TABLE of CONTENTS. Achieve Big Sales with Top MARS Brands for Halloween

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2 TABLE of CONTENTS Achieve Big Sales with Top MARS Brands for Halloween Overview HARVEST Decorating & S nacking Harvest Overview...8 M&M S Brand SNICKERS Brand & MILKY WAY Brand MINIS MIX Iconic global brands MARS Brands make special Halloween occasions like parties and trick-or-treating more fun because they re the most recognizable and well-loved brands around the world. This Halloween everyone will be looking for their favorite brands to hand out and fill bowls so keep plenty of MARS products stocked on your shelves. Scoring big in purchase intent CHOCOLATE CANDIES BRAND halloween Novelty Halloween Overview TWIX Brand & SNICKERS Brand M&M S Brand Variety Box Medium Bags Large Bags Large Variety Bags...27 X-Large Variety Bags XX-Large Variety Bags Pallets SNICKERS Brand M&M S Brand Mixed Variety Specifications Plan-O-Gram Order Form The season s most productive items MARS Brands continue to be strong performers during the Halloween season, regularly beating competitive benchmarks in consumer testing. With such proven brand strength, MARS items are sure to give your sales a big boost this season so be sure to make them part of your seasonal buy. The brands with the fastest on-shelf turning items had another successful Halloween. MARS dollar sales were up +9% for the season twice as much as the category growth of +4.2% and over 4x Hershey s +1.8% growth! MARS also gained +1.7 share points, and continues to close the gap on Hershey s who declined -1.2 share points for the season. 1 Support that brings in sales This Halloween MARS will spend over $1MM for complete 36 support to drive sell-through, reduce markdowns and get shoppers excited about the upcoming season. The complete support program will include seasonal advertising, high-value FSIs and dynamic in-store displays Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 3

3 Make Halloween Sales Magic with MARS Variety Bags Consumers purchased, on average, over 4 packages of chocolate candy for Halloween, and chocolate candy is the most popular item handed out to trick-or-treaters by a wide margin of 85%. So be sure to stock up on MARS Variety Bags filled with the well-loved chocolate brands that trick-or-treaters are crazy for, such as M&M S Brand, SNICKERS Brand, TWIX Brand, MILKY WAY Brand and 3 MUSKETEERS Brand for stronger sales this season. 2 MARS Delivers Top Brands That Are in Demand at Halloween MARS Brands generate powerful profits throughout the year, which translate into big sales for seasons like Halloween. MARS Halloween Chocolate dollar sales saw an increase of +9%, twice as much as the category growth of +4.2%. MARS was the only chocolate candy company to increase HH penetration, up +1.6 points, while both the category and Hershey s declined. 1 SNICKERS Brand FUN SIZE Medium Bags are the #1 selling item and fastest-turning single brand bag in the entire market 1 SNICKERS Brand was the most-purchased brand specifically for handing out at Halloween 2 Sales are up +5.9% for the Halloween season 1 Introducing NEW SNICKERS Brand Harvest Minis sure to be a top-selling snack item of the season MARS Variety Bags are perfect for consumers looking for convenient solutions when they re shopping for Halloween candy. They re available in a variety of price points, a range of count sizes and various combinations of brands to help expand shopper appeal. Shoppers will be looking for MARS Variety Bags for their Halloween candy needs, so keep plenty on your shelves! M&M S Brand is a top-selling franchise 1 Sales of this colorful and fun brand were up +4.2% at Halloween 1 New superstar M&M S Brand Candy Corn White Chocolate made Autumn its own with a strong debut (see p. 8) MARS Variety Bags sales increased +14.5%, accounting for 54% of Total MARS Halloween Growth! 1 This well-loved brand saw sales jump +7.8% for the Halloween season 1 The TWIX Brand FUN SIZE Medium Bag is a top-selling item with strong growth over the past few Halloween seasons 1 TWIX Brand introduces a new novelty item in a classic shape TWIX Brand Ghosts! MILKY WAY Brand FUN SIZE Medium Bag is a Top 1 selling item 1 Halloween sales increased an amazing +16.5% for this consumer favorite brand! 1 3 MUSKETEERS Brand was a Top 1 selling franchise among all Halloween Chocolate Candy 1 The 3 MUSKETEERS Brand FUN SIZE Medium Bag is a Top 1 selling item 1 1. Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 1. Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/ Beacon Data Source November Beacon Data Source November

4 New from MARS: Harvest & Halloween-Themed Chocolate Items from Top Brands MARS offers an array of items that appeal to consumers multiple needs throughout the season. The range of innovative chocolate Shapes, Novelty and Decorating and Snacking items is what led MARS to be the only chocolate candy company to increase HH penetration. The newest items will continue to expand the category so you see more sales this Halloween! Support That Drives Sales MARS has invested in a complete 36 media support program including targeting the Hispanic market that features national TV, print and attractive in-store displays to help drive consumers to your store and bring in greater sales. TV National dedicated Halloween-themed ads, for M&M S Brand and SNICKERS Brand, including Hispanic TV for both brands and a NEW SNICKERS Brand spot! FSIs TWIX Ghosts filled with smooth caramel and crunchy cookie and make the perfect on-the-go Halloween treats for all ghouls and goblins! Brand Highly-competitive circulation and offers from three high-value coupon drops Print Halloween-focused ads for SNICKERS Brand, M&M S Brand, MILKY WAY Brand and NEW TWIX Brand in national publications to drive incremental sales SNICKERS Brand Harvest Minis the most purchased brand for filling candy bowls, SNICKERS Brand, is now available in Minis so consumers can share and snack on their favorite chocolate candy brand throughout the season!2 New wrapper design for the Harvest Minis with festive fall colors and a falling leaf pattern, consumers will want to display these delicious treats for decorating and snacking all Autumn long Digital Attention-grabbing banner ads featuring SNICKERS Brand, M&M S Brand, MILKY WAY Brand and NEW TWIX Brand on highly-trafficked sites to generate interest and drive consumers into your store Merchandising Displays & In-Store Eye-catching Halloween-themed displays help consumers find the trick-or-treat candy they need, and they also feature the fun M&M S Brand Characters consumers love 6 2. Beacon Data Source November

