MEDIA CONTACT: Angelina Franco (862) Christmas 2017

Transcription

1 MEDIA CONTACT: Angelina Franco (862) Christmas 2017 Mars Wrigley Confectionery delivers good tidings of treats this Christmas with a jolly and delicious array of innovative new items and returning seasonal favorites. From decorating, snacking and gifting to stuffing stockings, baking and more, consumers will unwrap iconic brands -- M&M S, SNICKERS, SKITTLES, TWIX, MILKY WAY, DOVE, 3 MUSKETEERS, MALTESERS, LIFE SAVERS and CELEBRATIONS to brighten their holiday traditions. Seasonal Trends Confectionery sales totaled $1.2 billion during Christmas Christmas has the highest chocolate purchase incidence of any season. 2 Nine out of 10 consumers celebrate Christmas. 3 Consumers look for key seasonal attributes when purchasing candy: quality (89 percent), taste preference (83 percent), value (80 percent), brand (79 percent), price per package (77 percent), recipient of candy (77 percent) and package size/number of pieces (72 percent). 4 During Christmas, chocolate plays a key role in holiday traditions with 69 percent of consumers participating in Making & Baking, 87 percent participation in Giving & Gatherings, 65 percent participation in Sharing & Decorating and 53 percent participation in Stockings & Novelty. 3, 4 LIFE SAVERS is the number 3 NCC brand at holiday percent of consumers gift chocolate or candy during the Christmas season percent of shoppers use candy as a main, add-on or hostess gifts, and 64 percent of candy shoppers spend $3-$12 on average on candy as a main gift percent of consumers hang stockings; 4 77 percent include candy in Christmas stockings. 3 1

2 Displays and Graphics When blitzen down the candy aisle, consumers will stop in their tracks when they catch a glimpse of new seasonal packaging from Mars Wrigley Confectionery, including refreshed graphics and bold designs on products, displays and pallets. M&M S Brand flaunts refreshed graphics and bold, simple designs for its medium and large laydown bags and extra-large standup pouches. DOVE Chocolate delivers new seasonal packaging across its entire portfolio with traditional colors and packaging that highlight the festive, season-themed products inside. Additionally, Filled Bar Miniatures capture the spirit of the season with new festive packaging graphics. Marketing Mars Wrigley Confectionery backs its Christmas 2017 portfolio with dedicated marketing support throughout the season. The multi-media, multi-brand marketing campaign will include national television, print and digital advertising, high-value FSIs, social media, in-store merchandising and more. NEW ITEMS CELEBRATIONS Brand Medium Bottle (9 count), (12 count display ready case) Description: The new CELEBRATIONS Brand Medium Bottle is filled with a festive mix of consumers favorite brands in individually wrapped miniature format BOUNTY, DOVE, MILKY WAY, SNICKERS and TWIX Brands. Perfect for parties and as a gift, the bottle can be turned upside down to create a unique serving bottle. CELEBRATIONS was the fastest growing brand in the category vs. YAGO. 1 SRP: $5.99 Package/Weight: 10.9 oz Shipping: 9 Ct. (Open Stock), 12 Count (Display Case) M&M S Brand Caramel Chocolate Candies (Open Stock), (Display Case) Description: New in 2017 and coming off the biggest launch in M&M S Brand history, M&M S Caramel is making its Christmas debut decked out in the red and green colors of the season. Caramel is the most popular flavor choice at Christmas 5, and research shows outstanding purchase intent scores for M&M S Caramel the highest of any M&M S Brand variant. 6 SRP: $3.49 Package/Weight: 10.2 oz Shipping: 24 Ct. (Open Stock), 36 Count (Display Case) 2

