Stunning Stuffed SPECIAL SAVINGS INSIDE $500. up to. Sweet Innovations & Offers FALL 2018 SPRING Muffins PG7 PG3 PG4

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1 splurge Sweet Innovations & Offers FALL 2018 SPRING 2019 up to SPECIAL SAVINGS INSIDE $500 ON INNOVATIVE BAKERY & DESSERTS PG7 PG4 PG3 Stunning Stuffed Muffins

2 splurge Sweet Innovations & Offers FALL 2018 SPRING 2019 Welcome to the innovation edition of splurge, dedicated to quality, on-trend sweets, indulgent flavors and increasing your profits. From breakfast to snacking to grab-and-go, we re taking today s trends and baking them into delicious offerings your customers will love Chef Pierre Luxe Layers Apple with Salted Caramel Pie All the Stuff. Gourmet Stuffed Muffins Exceptional taste paired with irresistible flavor combinations and generous fillings our stuffed muffins are baked to stand out. Complement your existing bakery case offerings with one-of-a-kind creations ready to satisfy any time of day. BAKED FOR YOUR BENEFIT Convenient thaw-and-serve options Reduced labor and waste Consistent, impressive presentation All-day Consumers agree: 4 86% Breakfast 75% AM Snack 67% Dessert 51% PM Snack Bistro Collection Baileys Dark Chocolate Swirl Brownie TO-GO KEEPS GOING STRONG Over 40% of consumers aged prefer takeout rather than dine-in, except on special occasions. 2 Our exclusive turnkey Bakery To Go program gives you everything you need to sell more to-go baked goods Bistro Collection Baileys Cheesecake Offering Unique ORDER DISCOUNTED PACKAGING & MERCHANDISING AT Chef Pierre Luxe Layers Apple with Salted Caramel Pie Bistro Collection Blueberry Stuffed Muffin with Lemon Filling TABLE OF CONTENTS PG3 Gourmet Stuffed Muffins PG4 Baileys Dessert Collection PG5 Gourmet Brownies & Dessert Bars PG6 Bistro Collection Individual Bundt Cakes PG7 Chef Pierre Luxe Layers Chef Pierre Flavor Fusion Hi-Pies Bakery To Go PG8 Details & Ordering Bistro Collection Vanilla Bean Bundt Cake with Raspberry Flavor SIGNATURE DESSERT ITEMS THAT CANNOT BE EASILY DUPLICATED AT HOME CAN HELP DRIVE TRAFFIC Cinnamon Swirl with Cream Cheese Filling Banana Nut with Cream Cheese Filling Can t get enough Stuffed Consumers approve: Overall perception of quality Moist muffin texture (82%) Satisfying, rich flavor (82%) 4 LEARN MORE AT BISTROGOURMETBAKERY.COM Double Chocolate with Salted Caramel Filling CONSUMERS ARE DRAWN TO FAMILIAR MUFFINS WITH A UNIQUE TWIST OF DELICIOUS FILLING Blueberry with Lemon Filling NEW! Cinnamon Swirl with Cream Cheese Filling 2 Trays NEW! Banana Nut with Cream Cheese Filling 2 Trays NEW! Blueberry with Lemon Filling 2 Trays NEW! Double Chocolate with Salted Caramel Filling 2 Trays Technomic Dessert Consumer Trend Reports Technomic, Hartman, The Future of Snacking, Independent Focus Group Test

3 Baileys Dessert Collection Appeal to the increasing number of patrons seeking boozy desserts, and drive purchases with a popular name brand. From bars to brownies, cakes to cheesecakes, we ve added a splash of spirit into these decadent delights Baileys Cheesecake Gourmet Brownies & Dessert Bars Our mouth-watering, hand-finished Gourmet Brownies and Dessert Bars re-define indulgence. Their unique ingredient pairings are the most important factor in consumer dessert bar purchases. * So we've combined on-trend flavors for a sweet experience unlike any other Peanut Butter Chocolate Layer Bar Brown Butter Bourbon Bar Baileys Gourmet Cake S mores Brownie GREAT FOR SINGLE-SERVE, SHAREABLE DESSERT FLIGHTS AND LTOs Baileys Dark Chocolate Swirl Brownie Pecan Carmelita Baileys Dark Chocolate Swirl Brownie S MORES 66% GROWTH 6 BAILEYS IS THE WORLD S #1 LIQUEUR BRAND WITH 1.8 BILLION GLASSES CONSUMED EACH YEAR. 9 48% OF CONSUMERS FIND DESSERTS WITH ALCOHOL INGREDIENTS APPEALING. 8 BOURBON 49% GROWTH 6 NUT BROWNIES 25% GROWTH 7 VIEW ALL OF OUR POPULAR BROWNIES & DESSERT BARS AT BISTROGOURMETBAKERY.COM (1 tray each: Lemon Lover s Bar, Baileys Dark Chocolate Swirl Brownie, Peanut Butter Chocolate Layer Bar, Salted Caramel Brownie with Pretzel Crust) 4 Qr. Trays 1 Tray Varies DISCOVER ALL KINDS OF WAYS TO IMPRESS AT BISTROGOURMETBAKERY.COM (1 tray each: S mores Brownie, Pecan Carmelita, Brown Butter Bourbon Bar, Double Chocolate Decadence Brownie) 4 Qr. Trays 1 Tray Varies NEW! S mores Brownie 4 Qr. Trays 1 Tray NEW! Baileys Cheesecake, Pre-cut 16 slices 2 Cakes 1 10 Round NEW! Pecan Carmelita 4 Qr. Trays 1 Tray NEW! Baileys Gourmet Cake, Pre-cut 14 slices 2 Cakes 1 9 Round NEW! Brown Butter Bourbon Bar 4 Qr. Trays 1 Tray NEW! Baileys Dark Chocolate Swirl Brownie 4 Qr. Trays 1 Tray NEW! Peanut Butter Chocolate Layer Bar 4 Qr. Trays 1 Tray Technomic Consumer Trend Report Bailey s * Proprietary 2015 Technomic Dessert Bar Report 6 Datassential 2017, since Datassential MenuTrends