5 harvest & Snacking Decorating & Snacking M&M S Brand Milk Chocolate Candies Harvest Blend harvest Decorating (): (): M Ounce 24 Ct. 1"L x 4.8"W x 1.1"H M&M S Brand offers a wide range of delicious flavors that appeal to consumers various tastes like seasonal favorite Candy Corn White Chocolate M&M S Brand is the second most purchased brand for filling candy bowls 2 Fall-colored chocolate candies are great for decorating and snacking throughout the entire season, including Halloween parties (): (): M Ounce 36 Ct. Display Dimensions 18"L x 11.5"W x 1.8"H These Harvest-colored candies pop as a decorating and baking favorite, not just for Halloween but all Autumn long! Harvest-themed packaging is attractive and fun, delivering a greater on-shelf presence Sales for the well-loved brand were up +4.2% at Halloween1 M&M S Brand Peanut Chocolate Candies Harvest Blend M&M S Brand Candy Corn White Chocolate Candies (): (): M45914 (): (): M Ounce 24 Ct. 9.9 Ounce 24 Ct. 1.5"L x 4.8"W x 1.3"H 8.5"L x 4.8"W x 1.3"H (): (): M Ounce 36 Ct. Display Dimensions 17.5"L x 11.3"W x 8.4"H (): (): M Ounce 36 Ct. Display Dimensions 18"L x 11.5"W x 1.8"H Seasonal Hallmark FLAVOR 8 1. Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 2. Beacon Data Source November

6 harvest & Snacking Decorating & Snacking harvest Decorating The Biggest Brand of the Season Gets Small for Fall M&M S Brand Peanut Butter Chocolate Candies Harvest Blend SNICKERS Brand is the #1 brand for filling candy bowls2 (): (): M41628 It has the highest purchase incidence for the season 56% of any brand Ounce 24 Ct. 1"L x 4.8"W x 1.1"H (): (): M Sales for this top-selling brand increased +5.9% 1 SNICKERS Brand is a leading franchise at Halloween with the FUN SIZE Medium Bag as the #1 selling item for the season Ounce 36 Ct. Display Dimensions 17.8"L x 11.3"W x 1.6"H SNICKERS Brand Harvest Minis (): (): Ounce 32 Ct Ct. Trays "L x 6."W x.8"h 17.5"L x 11.3"W x 16.8"H Individual Tray Dimensions 17.5"L x 11.3"W x 8.4"H MILKY WAY Brand Caramel Apple Harvest Minis (): (): M Ounce 32 Ct Ct. Trays 1.8"L x 6."W x.8"h 17.5"L x 11.3"W x 16.8"H Individual Tray Dimensions 17.5"L x 11.3"W x 8.4"H Seasonal Hallmark FLAVOR 1. Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 2. Beacon Data Source November The apple doesn t fall far from the tree in its premiere season, MILKY WAY Brand Caramel Apple became a top-seller for the franchise!

7 harvest & Snacking Classic Brands Are Ready for Harvest Consumers love to celebrate the season with their favorite brands SNICKERS Brand, MILKY WAY Brand, 3 MUSKETEERS Brand and TWIX Brand and MARS offers just the right combination of those brands in MINIS MIX Harvest Minis. Among those who purchased seasonally wrapped chocolate, 7% purchased chocolate miniatures so be sure to have what consumers will be looking for this fall! 2 MINIS MIX Harvest Minis (): (): Halloween and trick-or-treating go hand-in-hand, but there are handfuls of other ways that people celebrate the holiday, and MARS has solutions for all of them. For starters, we have a spooky array of novelty items including new products from consumer favorite TWIX Brand that make great party favors, festive on-the-go seasonal treats, or just-because gifts to friends or coworkers. halloween Decorating Of course, they re also perfect for trick-or-treaters. And with 74% of people planning to give out candy, consumers are looking for quality and variety, both of which are synonymous with MARS Chocolate. 3 The following pages showcase the exceptional range of products your shoppers seek to delight the costumed characters who ring their doorbells Ounce 32 Ct Ct. Trays 9.9"L x 6.5"W x 1.3"H "L x 11.3"W x 16.8"H Individual Tray Dimensions 17.5"L x 11.3"W x 8.4"H Festive packaging and wrappers with an all-new design make these tiny treats perfect for decorating and snacking all season long. Halloween-themed packages were an influential factor for purchasing chocolate candy for nearly 6 in 1 consumers! MINIS MIX Harvest Minis Stand-up Pouch (): (): M Ounce 9 Ct "L x 3.5"W x 1.9"H 23.3"L x 15.5"W x 1.8"H Beacon Data Source November Beacon Data Source November National Confectioners Association 213 Consumer Survey 13

