.A.P. IFOAM s International Programme for the Endorsement of Forest Certification (PEFC) ProTerra Foundation Rainforest Alliance/Sustainable Agriculture Network Roundtable on Sustainable Palm Oil (RSPO) Round Table on Responsible Soy (RTRS) 3

4 Selected commodities Bananas Cocoa Coffee Cotton Oil palm Soybeans Sugarcane Tea Forestry 4

5 Voluntary Sustainability Standards (VSS) area worldwide and selected commodities Source: FiBL-IISD-ITC survey 2017: 4C 2016; Better Cotton Initiative 2017; Bonsucro 2016; Cotton Made in 2016; Fairtrade International 2017; GLOBALG.A.P. 2016; FiBL survey 2017; ProTerra Foundation 2016; Rainforest Alliance/SAN 2016; Roundtable of Sustainable Palm Oil 2016; Round Table for Responsible Soy 2016; 2016 Total harvested area certified for selected crops per VSS 2015 Total certified area per VSS 2015 RSPO Fairtrade BCI ProTerra RA/SAN 4C CmiA Bonsucro RTRS Million hectares Bananas Cocoa Coffee Cotton Oil palm Soybeans Sugarcane Tea RSPO Global GAP RA/SAN Fairtrade BCI ProTerra 4C CmiA Bonsucro RTRS Million hectares 5

6 Cocoa area share of total VSS area 2015 Source: FiBL-IISD-ITC survey 2017: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; 2016 Fairtrade International Cocoa Cocoa Rainforest Alliance Cocoa Cocoa ORGANIC Coffee area share of total VSS area 2015 Source: FiBL-IISD-ITC survey 2017: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; 2016 Fairtrade International Coffee Coffee Rainforest Alliance Coffee Coffee ORGANIC

7 Distribution of the cocoa area by region 2015 Source: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; 2016 Fairtrade International Rainforest Alliance/SAN ORGANIC Distribution of the tea area by region 2015 Source: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; 2016 Fairtrade International Rainforest Alliance/SAN Europe ORGANIC

8 Coffee: Development of the area by VSS Source: 4C 2016; Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; 2016 Thousand hectares 2'000 1'500 1' '594 1' C Fairtrade Rainforest Alliance/SAN Coffee: Range of coffee area (minimum/maximum/average) Source: FiBL-IISD-ITC survey 2017 Hectares 5'000'000 4'000'000 3'000'000 2'000'000 1'000'000 Max Min Average 44.3% 34.5% 24.8%

9 Cocoa: Development of the area by VSS Source: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; 2016 Thousand hectares 2'000 1'500 1' '530 0 Fairtrade Rainforest Alliance/SAN Cocoa: Range of cocoa area (minimum/maximum/average) Source: FiBL-IISD-ITC survey 2017 Hectares 3'500'000 3'000'000 2'500'000 2'000'000 1'500'000 1'000' '000 0 Max Min Average 29.8% 23.0% 16.2%

The State of Sustainable Markets 2017 Statistics and Emerging Trends Julia Lernoud, Jason Potts, Gregory Sampson, Salvador Garibay, Matthew Lynch, Vivek Voora, Helga Willer and Joseph Wozniak (2017),

10 The State of Sustainable Markets 2017 Statistics and Emerging Trends Julia Lernoud, Jason Potts, Gregory Sampson, Salvador Garibay, Matthew Lynch, Vivek Voora, Helga Willer and Joseph Wozniak (2017), The State of Sustainable Markets Statistics and Emerging Trends ITC, Geneva. State-of-Sustainable-Markets-2017-Statisticsand-Emerging-Trends/ The 2018 edition of The State of Sustainable Markets will be launched at the 2018 ISEAL Conference, Sao Pablo, May

11 Conclusions All standards in the report continue to show growth of total certified area, albeit not at the same pace as in the past. There is a dominance of single-sector standards in some sectors, like 4C in coffee or BCI in cotton. Multiple certification takes place in almost all of the selected products, which makes it challenging to report a global total for the given product. Market data: retail sales and international trade data is not available for most of the VSS currently it is only available for organic and Fairtrade. Better data will improve our understanding of the state of sustainable markets, and better reporting will help fill out the picture of sustainable supply chains. The labels covered in this report focus on a small range of products, and organic covers almost the whole product range. Currently, organic is the largest label in terms of number of producers, certified area, and retail sales value 11

Global survey on Voluntary Sustainability Standards (VSS) Key figures

Research Institute of Organic Agriculture Forschungsinstitut für biologischen Landbau Institut de recherche de l agriculture biologique Global survey on Voluntary Sustainability Standards (VSS) Key figures