Ceramic Sanitary Ware Produced by IAR Team Focus Technology Co., Ltd.

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1 Ceramic Sanitary Ware Produced by IAR Team Focus Technology Co., Ltd.

2 Contents 1. Chinese Ceramic Sanitary Ware Industry Exports Analysis Chinese Ceramic Sanitary Ware Export Quantity Trend Chinese Ceramic Sanitary Ware Export Amount Trend Chinese Ceramic Sanitary Ware Export Quantity Monthly Trend Chinese Ceramic Sanitary Ware Export Amount Monthly Trend Chinese Ceramic Sanitary Ware Monthly Export Unit Price Chinese Ceramic Sanitary Ware Major Export Market Chinese Ceramic Sanitary Ware Export Market Share Chinese Bathtub Industry Exports Analysis Jan.-Dec Chinese Ceramic Sanitary Ware Export Quantity and Amount Jan. Dec Chinese Ceramic Sanitary Ware Major Export Countries & Regions Jan. Dec Chinese Ceramic Sanitary Ware Exporting Enterprises Distribution Global Bathtub Industry Exp. & Imp. Analysis Global Bathtub Annual Imports Trend Global Bathtub Major Import Countries and Import Amount Global Bathtub Major Import Market Share Global Bathtub Major Export Country and Export Amount Global Bathtub Major Export Market Share Ceramic Sanitary Ware Major Import Countries The USA Ceramic Sanitary Ware Import Situation South Korean Ceramic Sanitary Ware Import Situation The Philippines Ceramic Sanitary Ware Import Situation... 20

3 Contents 5. Data Analysis of Bathtub Industry on Made-in-China.com Hot Search Keywords of Bathtub on Made-in-China.com Buyers Distribution of Bathtub on Made-in-China.com... 23

4 Summary: The rapid development of real estate and the residents needs for quality housing provide fast development opportunities for Chinese construction ceramics and sanitary ware industry. Chinese Sanitary industry has developed for 20 years; in 2009 China has become the world s largest sanitary production & exporting country. In 2012, the export amount of Chinese ceramic sanitary ware is about $ 9.19 billion, with a decline of 4.1%. The major importing courtiers of Chinese Sanitary are the USA, South Korea, Canada, the Philippines and the United Kingdom etc. 1. Chinese Ceramic Sanitary Ware Industry Exports Analysis Note: HS Code: 6910, ceramic sinks, wash basins, wash basin pedestals, baths, bidets, toilets, water tanks, urinals and similar sanitary fixtures, hereinafter referred to as Ceramic Sanitary Ware Chinese Ceramic Sanitary Ware(HS:6910)Export Quantity Trend 4

5 Chinese Ceramic Sanitary Ware(HS:6910)Export Amount Trend Chinese Ceramic Sanitary Ware(HS:6910)Export Quantity Monthly Trend 5

6 Chinese Ceramic Sanitary Ware(HS:6910)Export Amount Monthly Trend Chinese Ceramic Sanitary Ware(HS:6910)Monthly Export Unit Price (USD/KG) 6

7 From 2010 to 2012, the total export volumes of Chinese ceramic sanitary ware appear inverted V shape with a year by year increasing. The total export volume in 2012 approximately reached 919,000 tons with a decline of 4.1%; the total export value approximately reached 930 million dollars with a year on year increase of 10.4%. From the chart form of Chinese ceramic sanitary ware monthly export volume in , we would find there is a seasonal export trend of ceramic sanitary ware. Feb. is trough through the whole year. From 2010 to 2012, Chinese ceramic sanitary monthly average export price in 2012 is slightly higher than the previous 2 years, in December 2012, the average export price of Chinese plastic tub approximately 1.19 U.S. dollars / kg, surpassed the previous three years Chinese Ceramic Sanitary Ware(HS:6910)Major Export Market Item Export Countries/ Regions Export Values(USD) Year 2010 Year 2011 Year Export Growth Rate compared with The USA 228,890, ,441, ,413, % 2 South Korea 58,690,798 76,727,658 81,622, % 3 Canada 53,982,685 43,926,478 56,098, % 4 The Philippines 11,303,110 13,969,535 37,659, % 5 The United Kingdom 35,540,740 41,297,445 36,260, % 6 Australia 30,569,794 33,738,470 34,954, % 7 India 19,802,392 23,152,665 22,388, % 8 Singapore 13,017,662 13,005,391 20,860, % 9 Saudi Arabia 10,857,999 15,693,904 17,664, % 10 Malaysia 6,411,529 8,459,099 17,596, % 11 Nigeria 10,437,248 14,324,069 17,016, % 12 Japan 19,998,416 21,590,423 16,074, % 13 Spain 16,436,339 15,723,186 15,665, % 14 Taiwan 10,283,196 12,342,754 14,727, % 15 Russian Federation 9,279,946 11,705,519 14,501, % 16 Hong Kong 13,541,570 15,668,158 14,326, % 17 Germany 13,922,056 16,360,788 14,127, % 18 Indonesia 4,227,746 6,149,887 13,684, % 19 Thailand 3,860,306 8,493,752 10,404, % 20 Italy 15,010,671 15,447,819 10,202, % 7