8 & Novelty Novelty TWIX Brand Gets Frightfully Festive for Halloween M&M S Brand Candy Corn White Chocolate Candies Singles (): (): Introducing new TWIX Brand Ghosts a year-round top-selling brand in a classic Halloween shape that will help drive incremental sales in your store and activate everyday growth for TWIX Brand. UCC 1.5 Ounce Ct. 2.9"L x 5.9"W x.6"h Display Carton Dimensions 11.7"L x 5.9"W x 2.6"H Carton UPC TWIX Brand Ghost Singles Seasonal Hallmark FLAVOR (): 3514 (): Ounce 96 Ct Ct. Trays Carton UPC 4."L x 1.7"W x.6"h Display Tray Dimensions 6.8"L x 6.8"W x 2.3"H Plus 3.25"H Header Display Tray UCC SNICKERS Brand Pumpkin Singles (): (): Ounce 96 Ct Ct. Trays Carton UPC 4."L x 1.5"W x.6"h Display Tray Dimensions 6.5"L x 6.7"W x 2.3"H Plus 3.25"H Header 4 Display Tray UCC

9 M&M S Brand MINIS Milk Chocolate Candies Tube (): (): Ounce 144 Ct Ct. Trays 5.6"L x 1.7"W x 1.7"H Display Tray Dimensions 6.3"L x 1.1"W x 4."H Novelty Carton UPC % of consumers buy full-size bars because they warmly remember the house that gave full-size candy bars when they were kids 4 variety box Plus 8.5"H Header Display Tray UCC Chocolate Filled Bar Variety Box 18 Full Size Bars (): (): Ounce 8 Ct. s 7.8"L x 3."W x 5.5"H Display Tray Dimensions 16.8"L x 13.4"W x 6."H Display Tray UCC My Aisle icommunity: Halloween Report 1/11/11-11/9/11 17

10 medium bags Consumers Want the Best Brands for the Big Night medium bags SNICKERS Brand FUN SIZE Almond Bars (): (): M15125 MARS offers the fastest-turning items from the most popular brands SNICKERS Brand, MILKY WAY Brand, TWIX Brand, 3 MUSKETEERS Brand and M&M S Brand that trick-or-treaters will be looking for on the big night. So be sure to have plenty of the delicious variety of treats from MARS to fulfill all your shoppers Halloween needs! 1.23 Ounce 24 Ct. 1.3"L x 6.3"W x 1.3"H 19.4"L x 11.3"W x 1.6"H SNICKERS Brand FUN SIZE Bars (): (): M15141 Only Available at Almighty Almond! Sales shot up +28.5%! Ounce 24 Ct "L x 6.3"W x 1.3"H "L x 11.3"W x 1.6"H The #1 selling chocolate item of the season! 1 SNICKERS Brand FUN SIZE Variety Mix Bag (): (): M Ounce 9.8"L x 6.3"W x 1.3"H SNICKERS Brand FUN SIZE Peanut Butter Squared Bars (): (): M Ounce 28 Ct Ounce "L x 11.3"W x 1.6"H 8.9"L x 8.9"W x 1."H (): (): M (): (): M Ounce 24 Ct. 19.4"L x 11.3"W x 1.6"H Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/ Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 19

11 medium bags MILKY WAY Brand FUN SIZE Bars (): (): M Ounce 24 Ct. 1.3"L x 6.3"W x 1.3"H 19.4"L x 11.3"W x 1.6"H TWIX Brand FUN SIZE Bars (): (): M Ounce 2 Ct. 1.8"L x 7.3"W x 1.5"H (): (): M Ounce 2 Ct medium bags 19.4"L x 11.3"W x 1.6"H Once again, MILKY WAY Brand Medium Bag was a Top 1 selling item! Consumers can t keep their hands off TWIX Brand sales jumped +23.2% MILKY WAY Brand FUN SIZE Simply Caramel Bars (): 2611 (): M Ounce 9.3"L x 6.3"W x 1.3"H 3 MUSKETEERS Brand FUN SIZE Bars (): (): M Ounce 24 Ct. (): (): M Ounce 24 Ct. 19.4"L x 11.3"W x 1.6"H "L x 6.4"W x 1.3"H 19.4"L x 11.3"W x 1.6"H Simply Caramel is simply sensational, with sales climbing +48.7% Once again, 3 MUSKETEERS Brand Medium Bag was a Top 1 selling item! Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 1. Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 21

12 medium bags medium bags M&M S Brand FUN SIZE Pretzel Chocolate Candies Bag (): (): M47527 M&M S Brand FUN SIZE Chocolate Candies Bags are must-haves for Halloween. They re available in a wide variety of flavors and come in convenient bags filled with individual FUN SIZE packs, which are decorated with the fun-loving M&M S Brand Characters. America s favorite candies will make Halloween better for trick-or-treaters and for your sales Ounce 18 Ct. 12"L x 7.5"W x 1.9"H "L x 11.3"W x 1.6"H M&M S Brand FUN SIZE Milk Chocolate Candies Bag (): (): M Ounce 24 Ct. Front Backs 11.1"L x 6.9"W x 1.1"H 19.6"L x 11.5"W x 1.8"H M&M S Brand FUN SIZE Variety Mix Bag (): (): M42627 Front 9.94 Ounce 24 Ct. Backs 11.5"L x 7."W x 1.5"H M&M S Brand 19.4"L x 11.3"W x 1.6"H FUN SIZE Peanut Chocolate Candies Bag (): (): M Ounce 24 Ct. 13.1"L x 6.9"W x 1.3"H 19.6"L x 11.5"W x 1.8"H Consumers are crazy for M&M S Brand, sending sales of this Variety Mix Bag up an amazing %! 1 Front Backs Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 23

