May 17, Crossroads Hy-Vee unveils new look

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1 May 17, 2015 Crossroads Hy-Vee unveils new look

2 PAGE 2 THE COURIER HY-VEE SUNDAY, MAY 17, 2015 Refreshed & renewed Crossroads Hy-Vee now has a completely new Wine & Spirits store attached and accessible from the grocery store. Photos by BRANDON POLLOCK / Courier Staff Photographer Crossroads Hy-Vee s deli department has been relocated in the store. Remodeled Crossroads Hy-Vee store enhances community Crossroads Hy-Vee LOCATION: 1422 Flammang Drive, 1 block east of the intersection of San Marnan Drive and Flammang Drive in Crossroads Center. PHONE: (319) HOURS: Open 24 hours a day, 7 days a week. Closed Christmas Day. Since 1960 Crossroads Hy-Vee Waterloo store No. 3 in corporate terminology has undergone a major remodel over the past 14 months. I am proud that we are able to offer our customers a beautiful new shopping experience with a whole new look, says Store Director Kim Jaber. This is the first major remodel in the store s 20-year history at this location, other than refrigeration updates and the addition of a gas station. The makeover encompasses virtually every inch of the 73,000 square feet, except for flooring in pre-existing spaces. Crossroads Hy-Vee s newly remodeled buffet, kitchen and produce areas. From a structural standpoint, it was time, said Assistant Store Director Rob Green. From a community standpoint, it was time. This area is integral to the health and wellness of Waterloo, and for Hy-Vee to be able to come and put the kind of money into the area that we have, it s not only great for us as a company, but for the community, also. The remake started with demolishing the drive-up canopy. Despite enlarging departments and adding a few first-time services under the roof, only 5,000 square feet is added space. Shoppers will enter through a new store front. Inside, everything has been given a facelift and enlarged, or is all new. See RENEWAL, page 4 Alarm Design& Installation Fire Extinguishers Automatic Sprinkler Systems 24 Hour Service

3 SUNDAY, MAY 17, HY-VEE THE COURIER PAGE 3 One-stop shopping offers convenience, larger selections Hy-Vee is known for its one-stop shopping experience. It s always had its pharmacy, money order and postal services. Crossroads Hy-Vee has enhanced those services with larger and new departments. Patrons will be amazed at the transformations of existing departments, beginning with the delicatessen and cheese section. We went from having a pretty small offering of international cheese to now carrying upwards of 150 varieties, said Assistant Store Director Rob Green. It s truly international cheese, straight from France, Italy, Germany, Holland, among other countries. We doubled the size of the department. They have also added a brand Photos by BRANDON POLLOCK / Courier Staff Photographer The Health Market at Crossroads Hy-Vee has doubled in size. new bulk olive and mushroom bar. The Health Market has doubled in size. Much of the addition is the expanded frozen and refrigerated items. We went from eight feet of refrigeration in the Health Market to 32 feet, said Green. Pretty much the same with the frozen items. Crossroads pharmacy was enlarged by about one-third, including a drive-through window. It operates on a tube system. The new olive and mushroom bar. It is video supported so you don t actually see the pharmacist while you are doing your transaction, but you see them on the video screen, Green said. Hy-Vee has employed dietitians since the early 1990s. Crossroads dietitian Katie Squires, a Columbus High School graduate, has gained new office space in the store proper, making it easier for clients to find her. Same Helpful Smiles, Brand New Aisles CEDARVALLEY For your loyalty and support through our improvements! Welcome to your New Crossroads Hy-Vee! 1422 FLAMMANG DRIVE WATERLOO

4 PAGE 4 THE COURIER HY-VEE SUNDAY, MAY 17, 2015 RENEWED From page 2 The muted colors preferred by Hy- Vee have been retained, but freshened. Signage has been updated to make navigating the store easier for the shopper. The bakery, meat department, dairy, frozen foods and grocery all have been given an update with the newest decor and equipment. There are several new or expanded departments, including a Starbucks kiosk. The Wine and Spirits store is completely new to this location. Previously, this department was limited to a broad aisle. It now is situated in the added 5,000-square-foot space and is accessible through the main store. New to Waterloo No. 3, and to all Hy-Vee stores in the Cedar Valley, in fact, is the Market Cafe. Patrons order off the menu. It serves breakfast, lunch and dinner and seats 150 people. The Cafe is serviced by 50 staff, from which six to eight are full time. Most are part-time wait staff. In total, Green says about 100 additional employees have been hired. The store also has two chefs. In place of community restrooms, there are six separate facilities, one stall per room, affording more privacy for the user. A carpeted Mothers Room can be used by shoppers for changing infants, breast feeding or pumping. It s equipped with a changing table, a reclining chair and a television. The second-level Club Room, used for store functions, can be rented by the public. It s equipped with tables, chairs and two 60-inch flat screen TVs. Frozen and refrigerated sections have been enlarged, and the meat department boasts double-decker display cases. An entire aisle is devoted to candy and bulk candy, some stored in gravity feed bins where you can purchase as little or as much as you want. If we re not willing to change and make shopping a better experience for our customers, they will go someplace different where the experience is better for them. We re constantly looking for ideas and suggestions, Green said. Attractive displays can be found in the produce department. Shoppers can purchase flours, grains and more in bulk at these DIY bins. Hy-Vee Crossroads on the Grand Re-opening and New Market Cafe! A glimpse inside CROSSROADS HY-VEE Best wishes from your friends at Providing sales and service in Iowa, Illinois, South Dakota, and Nebraska Above: Wide aisles put products withing easy reach. Left: Moms will find a comfortable spot to handle their babies needs while shopping. Many people will pass through your doors for more options, choices and helpful smiles. AUTOMATIC DOOR GROUP 6200 Thornton Ave., Ste. 190 Des Moines, IA