3 DOVE Brand PROMISES Silky Smooth Milk Chocolate Mint Cookie Gifts (Open Stock), (Display Case) Description: Unwrap new DOVE Brand PROMISES Silky Smooth Milk Chocolate Mint Cookie Gifts and savor one of the season s most popular flavor combinations. 1 These individually wrapped candies are perfect for decorating and treating. SRP: $3.49 Package/Weight: 7.94 oz Shipping: 12 Ct. (Open Stock), 24 Count (Display Case) M&M S Brand Minis Milk Chocolate Candies 4-Pack Tube for the Holidays Description: New M&M S Brand Minis Milk Chocolate Candies 4-Pack Tube for the Holidays are a fun, unique stocking stuffer or party favor for Christmas. Each tube depicts an iconic M&M S Character and is filled with delicious mini M&M S Milk Chocolate Candies. SRP: $4.49 Package/Weight: 4.32 oz Shipping: 10 Ct. (Display Case) MALTESERS Brand Gift Box Description: MALTESERS -- the #1 bite-sized candy brand in the U.K. -- crossed the pond in early 2017, and enjoyed a successful launch in the U.S. Now it s ready for Christmas in a festive red gift box emblazoned with Ho Ho Ho. Ideal for stocking stuffers, gifting or as an on-the-go treat, MALTESERS feature light, crispy, airy centers, dipped in smooth, chocolatey deliciousness. SRP: $1.00 Package/Weight: 3.0 oz Shipping: 8 Ct. (Display Case) M&M S Brand Peanut Chocolate Candies Share Size Description: With the new M&M S Brand Peanut Chocolate Candies Share Size, there s plenty of delicious M&M S Candies to enjoy and to share with a friend. With red and green lentils and festive seasonal packaging, this new item is destined to be a holiday hit. SRP: $1.79-$1.99 Package/Weight: 3.27 oz Shipping: 144 Ct., 6-24 Ct. Trays 3

4 M&M S Brand Mint Chocolate Candies Share Size Description: A hallmark flavor of the season, new M&M S Brand Mint Chocolate Candies Share Size joins the wildly popular M&M S portfolio. M&M S is the #1 chocolate brand during the holidays 1, and this new Share Size packs the freshness of cool mint, draped in chocolate and wrapped in a crunchy candy shell. SRP: $1.79-$1.99 Package/Weight: 2.83 oz Shipping: 144 Ct., 6-24 Ct. Trays Description: M&M S Brand Minis Milk Chocolate Candies Naughty/Nice Mini Tube for the Holidays Naughty or nice? Both win with new M&M S Minis Milk Chocolate Candies Naughty/Nice Mini Tube for the Holidays. Whimsically designed with a checkbox to designate Naughty or Nice to the recipient, this new item is filled with M&M S Minis and is ideal as a stocking stuffer, holiday party favor or special treat. The display box fits perfectly by the cash register. SRP: $1.00 Package/Weight: 1.08 oz Shipping: 288 Ct. (12-24 Ct. Trays) Description: M&M S Brand Minis Milk Chocolate Candies 10-Pack Mini Tube Train for the Holidays Get on board for the new M&M S Brand Minis Milk Chocolate Candies 10-Pack Mini Tube Train for the Holidays. The packaging depicts the playful M&M S Characters riding the rails to Christmas fun. This unique 10-pack of Minis Tubes is perfect as a stocking stuffer, special treat or party favor. SRP: $9.99 Package/Weight: 10.8 oz Shipping: 10 Ct. (Display Case) 4

5 TWIX Brand White Twix-mas Laydown Bag for the Holidays Description: Start dreaming of a White Christmas with new TWIX Brand White Twix-mas laydown bag for the Holidays. Experience the original TWIX cookie bar enrobed in white chocolate in festive Holiday wrappers. White chocolate is one of the most popular flavor choices and TWIX is a top brand favorite for filling candy bowls at the season! SRP: $3.49 Package/Weight: oz Shipping: 12 Ct. (Display Case) DOVE Brand Truffle Tree Tins for the Holidays Description: You ll love new DOVE Truffle Tree Tins available in both Milk Chocolate and Assorted Milk & Dark offerings. DOVE is considered a top brand of choice for gifting because of its appealing taste, texture and eating experience! Enjoy the fun, special messages underneath each silky-smooth truffle and give someone special a gift this season that will make you feel like a hero! Available in a re-usable tin! SRP: $9.99 Package/Weight: 5.64 oz Shipping: 3 Ct. (Display Case) CHRISTMAS FAVORITES: M&M S Brand Milk Chocolate Candies and M&M S Peanut Chocolate Candies in Holiday Blend OS , DRC (Milk Chocolate) OS , DRC (Peanut Chocolate) Description: Celebrate the holiday season with your favorite M&M S in red and green! Ideal for decking for your favorite Christmas baked treats with a splash of holiday color, or filling your candy bowl with Christmas spirit. SRP: $2.75 Package/Weight: 11.4 oz Shipping: 24 Ct. OS (Milk Chocolate), 36 Ct. DRC (Peanut Chocolate) 5