13 large bags SNICKERS Brand FUN SIZE Bars (): (): M2388 MILKY WAY Brand FUN SIZE Bars Ounce 8 Ct. (): (): M Ounce 8 Ct. 11.8"L x 7.5"W x 1.5"H "L x 8."W x.9"h 3 (): (): M Ounce SNICKERS Brand FUN SIZE Large Bag was a Top 1 selling Halloween chocolate item 1 Brand 19.4"L x 11.3"W x 1.6"H TWIX Brand FUN SIZE Bars FUN SIZE Peanut Butter Squared Bars (): (): M "L x 8.6"W x 2."H (): (): M "L x 9.8"W x 1.8"H Only available in Open Stock SNICKERS Brand FUN SIZE Variety Mix Bag (): (): Ounce 19.4"L x 11.3"W x 1.6"H MUSKETEERS Brand FUN SIZE Bars (): (): M Ounce 8 Ct Ounce 12.5"L x 7.9"W x 1.5"H 12"L x 7.5"W x 1.5"H 19.4"L x 11.3"W x 1.6"H Ounce 8 Ct Ounce (): (): M Ounce 19.4"L x 11.3"W x 1.6"H 1. Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 2 (): (): M15143 (): (): M Ounce 19.4"L x 11.3"W x 1.6"H SNICKERS large bags

14 large bags MARS Variety Bags are perfect for consumers looking for convenient solutions when they re shopping for Halloween candy. They re available in a variety of price points, a range of count sizes and various combinations of brands to help expand shopper opportunity. M&M S Brand FUN SIZE Milk Chocolate Candies Bag (): (): M34714 MARS Variety Bags sales increased +14.5%, accounting for 54% of Total MARS Halloween Growth! Ounce 12.8"L x 9."W x 1.3"H 19.6"L x 11.5"W x 1.8"H Front Chocolate & Sugar Variety Mix Bag 4 pieces large variety bags 9 (): (): Ounce 16 Ct. 12.5"L x 7.5"W x 1.5"H 19.4"L x 11.3"W x 1.6"H Backs M&M S Brand FUN SIZE Peanut Chocolate Candies Bag (): (): M34716 Chocolate Variety Mix Bag 4 pieces 18.8 Ounce (): (): M "L x 9."W x 1.1"H 19.6"L x 11.5"W x 1.8"H Ounce 18 Ct "L x 7.5"W x 1.5"H Front 19.4"L x 11.3"W x 1.6"H Backs Sales skyrocketed an incredible +99.6%, showing consumers want MARS Variety Bags! Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/

15 x- large variety bags SNICKERS Brand FUN SIZE Variety Mix Stand-up Pouch Peanut & Peanut Butter Lovers Variety Mix Bag 5 pieces (): (): (): (): M Ounce 6 Ct. 6.3"L x 3.5"W x 1.3"H 28.2 Ounce 8 Ct "L x 9."W x 2.4"H (): (): What s better than SNICKERS Bars? More SNICKERS Bars! Sales of this Variety Stand-up Pouch jumped +36.8%1 M&M S Brand FUN SIZE Variety Mix Stand-up Pouch 55 pieces Chocolate Variety Mix Bag 5 pieces (): (): M "L x 12.6"W x 9.9"H 28.2 Ounce 16 Ct Ounce 9 Ct. 23.3"L x 15.5"W x 1.8"H (): (): M (): (): M Ounce 6 Ct. 26 Ounce 16 Ct. 6.9"L x 4."W x 12"H 13.3"L x 9."W x 1.8"H "L x 15.5"W x 1.8"H (): (): Ounce 9 Ct. 19.3"L x 12.6"W x 9.9"H M&M S Brand FUN SIZE Variety Mix Bag 5 pieces 34.5 Ounce 6 Ct. 6.9"L x 4."W x 1"H 14.5"L x 9."W x 2.4"H (): (): M "L x 12.6"W x 9.9"H 23.3"L x 15.5"W x 1.8"H Ounce 9 Ct. 3.5 Ounce 28 (): (): M Ounce 8 Ct. (): (): M FUN SIZE Chocolate Variety Stand-up Pouch 55 pieces (): (): M3843 x- large variety bags Big Brands made a big splash, with sales of this tasty trio s Variety Bag climbing +18.9%! 1 1. Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 29

16 x- large variety bags FUN SIZE Chocolate & Sugar Variety Stand-up Pouch 55 pieces (): (): M38828 FUN SIZE Classic Chocolate Variety Bag (3 Individual Bags in 1 Big Bag ) 33.2 Ounce 6 Ct. 6.9"L x 4."W x 1"H (): (): M Ounce 9 (): (): M "L x 11.5"W x 1."H 33.2 Ounce 9 Ct. 23.3"L x 15.5"W x 1.8"H 19.3"L x 12.6"W x 9.9"H Give your shoppers the most convenient bargain of the season, with 3 Top 1-selling bags in one! 36 Ounce 6 Ct. 6.9"L x 4."W x 1"H FUN SIZE Peanut Lovers Stand-up Pouch 55 pieces (): 2248 (): M33787 x- large variety bags (): (): M45917 Chocolate Variety Mix Bag 8 pieces 36 Ounce 9 Ct. 19.3"L x 12.6"W x 9.9"H (): (): Ounce 15.3"L x 9.2"W x 2.1"H 23.3"L x 15.5"W x 1.8"H Caramel Lovers Variety Mix Stand-up Pouch 58 pieces (): (): M Ounce 6 Ct. 6.3"L x 3.5"W x 1.3"H (): (): Powerful brands in popular piece counts like this strong seller that s the recipe that drove sales of MARS Variety Bags up a striking 14.5% Ounce 9 Ct. 19.3"L x 12.6"W x 9.9"H Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 31