5 SUNDAY, MAY 17, HY-VEE THE COURIER PAGE 5 Market Cafe provides restaurant atmosphere for diners Hy-Vee shoppers are familiar with the in-store buffet-style dining experience. You walk up to a counter, order your food and carry your tray to a booth or table in a wide-open section in full view of a busy grocery store. Now comes the Market Cafe, new to Crossroads and the Cedar Valley. It s a real dining experience behind glass doors with service by a wait staff. As our clientele changes and looks for more of a food experience, we as a company have listened and have changed our food service to meet their needs, said Assistant Store Director Rob Green. Now they will be able to enjoy a great meal, possibly a beverage at our bar, and all of the other great amenities that Hy-Vee has always offered. BRANDON POLLOCK / Courier Staff Photographer Booths offer quiet surroundings at the Market Cafe. The Cafe is open from 6 a.m. to 9 p.m. Sunday through Thursday and 6 a.m. to 10 p.m. on Fridays and Saturdays. The extensive breakfast menu includes Sunrise Favorites incorporating egg, toast, biscuit, meat and potato combinations, Signature Skillet choices, breakfast sandwiches and the Works with several combinations, and a la carte items. Lunch and dinner menus include appetizers, salads, flatbread pizzas, sandwiches, burgers and entrees including pasta alfredo, grilled salmon and more. An under-600 calorie menu features greens, a veggie sandwich, flatbread pizza and entrees such as boneless chicken. There s also a bar where you can order wine, beer and mixed drinks. Diners may chose from booth or table seating. Decor is casual elegance, with a soft color palette and a granite-topped bar. A suspended floating ceiling adds a touch of coziness. Ten 60-inch flat screen TVs circle the room. As our clientele changes and looks for more of a food experience, we as a company have listened and have changed our food service to meet their needs. Now they will be able to enjoy a great meal, possibly a beverage at our bar, and all of the other great amenities that Hy-Vee has always offered. Rob Green, Assistant Store Director CONGRATULATIONS Crossroads Hy-Vee on your Renovations &thenewhy-veemarketcafé! OF BLACK HAWK COUNTY 809 Ansborough Ave, Waterloo, IA

6 PAGE 6 THE COURIER HY-VEE SUNDAY, MAY 17, 2015 More than just a grocery store Starbucks kiosk popular stop inside Crossroads Hy-Vee Even repeat customers will be surprised at what programs and services Crossroads Hy-Vee offers over and above the normal grocery shopping. Who doesn t rave about Hy- Vee s bakery? The Veridian Credit Union branch is a mainstay, located at the northwest corner of the store. The Chinese Express and Italian Express have been retained, with an updated look and under the umbrella of Asian and Italian. The customer service counter continues to feature postal needs, Western Union, money orders, water bill and Qwest payments, lottery services and a photocopier for use by the general public. The bottle and can redemption center is now located outside the store where redeemers can help themselves. Standard sections include dairy, expanded frozen foods, Health Market and Wine & Spirits departments. There s also floral, where FTD and Teleflora services are available; the Garden Center, one of the largest in the Cedar Valley; and general merchandise, including seasonal products, baby needs and pet products. You can shop on-line by clicking on the SHOP header at the top of the Hy-Vee web page, and then on GROCERY SHOPPING in the drop-down menu. The pharmacy provides express refills, and the new pharmacy drive-up helps to expedite the filling of prescriptions. Hundreds of generic prescriptions are offered for $4 for a 30-day supply and $10 for a 90-day supply. Crossroads dietitian Katie Squires can help with tips and recipes, weekly menus with a shopping list, and specialty menus for those dealing with health concerns such as diabetes or heart health issues, or for those wanting help with weight management. Squires can perform a health assessment, and with the results of those screenings, she can then take you out into the store for a healthy store tour. With so many choices on the shelves, she can help you learn how to smartly read food labels and make healthier choices in the aisles. Talk to Squires about the Begin Healthy Lifestyle and Weight Loss Program. It is a 10-week lifestyle management program, emphasizing healthy eating, weight loss and physical activity. Wellness Wednesdays offer events such as educational information and product discounts in the Health Market. Sign up for the monthly HealthyBites E-Newsletter, and you ll receive the latest nutrition tips, recipes, menus and upcoming store events. newsroom@wcfcourier.co Starbucks and Hy-Vee have a long-standing relationship. However, the Crossroads Hy- Vee is the first in the Cedar Valley to have a Starbucks within its store. We are a fully licensed store so we offer almost everything a corporately owned Starbuck does, said Crossroads Coffee Manager Rebecca Fredenburg, including the warming oven for sandwiches carried by Starbucks. The kiosk is in a perfect position in the store. When you enter or leave the store you see Starbucks. We have a lot of customers get drinks while they shop or on their way out of the store, Fredenburg said. Customer experience and convenience are always key in kiosk design and placement Old Dutchwould like to Congratulate HY-VEE ON THE GRAND-RE-OPENING OF THE CROSSROADS HY-VEE BRANDON POLLOCK / Courier Staff Photographer Grab coffee or a treat at the Starbucks kiosk inside Crossroads Hy-Vee. within the store, said Rob Green, Assistant Crossroads Director. Bar-style seating for six is available to conveniently enjoy a beverage or sweet treat. Starbucks is open daily from 6 a.m. to 9 p.m. United Beverage has partnered withhy-veefor45yearstobring you these great brands.

