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1 Fairtrade Finland Jatta Makkula 1

2 Fairtrade - Certification and opportunities for business

3 Businesses win Fairtrade is growing Fairtrade has significant market shares across many products in many countries 72% of consumers believe independent, third-party certification is the best way to verify a product s social and environmental claims Fairtrade offers companies a credible way to ensure that their trade has a positive impact on people at the beginnning of the supply chain

4 Consumers win By choosing Fairtrade shoppers can buy products in line with their values and principles, and directly contribute to global change When buying Fairtrade products consumers support producers to improve their lives

5 Farmers and workers win Fairtrade helps workers and farmers to earn a decent living Fairtrade producers receive a Fairtrade Premium, additional funds for community or business development The Fairtrade Minimum price, which aims to cover the cost of sustainable production, helps safeguard producers if world market prices fall Fairtrade helps producers to protect nature by setting standards that protect environment Labour standards guard against exploitation of workers and children and protect their safety and health

6 How can businesses get involved?

7 If you are a trader You will need a certification contract to be able to manufacture or pack Fairtrade certified products. Traders dealing with Fairtrade ingredients are certified along the entire supply chain from producer to labelled product manufacturer.

8 If you are a brand owner You can purchase consumer-ready products from Fairtrade certified traders (licence contract) manufacture products by yourself using Fairtrade ingredients. (certification and license contracts)

9 licensees Brand owners have to become licensees License contract with Fairtrade Finland Licensees get approval for products from Fairtrade Finland, report sales regularly and they pay license fees on these sales The license fee vary depending on product and are paid based on actual sales. The license contract signed with Fairtrade Finland includes automatically the right to sell to other Nordic and Baltic countries. Other countries can be added into the contract.

10 If you are a retailer or distributor If you are a retailer or distributor You are able to sell Fairtrade labelled and licensed products from other companies without registering with Fairtrade Finland. If you want to sell your own branded products with the Fairtrade Certification Mark, you should become a licensee and sign a license contract

11 An example of typical fairtrade supply chain actors Producer / certification Ingredient processor / certification Exporter / certification Brand owner / licensee Manufacturer / certification Importer / certification

12 Standards exist for the following product categories coffee fresh fruit dried fruit rice and quinoa honey juice and puree nuts sugar herbs, herbal tea and spices cotton wine tea flowers and plants sports balls cocoa oils and seeds gold vegetables and legume crops

13 Services to fairtrade partners Help in creating connections between the sellers and the buyers of Fairtrade goods for mutual benefit Possibility to join two annual campaigns and other events to promote Fairtrade and Fairtrade products to consumers Support in marketing and promoting Fairtrade products

14 Services to fairtrade partners Opportunities to influence on how the Fairtrade system is evolved Supply chain monitoring to verify ethical sourcing New Fairtrade product ideas, support in product development and information on available Fairtrade ingredients Supervising the correct use on the FAIRTRADE Mark to keep consumer trust on a high level

15 Using the fairtrade certification mark The Fairtrade mark shows that products have met the Fairtrade standards and makes no statement about companies or organisations selling the products It s use is subject to certain rules and guidelines The following groups are allowed to use the mark: Licensees of Fairtrade certified products Retailers and Gastronomy Outlets Third parties

16 Fairtrade facts Fairtrade International Annual Report Highlights

17

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