17 x- large variety bags Chocolate Variety Mix Stand-up Pouch 135 pieces (): (): M45691 FUN SIZE Chocolate & Sugar Variety Bag 85 pieces (): (): M Ounce 6 Ct. 8.4"L x 3.5"W x 12"H 43.9 Ounce 8 Ct. (): (): M "L x 9.2"W x 2.1"H (): (): M Ounce Ounce 6 Ct "L x 15.8"W x 1.7"H xx- large variety bags "L x 15.5"W x 1.8"H Consumers can t get enough of the 135-piece Variety Bag sales grew an astonishing %! 1 FUN SIZE Chocolate & Sugar Variety Stand-up Pouch 157 pieces FUN SIZE Chocolate & Sugar Variety Bag 9 pieces (): (): M3847 (): (): M Ounce 6 Ct Ounce 8.4"L x 3.5"W x 12.8"H 15.5"L x 12"W x 1.5"H 23.3"L x 15.5"W x 1.8"H (): (): M Ounce 6 Ct. 19.4"L x 15.8"W x 1.7"H Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 33

18 xx-large variety bags Chocolate & Sugar Variety Mix Stand-up Pouch 25 pieces (): (): Ounce 4 Ct. 9.6"L x 5."W x 13.5"H Display Dimensions 23.4"L x 11.3"W x 1.8"H " Pallets SNICKERS Brand FUN SIZE Large Bag Quarter Pallet (): (): M Ounce 96 Ct. 11.8"L x 7.5"W x 1.5"H Pallet Dimensions 2"L x 24"W x 48"H Pallet UCC " 2" Chocolate Variety Mix Stand-up Pouch 252 pieces (): (): M Ounce 4 Ct. 9.6"L x 4."W x 13"H Display Dimensions 23.4"L x 11.3"W x 1.8"H " SNICKERS Brand FUN SIZE Medium Bag Quarter Pallet (): (): M Ounce 192 Ct. 1.3"L x 6.3"W x 1.3"H Pallet Dimensions 2"L x 24"W x 48"H Pallet UCC Bigger is better! Sales ballooned an incredible +74.7% 1 24" 2" 34 35

19 Pallets Pallets SNICKERS Brand FUN SIZE Medium Bag Split Pallet SNICKERS Brand FUN SIZE Medium Bag Full Pallet (): (): M Ounce Pallet UCC (): (): M Ounce Pallet UCC 384 Ct. 768 Ct. 1.3"L x 6.3"W x 1.3"H Pallet Dimensions 4"L x 24"W x 48"H "L x 6.3"W x 1.3"H Pallet Dimensions 4"L x 48"W x 48"H ed with a Two-sided Header 34.5"L x "H and a Lug-on 18"L x 34"H ed with a Two-sided Header 34.5"L x "H and a Lug-on 18"L x 34"H " " 48" 48" 48" 24" 4" 4" 36 37

20 Pallets Pallets M&M S Brand Milk and Peanut Chocolate Candies Harvest Blend Quarter Pallet (): (): M Ct. Pallet UCC M&M S Brand FUN SIZE Milk and Peanut Chocolate Candies Split Pallet (): (): M Ct. Pallet UCC 192 Ct. M&M S Brand FUN SIZE Milk Chocolate Candies Bags (11 Ounce) Pallet Dimensions 2"L x 24"W x 48 "H Pallet Dimensions 4"L x 24"W x 48"H ed with a Two-sided Header 34.5"L x "H and a Lug-on 18"L x 34"H Ct. M&M S Brand Milk Chocolate Candies Harvest Blend (12.6 Ounce) " 192 Ct. M&M S Brand FUN SIZE Peanut Chocolate Candies Bags (11.23 Ounce) 48" Ct. M&M S Brand Peanut Chocolate Candies Harvest Blend (12.6 Ounce) " " 2" 24" 4" 38 39

21 mixed variety Pallets 96 Ct. SNICKERS Brand FUN SIZE Bars (11.18 Ounce) FUN SIZE Mixed Filled Bar Split Pallet (): (): M3881 FUN SIZE Mixed Filled Bar Full Pallet Pallet UCC (): (): M Ct. Pallet UCC 384 Ct. SNICKERS Brand FUN SIZE Bars (11.18 Ounce) 768 Ct. Pallet Dimensions 4"L x 24"W x 48"H ed with a Two-sided Header 34.5"L x "H and a Lug-on 18"L x 34"H mixed variety Pallets Pallet Dimensions 4"L x 48"W x 48"H ed with a Two-sided Header 34.5"L x "H and a Lug-on 18"L x 34"H Ct. MILKY WAY Brand FUN SIZE Bars (11.24 Ounce) " " 192 Ct. MILKY WAY Brand FUN SIZE Bars (11.24 Ounce) Ct. 3 MUSKETEERS Brand FUN SIZE Bars (11 Ounce) 48" 48" Ct. 3 MUSKETEERS Brand FUN SIZE Bars (11 Ounce) Ct. TWIX Brand FUN SIZE Bars (11.4 Ounce) 48" 24" 4" " 4 41