7 SUNDAY, MAY 17, HY-VEE THE COURIER PAGE 7 Crossroads staff offers expertise, experience Hy-Vee s slogan of A Smile in Every Aisle is taken very seriously by the company. To help make that happen are a few out-front staff members who help to make your eating habits healthy and tasty. Kim Jaber is the new store director at Waterloo No. 3, the newly remodeled Crossroads Hy-Vee store. She was formerly store director at Cedar Rapids No. 2 Drugstore location. Her career with Hy-Vee began as a parttime courtesy clerk in 1995 at Macomb. She transferred to Galesburg No. 1 and worked parttime between the two stores in such roles as checker/ stocker, demonstrator, frozen clerk, assistant shift manager and second assistant manager before accepting a full-time position of assistant manager in December After a short break in service, Kim returned to Hy-Vee as the scanning coordinator at Cedar Rapids No. 7, and later served as assistant manager store operations, manager store operations and manager perishables. In 2011, she became director at the Cedar Rapids No. 2 Drugstore. She earned her bachelor and master s degrees from Western Illinois University. She and her husband, Hashem, have three children. Executive Chef William Gerstenberger has a wide range of experience from cooking for the stars to satisfying Midwestern taste buds. He s cooked for Oprah Winfrey and presidential candidates. He began his career in California and returned to Iowa a few years ago when he joined the Crossroads Hy-Vee staff. He is globally trained and enjoys preparing Italian, French, Asian and Latin cuisine. Gerstenberger can instruct you how to create delicious meals or he can prepare them for you and your guests. He has his own menu that is unique and beautifully presented. He can be found in aisles or in the meat department and is ready to answer any of your questions. He is the primary chef for the new Market Cafe. Waterloo native Katie Squires is Crossroad s registered and licensed dietitian. She earned her bachelor s degree in dietetics from Iowa State University in Her mission is to assist people in developing healthier lifestyle choices one step at a time. She enjoys helping people Photos BRANDON POLLOCK / Courier Staff Photographer Chinese Express and Italian Express have been updated under the umbrella of Asian and Italian. The deli area has been moved and enlarged and includes a broad selection of international cheeses. learn how to practice good nutritional habits and believes good nutrition begins in the grocery store. Squires is behind the Answers in the Aisles where she can answer nutrition questions as you shop. She can give you an aisle-by-aisle tour to help you find new food choices which can aid those with heart disease and diabetes, for example. She also produces a Healthy- Bites E-Newsletter and is available for personal nutrition counseling. Congratulations! iwireless is proud to partner with the Crossroads Hy-Vee. Stop by our in-store kiosk for great phone savings! Family of 4 DOUBLE THE4GDATA UNLIMITED TALK + TEXT + DATA WITH10GB OF 4G SPEEDS. NOW 20GB 1422 Flammang Dr, Waterloo (319) Mon-Sat: 10 am - 8 pm Sun: 11 am - 5 pm

8 PAGE 8 THE COURIER SUNDAY, MAY 17, 2015 We really put our We heart really intoput every our heart member intointeraction. every ion. member interaction. ion. Laura Laura Branch Manager, Crossroads Hy-Vee Branch Manager, Crossroads Hy-Vee We re a not-for-profit, so our excess earnings are returned to members. That s why the Cedar Valley can count on us for great rates, low fees and better services. Your successful financial future starts here. Come see us! veridiancu.org