Coffee Expo Seoul 2018 Post Show Report

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Allyson Cain
5 years ago
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1 Show Profile Coffee Expo Seoul 2018 Post Show Report Title Coffee Expo Seoul 2018 Periods April 5 (Thu.) 8 (Sun.), 2018 (4 days) Venue Scales Organizers Guest Country Concurrent Exhibition Events Ticket Price Website Next Show Coex Halls A & B Seoul, Korea Exhibitors : 215 companies 778 booths Visitors : 43,486 Coex Co., Ltd Korea Coffee Association Costa Rica Drink & Dessert Show Coex Hall C Seoul, Korea - 7 th World Super Barista Championships - Mint Label (new product showcase, education sessions) - Marketing Stage (product presentations, press conferences and launching events) Business Day (April 6-7) : 30,000 KRW Public Day (April 8-9) : 10,000 KRW (English) (Korean) Coffee Expo Seoul 2019 April 11 (Thu.) 14 (Sun.), 2019 (4 days) Venue : Coex Halls A & B Exhibitors List Follow the Link: Follow Coffee Expo Seoul Social Media Accounts - Facebook : - Twitter :

2 Hall Layout

3 Show Analysis Overseas Pavilion Country Company Name Note: Café de Costa Rica / ICAFE Costa Rica Santa Laura Exportadora S.A. COOPEPALMARES R.L. COOPELDOS R.L. COOPEAGRI R.L Official Guest Country Indonesia Indonesian Trade Promotion Center VENTURA COFFEE UD NIRAA BALI ALPHA GEMILANG. CV ANDALAN PESIK. PT P.H COFFEE Coffee Spell KARTIKA ALAM SUKSES GROUP UTAMAGRO COFFEE Netherlands Flor de Café Italy I.T.C. INDUSTRIA TORREFAZIONE CAFFE Japan Brook's Co., Ltd Japan Tokyo Café Show & Conference 2018 Barter China Café Expo - ShangHai Barter China Coffee Tea and Ice Cream Magazine Barter Italy TriestEspresso Barter Indonesia GAEKI ASEAN District Myanmar Mynamar Coffee Association ASEAN District Vietnam Vietnam Cocoa Association (VICOFA) ASEAN District Vietnam Coffee Expo Vietnam / 베트남커피엑스포 Promotional Booth

4 Exhibitor Analysis Industry Sectors Overseas Media Other Dessert / Gourment Food Tea and related products Finished product Raw Material Supplies Equipment Coffee Machinery 5% 3% 4% 5% 3% 8% 9% 11% 10% 18% 24% 0% 5% 10% 15% 20% 25% 30% Participation in Coffee Expo Seoul 2019 again Already confirmed 14% Already confirmed Highly considering Might consider 57% Highly considering 29% Might consider Not attending

5 Survey results (For Overseas Exhibitors) What was the purpose of your participation at Coffee Expo Seoul 2018? Other Managing/ Maintaining business networking Studying market trends/collecting information Product consultation and contracts General PR Building brand image Promoting new products Searching Distributors 0% 5% 10% 15% 20% 25% What was your route to participating in Coffee Expo Seoul 2018? Others Other trade shows Social media promotion Magazine, Newspaper, Show Directory, AD Business partner s recommendation Domestic Agents Organizer s telemarketing Organizer s online promotion (ie. newsletter) Related organization/association/media Participating Again 0% 5% 10% 15% 20% 25% 30% 35%

6 How satisfied with the overall experience at Coffee Expo Seoul 2018? Very Satisfied 19% Average 37% Very Satisfied Satisfied Average Unsatisfied Very Unsatisfied Satisfied 44% How satisfied with the organizer s service at Coffee Expo Seoul 2018? Average 19% Very Satisfied 31% Very Satisfied Satisfied Average Unsatisfied Very Unsatisfied Satisfied 50% 43% of exhibitors are considering or already confirmed to participate again in next edition of Coffee Expo Seoul 73% of exhibitors were satisfied with meeting potential both domestic & international buyers 94% of exhibitors were satisfied with their booth locations at Coffee Expo Seoul % of exhibitors were satisfied with the overall experience at Coffee Expo Seoul 2018

7 Visitor Analysis Visitor Profiles Barista 25.7% Visitor Profiles Number of Respondents Ratio (%) Barista % Marketing specialist Chairman / CEO / President / Executives Coffee Quality Controllers/Roasters Employees under Team Director Level Students 7.2% 10.4% 3.9% 5.8% 8.0% Marketing specialist % Chairman / CEO / President / Executives Coffee Quality Controllers/Roasters Employees under Team Director Level % % % Students % Others % Total 2, % Others 39.1% Buyer Industry Sectors Coffee Specialty Shop Professionals Hotel Accommodation / Tourism / Restaurants Retailer (Wholesaler) 3.1% 5.5% 35.5% Industry Sectors Coffee Specialty Shop Professionals Hotel Accommodation / Tourism / Restaurants Number of Respondents Ratio (%) % % Retail (Wholesale) % Manufacturer 6.6% Manufacturer % Trade Business % Trade Business 2.5% General Public / Students % Education/Consulting % General Public / Students 40.8% Media % Total 2, % Education/Consulting 4.8% Media 1.3%

Overseas Visitors (By Continent) North America, 14.2% Europe, 21.2% Continents Number of Respondents % Asia 130 50.0% North America 37 14.2% Europe 55 21.

0% Purpose of Visit General Visit 33% Collect new products / technical information Purpose of the Visit Collect new products / technical information Decide

2% Attend Seminars 2% Attend Barista Champion Ship and other events 4% Visit existing business partners 3% Start-up 10% Purchase product / technology 12%

8 Overseas Visitors (By Continent) North America, 14.2% Europe, 21.2% Continents Number of Respondents % Asia % North America % Europe % Middle East, 5.0% Middle East % Oceania 5 1.9% Asia, 50.0% Other, 5.4% Oceania, Africa, 1.9% 2.3% Africa 6 2.3% Other % Total % Purpose of Visit General Visit 33% Collect new products / technical information Purpose of the Visit Collect new products / technical information Decide whether to exhibit at next show Number of Respondents Ratio (%) % % Purchase product / technology % 34% Start-up % Attend Seminars 2% Attend Barista Champion Ship and other events 4% Visit existing business partners 3% Start-up 10% Purchase product / technology 12% Decide whether to exhibit at next show 2% Visit existing business partners % Attend Barista Champion Ship and other events % Attend Seminars % General Visit % Total 2, %

9 Photo Gallery The Exhibition The Exhibition The Exhibition Guest Country: Indonesia Guest Country: Indonesia Guest Country: Indonesi Exhibitors Exhibitors Exhibitors Barista Championship Mint Label Marketing Stage Exhibit Items Exhibit Items Exhibit Items

Post Show Report. Show profile. Title Food Week Korea 2016

Post Show Report. Show profile. Title Food Week Korea 2016 Post Show Report Show profile Title Food Week Korea 2016 Periods Venue Scales November 2nd 5th, 2016, 4 days 10:00 a.m. 6:00 p.m. (Nov. 5th: 10:00 a.m. 5:00 p.m.) Halls A, B, C, D, Coex, Seoul - Exhibitor: