Must stocks. Market Trends. Increase your footfall. Improve your sales. Market insight. Retail planograms. New products Top sellers

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1 Improve your sales Market Trends New products Top sellers Market insight Must stocks Increase your footfall Retail planograms

2 MARKET INSIGHT Own Label has a 24% share of Biscuit Turnover and is growing at 4.6%. (Nielsen 12/2016) In Total Convenience, Biscuits represent 10% of Total Snacking sales. The market is worth 1m and is growing in volume. (Nielsen Feb 2017) Healthier Breakfast Biscuits (Belvita) is the fastest growing segment (+16%); and is one of the most valuable at versus the category average of.73 per kg (Nielsen Feb 2017) Biscuit shoppers visit stores more often, spend longer in store, buy more items and spend more than non-biscuit shoppers. (Him! Jan 2016) The Everyday Treat segment is the largest segment and is growing in both Total Market and in Symbols & Independents (Nielsen & IRI Feb 2017) Biscuits are the No. 1 most incremental category ahead of crisps, chocolate and sweets. Biscuit promotions are therefore very effective at driving impulse purchase and increasing basket spend (Kantar April 2017)

3 MARKET INSIGHT New Products Maryland Chocolate Chip Cookie Bites Maryland Chocolate Chip & Caramel Cookie Bites Cadbury Roundie PM 0p Bahlsen Leibniz Chocolate Minis PM 1 Bahlsen Zoo Original PM 1 Bahlsen Messino Minis PM 1 Bahlsen Waffle Minis Milk Chocolate PM 1 Biscuits are the No. 2 most expandable category after confectionery. The more people buy, the more they eat! (Kantar April 2017) Make biscuits impossible to miss Locate the biscuit fixture towards the front of store, close to high footfall areas. There are 4 million hot drink and biscuit occasions in the UK every year so there is a big opportunity to increase biscuit sales through hot drinks in store. Stock the best selling lines 80% of total category value comes from only 8% of products, so stocking the right range is vital! Draw shoppers to the biscuit fixture Merchandise key brands in clear brand blocks to create standout, and use branded POS to highlight and attract shoppers to the fixture. Place similar product types together so shoppers can easily find what they want. Make prices easy to see Clearly display prices on fixture. Shoppers trust price marked packs; use these to demonstrate value for money and fair pricing. Maximise impulse and events As biscuits is a highly impulsive category, it s a good idea to use an off shelf display to drive impulse sales on biscuit promotions. People also eat more biscuits at Christmas and gifting is a key opportunity for maximising sales. Retailer Choice Tailor your biscuit range to your shoppers using Retailer s Choice slots for NPD or local favourites it s up to you!

4 MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: EVERYDAY BISCUITS KIDS BISCUITS EVERYDAY TREAT BISCUIT BARS CRACKERS & SAVOURY BISCUITS BREAKFAST BISCUITS

5 MUST STOCK LINES 1 OREO PM 79p 14g SKU Code: MARYLAND CHOCOLATE CHIP COOKIES PM 89p 14g SKU Code: McVITIE S digestive pm 1 300g SKU Code: best-one chocolate chip cookies PM 69p 200g SKU Code: 3307 mcvitie s rich tea pm g 7 SKU Code: 7302 best-one custard creams PM 49p 10g SKU Code: mcvitie s hobnobs pm g 8 SKU Code: best-one bourbon creams pm 49p 10g SKU Code:

6 MUST STOCK LINES 9 JAMMIE DODGER PM 7p 140g SKU Code: wagon wheels original pm 1 200g SKU Code: best-one jammie wheels pm 9p 140g SKU Code: mcvitie s milk chocolate DIGESTIVEs PM g SKU Code: FOX S PARTY RINGS PM 79p 12g SKU Code: Mcvitie s jaffa cakes pm 1 10g SKU Code: BARNY CHOCOLATE SPONGE BISCUIT PM 40p 30g 16 MCvitie s chocolate hobnobs pm g SKU Code: SKU Code: 68224

7 MUST STOCK LINES 17 BESt-one milk chocolate digestives pm 1 300g 21 bahlsen hit cocoa creme pm 1 220g SKU Code: SKU Code: cadbury milk chocolate fingers Pm g 22 bahlsen choco leibniz milk pm g SKU Code: SKU Code: kit kat 2 finger pm 1 Pack SKU Code: tunnock s caramel wafers 4 pack SKU Code: blue riband pm 1 Pack SKU Code: tunnock s chocolate teacakes 6 Pack SKU Code: Bestway Batleys mcvitie s penguin pm 1 6 Pack SKU Code: Bestway 3368 Batleys 2204