8 Chinese Ceramic Sanitary Ware(HS:6910)Export Market Share Item Export Countries/Regions Rate of Export Value Year 2010 Year 2011 Year The USA 29.38% 26.66% 28.21% 2 South Korea 7.53% 9.07% 8.74% 3 Canada 6.93% 5.19% 6.01% 4 The Philippines 1.45% 1.65% 4.03% 5 The United Kingdom 4.56% 4.88% 3.88% 6 Australia 3.92% 3.99% 3.74% 7 India 2.54% 2.74% 2.40% 8 Singapore 1.67% 1.54% 2.23% 9 Saudi Arabia 1.39% 1.86% 1.89% 10 Malaysia 0.82% 1.00% 1.88% 11 Nigeria 1.34% 1.69% 1.82% 12 Japan 2.57% 2.55% 1.72% 13 Spain 2.11% 1.86% 1.68% 14 Taiwan 1.32% 1.46% 1.58% 15 Russian Federation 1.19% 1.38% 1.55% 16 Hong Kong 1.74% 1.85% 1.53% 17 Germany 1.79% 1.93% 1.51% 18 Indonesia 0.54% 0.73% 1.47% 19 Thailand 0.50% 1.00% 1.11% 20 Italy 1.93% 1.83% 1.09% Note: mean that from 2010 to 2012, the import amount keep rising in the proportion of China s total export amount. mean that from 2010 to 2012, the import amount continued to decline in the proportion of China s total export amount. (Source: China Customs network) 8

9 Chinese Bathtub Industry Exports Analysis 2.1. Jan.-Dec Chinese Ceramic Sanitary Ware (HS:6910)Export Quantity and Amount Month Quantity(KG) Amount(USD) Compared With Last Year Quantity Amount Jan. 78,519,778 71,101, % -2.4% Feb. 43,054,353 42,832,228 3% 18.1% Mar. 67,127,877 67,983, % 20.5% Apr. 73,718,333 70,090, % 2.6% May 81,459,576 79,341, % 10.2% June 83,809,933 80,859, % 5% July 82,260,997 78,401, % -2.2% Aug. 86,900,272 84,524, % 11.4% Sep. 82,855,502 85,046, % 13.6% Oct. 78,395,687 83,728,925-2% 17.3% Nov. 80,031,657 93,414, % 23.7% Dec. 80,727,705 96,332, % 13.4% Total Jan.-Dec. 918,861, ,657, % 10.4% From January to December 2012, the cumulative export quantity of ceramic sanitary ware reached about 91,900 tons; also the exports amounted to $ 930 million. The export volume fell 4.1% and export value increased by 10.4%. 9

10 2.2. Jan. Dec Chinese Ceramic Sanitary Ware(HS:6910) Major Export Countries & Regions Item Country Quantity(KG) Amount(USD) Compared With Last Year Quantity Amount 1 The USA 248,817, ,413, % 16.8% 2 South Korea 93,962,239 81,622, % 6.4% 3 Canada 45,429,191 56,098, % 27.7% 4 The Philippines 37,279,745 37,659, % 169.6% 5 The United Kingdom 30,984,306 36,260, % -12.2% 6 Australia 22,235,815 34,954, % 3.6% 7 India 20,049,907 22,388,617-20% -3.3% 8 Singapore 25,483,981 20,860, % 60.4% 9 Saudi Arabia 22,368,982 17,664, % 12.6% 10 Malaysia 8,271,724 17,596, % 108% From January to December 2012, according to the top ten ceramic sanitary ware importing countries, the export volume of five countries is increasing; the export volume of other five countries is decreasing. From the data of the export volume, there is a large increase in the Philippines (up 34.6%), a big margin decline in the United Kingdom (down 23.1%). From the exports data, there is a large increase in the Philippines (up 169.6%), Singapore (up 60.4%) and Malaysia (up 108%). It is noteworthy that the Philippines have among the first 14 to 4 from 2011 to 2012, which become China s top ten ceramic sanitary importing countries. 10

