Making effective use of new market access opportunities to increase and diversify farm trade

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1 CLIMATE AND AGRICULTURE NERGY 09 JULY 2015 Nairobi, Kenya Making effective use of new market access opportunities to increase and diversify farm trade Rajesh AGGARWAL, Chief, Trade Facilitation and Policy for Business ITC s Supporting India s Trade Preferences for Africa Project

2 ITC s SITA Programme at a glance CLIMATE AND NERGY COUNTRY COVERAGE Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania, India TIME-FRAME OBJECTIVE Increased value of business transactions between India and selected East African countries to be achieved by: Enabling access to market in India Facilitating partnerships including investment; and Transfer of knowledge, expertise and technology from India to East Africa

3 SITA selected sectors Rwanda Ethiopia Kenya Uganda Tanzania Pulses Pulses Cotton Textile VC Leather Spices Sunflower Oil Branded / package coffee Essential Oils Existing export potential as well as Indian import demand. Feasible to address supply side contraints restricting full export capabilities and exploit market openings.

4 Suppliers to the Indian market Safflower/sunflower/cotton seed oils (HS 1512) Uganda Favourable agroecological conditions, idle arable land and processing capacity; Sigf.preferential market access under DFTP Tanzania Favourable agroecological conditions, idle arable land and processing capacity; Sigf.preferential market access under DFTP

5 Suppliers to the Indian market coffee (HS 0901) Rwanda Ethiopia Kenya Uganda Tanzania Small existing high quality; favourable growing conditions; image branding Large high quality favourable growing conditions; image branding Large high quality favourable growing conditions; image branding Moderate high quality favourable growing conditions; investment interest in soluble coffee plant; image branding Large high quality favourable growing conditions; image branding

6 Suppliers to the Indian market Spices (ginger, saffron, etc.) (HS 0910) Rwanda Bird's eye chili (BEC) moderate. Rwanda's BEC variety is among the most pungent in the world. Ginger: low levels of yet significant interest by the Government to expand ginger Ethiopia High export capacity Government supports policy incentives to implement modern processing techniques and machinery starting from pre-harvesting to post-harvest processing; Large land availability

7 Suppliers to the Indian market Cotton yarn (HS 5205) Ethiopia Kenya Uganda Tanzania Strong existing (2nd largest in region) ; Abundant land availability (5 % utilization); climate suitable Moderate capacity exists but underutilised; climate suitable Strong existing capacity; Transforma tion in processing climate suitable Strong existing (largest in region); Diversificati on process undertaken; climate suitable

8 Suppliers to the Indian market essential oils (HS 3301) Rwanda Good potential; Specialise in high quality niche segments and value added (existing companies specialise in processing); Sigf.preferential market access under DFTP

9 Suppliers to the Indian market Dried vegetables, shelled (HS 0713) Ethiopia Kenya Tanzania Very high ; stringent quality controls Moderate capacity; Strong existing market linkages with India Very high ; stringent quality controls; Strong government drive

10 SITA: Areas of support to grow exports to India and other markets

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