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1 The popular brands your customers demand. The sales your bottom line deserves. TM

2 Hello General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries. We provide quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. And, of course, we still sell flour Flour Cadwallader Washburn build his first flour mill on the banks of the Mississippi in Minneapolis, Minnesota General Mills Company was renamed General Mills when it was first listed on the NYSE WHEATIES The Breakfast of Champions slogan has become one of the most admired slogans in advertising history.

3 Our products go everywhere you do. Restaurants Healthcare Facilities Colleges & Universities K-12 Hotels & Lodging Business & Industry Convenience Stores... and more 1965 YOPLAIT Two Frenchmen, Messieurs Yola and Coplait, created a distinctive new yogurt. And voilà, Yoplait was born DOUGHBOY Poppin Fresh, the Pillsbury Doughboy has become one of the world s best-loved advertising icons. TM

4 Biscuits 2 NDP Crest Report 12 months ending March 2014 Over 1,000,

5 Mean Business The leader in frozen biscuit dough and thaw and serve biscuits. Pillsbury offers a complete portfolio of biscuits that taste like homemade! Southern Style Perfect for sweet & savory dishes EZ Split Easy to pull apart for sandwiches 000 biscuit sandwiches served in and that number is growing!

6 NPD.com March 2014 Kids ate nearly 250 million pancakes & waffles in 2012, up 14 million from *

7 The Gold Standard of Success First class results. No matter who is baking. Easy to Use Just-add-water mixes save time and labor Versatile Create dozens of signature items with just one box Tolerant Scratch-like quality and exceptional results every time

8 A Trifecta of Taste Cinnamon Rolls Exclusive 3-day after-bake shelf life (when stored properly) means less waste and more profits for operators Scones Perfect combination of a crispy crust and a soft, moist center

9 Muffins # 1 baked good eaten at breakfast Puff Pastry Nothing elevates a dish quite like the beauty sophistication and texture of puff pastry Croissants Give you all the flavor without the complexity! 1 F13 PEI Performance Monitor 12 mths ending 1/31/13 Pillsbury TubeSet Muffins use 86% less plastic than 18 lb. pails.

10 So Cultured. So Rich. Yogurt is The food trend of the decade. 1 Yoplait is the #1 selling yogurt brand in foodservice. 2 A portfolio to please everyone

11 So On-Trend. 43% of bulk yogurt is used for fresh-made parfaits. An easy way to sell the bundle: yogurt, fruit, granola, nuts, cups, spoons, and lids! ACNielsen Category Forecasting, All Channel, 2014

12 #1 Whole Grain Source At Breakfast 2 Big G is committed to removing artificial flavors and colors from artificial sources from all General Mills cereals, and ensuring Cheerios are gluten-free! Offering 4 of the top 7 cereals brands 2 Formats that meet every need 1 Benefits of Cereal, AC Nielsen, $ Share of Total, 52 weeks ending 10/31/15

13 Flavorful Frozen Breakfasts Specially formulated for K-12 and beyond. 90+ General Mills products meet new school nutrition guidelines. Leading the K-12 breakfast category with popular kid-friendly brands. Also perfect for daycares and summer camps.

14 We Have a Knack for Snacks Snacks with better-for-you benefits both operators and customers want. # 1 # 2 #1 and #2 share leaders in snack bars 1 50% of all eating occasions are snacks. Hartman Compass 2013, (total n=21,163; snack occasions n=6,741) via Modern Eating: Cultural Roots, Daily Behaviors 2013.

15 Chex Mix Top dollar-generating brand among other salted snacks in Convenience 2 Food Should Taste Good #2 natural corn and tortilla chips in the natural channel 3 LÄRABAR #2 energy bar brand in the natural channel 4 1 AC Nielsen Total US X AOC Ending 8/25/12 2 IRI AllScan C-Store Data, latest 24 weeks ending 12/30/12 3 SPINS Conventional Data; Total Food, Drug, Mass; Dollar sales: 52 weeks ending 9/29/12 4 SPINS, Natural Channel; 52 weeks ending 5/12/12 5 Hartman Eating Occasions Database, May 2012

16 That s Just the Beginning 2015 General Mills. A34851 GeneralMillsFoodservice.com/distributors was created just for Distributor Sales Representatives like you. You ll find ideas, inspiration and information to help you build your business and be successful. Selling Guides Recipe Books and Collections Training videos Full product library with specifications Scan to view top-selling products by customer type, product format, or health trend. To learn more about how to grow with General Mills brands, contact your General Mills sales rep, or visit generalmillsfoodservice.com/distributors. generalmillsfoodservice.com Usage: 2 inches or larger

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