11 2.3. Jan. Dec Chinese Ceramic Sanitary Ware(HS:6910)Exporting Enterprises Distribution Item Region Quantity(KG) Amount(USD) Compared With Last Year Quantity Amount 1 Guangdong 369,783, ,442, % 10.2% 2 Hebei 305,766, ,870,066 5% 11.8% 3 Fujian 76,551,244 72,829, % 18.6% 4 Shandong 44,044,613 55,031, % 21.9% 5 Henan 35,400,293 27,431, % 29.4% 6 Jiangsu 12,764,269 25,619, % -10.6% 7 Shanghai 11,617,261 24,676, % 12.9% 8 Hubei 22,955,465 14,771, % 8.1% 9 Chongqing 11,030,783 11,840, % -18.6% 10 Beijing 4,592,248 10,192, % -27.5% 11 Tianjin 4,297,305 6,654, % -10.2% 12 Zhejiang 7,491,616 6,535, % -0.1% 13 Hunan 5,734,530 4,043, % -15.1% 14 Sichuan 1,752,849 3,365, % 42.7% 15 Anhui 1,716,311 1,474,672 96% 79.5% 16 Inner Mongolia Autonomous Region 2,270, , % 14.9% 17 Liaoning 291, , % -13% 18 Shaanxi 38, , % 27.4% 19 Jiangxi 280, , % 110.8% 20 Gansu 39, , % 30.5% The main export regions of Chinese ceramic sanitary ware are Guangdong, Hebei, Fujian, Shandong and Henan, from January to December 2012, the total export quantity of the five provinces accounted for 90.5% of China s total exports, and the export amount accounted for 88% of China s total exports. Among the top 20 export regions of ceramic sanitary ware, Jiangxi province gains the greatest export volume and export growth, the export volume increased by 331.3% year on year; also the export amount increased by 110.8% year on year. (Source: China Customs network) 11

12 3. Global Bathtub Industry Exp. & Imp. Analysis Global Bathtub (HS:6910)Annual Imports Trend From 2009 to 2011, the total import amount of global ceramic sanitary is increasing year by year; in 2011 the total imports approximately $ 4.74 billion, with a year-on-year increase of 4.25%. 12

13 Global Bathtub (HS:6910)Major Import Countries and Import Amount Item Import Countries & Regions Import Amount (Thousand USD) Year 2009 Year 2010 Year Compared With The USA 735, , , % 2 Germany 243, , , % 3 France 240, , , % 4 The United Kingdom 248, , , % 5 Canada 182, , , % 6 Spain 198, , , % 7 Italy 110, , , % 8 Russian Federation 81,513 98, , % 9 Belgium 107, , , % 10 The Netherlands 90,643 88, , % 11 Japan 68,163 75, , % 12 South Korea 69,965 85,048 97, % 13 Australia 68,472 80,760 92, % 14 Austria 58,716 63,321 77, % 15 Switzerland 54,970 59,091 75, % 16 China 29,037 43,028 66, % 17 Sweden 45,263 40,001 65, % 18 Denmark 69,876 65,322 59, % 19 India 23,192 36,697 54, % 20 Arab 49,483 44,577 48, % The biggest importing country of Chinese ceramic sanitary is the USA; in 2011 the imports amounted to approximately $ 813 million, which represented a decrease of 3.68% compared to Germany and France were ranked second and third, in 2011 the import amount respectively increased by 18.08% and 17.80%. From 2009 to 2011, among the top 20 global ceramic sanitary importing countries, India becomes the largest importing country, with an increase of % compared to 2009; China is followed the import amount increased by %. 13

