2009 LUNCH TRUCK ADVERTISING COLD TRUCKS

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1 2009 LUNCH TRUCK ADVERTISING There are 2 types of mobile catering vehicles operating in the US; Cold Lunch Trucks and Hot Lunch Trucks. Cold Trucks are the original catering vehicles that began operating in the1960 s. They serve warm pre-pared and packaged food. made their debut in the late 60 s and early 70 s and have full kitchens on board. Each Hot Truck has a cook that prepares food to order in addition to providing pre-packaged items. The following are pictures showing both kinds of Lunch Trucks: COLD TRUCKS

2 COLD TRUCKS

3 HOT TRUCKS

4 HOT TRUCKS

5 HISPANIC GRP SHOWINGS & RATES January 1 December 31, 2009 Hispanic Routes are defined as those vehicles serving 50% - 85% or more Latino lunch truck customers per day (depending on the market). The rates quoted below are based upon 3 consecutive months of advertising. Discounts are offered for programs of 6 or more consecutive months. The following are the number of trucks per month per #100, #50 & #25 GRP Showings & the rate per truck per month: MARKET ATLANTA AUSTIN, TX BAKERSFIELD BALTIMORE BOSTON CHICAGO DALLAS DENVER EL PASO FRESNO HARTFORD HOUSTON LAREDO, TX LAS VEGAS 85% + 15% LOS ANGELES 85% + 15% MIAMI LOUISVILLE MCALLEN/ BROWNSVILLE*** MODESTO #100 #50 #25 GRP SHOWING N/A N/A 17* N/A N/A 22 $160 N/A N/A 18* N/A N/A N/A 16* N/A N/A 35* N/A N/A 10* $140 $ N/A N/A 29* N/A N/A 37*** NEW ORLEANS*** N/A N/A 18*** * These are the total number of trucks serving Latinos. All trucks must be purchased. ** This showing size is too small to be posted in this market. *** Traditional mobile Lunch Trucks are not available. Advertising is placed on stationary Taco Trucks and/or Taco, Corn and Snow Cone Stands.

6 Lunch Truck Advertising 2009 Hispanic Rates & Allotments MARKET MONTEREY-SALINAS NEW YORK BROOKLYN, QUEENS & LONG ISLAND NORTHEN NEW JERSEY ORLANDO PHLADELPHIA PHOENIX PROVIDENCE SACRAMENTO/STOCKTON SALT LAKE CITY 25% + 75% SAN ANTONIO SAN DIEGO 85% + 15% SAN FRANCISCO/ SAN JOSE /OAKLAND 85% + 15% SEATTLE TAMPA TUCSON WACO/TEMPLE/KILLEEN WASHINGTON D.C. WEST PALM BEACH #100 #50 N/A 17* N/A 177 #25 GRP SHOWING $ N/A 36 18* $180 $ N/A $180 $185 N/A N/A N/A 25* $160 N/A N/A 23* N/A N/A YAKIMA, WA***(1) N/A N/A 18 * All trucks must be purchased. ** This showing size is too small to be posted in this market. *** Traditional mobile Lunch Trucks are not available. Advertising is placed on stationary Taco Trucks and/or Taco, Corn and Snow Cone Stands. (1) Advertising is not available in this market from November-February. The above space rates INCLUDE placement of the following: Exterior Vehicle Ad (25 x60 ) posted on the left, rear or serving side of both Hot &. Static Cling Window Display (8 x8 ) placed at the order windows on. Interior Vehicle Ad (18 x24 ) placed on the inside door on. Shelf Strip (1 x18 ) placed on the shelves on both Hot &. Take-One Brochure Box (4 x6 clear plastic) placed at the point-of-sale on both Hot & boxes are provide free of charge; advertiser to supply the inserts.

7 Lunch Truck Advertising 2009 Hispanic Rates & Allotments FULLY WRAPPED LUNCH TRUCKS Trimex will Fully Wrap Lunch Trucks operating on their daily set routes or specific Trucks can be chartered and utilized as a mobile billboard where the advertiser determines the routing. Rates are quoted upon request.