22 Specifications Specifications Harvest Decorating & Snacking Item Description # # (lbs) DRC/DRT SKU (oz) Trick-or-Treat Large Bags Item Description # # (lbs) DRC/DRT SKU (oz) M&M S Brand Candy Corn White Chocolate Candies Open Stock M M&M S Brand Candy Corn White Chocolate Candies DRC M M&M S Brand Milk Chocolate Candies Harvest Blend Open Stock M M&M S Brand Milk Chocolate Candies Harvest Blend DRC M M&M S Brand Peanut Chocolate Candies Harvest Blend Open Stock M M&M S Brand Peanut Chocolate Candies Harvest Blend DRC M M&M S Brand Peanut Butter Chocolate Candies Harvest Blend Open Stock M M&M S Brand Peanut Butter Chocolate Candies Harvest Blend DRC M SNICKERS Brand Harvest Minis DRC MILKY WAY Brand Caramel Apple Harvest Minis DRC M MINIS MIX Harvest Minis DRC MINIS MIX Harvest Minis Stand-up Pouch M SNICKERS Brand FUN SIZE Bars Open Stock M SNICKERS Brand FUN SIZE Bars DRC M SNICKERS Brand FUN SIZE Peanut Butter Squared Bars Open Stock M SNICKERS Brand FUN SIZE Variety Mix Bag DRC MILKY WAY Brand FUN SIZE Bars Open Stock M MILKY WAY Brand FUN SIZE Bars DRC M TWIX Brand FUN SIZE Bars Open Stock M TWIX Brand FUN SIZE Bars DRC M MUSKETEERS Brand FUN SIZE Bars Open Stock M MUSKETEERS Brand FUN SIZE Bars DRC M M&M S Brand FUN SIZE Milk Chocolate Candies Bag DRC M M&M S Brand FUN SIZE Peanut Chocolate Candies Bag DRC M Trick-or-Treat Novelty Item Description # # (lbs) DRC/DRT SKU (oz) Trick-or-Treat Large Variety Bags Item Description # # (lbs) DRC/DRT SKU (oz) TWIX Brand Ghost Singles SNICKERS Brand Pumpkin Singles M&M S Brand Candy Corn White Chocolate Candies Singles M&M S Brand MINIS Milk Chocolate Candies Tube Trick-or-Treat Variety Box Item Description # # (lbs) DRC/DRT SKU (oz) Chocolate Filled Bar Variety Box - 18 Full Size Bars Trick-or-Treat Medium Bags Item Description # # (lbs) DRC/DRT SKU (oz) SNICKERS Brand FUN SIZE Bars DRC M SNICKERS Brand FUN SIZE Peanut Butter Squared Bars Open Stock M SNICKERS Brand FUN SIZE Peanut Butter Squared Bars DRC M SNICKERS Brand FUN SIZE Almond Bars DRC M SNICKERS Brand FUN SIZE Variety Mix Bag Open Stock M SNICKERS Brand FUN SIZE Variety Mix Bag DRC M MILKY WAY Brand FUN SIZE Bars DRC M MILKY WAY Brand FUN SIZE Simply Caramel Bars Open Stock 2611 M MILKY WAY Brand FUN SIZE Simply Caramel Bars DRC M TWIX Brand FUN SIZE Bars Open Stock M TWIX Brand FUN SIZE Bars DRC M MUSKETEERS Brand FUN SIZE Bars DRC M M&M S Brand FUN SIZE Milk Chocolate Candies Bag DRC M M&M S Brand FUN SIZE Peanut Chocolate Candies Bag DRC M M&M S Brand FUN SIZE Pretzel Chocolate Candies Bag DRC M M&M S Brand FUN SIZE Variety Mix Bag DRC M Chocolate & Sugar Variety Mix Bag - 4 pieces DRC Chocolate Variety Mix Bag - 4 pieces DRC M Trick-or-Treat X-Large Variety Bags Item Description # # (lbs) DRC/DRT SKU (oz) Peanut & Peanut Butter Lovers Variety Mix Bag - 5 pieces Open Stock Peanut & Peanut Butter Lovers Variety Mix Bag - 5 pieces DRC Chocolate Variety Mix Bag - 5 pieces DRC M M&M S Brand FUN SIZE Variety Mix Bag - 5 pieces Open Stock M M&M S Brand FUN SIZE Variety Mix Bag - 5 pieces DRC M SNICKERS Brand FUN SIZE Variety Mix Stand-up Pouch Open Stock M SNICKERS Brand FUN SIZE Variety Mix Stand-up Pouch DRC M M&M S Brand FUN SIZE Variety Mix Stand-up Pouch - 55 pieces Open Stock M M&M S Brand FUN SIZE Variety Mix Stand-up Pouch - 55 pieces DRC FUN SIZE Chocolate Variety Stand-up Pouch - 55 pieces Open Stock M FUN SIZE Chocolate Variety Stand-up Pouch - 55 pieces DRC M FUN SIZE Chocolate & Sugar Variety Stand-up Pouch - 55 pieces Open Stock M FUN SIZE Chocolate & Sugar Variety Stand-up Pouch - 55 pieces DRC M FUN SIZE Peanut Lovers Stand-up Pouch - 55 pieces Open Stock 2248 M FUN SIZE Peanut Lovers Stand-up Pouch - 55 pieces DRC M Caramel Lovers Variety Mix Stand-up Pouch - 58 pieces Open Stock M Caramel Lovers Variety Mix Stand-up Pouch - 58 pieces DRC FUN SIZE Classic Chocolate Variety Bag (3 Individual Bags in 1 Big Bag) DRC M Chocolate Variety Mix Bag - 8 pieces DRC FUN SIZE Chocolate & Sugar Variety Bag - 85 pieces Open Stock M FUN SIZE Chocolate & Sugar Variety Bag - 85 pieces DRC M FUN SIZE Chocolate & Sugar Variety Bag - 9 pieces DRC M