14 Global Bathtub (HS:6910)Major Import Market Share Item Import Countries & Regions Proportion of Import Amount Year 2009 Year 2010 Year The USA 18.48% 18.57% 17.15% 2 Germany 6.11% 5.84% 6.61% 3 France 6.03% 5.83% 6.59% 4 The United Kingdom 6.25% 5.74% 6.01% 5 Canada 4.58% 4.81% 4.02% 6 Spain 4.98% 4.89% 3.36% 7 Italy 2.77% 2.74% 2.90% 8 Russian Federation 2.05% 2.17% 2.64% 9 Belgium 2.69% 2.65% 2.51% 10 The Netherlands 2.28% 1.94% 2.29% 11 Japan 1.71% 1.67% 2.16% 12 South Korea 1.76% 1.87% 2.05% 13 Australia 1.72% 1.78% 1.94% 14 Austria 1.47% 1.39% 1.63% 15 Switzerland 1.38% 1.30% 1.59% 16 China 0.73% 0.95% 1.41% 17 Sweden 1.14% 0.88% 1.38% 18 Denmark 1.76% 1.44% 1.25% 19 India 0.58% 0.81% 1.15% 20 Arab 1.24% 0.98% 1.03% Note: mean that from 2009 to 2011, the import amount kept rising in the proportion of China s total import amount. mean that from 2009 to 2011, the import amount continued to decline in the proportion of China s total import amount. From the market share of recent three years, the import amount of Russian Federation, South Korea, Australia, China and India are keep rising, Spain, Belgium and Denmark continued to decline. 14

15 Global Bathtub (HS:6910)Major Export Country and Export Amount Item Export Countries & Regions Export Amount(Thousand USD) Exports Increased 2011 Year 2009 Year 2010 Year 2011 compared with China 667, , , % 2 Germany 354, , , % 3 Mexico 352, , , % 4 Italy 287, , , % 5 Turkey 139, , , % 6 Spain 127, , , % 7 Poland 116, , , % 8 Thailand 100, , , % 9 Portugal 146, , , % 10 France 122, , , % 11 The USA 123, , , % 12 Sweden 91, , , % 13 Belgium 84,006 82, , % 14 Czech 67,726 74,275 94, % 15 Bulgaria 68,337 70,998 91, % 16 Hungary 56,427 59,400 65, % 17 Colombia 39,595 46,623 62, % 18 Vietnam 37,367 46,243 62, % 19 Britain 59,200 58,568 59, % 20 Egypt 84,790 83,727 59, % China is the biggest exporting country of ceramic sanitary ware, in 2011 China's exports of ceramic sanitary products accounted for 19.76% of worldwide total exports. From 2009 to 2011, among the world's top 20 ceramic sanitary ware exporting countries, Vietnam is the fastest growing country with an increase of 66.73% compared to

16 Global Bathtub (HS:6910)Major Export Market Share Item Export Countries & Regions Proportion of Export Amount Year 2009 Year 2010 Year China 17.98% 19.34% 19.76% 2 Germany 9.55% 8.95% 9.55% 3 Mexico 9.50% 9.91% 8.75% 4 Italy 7.75% 6.90% 7.20% 5 Turkey 3.75% 3.90% 4.17% 6 Spain 3.43% 3.15% 3.42% 7 Poland 3.13% 3.12% 3.21% 8 Thailand 2.71% 2.91% 3.14% 9 Portugal 3.95% 3.51% 3.05% 10 French 3.29% 3.26% 3.00% 11 The USA 3.33% 2.96% 2.98% 12 Sweden 2.47% 2.80% 2.53% 13 Belgium 2.26% 2.05% 2.50% 14 Czech 1.82% 1.84% 2.22% 15 Bulgaria 1.84% 1.76% 2.14% 16 Hungary 1.52% 1.48% 1.52% 17 Colombia 1.07% 1.16% 1.46% 18 Vietnam 1.01% 1.15% 1.46% 19 English 1.59% 1.45% 1.39% 20 Egypt 2.28% 2.08% 1.38% Note: mean that from 2009 to 2011, the export amounts keep rising in the proportion of China s total export amount. mean that from 2009 to 2011, the export amounts continue to decline in the proportion of China s total export amount. From the market share of recent three years, the import amount of China, Turkey, Thailand, the Czech Republic, Colombia and Vietnam is rising; Portugal, France, the United Kingdom and Egypt continued to decline. 16

17 Ceramic Sanitary Ware (HS:6910)Major Import Countries 4.1. The USA Ceramic Sanitary Ware(HS:6910)Import Situation The USA imports of Ceramic Sanitary Trend From 2010 to 2012, the ceramic sanitary ware import amount of the USA appears inverted V shape. In 2012 the total imports approximately $ 897 million, with an increase of 10.45%. Jan.-Oct The USA imports of Ceramic Sanitary Monthly Trend 17

