F O R T H E T A S T E A L O N E

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David Thompson
5 years ago
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1 FOR THE TASTE ALONE

3 FOR THE TASTE ALONE

OUR STORY HENGCHEN - A Chinese word meaning - Display of Prosperity opened its doors in Dubai Motor City in 2010.

4 OUR STORY HENGCHEN - A Chinese word meaning - Display of Prosperity opened its doors in Dubai Motor City in We done done exceptionally well since then and grown from just one restaurant in 2010 to six, within a span of five years. Through continuous and conscious efforts, HENGCHEN remains a very popular Chinese Restaurant in Dubai and enjoys some premium locations of the city including; Dubai Motor City, Dubai Investment Park (Mall), Jumeirah Lake Towers, Dubai Marina Walk, Business Bay, and Safeer Mall Sharjah.

5 To share our success, we are offering HENGCHEN Franchise in the Gulf, Europe & South Asia. Our state of the art 2,000 Sq. feet head office is situated in Motor City, Dubai, where we all work as a team to deliver the best to our customers. The legacy of our company and its continued success make us one of the most recognized names in our industry. OUR FOOD PHILOSOPHY

THE TEAM Over the years, we have learnt about everything that makes the restaurant business successful. We believe that nothing contributes to our success more than the PEOPLE we work with.

6 THE TEAM Over the years, we have learnt about everything that makes the restaurant business successful. We believe that nothing contributes to our success more than the PEOPLE we work with. We focus on hiring the best talent to deliver an exceptional food and service experience to our customers. We take tremendous pride in our skilled, experience and committed, multi-cultural team. Together we strive to provide every guest with a dining experience that is second to none. We encourage a customer focused culture and believe in going the extra mile to deliver value and exceed customer expectations. The senior management team have lived and worked in the UAE for over 15 years and have extensive frontline experience in hospitality industry. This experience allows us to understand the technical as well as the operational issues in F & B business and translate our experience and experties into well considered and pragmatic solutions.

Innovativeness - HENGCHEN has modernized and transformed the Chinese food

Japanese Nana Wings, Honey Glazed Prawns, Chicken Cashew Nuts, Crispy

OUR STRENGTHS Grate taste, Affordability & Friendly Service - Needless to

8 Innovativeness - HENGCHEN has modernized and transformed the Chinese food experience with its versions of Hot and Sour Soup, Chicken Wantons, Japanese Nana Wings, Honey Glazed Prawns, Chicken Cashew Nuts, Crispy Chicken, Crispy Beef, TNT Prawns, and Chicken Chowmein. OUR STRENGTHS Grate taste, Affordability & Friendly Service - Needless to mention, HENGCHEN is greatly known for its taste, generous portions, reasonable prices, and friendly service.

Premium Ingredients - To ensure freshness, the finest quality ingredients are supplied to the

Unique recipes - Recipes are traditional from various provinces of China as well as Chef s own creation

Strong Corporate Values & Culture - At HENGCHEN, we base our everyday business operations on simple

Our core values enable us to maintain our commitment to serve our customers fresh, great-tasting food

9 Premium Ingredients - To ensure freshness, the finest quality ingredients are supplied to the restaurants daily. The food at HENGCHEN is prepared fresh daily and cooked to order. Unique recipes - Recipes are traditional from various provinces of China as well as Chef s own creation based on customer preferences. Strong Corporate Values & Culture - At HENGCHEN, we base our everyday business operations on simple fundamental principles. Our core values enable us to maintain our commitment to serve our customers fresh, great-tasting food with their health in mind. People - We strongly believe that the success of any restaurant greatly depends on the people who run it. With this in mind we have built a team of industry professionals who add value to our operations and provide our customers with a memorable HENGCHEN experience.

10 As HENGCHEN continues to expand, we are looking for individuals who are eager to succeed and join our team. When you join HENGCHEN, you get unparalleled marketing, franchising and operational support from seasoned professionals. You will also benefit from our proven recipes and popular menu items. As a HENGCHEN franchise owner, your restaurant will attract an audience of taste-conscious consumers who are looking for affordable prices! Step 1: TALK TO US Simply us at franchise@hengchenme.com Step 2: ASSESSMENT Once your is received we will send you more detailed information about our company and will appoint a dedicated coordinator to answer your specific queries. Visit our existing locations, enjoy the great food and imagine what it would be like to join our terrific team. Step 3: JOIN OUR TEAM It s as easy as that. Once you have finished your investigation and have secured approval to become a HENGCHEN franchise owner, don t wait. There s a world of opportunity waiting for you once you make your decision. We re looking forward to hearing from you soon. WHAT YOU WILL GET We are proud to offer excellent support systems available to HENGCHEN franchisees. Ongoing support is provided before and after you open your store. As soon as you join the HENGCHEN team, you ll have access to help to get you started. Once open, systems are in place to help you operate your location effectively. BECOME A FRANCHISEE

SITE SELECTION You will be assisted in evaluating & finalizing the location for your business RESTAURANT DESIGN & CONSTRUCTION You will be provided with floor plans for your specific location or you

11 SITE SELECTION You will be assisted in evaluating & finalizing the location for your business RESTAURANT DESIGN & CONSTRUCTION You will be provided with floor plans for your specific location or you may choose to hire our sister concern fit out/interior design company for a complete turnkey project transaction for your restaurant. EQUIPMENT ORDERING You will receive guidance on ordering your equipment package for timely delivery HIRING & TRAINING OF STAFF We will provide you with our full support and assistance to hire the required number of experienced and professionally trained staff. Once the staff is hired we will provide an intense training to them in order to make them ready to operate as per our successfully proven standard procedures. STRESS TESTING & LAUNCH Once everything is ready we will not leave you out there alone. Indeed, we will conduct a Pre-Launch stress Testing service for a trial period on your behalf with the help of your staff in order to get them familiarize with actual working conditions. SHARE OUR SUCCESS

12 OPERATIONS MANUAL HENGCHEN restaurants in-depth manual covers a full range of topics important to running your business. From backhand kitchen operations to front end customer service, everything is covered and a step by step approach is outlined to keep up with our set standards. In addition staff handbook will also be provided. BENEFIT FROM OUR EXPERTISE OPERATIONS REVIEW & REPORTING A team of specialized professionals will visit twice during a year and conduct an operational review. A copy of detailed report will be provided for corrective measures & value addition. FRANCHISEE SERVICES A dedicated coordinator will serve as your main contact person, who is just a phone call or away. CONTINUING EDUCATION Regular newsletters, s, DVD s and additional learning tools are also available exclusively for our franchisees that may include updated versions of our operation s manual, staff handbook, recipes for new addition and various medias for marketing support.

13 HENGCHEN MOTOR CITY HENGCHEN DIP HENGCHEN JLT HENCHEN DUBAI MARINA HENGCHEN BUSINESS BAY HENGCHEN DEIRA HENGCHEN SHARJAH OUR BRANCHES

15 OUR MENU

16 FOR THE TASTE ALONE Hengchen Office 401, Detroit House Motor City, Dubai, UAE P. O. Box Tel: franchise@hengchenme.com

We give a twist to the classic American Grilled Cheese!

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