23 Specifications (continued) Specifications (continued) Trick-or-Treat XX-Large Variety Bags Item Description # # (lbs) DRC/DRT SKU (oz) Pallets Item Description # # (lbs) Shipping Unit As Displayed Chocolate Variety Mix Stand-up Pouch pieces Open Stock M Chocolate Variety Mix Stand-up Pouch pieces DRC M FUN SIZE Chocolate & Sugar Variety Stand-up Pouch pieces Open Stock M FUN SIZE Chocolate & Sugar Variety Stand-up Pouch pieces DRC M Chocolate & Sugar Variety Mix Stand-up Pouch - 25 pieces - DRC Chocolate Variety Mix Stand-up Pouch pieces - DRC M SNICKERS Brand FUN SIZE Large Bag Quarter Pallet M SNICKERS Brand FUN SIZE Medium Bag Quarter Pallet M SNICKERS Brand FUN SIZE Medium Bag Split Pallet M SNICKERS Brand FUN SIZE Medium Bag Full Pallet M M&M S Brand Milk and Peanut Chocolate Candies Harvest Blend Quarter Pallet M M&M S Brand FUN SIZE Milk and Peanut Chocolate Candies Split Pallet M FUN SIZE Mixed Filled Bar Split Pallet M FUN SIZE Mixed Filled Bar Full Pallet M Plan-O-Gram Help shoppers get the goodies they need *aging Specifications are subject to change. Please refer to the Fact Sheet for case specifications. to make their homes frightfully festive! 44 45

