Growing Dairy and Fruit Beverage Categories

Transcription

1 Growing Dairy and Fruit Beverage Categories Agribusiness Supply Chain Conference, Bangladesh 2012 Sayef Nasir/

2 Contents Tetra Pak Introduction Opportunities in Dairy & Fruit Beverage Liquid Food preservation Challenges & Solutions Growing Dairy & Fruit Beverage Categories Sayef Nasir/ / 2

3 Tetra Pak is global and works locally Present in more than 170 countries across all continents 43 packaging material plants 11 R&D units 11 machine assembly plants Sayef Nasir/ / 3

4 Innovation is our heritage Sayef Nasir/ / 4

5 Well-proven processing systems Total number of delivered processing units 2010: 2,364 Other, 1.9% Prepared Food, 11.8% Cheese, 15.5% Dairy, 47% Ice Cream, 8.1% Beverage, 15.7% Source: TPPS Sayef Nasir/ / 5

6 Products delivered in Tetra Pak packages in 2010 Other products, 3.1% Dairy alternatives, 3.9% Wine & spirits, 2.7% Still drinks, 8.1% Juices & nectars, 18.8% Liquid dairy products (LDP), 63.4% Per cent of total volume: 74,000 mio litres Source: CBDP 2008 Sayef Nasir/ / 6

7 Our Vision We commit to making food safe and available, everywhere Sayef Nasir/ / 7

8 Processing solutions and know-how Beverage Cheese Dairy Ice cream Prepared food Sayef Nasir/ / 8

9 Tetra Pak a single source supplier Processing Packaging Service Sayef Nasir/ / 9

10 Opportunities in Dairy & Fruit Beverage

11 Dairy Opportunity We foresee a similar or bigger growth in the liquid dairy segment 5 times increase in production to bring sufficiency Only 4.5% of total volume is sold as liquid processed milk Nutrition is the key for building Young nation like Bangladesh (0-14 Years: 34%) Liquid Processed Dairy Milk is the best source of nutrition after breast milk Poverty eradication by creating jobs in rural Bangladesh Sayef Nasir/ / 11

12 Beverage Opportunity Juice & Nectar (JN) segment is likely to evolve Current Status 90% of the products sold is Mango and consumed on the Go.. impulse Consumers are looking for healthier alternatives Opportunity Window Occupy the Health & Wellness platform with JN India Experience Juice & Nectar (JN) has grown 2.6 times since 2005 and still growing Sayef Nasir/ / 12

13 Liquid Food preservation Challenges & Solutions Processing & Packaging

14 Food? Good, but micro-organisms deteriorate it quickly! All Pictures Copyright of their Respective Owners Sayef Nasir/

15 Preserving Food Chemical decompositon that cant be prevented Degradation from growth of micro organisms (bacterial) can be prevented Solutions: Fermentation Drying Smoking Salting Curing Sugaring Pickling Cooking Refrigeration Sayef Nasir/

16 Boiled Milk Milk heated more than 121 C for 15 minutes Milk & Fruit Beverage Preservation 1963 UHT processing 1864 Pasteurization 1980s Aseptic Packaging conquered Europe Bangladesh Long time & Reheating diminishes Nutritional Value Preserved by Boiling Preserved as Curd/cheese/ Sweetmeat Pasteurized Milk & Fruit Beverage (FB) Milk heated up to 72C for 15 sec. FB heated up To 95C for 15 sec Milk: Does not eliminates all pathogenic bacteria from Needs refrigeration Requires boiling before consumption UHT Milk Milk heated upto 140 C for 4 seconds. eliminates all pathogenic bacteria Minimal Heat treatment retains vitamin and minerals UHT Milk & Fruit Beverages in Tetra Pak Aluminum foil of six layer packaging protects milk from light, bacteria without Refrigeration ambient Temp. Ready for immediate consumption without boiling Sayef Nasir/ / 16

17 Benefits of aseptic technology Temp C Direct UHT Pasteurisation Indirect UHT The most important food science advancement of the 20th Century. Institute of Food Technologists Time Sayef Nasir/ / 17

18 Why Aseptic processing technology? Effective heat treatment Pure product no preservatives Long shelf-life Nutritional value retained Minimal impact on flavour, colour and texture Sayef Nasir/ / 18

19 Benefits of aseptic technology Product remains fresh for months without refrigeration and preservatives Cost-effective transport and storage with minimal environmental impact Sayef Nasir/ / 19

20 Aseptic Food Packaging In the food industry, Aseptic Packaging is only meaningful to package food that has been rendered commercially sterile, i.e. microbiologically stable, thus suitable for ambient distribution, $$$,,... Sayef Nasir/ / 20

21 Growing Dairy & Fruit Beverage Categories Sayef Nasir/

22 Bangladesh Context: Dairy Aseptic Packaging gaining consumer acceptance Pasteurized Milk Cold chain like many developing markets are not developed in Bangladesh Pasteurized Milk (80%) that requires chilled distribution has very limited reach (approx 36,000 outlets in Dhaka) Pasteurized Milk has shelf life of max 7 days from Production subject to storage is ensure below 8ºC is maintained (which is not the reality) UHT Milk Doesn t require cold chain Remains fresh minimum 3 months without refrigeration Grown 5 times since 2005 Sayef Nasir/ / 22

23 Bangladesh Context: Beverage Hot Fill & Aseptic packaging coexist Hot Fill Packaging for Refreshing beverages Product requires addition of colors, preservatives PET bottles doesn t provide adequate protection aginst light & oxygen Nutritional value compromised extended heat 95ºC until filled in the bottle Aseptic Packaging is suitable for all fruit beverages Aluminium Foil of Aseptic Carton works as barrier to Oxygen, Light & Bacteria Minimal Heat load (30 seconds) protects Nutritional value Sayef Nasir/ / 23

24 Our mission in Bangladesh Adopt our Global Knowledge to drive sustainable profitable growth of Dairy & Beverage Category thru long term mutually beneficial partnership with our customers Processing Packaging Service Solutions Tetra Pak Bangladesh Customers Retailers Consumers Sayef Nasir/

25 Live the Tetra Pak Brand