4 Indulgently Bistro Collection Individual Bundt Cakes Blueberry with Lemon Meringue Rich, indulgent taste, sized to share. Our bundt cakes combine today s most popular flavors with hand-finished elegance for an experience your guests won t forget. Luxe Layers Pies Perfectly paired gourmet and familiar flavors are layered between two flavorful crusts to create a unique dessert experience. Flavor Fusion Hi-Pies Vanilla Bean with Raspberry Flavor Filling Boston Cream with Chocolate Filling Shareable portions solve the #1 deterrent to ordering dessert being too full after a meal Country Apple with Maple Crust LEARN WHAT SETS THESE PIES APART AT CHEFPIERRE.COM Over 1 pound of perfectly ripe fruit with unique flavor baked right into the crust creates mouth-watering appeal. Each pie is all naturally sweetened, with no artificial colors or flavors. CHEF PIERRE LUXE LAYERS PIES Chocolate Pecan with Salted Caramel Filling Apple with Salted Caramel, Pre-cut 8 slices 6 Pies 8 Slices Blueberry with Lemon Meringue, Pre-cut 10 slices 4 Pies 10 Slices Chocolate Mousse with Caramel, Pre-cut 10 slices 4 Pies 10 Slices Red Velvet with Cream Cheese Mousse and Dark Chocolate, Pre-cut 10 slices 4 Pies 10 Slices Salted Caramel with Chocolate Peanut Butter Cluster, Pre-cut 10 slices 4 Pies 10 Slices Banana Crème with Dark Chocolate Ganache, Pre-cut 8 slices 4 Pies 8 Slices INDIVIDUAL BUNDT CAKES SATISFY SOLO INDULGENCE-SEEKERS OR THE OTHER 38% WHO WANT TO SHARE. 5 VIEW OUR ENTIRE LINE OF INDIVIDUAL DESSERTS AT BISTROGOURMETBAKERY.COM GHIRARDELLI Chocolate with Ganache Filling Signature Ghirardelli Chocolate with Chocolate Ganache Filling Made with GHIRARDELLI Chocolate 2 Trays Vanilla Bean with Raspberry Flavor Filling 2 Trays Boston Cream with Chocolate Filling 2 Trays CHEF PIERRE FLAVOR FUSION HI-PIES Country Apple with Sweet Maple Crust Unbaked Hi-Pie 6 Pies 1 10 Round Wild Berry Blast with Zesty Lemon Crust Unbaked Hi-Pie 6 Pies 1 10 Round Our exclusive turnkey Bakery To Go program makes it easier than ever to box up bigger profits. Attractive packaging and merchandising help bakery favorites shine, encouraging your customers to grab a take-home treat. ORDER DISCOUNTED PACKAGING & MERCHANDISING AT 40% OF RESTAURANT SALES COULD COME FROM DELIVERY BY Chocolate Pecan with Salted Caramel Filling 2 Trays Technomic 2017 Dessert Report 6 10 Restaurant Business