18 From January to December 2012, the monthly trend of the USA ceramic sanitary import amount shows slightly higher in the second half than in the first half, and February is the trough. Jan.-Oct The USA Ceramic Sanitary Major Importing Countries / Regions Countries & Regions Cumulative Importing Amount(USD) Jan.-Oct Year-on-Year Rate Proportion of % Total 897, % % China 419, % 46.72% Mexico 345, % 38.54% Thailand 44, % 4.99% Colombia 12, % 1.42% Turkey 9, % 1.05% India 7, % 0.79% Japan 6, % 0.69% Italy 5, % 0.64% Britain 5, % 0.58% Indonesia 5, % 0.56% From January to December 2012, the major exporting countries for the USA Ceramic Sanitary are China and Mexico, which respectively take its total imports of 46.72% and % South Korean Ceramic Sanitary Ware(HS:6910)Import Situation South Korean Imports of Ceramic Sanitary Chart 18

19 From 2010 to 2012, South Korean imports of ceramic sanitary appear inverted V shaped, in 2012 the total imports approximately $ 8.82 billion, which with a decline of 9.21%. Jan.-Dec South Korean Imports of Ceramic Sanitary Monthly Trend From January to December 2012, the monthly trend of South Korean ceramic sanitary import amount shows slightly higher in the second half than in the first half, and February is the trough. Jan.-Dec South Korean Ceramic Sanitary Major Importing Countries / Regions Countries & Regions Total Imports Jan.-Dec. 2012(USD Thousand) Year-on-Year Proportion Proportion of Total 88, % % China 82, % 94.04% Norway 2, % 2.34% Thailand % 0.77% The USA % 0.57% Italy % 0.41% Japan % 0.34% Germany % 0.28% Finland % 0.25% Vietnam % 0.24% Taiwan % 0.22% China is the major exporting country for South Korean Ceramic Sanitary, which takes 94.04% of the total imports. 19

20 4.3. The Philippines Ceramic Sanitary Ware(HS:6910)Import Situation The Philippines Imports of Ceramic Sanitary Trend From 2010 to 2012, the Philippines imports of ceramic sanitary is growing year by year, in 2012 the total imports approximately $ 2.37 billion, with a year-on-year increase of 43.82%. Jan.-Dec The Philippines Imports of Ceramic Sanitary Monthly Trend 20

21 From January to December 2012, it is a relatively large fluctuation based on monthly trend of Philippines imports of ceramic sanitary, August is the peak, and February is the trough. Jan.-Dec the Philippines Ceramic Sanitary Major Importing Countries / Regions Countries & Regions Total Imports Jan.-Dec. 2012(USD Thousand) Year-on-Year Proportion Proportion of Total 23, % % China 17, % 71.65% Thailand 3, % 16.69% Japan 1, % 4.67% Vietnam % 2.36% Spain % 0.89% Singapore % 0.66% Indonesia % 0.65% Germany % 0.62% Taiwan % 0.61% Hong Kong % 0.36% China is the major exporting country for the Philippines Ceramic Sanitary importing, which takes 71.65% of the total imports. (Source: UN COMTRADE) 21

22 5. Data Analysis of Bathtub Industry on Made-in-China.com 5.1. Hot Search Keywords of Bathtub on Made-in-China.com According to Made-in-China.com s statistics from December 2012 to February 2013, the hot search keywords in bathtub industry are: Bathtub, Jacuzzi, Hot Tub, SPA, Jacuzzi Bathtub, Massage Bathtub, Bath Tub, etc. 22

23 5.2. Buyers Distribution of Bathtub on Made-in-China.com The following Data as of December 31, 2012 By Continent By Country According to Made-in-China.com s statistics from January to December 2012, the bathtub industry buyers are mainly distributed in Europe, North America, Australia, Africa and the Middle East. More buyers are in the United States, Australia, Britain, Canada and Thailand. (Source:Made-in-China.Com) 23

24 The IAR Team of Made-in-China.com dedicates to surveying,excavating and collating industry information for supplying the service of timely and exact information analysis, providing necessary information and dates for clients decision. Thanks for reading the report, if you have any questions,opinions or advices, please contact us. Name: Ms. Zhang Li Web: 24

25 This report is made by Focus Technology Co., Ltd, all the brands and logos are owed by the person of trade mark right,without the paper promise, any organization or individual shouldn t encroach the legal interest of the right. All the written languages, pictures and charts are protected by Chinese intellectual property law. Also there are some written languages and data collected from public information, without the person of the original copyright, any organization or individual can t use them for other business intention. The data of the report is acquired by researcher with the method of market collecting. As the confine of source and area,maybe the report can t absolutely reflect the market situations. We wouldn t take on the legal liability of the report s accuracy. This report is only available to be a reference for clients, not use for business purposes; we wouldn t take on the legal liability of the contents relating to legal questions. 25

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