6 M&M S Brand Holiday Mint Candies in Holiday Blend OS, DRC Description: Swing into the season with a fresh burst of holiday mint! This seasonal staple adds a delicious taste to your favorite chocolate candies, and makes for the perfect candy bowl treat for guests to enjoy! SRP: $2.75 Package/Weight: 9.9 ounce Shipping: 24 Ct. OS, 45 Ct. DRC DOVE Brand PROMISES Silky Smooth Dark Chocolate Peppermint Gifts OS, DRC Description: Perfect for decorating and treating, these individually wrapped candies are a delicious way to make this season merry and bright! SRP: $3.12 Package/Weight: 7.94 ounce Shipping: 12 Ct. OS, 24 Ct. DRC M&M S Brand Milk Chocolate Candy for the Holidays OS , DRC Description: M&M S Milk Chocolate Canes make for the perfect stocking stuffer this holiday season, pairing the iconic candy cane shape with a holiday favorite M&M S Milk Chocolate Candies in red and green colors! SRP: $1.70 Package/Weight: 3.0 ounce Shipping: 24 Ct. (2-12 Ct. Shippable Trays) LIFE SAVERS Gummies Sweet Game Book and Hard Candy Story Book ZREF #: (Gummies Sweet Game Book), (Hard Candy Story Book) Description: LIFE SAVERS brings tidings of good cheer this season, as a delicious and interactive gift or stocking stuffer. The LIFE SAVERS Gummies Sweet Game book delivers a delicious holiday themed treat, along with trivia, word find maze and a gingerbread house craft. The LIFE SAVERS Hard Candy Sweet Storybook shaped box contains both a holiday story and 5 Flavors Life Savers rolls making it the perfect stocking stuffer or holiday gift. SRP: $2.99 Package/Weight: 7.0 ounce Shipping: Gummies: 12 Ct. per tray, 24 Ct. units per case/hard Candy: 12 Ct. per case, 1 Ct. per consumer unit 6

7 LIFE SAVERS Candy Canes ZREF #: (Wint-O-Green) (Five Flavor Assorted) Description: Whether it s an added touch to your Christmas tree décor, or a season inspired sweet treat, LIFE SAVERS Candy Canes are a must have holiday tradition. SRP: $2.49 Package/Weight: 6.0 ounce Shipping: 12 Ct. per case, 12 Ct. pieces per consumer unit SKITTLES Original Ugly Sweater ZREF #: (Original) TBD (Sour) Description: Be the hit of the holiday party this season by serving up SKITTLES Ugly Sweater editions, in Original and Sour, at your next gathering. It s the same great tasting SKITTLES that everyone loves, inside holiday trend inspired packaging. SRP: $2.59 Package/Weight: 8.8 ounce Shipping: 8 Ct. per case SKITTLES Original Book of Awesome ZREF #: Description: Coming just in time for this holiday season is the new SKITTLES Book of Awesome, which puts a jolly twist on holiday photos with a wearable beard as part of the packaging. SRP: $2.99 Package/Weight: 7.0 ounce Shipping: 2 Ct. consumer units per tray, 24 Ct. consumer units per case 1. Christmas Nielsen 8 WE 12/24/16 2. Christmas Beacon Report National Confectioners Association; Ipsos Quantitative Christmas Research The Candy Dish i Community: Seasonal Flavors, May Bases II Testing ( Nielsen Scan Christmas xaoc+conv; 8 WE 12/24/16 & YA / trademarks Mars, Incorporated