5 Desserts VALID OCTOBER 1, 2018 MAY 31, 2019 SAV E $7/CASE UP Product Code Product Name BISTRO COLLECTION GOURMET STUFFED MUFFINS Cases Purchased Rebate per Case NEW! Cinnamon Swirl with Cream Cheese Filling NEW! Banana Nut with Cream Cheese Filling NEW! Blueberry with Lemon Filling NEW! Double Chocolate with Salted Caramel Filling BISTRO COLLECTION BAILEYS DESSERT COLLECTION NEW! Baileys Cheesecake, Pre-cut 16 slices NEW! Baileys Gourmet Cake, Pre-cut 14 slices NEW! Baileys Dark Chocolate Swirl Brownie BISTRO COLLECTION BROWNIES & DESSERT BARS (1 tray each: Lemon Lover s Bar, Baileys Dark Chocolate Swirl Brownie, Peanut Butter Chocolate Layer Bar, Salted Caramel Brownie with Pretzel Crust) (1 tray each: S mores Brownie, Pecan Carmelita, Brown Butter Bourbon Bar, Double Chocolate Decadence Brownie) S mores Brownie Pecan Carmelita Brown Butter Bourbon Bar Peanut Butter Chocolate Layer Bar BISTRO COLLECTION INDIVIDUAL BUNDT CAKES Signature Ghirardelli Chocolate with Chocolate Ganache Filling Made with GHIRARDELLI Chocolate Vanilla Bean with Raspberry Flavor Filling Boston Cream with Chocolate Filling Chocolate Pecan with Salted Caramel Filling CHEF PIERRE LUXE LAYERS PIES Apple with Salted Caramel, Pre-cut 8 slices Blueberry with Lemon Meringue, Pre-cut 10 slices Chocolate Mousse with Caramel, Pre-cut 10 slices Red Velvet with Cream Cheese Mousse and Dark Chocolate Ganache, Pre-cut 10 slices Salted Caramel with Chocolate Peanut Butter Cluster, Pre-cut 10 slices Banana Crème with Dark Chocolate Ganache, Pre-cut 8 slices CHEF PIERRE FLAVOR FUSION HI-PIE : Country Apple with Sweet Maple Crust Unbaked Hi-Pie Wild Berry Blast with Zesty Lemon Crust Unbaked Hi-Pie TOTAL REBATE REQUESTED TERMS & CONDITIONS: Valid only for product codes listed in this offer. Promotion period is October 1, 2018 May 31, All items listed on this offer can be purchased at any time during the promotional period. Offer applies only to foodservice operators. One coupon/redemption per location or headquarters address. Headquarters may submit for multiple locations and request one combined rebate check; however, reporting must show individual store addresses and purchase information. This offer is not valid for school or military bids and operator members of Group Purchasing Organizations. Not valid in conjunction with any other Sara Lee Frozen Bakery offer for these products. Offer does not apply to Resale, Bid, Contract Business, National Accounts and Franchise affiliated groups. Any other use constitutes fraud. Sara Lee Frozen Bakery Teams has final decision on the interpretation of the terms & conditions of this program and reserves the right to cancel this program at any time. Void where prohibited. Distributor invoices or tracking reports must accompany rebate form and include Sara Lee Frozen Bakery item numbers, operator & distributor business name and appropriate purchase dates and postmarked by June 30, Allow 6-8 weeks for fulfillment. May be used in conjunction with Sara Lee Frozen Bakery Partners Program. Limit $500. Total Rebate Name of Operation First and Last Name Mailing Address CALL OR CONTACT YOUR FOODSERVICE OR DISTRIBUTOR REP FOR MORE INFORMATION. TYPE OF OPERATION: (check one) Commercial Restaurants Traditional QSR/Fast Food Bars & Taverns n Fast Casual/Quick Casual Traditional Bakeries Midscale/Family Dining Farm Stands Casual Dining Convenience Stores Fine Dining Title City State Zip Telephone Distributor Name Average Number of Meals Served Per Day Under 100 Meals ,000-1,999 2,000-4,999 5,000 or more Non-Commercial/Beyond How did you hear about Restaurant/Onsite Feeding this program? Business & Industry Sales Rep Casinos/Gambling Distributor Sales Rep Hospitals Tradeshow Corrections Website Traditional Nursing Homes Supermarket Deli Other Retirement Communities Mass Merchandisers Colleges & Universities Recreation Vending Airlines/Travel Office Coffee Service (OCS) Cruise Lines Military Stadiums/Arenas Lodging TO REDEEM: I would like to receive s from Chef Pierre, Bistro Collection & Sara Lee brands. Distributor City State Redeem online at and enter the Quick Access Code: DESSERTS2019 or mail completed form to: Sara Lee Frozen Bakery c/o Spring Desserts Promo PO Box 2048 Brownsdale, MN Online redemption encouraged. Photocopies accepted. ChefPierre.com BistroGourmetBakery.com 2018 Sara Lee Frozen Bakery. Use of the Baileys logos is by agreement only. Third-party use of the Baileys logo must be approved by the aforementioned brand and requires a signed agreement. The Baileys word and associated logos are trademarks of R & A Bailey & Co. and are used under license. All other trademarks are owned by Sara Lee Frozen Bakery or used under license. VP M OPERATOR 8