8 MUST STOCK LINES 26 jacob s cream cracker pm 1 200g SKU Code: ryvita original pm 1 200g SKU Code: ritz original pm g SKU Code: belvita honey nut pm p 0g SKU Code: TUC Crackers Pm g SKU Code: RICE KRISPIE SQUARES MARSHMALLOW PM 49p 28g SKU Code: cheddars pm g SKU Code: nutri-grain strawberry pm 49p 37g SKU Code: 36167

9 1mx PLANOGRAM SKUs Bahlsen Choco Leibniz Milk Pm g Bhalsen Hit Choco Pm 1 220g Cadbury Milk Chocolate Fingers Pm g Oreo COOKIES Pm 79p 14g Maryland Chocolate Chip Cookies Pm 89p 14g SKUs McVities Jaffa Cakes Pm 1 10g McVities Chocolate HobNobs Pm g McVities Milk Chocolate Digestives Pm g McVities Dark Chocolate Digestives Pm g McVities Milk Caramel Digestives Pm g 4 3 SKUs McVities Digestive Pm g McVities Rich Tea Pm 1 200g McVities HobNobS Pm g McVities Ginger Nuts Pm g McVities Fruit Shortcake Pm 1 200g

10 1mx PLANOGRAM 4 SKUs Tunnocks Caramel Wafers 4 PACk Kit Kat 2 Finger Pm 1 Pack Best-one Custard Creams Pm 49p 10g Best-onE Bourbon Cream Pm 49P 10g McVities All Butter Shortbread 200g 3 4 SKUs Jammie Dodger Pm 89p 140g Wagon Wheel Original Pm 1 200g Jacobs Cream Cracker Pm 1 200g JACObs Tuc Sandwich PM 10g

11 2mx PLANOGRAM

12 2mx PLANOGRAM SKUs 2 SKUs Bahlsen Choco Leibniz Milk Pm g MCVitie s JAFFA CAKES pm 1 10G Bhalsen Hit Choco Pm 1 220g MCVitie s Chocolate HOBNOBs PM G Cadbury Milk Chocolate Fingers Pm g MCVitie s Milk CHOColate DIGestives PM G mikado Milk pm 48g MCVitie s Dark CHOColate DIGestives PM G oreo cookies pm 14g MCVitie s CARAMEL PM G oreo golden pm 14g BEST-ONE MILK CHOColate DIGestives pm 1 300G oreo cookies snack pack pm 66G CADbury MILK CHocolate SHORTCAKE pm 1 300G maryland chocolate chip cookies pm 14g BEST-ONE inspired belgian chocolate COOKies pm G MARYLAND double chocolate chip cookies pm 14g BEST-ONE INSPired all BUTter COOKies PM G BEST-ONE inspired belgian WHiTe CHocolate COOKIes pm G

13 2mx PLANOGRAM SKUs 4 SKUs MCVitie s DIGESTIVE PM G TUNNOCKS CARAMEL WAFERS 4 pack MCVitie s RICH TEA pm 1 200G TUNNOCKS CHOColate TEACAKES 6 PacK MCVitie s HOBNOBs PM G KIT KAT 2 FINGER pm 1 PacK MCVitie s GINGERNUT PM G BLUE RIBAND pm 1 PacK MCVitie s FRUIT SHORTCAKE PM 1 200G MCVities CLUB ORANGE pm 1 6 PacK BEST-ONE CHocolate CHIP COOKIes PM 69P 200G MCVities PENGUIN pm 1 6 PacK MCVitie s COOKIE WHiTe CHOColate chip pm 1 10G MCVities GOLD pm 1 6 PacK MCVitie s COOKIE CHOColate CHIP pm 1 10G BEST-ONE CUSTARD CREAM PM 49P 10G BEST-ONE BOURBON CREAM pm 49P 10G MCVities ALL BUTTER ShortBREAD 200G

14 2mx PLANOGRAM SKUs SKUs Continued JAMMIE DODGERS PM 89p 140G WAGON WHEELs ORIGINAL pm 1 200G WAGON WHEELs JAMMIE pm 1 200G FOX S FAVOURITES PM 2 36G JACOBS CREAM CRACKER pm 1 200G JACOBS TUC SANDWICH PM 10G RITZ ORIGINAL PM G BELVITA HONEY NUT PM p 0G BELVITA SOFT Chocolate CHIP PM 60p 0G BELVITA YOGurt & StrawBERRY PM 0.6G

15 Go to to find all Biscuits information and boost your profits today!

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