24 Order Form Order Form Decorating & Snacking: harvest Trick-or-Treat: medium bags (continued) Trick-or-Treat: x-large bags Trick-or-Treat: xx-large bags Open Stock M45914 M&M S Brand Candy Corn White Chocolate Candies, 9.9 oz M31354 M&M S Brand Milk Chocolate Candies Harvest Blend, 12.6 oz M31348 M&M S Brand Peanut Chocolate Candies Harvest Blend, 12.6 oz M41628 M&M S Brand Peanut Butter Chocolate Candies Harvest Blend, 11.4 oz. 24 Stackable Display s M45975 M&M S Brand Candy Corn White Chocolate Candies, 9.9 oz M31355 M&M S Brand Milk Chocolate Candies Harvest Blend, 12.6 oz M3135 M&M S Brand Peanut Chocolate Candies Harvest Blend, 12.6 oz M43245 M&M S Brand Peanut Butter Chocolate Candies Harvest Blend, 11.4 oz SNICKERS Brand Harvest Minis, 11.5 oz. * M45915 MILKY WAY Brand Caramel Apple Harvest Minis, 11.5 oz MINIS MIX Harvest Minis, 1.57 oz. * M33466 MINIS MIX Harvest Minis Stand-up Pouch, 45.8 oz. 9 Novelty: halloween TWIX Brand Ghost Singles, 1.6 oz. * SNICKERS Brand Pumpkin Singles, 1.1 oz M&M S Brand Candy Corn White Chocolate Candies Singles, 1.5 oz M&M S Brand MINIS Milk Chocolate Candies Tube, 1.77 oz Trick-or-Treat: variety box Chocolate Filled Bar Variety Box 18 Full Size Bars, oz. 8 Trick-or-Treat: medium bags Open Stock M3955 SNICKERS Brand FUN SIZE Peanut Butter Squared Bars, 11.5 oz M42751 SNICKERS Brand FUN SIZE Variety Mix Bag, 11 oz. 12 Order Order Order Order Order Stackable Display s M15141 SNICKERS Brand FUN SIZE Bars, oz M SNICKERS Brand FUN SIZE Peanut Butter Squared Bars, 11.5 oz M15125 SNICKERS Brand FUN SIZE Almond Bars, 1.23 oz M43246 SNICKERS Brand FUN SIZE Variety Mix Bag, 11 oz M MILKY WAY Brand FUN SIZE Bars, oz M4385 MILKY WAY Brand FUN SIZE Simply Caramel Bars, 11.5 oz M TWIX Brand FUN SIZE Bars, 11.4 oz M MUSKETEERS Brand FUN SIZE Bars, 11 oz M M&M S Brand FUN SIZE Milk Chocolate Candies Bag, 11 oz M43351 M&M S Brand FUN SIZE Peanut Chocolate Candies Bag, oz M47527 M&M S Brand FUN SIZE Pretzel Chocolate Candies Bag, 9.78 oz M42627 M&M S Brand FUN SIZE Variety Mix Bag, 9.94 oz. 24 Trick-or-Treat: large bags Open Stock M2388 SNICKERS Brand FUN SIZE Bars, oz M3957 SNICKERS Brand FUN SIZE Peanut Butter Squared Bars, 21.5 oz M2395 MILKY WAY Brand FUN SIZE Bars, oz M26389 TWIX Brand FUN SIZE Bars, oz M MUSKETEERS Brand FUN SIZE Bars, oz. 8 Stackable Display s M15146 SNICKERS Brand FUN SIZE Bars, oz SNICKERS Brand FUN SIZE Variety Mix Bag, oz M15143 MILKY WAY Brand FUN SIZE Bars, oz M15147 TWIX Brand FUN SIZE Bars, oz M MUSKETEERS Brand FUN SIZE Bars, oz M34714 M&M S Brand FUN SIZE Milk Chocolate Candies Bag, 19.7 oz M34716 M&M S Brand FUN SIZE Peanut Chocolate Candies Bag, 18.8 oz Chocolate & Sugar Variety Mix Bag 4 pieces, oz M42649 Chocolate Variety Mix Bag 4 pieces, 17.9 oz. 18 Order Order Order Open Stock Peanut & Peanut Butter Lovers Variety Mix Bag 5 pieces, 28.2 oz M3843 M&M S Brand FUN SIZE Variety Mix Bag 5 pieces, 3.5 oz M42646 SNICKERS Brand FUN SIZE Variety Mix Stand-up Pouch, 35 oz M M M38828 M&M S Brand FUN SIZE Variety Mix Stand-up Pouch 55 pieces, 35 oz. FUN SIZE Chocolate Variety Stand-up Pouch 55 pieces, 34.5 oz. FUN SIZE Chocolate & Sugar Variety Stand-up Pouch 55 pieces, 33.2 oz M33787 FUN SIZE Peanut Lovers Stand-up Pouch 55 pieces, 36 oz M46442 Caramel Lovers Variety Mix Stand-up Pouch 58 pieces, 35 oz M4569 FUN SIZE Chocolate & Sugar Variety Bag 85 pieces, 43.9 oz. 8 Stackable Display s Peanut & Peanut Butter Lovers Variety Mix Bag 5 pieces, 28.2 oz M42648 Chocolate Variety Mix Bag 5 pieces, 26 oz M38433 M&M S Brand FUN SIZE Variety Mix Bag 5 pieces, 3.5 oz M4592 SNICKERS Brand FUN SIZE Variety Mix Stand-up Pouch, 35 oz M M45916 M&M S Brand FUN SIZE Variety Mix Stand-up Pouch 55 pieces, 35 oz. FUN SIZE Chocolate Variety Stand-up Pouch 55 pieces, 34.5 oz. FUN SIZE Chocolate & Sugar Variety Stand-up Pouch 55 pieces, 33.2 oz M45917 FUN SIZE Peanut Lovers Stand-up Pouch 55 pieces, 36 oz Caramel Lovers Variety Mix Stand-up Pouch 58 pieces, 35 oz M FUN SIZE Classic Chocolate Variety Bag (3 Individual Bags in 1 Big Bag), oz Chocolate Variety Mix Bag 8 pieces, 4.92 oz M4695 FUN SIZE Chocolate & Sugar Variety Bag 85 pieces, 43.9 oz M3847 FUN SIZE Chocolate & Sugar Variety Bag 9 pieces, oz Order Order Open Stock M45691 Chocolate Variety Mix Stand-up Pouch 135 pieces, oz M4165 FUN SIZE Chocolate & Sugar Variety Stand-up Pouch 157 pieces, oz. Stackable Display s M4693 Chocolate Variety Mix Stand-up Pouch 135 pieces, oz M FUN SIZE Chocolate & Sugar Variety Stand-up Pouch 157 pieces, oz. 6 Chocolate & Sugar Variety Mix Stand-up Pouch 25 pieces, 13.6 oz M45981 Chocolate Variety Mix Stand-up Pouch 252 pieces, 11.9 oz. 4 Pallets M4118 SNICKERS Brand FUN SIZE Large Bag Quarter Pallet, oz M15359 SNICKERS Brand FUN SIZE Medium Bag Quarter Pallet, oz M15357 SNICKERS Brand FUN SIZE Medium Bag Split Pallet, oz M15358 SNICKERS Brand FUN SIZE Medium Bag Full Pallet, oz M M446 M&M S Brand Milk and Peanut Chocolate Candies Harvest Blend Quarter Pallet, 12.6 oz. M&M S Brand FUN SIZE Milk and Peanut Chocolate Candies Split Pallet, 11 & oz M3881 FUN SIZE Mixed Filled Bar Split Pallet, 11.18, 11.24, 11 & 11.4 oz M15361 FUN SIZE Mixed Filled Bar Full Pallet, 11.18, & 11 oz Order Order Order * New Item Number Only Available in Open Stock Performance Period: 7/6/214 1/31/214 First Delivery: 7/7/214 Last Order: 8/22/214 Last Delivery: 9/26/214 Total s 2611 M4386 MILKY WAY Brand FUN SIZE Simply Caramel Bars, 11.5 oz M15178 TWIX Brand FUN SIZE Bars, 11.4 oz

25 Sources: 1. Symphony IRI Info Scan: MULOC Halloween 212, 9 w/e 11/4/12 2. Beacon Data Source November National Confectioners Association 213 Consumer Survey 4. My Aisle icommunity: Halloween Report 1/11/11-11/9/11 Artwork subject to change Archway #SS14B1 /TM trademarks Mars, Incorporated 213